Regional Marketing Job Description

Regional Marketing Job Description

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Regional marketing provides regional guidance on selection and management of the region's key digital/social marketing/creative agency partners and the key social media platforms.

Regional Marketing Duties & Responsibilities

To write an effective regional marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included regional marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Monitor sales, measure ROI, and identify best practices for local programs in the assigned region
Negotiating with bottlers
Lead bottler trough implementations
Evaluate to address corrective actions to BO SLT team, in order to ensure results
Identify key events within the region that may require HQ support
Engage Consumer Events for larger events and exposure
Identify and gain approval for grassroots initiatives
Identify potential public relations opportunities and engage PR Manager
Measure and report the effectiveness of each campaign/event/etc
Act as project manager for all regional activities

Regional Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Regional Marketing

List any licenses or certifications required by the position: SFMC, CRM, MCSE, EDGE, EMS, PPI, PPP

Education for Regional Marketing

Typically a job would require a certain level of education.

Employers hiring for the regional marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Public Relations, Advertising, Education, Business/Administration, MBA, Journalism, Engineering

Skills for Regional Marketing

Desired skills for regional marketing include:

Excel
Social media tools and digital platforms
Microsoft Word
PowerPoint and Outlook
Practices
Understand the treatment and market specifics in their regions
Army is advantageous
Key accounts
Marketing principles
Automotive dealership business – key issues

Desired experience for regional marketing includes:

Customer-centric, comfortable dealing with customers at a high level
Demonstrated experience developing strong sales/marketing presentations (Powerpoint/Keynote)
The position requires a high degree of flexibility and the ability to react quickly to changing needs in a fast-paced, entrepreneurial, dynamic environment
Successful candidate will be a self-starter with strong initiative and problem solving skills and an understanding of marketing’s role in driving sales
8+ years in a Medical Marketing capacity, with at least 4 years managing regional strategies
Product knowledge in specialty pharmaceuticals is a must

Regional Marketing Examples

1

Regional Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of regional marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for regional marketing
  • Become the marketing expert for your regions and dealers, providing consultative input and recommendations to each dealer on dealer brand positioning, marketing best practices, resource and tool availability
  • Dubai-based, full-time role, reporting to the Regional EMEA Marketing Manager
  • Responsible for creating and executing MEA marketing campaigns, working in close collaboration with the Regional EMEA Marketing Manager
  • Work closely with Sales Managers to ensure campaigns are closely aligned with AOP and sales goals and targets
  • Identify key opportunities to develop business in both these domains based on regional and market trends and requirements
  • Manage related budget spend against plan, and implement changes to operational campaigns as required
  • Monitor current and historical deployment of marketing channels such as email, print, digital and grassroots marketing to identify trends and synthesize new ideas into marketing plans and event executions
  • Take ownership of marketing objectives and make recommendations on the allocation of budgets and activities to meet registration and participant satisfaction goals
  • Develop a keen understanding of regional and local markets, using firsthand observation, quantitative and qualitative data about consumers, places and categories
  • Create promotional plans which successfully meet volume and profitability targets, and manage their implementation in partnership with creative services and the marketing department
Qualifications for regional marketing
  • Established contacts in territory across many different industries (tourism, hospitality, entertainment)
  • Enjoys and participates in the sport of golf
  • Regular travel required (estimated 25%)
  • Conduct projects and ad-hoc activities as directed by the Regional Managing Partner
  • 7+ years of copywriting/content strategy experience
  • Experience writing for top consumer brands
2

Regional Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a regional marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for regional marketing
  • Partner with regional managing principals and office/practice leaders to plan and execute strategies for developing existing or new markets and sectors
  • Drive integration across practice areas, identify opportunities for new service offerings and thought leadership outreach
  • Align the firm’s global strategies with local market considerations
  • Manage lead generation and tracking as relationship development process
  • Structure and lead learning programs around marketing/business development
  • Conduct research on potential new markets, geographies, or clients
  • Develop and track success metrics against strategies for constant improvement
  • Manage marketing & communications resource staffing for both sales support deliverables (proposals / bids, ) and marketing & communications efforts (advertising, events, PR/media, social media efforts, content marketing)
  • Oversee and participate in market research studies, advertising and promotional development programs, sales organization development, internal control systems and procedures, sales training, customer relations programs
  • Track marketing effectiveness and develop models to determine project paybacks
Qualifications for regional marketing
  • Experience with performance marketing (preferred, but not mandatory)
  • Bachelor’s degree or higher in English, Marketing, Communications, Journalism or related field
  • 40% of time will be travelling to branches across the region for in-person coaching, training and participating on sales calls
  • Demonstrates good writing capabilities for collateral, web, social media, campaigns
  • Experience with Salesforce.com and Marketing automation platforms required
  • Previous minimum 2 years experience as a Marketing Analyst (or Finance Analyst) mandatory
3

Regional Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of regional marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for regional marketing
  • The Regional Marketing Manager (RMM) plays a central role connecting the region to the global team and connecting the marketing function to the commercial sales organization
  • These will be determined on start based on business needs, the job holder will have full responsibility for scope and delivery and will be accountability for delivering the agreed project objectives
  • Work with Regional VP to develop regional specific marketing plans and programs utilizing allocated marketing budget to achieve annual sales goals
  • Facilitate the marketing planning process for assigned dealers
  • Conduct ongoing plan management of dealer marketing plans throughout the year including, budget allocations, tactics, customer targets, qualified lead management and ROI metrics
  • Facilitate share growth within the small customer segments (1-100 fleet size)
  • Foster the adoption of sound CRM, database, prospecting and lead generation activities among assigned dealers
  • Increase efficiency and performance in lead management at dealer level
  • Act as a support arm for the regional sales teams in achieving their business plan goals
  • Understand and support all product and service offerings available to International dealers and customers
Qualifications for regional marketing
  • Possess a goal-oriented approach, with the desire and capability to track activities to business metrics and an overall plan
  • A proven ability to apply a well-defined brand voice
  • Bachelor degree in a marketing, technical, or scientific field
  • 2+ years of relevant commercial marketing / market research experience in a complex, global organization
  • Ability to communicate with clarity both orally and in writing
  • Experience in manufacturing, chemicals, or materials industries preferred
4

Regional Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a regional marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for regional marketing
  • Strategic product management and implementation for Networking applications
  • Coordination of all product relevant activities with management and functional areas
  • Development of product/segment strategies in alignment with the overall networking segment strategy
  • Optimization of revenue & gross profit for the responsible segment
  • Alignment and driving of key customers/segment strategies
  • Collection of market and competitor information
  • Early engagement with key Networking enablers’ platforms in Asia Pacific
  • Plan and coordinate the development and production of all seminars/events/mixers held by the local practice, to include list development
  • Initiate actions to resolve complex problems
  • Develop regional marketing campaigns, training and customer events
Qualifications for regional marketing
  • Proven excellence in hiring/growing talent
  • Minimum 7+ years’ work experience in marketing, communications or related field
  • 3-5 years of Marketing and/or Advertising experience
  • Bachelor’s degree in Marketing, Communications, Media, Business or related field preferred
  • Ideal candidate has hands-on marketing and communications experience in the Commercial Real Estate industry
  • Minimum 5 years work experience in marketing
5

Regional Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of regional marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for regional marketing
  • Communicate plans and strategies with key stakeholders for collaboration and buy-in
  • Publish campaign plans and budgets for the LATAM theater focused on our key pillars – security, application delivery services, service providers, and cloud
  • Manage translations of marketing materials to support campaign requirements
  • With guidance from the region, work directly with a subset of our distribution partners to lead development and execution of regional marketing programs aligned with corporate marketing goals
  • Capture marketing insights at the regional level to sustain the company’s marketing strategy
  • Collaborate with other business partners to utilize measurement processes to gauge success and measure return on investment
  • Will build business unit’s visibility in the business unit’s market area
  • Working closely with principals and leaders of the Markets and firm-wide business development leaders, actively seeks/secures new work of strategic importance to the long term financial sustainability and ideals of the practice
  • Leverages firm’s expertise, knowledge, contacts and industry acumen to identify, propose and secure new work for the practice using the firm’s research tools and contact network, identifies upcoming opportunities
  • Builds relationships with the region’s key clients on an on-going basis and follows their progress to prepare our strategy in advance of the issuance of an RFQ or RFP
Qualifications for regional marketing
  • Technical background (materials science, chemical engineering, chemistry, or related)
  • Some prior management experience managing direct reports, influencing cross-functional teams, effectively communicating to stakeholders
  • Can-do, action-oriented contributor, “get-it-done” effective communicator and team-player
  • Experience in the chemical, plastics, coatings, adhesives or silicones markets
  • Regional planning and operational tasks, RFQ, sample approval and
  • Regional Marketing for Business line Smart Card System

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