Product Marketing Manager Job Description
Product marketing manager
provides inputs regularly into market research/analysis in accordance with the processes prescribed by the Marketing Manager/s, so as to influence marketing, sales and pricing strategies.
Product Marketing Manager Duties & Responsibilities
To write an effective product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work on a virtual team with other marketing professionals (campaign managers, content creators, designers, email builders, web, demand generation ) aligned to products within the C&E portfolio to help them build, implement, and execute marketing to drive business results
Execute and coordinate the execution of the global marketing plan in close cooperation with the regional institutional marketing teams
Provide global sales team with full range of sales enablement tools and continuously develop them
Influences and coordinates marketing activities across multiple virtual teams
Using a slew of amazing marketing technologies to accomplish your goals including Marketo, Certain, ON24, Bright Cove, Optimizley and many more!
Help ramp up, train, and mentor other marketing automation technologists within the group and at the company
Strategizing with Marketing, Merchandising, Public Relations, and Executive Team on launch plans
Crafting messaging and positioning for feature releases and marketing campaigns that can be used across channels and departments
Ushering the feature (with the product team) or marketing campaign from concept to launch by clearly communicating progress, obstacles and timelines to stakeholders as needed
Effectively gather, disseminate and share feedback from customers and field sales obtained through consultations, surveys, focus group interviews etc
Product Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing Manager
List any licenses or certifications required by the position: IC3, CCNA, PMP, PM
Education for Product Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the product marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Business/Administration, Management, Communication
Skills for Product Marketing Manager
Desired skills for product marketing manager include:
Sales
Marketing and development processes
Marketing
Market trends
Marketing Cloud products
Excel
PowerPoint
Key industry analysts
Technology direction
Pricing
Desired experience for product marketing manager includes:
Supporting the work of Strategic Product Management to better understand client requirements to shape new service development
BA/BS in Computer Science, Engineering or equivalent
Technical background desirable, preferably in storage, business continuity and disaster recovery
Proficient in Microsoft Office, Adobe Photoshop, CRM database-Salesforce.com
Superior audience-centricity
Experience in the Manufacturing space is a huge plus
Product Marketing Manager Examples
1
Product Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of product marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product marketing manager
- Align sales tools and the ideal sales process to the typical buying process
- Enable sales team by providing presentations and sales materials
- Develop and roll out customer and sales channel promotional programs and provide reporting to management
- Develop company presentations and marketing materials
- Hardware marketing
- Work closely and collaboratively with Product Management to understand technical details of our solutions, and create product marketing plans, including market segmentation and positioning for Silver Spring Networks solutions
- Continually seek input from Sales on effectiveness of existing materials and areas where new materials are needed
- Develop and implement marketing brand plans including
- Support Sales
- Help sales team with RFP
Qualifications for product marketing manager
- Successful track record leading product, solution, or industry marketing initiatives
- Knowledge of existing and planned markets and market-related initiatives from the perspectives of the industry experts, the client/customer base and the regulatory environment
- Experience with online monitoring and measurement platforms, including Facebook Insights, YouTube Insights, Sprinklr, Google Analytics, HootSuite, TweetDeck, Simply Measured, and more, is a big plus
- 3+ years of product marketing or relevant experience
- Bachelor’s in business, marketing or communications
- A willingness to champion for the best possible user experience
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Product Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of product marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing manager
- Work with sales, product management, corporate marketing and other cross-functional teams to drive market awareness, market leadership, and customer satisfaction
- Partner closely with sales management to understand sales process and priorities and build field enablement tools and programs to meet revenue goals
- Partner with sales leaders to communicate our value proposition
- Conduct competitive analysis to determine service offer features & pricing strategy, including key processes and resources
- Develop and maintain consistent communication and relationships with key extended teams including regional Services teams, Services Delivery, Corporate Marketing and PC hardware product teams
- Interlock with stakeholders to address gaps in services delivery and sales processes
- Own messaging and the creation of high impact marketing tools including product videos, collateral, whitepapers, web content, competitive analysis
- Work closely with regional solutions marketing teams on program strategy and content creation for customer webcasts, field events, conferences, and trade shows
- Measure business impact of marketing programs
- Be the expert on Rescue buyers, their journey, and buying criteria and understand the competition inside and out
Qualifications for product marketing manager
- Can provide examples of written marketing materials such as white papers, or product briefs
- This role is based in Redmond, with limited travel
- Strong project management skills and experience working successfully with cross-functional teams, outside vendors
- Develop product marketing channel strategies across hardware products through distributors and direct to a breadth group of partners
- Manage Marketing budgets for each product
- You should have a track record of working with internal partners to execute on your strategies with passion, precision and excellence
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Product Marketing Manager Job Description
Job Description Example
Our company is hiring for a product marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing manager
- Contributes to, and facilitate effective communication of customer persona to internal stakeholders including, Segment Planning, Enterprise Communications, Field Marketing, Pricing, Product Management, Sales and Customer Experience
- Work closely with Product Management, Sales, and Segment Planning to understand SWOTs, sales history analysis, and other research based on market opportunity
- Create and own product messaging and marketing plans for Mobile App Management and Mobile Clients
- Drive product marketing efforts such as defining and implementing a customer communications strategy
- Evangelize products to worldwide sales, channel and at various industry events
- Conceive and develop innovative marketing programs that drive global demand
- Serves as the marketing expert in both print and Ebook product unit’s suite of products
- Create and maintains tools and resources that communicate the value proposition of the products and enable members of the sales and customer experience organizations to effectively sell and support products
- Market, customer and competitive analysis
- Responsible for the measurement, analysis, positioning, and promotion of our product line
Qualifications for product marketing manager
- Minimum of 3-5 years of technology product marketing experience, with a preference for cloud services
- Experience in sales, consulting, or customer support is a plus
- Ability to adopt and learn new systems, analytics tools
- This position is based in Redmond, WA and may require occasional travel
- 3+ years of Content/Brand/Product Marketing experience
- Bachelor's degree from an accredited university, preferably in Business, Marketing, Economics or Journalism
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Product Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of product marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing manager
- Gather feedback from sales and sales enablement on a regular basis to constantly improve support programs
- Own sales enablement projects from conception to execution, including budget and timeline management
- Create written content to educate sales team and advance deals such as competitive battlecards, playbooks, fact sheets, product collateral, and custom work
- Field, prioritize and deliver ad hoc content and support requests from sales team
- Lead cross-functional marketing initiatives to employ best demonstrated practices across the company that improve retention and other key metrics
- Team with product managers and the rest of the product marketing team to stay ahead of need for communication and iteration of existing material, and to ensure overall effective go to market strategy
- Measure and communicate the impact of all product marketing efforts
- Analyze buying behavior through qualitative and quantitative research methods
- Determine content adoption metrics and measure effectiveness of content throughout the funnel including pipeline conversion/velocity & win/loss rates
- On an ongoing basis as new products and features are released, design, launch and optimize campaigns to drive adoption and engagement of new and existing products and features using data and best practices to inform vision
Qualifications for product marketing manager
- Broad technology awareness with an understanding of basic wireless and networking concepts
- Experience with nationwide campaigns, communications and go-to-market initiatives
- Applied user insights, research and testing to marketing strategy
- Worked extensively with product, creative, sales, legal, finance, operations, customer service and quality assurance teams
- Pragmatic Marketing Certification (PMC)
- 5-8 years in technology product marketing
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Product Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of product marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing manager
- Must be open and able to learn new systems and have a desire to improve processes
- Must be able to travel up to 25% domestically, with 1-2 trips annually to headquarters in Korea
- Korean language skills are a plus
- MS/BS in an engineering or marketing discipline
- 3+ years of experience with an Automotive OEM, Telecommunications or IT Software Company
- Experience with Hardware / Software Automotive products in applications, system SW (Computing Platforms/Processors) or SW services
Qualifications for product marketing manager
- Strong attention to detail and professional manner with all levels of the organization is a must
- Proven track record in contributing compelling positioning and thought leadership content
- Creative thinking around innovative messaging and presentation strategies a must
- 2 years of experience with SIOP-Sales Inventory Operations Planning, preferred
- Experience marketing software as a service
- 5+ years of experience working with, supporting, and growing customers