Product Marketing Mgr Job Description
Product marketing mgr
provides senior leadership and thought direction across the Fund Services organization in areas that require forward thinking, risk management, innovation and solving complex problems.
Product Marketing Mgr Duties & Responsibilities
To write an effective product marketing mgr job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing mgr job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the creation of marketing deliverables and manage marketing activities necessary for the business success of the product(s)
Under the guidance of Marketing Leadership (Associate Director, Director or Senior Director) has primary responsibility for the strategic and marketing planning process for the assigned brand
Assist with deployment of tactics to achieve affiliate marketing plan including
Approval of marketing materials used on 3rd party affiliate websites
Build cohesive marketing programs and plans to capitalize on the market opportunities you uncover, driving new adoption, engaging users further, and generating more revenue for the business
Own development of marketing positioning/messaging core product launch deliverables, to include packaging, channel materials
Leverage in product marketing channels to ensure a strong retention strategy post acquisition
Serves as the primary marketing contact for selected products, areas, and/or campaigns, and gathers market intelligence, recommends responses to changing issues, trends
Vendor Risk Management - Managing High Risk third party service providers / vendors, including managing the vendor’s requirements through adherence to Global Vendor Management Program Requirements
Performance Management as contractual (SLA) non-compliance issues arise
Product Marketing Mgr Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing Mgr
List any licenses or certifications required by the position: CISSP, CSPO, CSM
Education for Product Marketing Mgr
Typically a job would require a certain level of education.
Employers hiring for the product marketing mgr job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Education, MBA, Engineering, Technical, Computer Science, Managment, Communications, Information Technology
Skills for Product Marketing Mgr
Desired skills for product marketing mgr include:
Company functions
Marketing
Assigned product
Service policies and procedures and excellent communication
Solving problems that are unique and extremely complex given time
Product Line
Budget and resource constraints.- Demonstrate leadership and vision in determining and driving strategy decisions
Solving problems that are complex in scope requiring in-depth evaluation
Solving routine to moderately complex problems
Call Handling
Desired experience for product marketing mgr includes:
Partner with Sourcing on evaluation of new Vendors through RFx process, and input into contract terms
Manage miscellaneous projects as needs arise
Developing and executing tests
Updating and maintaining accurate links and pricing (source codes)
Assist with completing periodic audits of 3rd party affiliate website content
Partner with internal stakeholders across all lines of business (Consumer Products, Ad Products, Yield, Sales, Measurement, ) to determine how best to effectively monetize the products the Consumer team is creating to drive maximize revenue without compromising the consumer experience
Product Marketing Mgr Examples
1
Product Marketing Mgr Job Description
Job Description Example
Our company is growing rapidly and is hiring for a product marketing mgr. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing mgr
- Responsible for working with the internal & external organizations to develop product strategy, launch and lifecycle manage NG911 Call Handling & ESInet services based on customer needs
- Product management and NG911 Call Handling/ESInet technology and services experience
- Take on and execute Backup Exec solutions marketing projects and programs
- Promote and inform internal stakeholders to create marketing plans and campaign successes and ensure message consistency among corporate spokespeople
- Participate as product expert in events such as trade shows, user group conferences, analyst events, sales meetings, to represent Western Digital products
- Size and prioritize work and resources - with finances and business intelligence support
- Identifying and helping develop inorganic new product or business development opportunities new sales channels, including e-commerce (with current or new channel customers)
- Developing, managing, coordinate timing, and delivering presentations on retail product strategy and plans (incl
- Product Development & Bundle Creation
- Gathers market intelligence and recommends responses to changing issues, trends
Qualifications for product marketing mgr
- Excellent communicator with proven achievements
- Based in Milpitas, USA
- Mandarin speaking and reading skills
- Good knowledge of the mobile handset industry food chain
- Very independent, Self-Starter, results driven
- Analytical and insightful – can identify strategic trends, while being able to dive into the technical details
2
Product Marketing Mgr Job Description
Job Description Example
Our company is growing rapidly and is looking for a product marketing mgr. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing mgr
- Competitor's offers, market share, advertising, and promotional plans
- Responsible for local CPE testing/trialing and recommendation for acceptance go-to-market plans
- Cross-functional leadership - Work across teams to get funding, define project scope & requirements, business case, delivery, post-deployment analysis, continuous improvement in iterative model
- Develop market intelligence - Competitor's offers, market share, advertising, and promotional plans
- Develops and executes brand growth strategies and tactics, including programs that target healthcare professionals
- Assumes overall brand budget accountability
- Assists in the development of selection criteria for external agency partners
- Develops relationships with key external customers (to include Health Care Providers, Channel Partners, and Patient Groups) in order to maintain a thorough understanding of current market conditions
- Risk / Metrics / Assessment / Threat Tools Dev
- Training and Cyber Capability Measurement Programs
Qualifications for product marketing mgr
- Ability to operate seamlessly between highly detailed and technical situations strategic situations
- High proficiency in Microsoft Office Suites, including PowerPoint
- Compelling creative asset development and flawless execution
- Ability to work in and across a complex organization with multiple partners and stakeholders
- Ability to take a leadership role, influence decisions and work with diverse personalities across multiple groups within the organization
- Solid Microsoft Office skills to include PowerPoint & Excel
3
Product Marketing Mgr Job Description
Job Description Example
Our company is searching for experienced candidates for the position of product marketing mgr. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing mgr
- May assist in the development of special marketing and sales incentive programs, collateral materials, sales presentations, and other marketing tools
- Maintains marketing material distribution system/procedures
- Prepares marketing activity reports and responds to questions from the sales organization
- Work with sales and marketing teams to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes
- Create and write product marketing communication materials to support programs/initiatives
- Develop marketing materials, such as contributed articles, whitepapers, webinars, customer presentations
- Responsible for digital technology innovation, process, infrastructure and analytics for partners and clients
- Team lead on digital best practices for engagement and Sports
- Accountable for on-time product/feature introduction revenue growth, budgets and profitability of Public Safety NG911 services
- Assessing customer needs, sizing market opportunities, developing market service descriptions, developing business cases, writing sales documentation, forecasting revenues, leading service realization processes, maintaining product dashboards and supporting sales to accelerate closure of opportunities
Qualifications for product marketing mgr
- Develop alliances with insurers
- Manage alliances - coordinate actions across the firm
- Degree in Engineering and MBA preferred
- Contributes to the development of new principles and concepts related to Wi-Fi and In-Building solutions products
- Collaborates with business unit leaders to develop and implement advertising, communications, and other tools, front door and IT programs
- Technical background highly desired
4
Product Marketing Mgr Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of product marketing mgr. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing mgr
- Works to connect marketing strategies to cross-discipline and cross-company programs, implementing cohesive and consistent messaging that enhances the portfolio message and collection of brands
- As directed, implements strategic marketing communication tasks and projects
- Maintains strong, ongoing channels of communication with sales, marketing, and product development teams to ensure success
- Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to product roadmap and marketing strategy
- Design optimal marketing campaigns based on market segmentation, arranging the company’s target market into groups of customers with similar traits and needs
- Leading the development of world class “Learn, Buy, Get, Use, Pay, Support” (LBGUPS) Customer experience
- Maintaining existing and establishing new External & Internal Partnership’s including negotiating agreements as needed
- Solid wireline and wireless networking knowledge
- To be a proven performer with measurable successes leading to positive bottom-line results
- Ability to develop and execute product strategies with internal and external stakeholders, build consensus and work across organizational boundaries
Qualifications for product marketing mgr
- Ability to diagram systems and processes in flow charts or swim lanes
- Subject matter expertise on cloud
- Passion for working with customers and delivering customer excellence
- Experience working cross-group with many stakeholders
- Develop alliances with brokers, insurers and reinsurers
- Manage alliances with potential third party security product / service providers to supplement offering- coordinate actions across the firm
5
Product Marketing Mgr Job Description
Job Description Example
Our company is looking to fill the role of product marketing mgr. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing mgr
- MPLS VPN and Ethernet experience
- Act as key champion for specific product launches with solutions messaging
- Conduct research via customer & partner interviews, surveys, to inform messaging strategy and positioning
- Partner with sales enablement to educate direct sales and partners on latest messaging and positioning respective to trends and technology value proposition
- Assists in the distribution of product information
- Evaluate Competitor's offers, market share, advertising, and promotional plans
- Monitor and analyze market trends of end-product markets, where they impact the Security IP business
- TAM/SAM analysis
- Create a standardized global product launch process, including inputs, timelines, deliverables, risks and dependencies from the cross-functional launch team, and apply it to all launches
- Understand scope, operational requirements, and impacts of all cross-functional teams as they relate to launches
Qualifications for product marketing mgr
- 7+ years of industry and consulting experience (knowledge of insurance industry a plus)
- Experience in crafting large and complex sales opportunities required
- Experience in cyber underwriting highly desirable
- Experience with data analytics / predictive modeling / actuarial modeling highly desirable
- Engineering or equivalent degree – an advantage
- 15 + years progressive experience with varied background in power engineering industry