Manager, Product Marketing Job Description
Manager, product marketing
provides product information and expertise in assisting the Marketing Communications groups with media relations for news stories, product reviews, press releases, etc.
Manager, Product Marketing Duties & Responsibilities
To write an effective manager, product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Business and Monetization – define, evolve and achieve ambitious growth goals and plans for your products
Orchestration & Influence - work closely with segment and functional teams to ensure that plans contain the right focus on opportunities, benefits and the value proposition for Office
Review product documentation
Find and manage beta customers when relevant and needed
SME to internal and external technology partners
Local champion responsible for defining/developing product/solution introduction strategy in Greater China
Collaborate closely with product teams in APAC and HQ to ensure Greater China needs are taken into account appropriately so that tools, materials and assets coming from HQ are relevant and appropriate in the Greater China Markets
Synthesize complex technical and market issues and develop insight into and solutions for those challenges
Support our disclosure strategy in partnership with business planning and communications/AR/PR
Throughout your work, you will build the business cases for executing on each of your insights
Manager, Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Product Marketing
List any licenses or certifications required by the position: IC3, CCNA, PMP, PM
Education for Manager, Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Business/Administration, Management, Communication
Skills for Manager, Product Marketing
Desired skills for manager, product marketing include:
Product information systems and the interlinking functions – clarity on respective timelines
Respective product category
Microsoft Office
CRM
PowerPoint
Semiconductors
Canadian regional nuances and challenges in the digital marketing space
Experience with A/B testing and working with ESP’s
Interest in news and journalism
Media business
Desired experience for manager, product marketing includes:
Experience in a customer facing role such as applications, product management or quality
BS/BA in a technical or business field
3 plus years of experience in product marketing for an enterprise software company
4-7 years in product marketing experience in financial services, technology or a similar industry
Knowledge of a variety of marketing techniques and customer acquisition strategies to drive client and customer acquisition and drive product adoption
Ability to identify and optimize sales and delivery channels for his/her products
Manager, Product Marketing Examples
1
Manager, Product Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, product marketing
- Develop and manage the company's full suite of data, voice, managed IT and professional services product portfolio
- Manage the Company's PR efforts to ensure maximum exposure and placement opportunities
- Manage the Company's website and social media presence
- Direct search engine optimization efforts
- Manage the Company's Trade Show exhibits and calendar
- New product launch activities
- Drive thought leadership around project service automation and the intersection with customer engagement processes
- Deliver high quality content - whitepapers, surveys, info graphics - that excites end users
- Develop and articulate our unique value and differentiators and monitor industry and competitive trends to support growth opportunities
- Leverage superior communication skills to create whitepapers, blogs, webinars and other content pieces to demonstrate thought leadership and drive urgency to our target market
Qualifications for manager, product marketing
- Experience in marketing communications with a minimum of 5 years and preferable background in Science, Technology and Medicine (STM) publishing covering academic and corporate markets
- Ability to partner with different levels and units throughout the organization and externally
- Proactive style with strong interpersonal skills
- Ability to work independently and in a global team environment
- Able to manage multiple assignments simultaneously, anticipate required activities/tasks, and work according to changing priorities and deadlines
- Proven experience of relationship management with internal staff and external clients
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Manager, Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, product marketing
- Manage content development plans and execution efforts that generate interest in our products and ultimately drives conversion
- Plan the launch of new products and releases along with managing the cross-functional implementation teams
- Collaborate on the development of product positioning and messaging that clearly articulates the benefits and differentiation of our product suite
- Assist in planning the launch of new products and releases and manage cross-functional implementation
- Develop service offerings to address requirements & manage BMS to close requirements to ensure capabilities are delivered as defined
- Analyze potential service partner relationships and develop long-term strategic requirements to support assigned services and solutions
- Ensure delivered capabilities meet needs of all routes to market, including direct, indirect, .com, and retail
- Some business operations analysis identifying trends and data for further study and action
- Drive awareness of specific products or services
- Interview target buyers to understand their critical unmet needs and buying criteria
Qualifications for manager, product marketing
- Background in mathematics and/or intervention education space
- Certifications – Project Management Certification, Pragmatic Marketing - preferred
- Create and distribute new product launch kits to Regional Marketing teams, PR, Retail Services, Review and approve online retail toolkits, PR advisories/QA’s, packaging and other marketing materials
- Ongoing Xbox.com updates for new accessories, any applicable changes
- Manage Marcom activities for new accessory launches (ensuring products have social networking plans, website updates, integration with 1st Party games, newsletters)
- Manage budget/quotes for marketing product samples
3
Manager, Product Marketing Job Description
Job Description Example
Our company is hiring for a manager, product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, product marketing
- Develop and implement to-go-market plan
- Simultaneously manage multiple projects under tight deadlines
- Participate in tradeshow booth duty to assist in lead generation
- Works with both internal and external contacts
- Perform market intelligence
- 60%) - New Product Development (NPI)
- Conduct industry research, customer interviews, win/loss analysis
- Provides feedback to Product Management, as appropriate
- Plans and executes the go-to-market strategy and launch of new products, product bundles or releases
- Content development – product-specific positioning, messaging, collateral, and related content
Qualifications for manager, product marketing
- Demonstrated ability to develop product positioning and messaging
- Strong knowledge of B2B marketing, software-as-a-service, and the digital marketing ecosystem is a significant plus
- Bachelor Degree in Marketing or other related discipline
- Retail Analytics a plus, , pricing/costing process
- Experience managing agencies is a plus
- B.A./B.S in Computer Science / Comp
4
Manager, Product Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of manager, product marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, product marketing
- Develop product requirements, working alongside engineers, UX designers, and researchers
- Ideate and execute A/B testing and optimization efforts to optimize program KPIs
- Plan and execute market regional launch activities for new Web Division products as they become available for sale in Central European countries
- Knowledge of the Automation and Motion industry
- Experience in Control Products and Servo Drives
- Specialist Level support to Sales and Marketing Campaigns
Qualifications for manager, product marketing
- Background in IT, communications networking, hardware, software
- 5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies with at least 2 years in consumer marketing
- Master’s degree in Business Administration is desired
- Automation industry knowledge with control system background desired
- Fluency in SAP is helpful
- Bachelor’s degree in Business or Technical field, or equivalent experience in industry
5
Manager, Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a manager, product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, product marketing
- The candidate will have a background in product marketing (ideally B2B), and experience with a rapidly growing a business
- 30+ months professional marketing experience
- Experience with market research methods
- Experience in either e-commerce or B2B / enterprise technology is a plus
- Experience in product marketing or product management in a technology environment
- Accounts Payable, e-Procurement., Contract Management or ERP product marketing or management experience preferred
Qualifications for manager, product marketing
- Bachelor’s Degree and three to five years product or marketing experience and ideally within the online advertising technology industry (network, exchange, large Web publisher, agency) or marketing technology company
- 5+ years’ experience in strategic marketing in the healthcare vertical, pharmaceutical sales or market experience preferred
- Six years of experience in payments product marketing
- Familiarity with POS systems, payment terminals and peripherals, card-no-present and e-commerce solutions
- Contemporary knowledge of cutting-edge payment solutions, including traditional, progressive, marketing techniques
- Ability to develop comprehensive marketing strategies, execute, on tactical deliverables