Product Manager, Marketing Job Description
Product manager, marketing
provides input to Head of Digital in development and management of annual digital/social online planning and budget in collaboration with the partner Digital Marketing Managers for other brands.
Product Manager, Marketing Duties & Responsibilities
To write an effective product manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included product manager, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Assist in developing and maintaining product and project roadmaps and development plans
Bachelor’s Degree in Marketing or Communications or related field of study
Influence management – Must be able to work within a complex, matrix environment
Work closely with the Analytics team to design experiments, analyze results, and leverage data to inform your lifecycle programs
Develop and implement strategic marketing campaigns for Vista Higher Learning’s higher education products
Manage the development of print and online collateral from design through production, using project plans to track and communicate progress
Fully understand the product’s technical components, including advantages and limitations
Seek bundling and integration opportunities with other products and platforms
Research and validate consumer needs with product features to create fluid connection to B2B offerings
Coordinate and assist with establishing MapQuest B2B as industry leader by identifying new opportunities through tradeshows, speaking engagements, and outreach efforts
Product Manager, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Manager, Marketing
List any licenses or certifications required by the position: IC3, CCNA, PMP, PM
Education for Product Manager, Marketing
Typically a job would require a certain level of education.
Employers hiring for the product manager, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Business/Administration, Management, Communication
Skills for Product Manager, Marketing
Desired skills for product manager, marketing include:
Nielsen/IRI DBs
Financial planning
Assortment planning and inventory management
Customer needs along with an understanding of the digital marketing landscape for small businesses
Digital marketing concepts preferably in the subscription business
Forecasting
Medical device market environment
APIs
Coding languages
Consumer loyalty and CRM programs
Desired experience for product manager, marketing includes:
Ability to work effectively in global dispersed teams and highly matrix-ed organization
A team player who is willing to engage in both strategic and tactical work as needs dictate
Bachelor’s Degree in marketing, business OR equivalent combination of education and experience
5+ years’ experience of development/implementation of marketing programs/campaigns
5+ years’ experience in product identification and responsiveness
Must be proactive with engaging potential leads, creating relationships within industry, and communicating key differentiators in product offerings
Product Manager, Marketing Examples
1
Product Manager, Marketing Job Description
Job Description Example
Our company is hiring for a product manager, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product manager, marketing
- Manage the overall retail budget, additional requests & approvals
- Support the product planning cycle with customer, partner and field insights
- Support business planning in defining business models and monetization strategies
- Responsible for the successful GTM external launch of all assigned Card Services products
- Work closely with sales and AE communities to ensure market readiness to sell products by GA date
- Provide leadership to direct reports in the execution of marketing plans and long and short term goals
- Own Project customer community and our social channels, deliver customer evidence - case studies, videos
- Drive the fastest deployment of Windows ever through campaign and program execution locally with Education segment and partners
- Land the value proposition Windows and new features/benefits with Education customers and partners through public evidence, selling motions
- Establish Windows 10 as being the most secure and productive platform
Qualifications for product manager, marketing
- BA/BS in marketing, a world language, English, or other relevant field
- Demonstrated ability to create and execute strategic marketing plans
- Experience with product training and presentations to external customers and sales teams
- High degree of familiarity with social media platforms, running and analyzing PPC campaigns and analyzing competitive landscape
- The ability to manage multiple projects and to work in a fast-paced, deadline-driven environment
- Proficiency in a world language is preferred
2
Product Manager, Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a product manager, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, marketing
- Support event including determine demo strategy, content, and develop scripts
- Maintain and provide competitive intelligence
- Review and survey market trends and market leading and new coming players
- Engage with analysts and media (formal and non-formal) for creating brand and product awareness
- Develop business case, prioritize markets for target investments
- Build and evolve go-to-market strategy and plans based on market trends, competitive landscape, customer needs, and user feedback
- TAM Analysis, prioritize markets for target investments and guide and influence pricing models
- Own global responsibility for entire lifecycle of Safety non-contact switches
- Determine the total global market available market for your product lines
- Reporting to the Director of Product Marketing for Rescue, this role will be crucial in growing and evolving the Rescue business through the strategic development and execution of product and vertically segmented go-to- market plans
Qualifications for product manager, marketing
- 3-5 years of experience in Product Marketing or directly relevant role in AdTech/MarTech
- Strong understanding of the digital, mobile, programmatic, ad ecosystem and emerging technologies with the use of ‘big data’
- Experience analyzing products, customers, market dynamics and opportunities
- A natural market driven approach to stay in close contact with clients and stakeholders
- Self-motivated, proactive, efficient multi-tasker with a good sense of humor
- Ability to shift focus on short notice pending market/ sales needs
3
Product Manager, Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of product manager, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, marketing
- Listen to and develop a deep understanding of consumers
- Manage production of inbound and outbound assets supporting Technology Solutions offerings, including thought leadership content
- Responsible for overall business performance and strategy with a goal to drive profitable business growth in broad market
- Understand market requirements to make the right portfolio choices
- Create, keep and update a healthy list of creative backlog ideas
- Lead competitive bench-marking initiatives for the portfolio
- Develop and execute strategic plans for promotions and channel support based on market indicators, internal initiatives and programs
- Collaborate with Market Research team to address Market & Customer insights needed and best means of gathering the information
- Identify growth opportunities through coordinating Voice of the Customer studies, market analysis, customer needs assessments and competitive analysis
- Be an active participant in the NPD PDP
Qualifications for product manager, marketing
- Experience building marketing related forecasts and plans to support a product line or segment
- Experienced content creator
- Ability to and passion for speaking and presenting
- Capacity and desire to balance priorities and shift gears between strategic and tactical activities to support the business
- 7+ years experience within the digital marketing technology industry
- Experience with enterprise marketing software
4
Product Manager, Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of product manager, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product manager, marketing
- Craft product line messaging and value propositions
- Create go-to-market programs for new market segments and geographies
- Lead global cross-functional launch and release marketing initiatives
- Create campaigns to communicate tailored messages to specific audiences
- Create and maintain a library of sales tools, such as case studies and competitive materials
- Define the product strategy and roadmap in a strategic and innovative manner
- Draft and deliver Creative Brief that represents the department’s wants and needs for the product, service or campaign
- Run point on all sales support initiatives and content related to assigned product category
- Work hand-in-hand with sales and sales leadership to define content initiatives and shape our right to win messaging into compelling tools and materials
- Drive the competitive research strategy and execution including compiling, analyzing and distilling competitive information to the sales organization on an on-going basis
Qualifications for product manager, marketing
- Stoked
- Bachelor’s in Engineering or related degree required
- Minimum 6 years of related experience in driving customer adoption, revenue growth, problem resolution, and/or new product development in industrial, electronic, or cabling markets
- Candidate MUST possess a demonstrated ability to make business tradeoffs collaborate successfully with influence in a complex environment
- Candidate must be skilled in Microsoft Office PowerPoint, Excel, and Word
- Candidate should be prepared to work with a globally & regionally dispersed team
5
Product Manager, Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a product manager, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product manager, marketing
- Experience building sales tools to drive competitive wins
- Experience presenting to customers, executives and press/analysts
- Proactive style with discipline and will to set priorities, drive decisions and get closure on recommendations and issues
- Self-starter and independent operator with ability to drive both strategy and contribute with individual execution
- Entrepreneurial, start-up mentality
- Security, networking, partner, channel, and/or international experience a strong plus
Qualifications for product manager, marketing
- Demonstrated history of creative problem solving and ability to work cross functionally across multiple organizations
- Excellent communication skills and strong process orientation
- Ability to work with both geo and WW team members, drive projects, participate in occasional after-hours calls
- Candidates should have project management skills – Project Management skills (PMP) a plus
- 5+ years experience with marketing and/or product management in security software or services
- Knowledge of enterprise sales process and customer buying behavior for services