Regional Product Marketing Manager Job Description
Regional product marketing manager
provides supporting documentation and tools for products and industry solutions (application guide, industrial guide, competitive guide etc.).
Regional Product Marketing Manager Duties & Responsibilities
To write an effective regional product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included regional product marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Benchmark competitive environment and develop effective product, pricing and marketing communication strategies to grow automotive LED business
Collaborate with appropriate internal resources to execute tactical plans to accelerate business growth, competitive advantage and promotion at customers
As appropriate, coordinate with sales to drive incremental business design wins with LED products in established sales channels
Define regional competitive strategy - Develop & maintain a fact based view (benchmarks, roadmaps, market development, ) on what it will take to be fully competitive with competitors in your region, prioritize key product gaps and possible ways forward and communicate towards the different Maps Product Units
Master Regional Competitive Research - Be the specialist for your region for the available competitive benchmark data
Define priorities and set guidelines against TAM based on macro/micro-level analysis conducted and socialized with other stakeholders
Work with Region marketing to monitor the business and assist in driving plans to help ensure that business objectives are met
Broadly communicate strategy, launch status and GTM plans/elements in order to drive alignment with internal and external stakeholders
Be the product/service expert for the Norton portfolio in his/her region
Be the customer expert in his/her region in order to influence global strategy and GTM plan
Regional Product Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Regional Product Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the regional product marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Business/Administration, Management, Computer Science, Education, Communication, Project Management
Skills for Regional Product Marketing Manager
Desired skills for regional product marketing manager include:
Microsoft Office Applications at the intermediate level
Current
Cutting Tools in this region Prefered
Emerging competitors highly desired
Especially ACBs
Genomics industry with a passion for its impact on human health
Industrial Control components
Industry standard procedures and documentation for RF and MCU products
LV Switchgear
MCBs Boards
Desired experience for regional product marketing manager includes:
Strong customer orientation with proven technical presentation skills
Good communication skills with ability to negotiate at all levels
High Initiative and ability to work in a multi-cultural environment
Bachelor of Engineering Degree with Management background preferable
5 to 8 Years’ Experience in Sales / Application / Product Specialists Role
Business Case Development to address untapped markets, Technology Trends and Competitive Analysis
Regional Product Marketing Manager Examples
1
Regional Product Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of regional product marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for regional product marketing manager
- Regionalize and create value propositions, content, messaging, sales tools and channel notifications for product/service launches, programs and campaigns
- Create materials and support partner briefings/meetings/webcasts
- Contribute feedback to drive “right-for region” pricing, discounting and promotion strategy/calendar
- Own the country-by-country adoption of the product playbook for all product/service launches
- Conduct product/service training and demos
- Track and communicate competitive movements in region to both global and regional teams resulting in competitive matrix by country.Be the conduit of competitive activity between region and global team
- Assist in the planning and execution of local research in country
- Evangelize Norton to customers, partners, media/analysts and internal teams
- Be the Norton media spokesperson in region including demos and thought leadership
- Work with region marketing team to assist in measuring and analyzing the effectiveness of each marketing program and reporting back on results
Qualifications for regional product marketing manager
- Should have good understanding of Product Pricing and also Product Upgrade activities
- Good Presentation skills with lot of drive and energy to bring co-ordination and cohesiveness amongst all functions to implement the decided product strategies and achieve the Product Sales Plan
- Drive and Achieve New Product Sales
- Co-Ordinate with Global Product Management to address Regional Product Needs
- Ensure Sales Force / Distributors Training in Products to bring in a Premium Approach in selling
- Drive Product Promotional activities in the Region
2
Regional Product Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of regional product marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for regional product marketing manager
- Creation of regional SCSE product strategy for HAV/EVE categories with respect of each country/market` specifics
- Model selection for Central and Eastern European region
- Involvement in European product planning activity to ensure
- Creation of guidelines to local Sales and BA/MarCom teams in terms of ranging, product placement, product communication and shop front condition
- Permanent price positioning and special pricing guideline for each relevant country
- Demand planning and forecast consolidation and aggregation at Sony Central and Southeast region level
- Close communication with Pan-European Product Marketing (PPM) teams (reporting, sales and ranging analysis) and with Eastern and Central European rep offices on various relevant topics
- QTY and NS budget creation for each relevant country
- To drive relevant Advertising & Promotional activities and control the allocated budget
- Participate in product launch pre-calls, follow up with Platform Product Management and Regional Sales Management to identify gaps and potential remedies, escalate critical issues as appropriate
Qualifications for regional product marketing manager
- Actively Participate in Product Promotional Activities and Customer Seminars
- Ability to leverage global contend and create appropriate regional content (documentation, presentations) for the region
- Self-starter with a strong track record of success
- Strong project management expertise preferred and the ability to exercise informal leadership across matrix teams
- Bachelor of Degree in Marketing, Science, Business, Computer Science or its equivalent
- Experience in software marketing required, SaaS product management or marketing experience a plus
3
Regional Product Marketing Manager Job Description
Job Description Example
Our company is looking for a regional product marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for regional product marketing manager
- Develop and ensure the successful execution of regional go-to-market strategies for key new products (in collaboration with global Core Products Segment marketing and regional program managers)
- Build and execute marketing campaigns to support new product introductions, drive sales of existing products
- Collaborate with the regional commercial team to collect input regarding effective messaging in the field, hurdles to sale, effective identification of target audience, and identification and execution of field activities to support sales
- Monitor marketing performance and optimize efforts based on data, insights, market knowledge and field input
- Design and execute targeted regional multi-channel marketing campaigns according to strategic plans (in conjunction with regional marketing programs, and other internal support teams)
- Identify and create (in conjunction with regional partners) effective targeted regional selling tools
- Participate in yearly planning and budgeting of the Regional Core Products Segment Marketing plan in conjunction with regional and global partners
- Provide field information to Global Core Products Segment team on potential product promotions & bundles, pricing, messaging effectiveness, sales tools to be developed
- Facilitate selling of core products through interaction with and training of the Sales Specialists organization
- Develop and implement product launch strategy, including analyzing market research and sales analytics, ideating messaging, developing sales tools, and creating best in class marketing initiatives to drive sales
Qualifications for regional product marketing manager
- Experience in video edition/creation will be a plus
- Recommend appropriate street and invoice pricing, adjusting for changing market and competitive conditions to RPM director
- Monitors financial and overall category performance (NTS, operating profit, inventory levels, POS ) and develops plans as needed to ensure business objectives are met
- Communicates US market, channel and customer needs to the Global Product team, including requests for new products, product changes/enhancements, and cost reductions
- Must be a self-starter with professional, driven attitude and strong work ethic
- Must be able to develop marketing plans (launch, promotional ) and lead a cross functional team to execute
4
Regional Product Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of regional product marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for regional product marketing manager
- Product Release Planning – coordinate domestic theme releases with Product Management
- Develop regional go-to-market plans and messaging for all key product launches to ensure broad organizational communication and achieve target results
- Evaluate game configurations to ensure optimal placements and recommend improvements where needed
- Maintain game list in the marketing database
- Coordinate with R&D, Product Management Compliance, Sales, and Service on all product release, compliance, and performance related issues
- Improve game product performance through strategies that include merchandising, banking, on-site training, and configuration optimization
- Supervises configuration checklists prior to publication to allow for order entry
- Product demos for key customers to support sales
- Develop market messaging in tandem with Marketing team related to key product launches
- Creates and manages Participation Reports and Watch List to ensure that our gaming operations business hits business targets
Qualifications for regional product marketing manager
- Experience in software deal desk and contract negotiation will be a plus
- 5+ years of consumer and/or small business product marketing experience required with specific experience conducting marketing at the region or country level
- Deep understanding of the Consumer Endpoint Security market (Mobile, PC, Mac, Family, Identity) including expert understanding of the technology and innate curiosity and ability to monitor trends and anticipate market movement
- Experience with complex route-to-market environment and ability to interpret by country and contribute to overall go-to-market strategy
- Proactive and self starter required as much independent decision making and action is required
- MS Excel advanced user, pivot table, macro programming knowledge
5
Regional Product Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a regional product marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for regional product marketing manager
- You will be responsible for business development of new markets in ASEAN
- You will be responsible for channel development, customer presentations to support sales, tender support to counties, competitive arguments and analysis of competitor’s products
- You will be responsible for regional marketing for CT in ASEAN
- You will support local, regional and international conferences and trade shows
- You will assist during customer visits from other countries to reference sites communicating with the site in advance, organizing site visit and clarifying customer questions during site visit (together with local sales team)
- You will be responsible for after sales activities and customer relationship building and maintenance for key opinion leaders in the region
- Develop and deliver an annual Platform Products marketing plan and budget that supports both sustaining activities and desired growth
- Collaborate deeply with colleagues in diverse roles to develop and implement tactical initiatives and activities aligned with the annual marketing plan and budget
- Monitor ongoing initiatives and activities with an eye towards concise, on-demand reporting to regional commercial leaders
- Establish appropriate metrics to measure Return on Marketing Investment (ROMI) and adjust tactics as needed to achieve desired outcome
Qualifications for regional product marketing manager
- Power Point advance user
- Basic understanding of business functioning
- Bachelor's degree in Engineer and/or Business/Sales
- 10-15 years of experience in automotive industry, in either sales, project management, marketing, or engineering
- Professional background in client facing positions (CBU, Acquisition, Program)
- Automotive experience and worlwide / NAO market knowledge