Product Marketing Director Job Description
Product marketing director
provides direction and specialist knowledge in applying Oracle cloud technology to mid-market in JAPAC through programmatic sales approach.
Product Marketing Director Duties & Responsibilities
To write an effective product marketing director job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing director job description templates that you can modify and use.
Sample responsibilities for this position include:
Consistently plans, executes and monitors marketing activities in partnership with local EPG and M&O teams
Develop product attributes into compelling value propositions, marketing messages, and support material for all Higher Education Digital Courseware for global use
Create comparative analyses of both the internal product suite competitive offerings in order to better define and position our products
Gather, synthesize and share market insight and competitive intelligence through clear and effective internal reports to key stakeholders
Serve as customer voice to product and portfolio management to fuel innovation, position products and service offerings
Define product audience and develop personae for key technology launches
Responsible for preserving brand fidelity and delivering a consistent approach to branding and customer experience across all product categories, in all geographies
Accountable for developing insights-based marketing content for key products and product categories, web content, videos, customer testimonials
Provide training and support to portfolio product marketing teams, local marketing members and field personnel on product enhancements, new launches and new global marketing campaigns
Provide support to geographic marketing teams in translating global product campaigns to the local market
Product Marketing Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing Director
List any licenses or certifications required by the position: CIA, PMP, NSI, NPI, ISO, OSHA
Education for Product Marketing Director
Typically a job would require a certain level of education.
Employers hiring for the product marketing director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Technical, Technology, Engineering, Management, Communications, Education, Business/Management
Skills for Product Marketing Director
Desired skills for product marketing director include:
Oracle products
Oracle’s Cloud offerings
End-to-end marketing processes
Key issues in the industry
Public cloud market as a whole
Database
Human Capital Management products
Market and competitors
Power distribution and transmission
Cloud market and cloud technology trends
Desired experience for product marketing director includes:
Strong presentation, communication and relationship building skills a must
Motivates others by inspiring commitment, building shared vision/goals and valuing contributions of everyone
Develop, lead and influence global marketing programs and digital content strategy
Drive business across internal and external partners through deep customer understanding and compelling marketing strategy
Collaborate across the product team, field marketing teams, Finance, and commercial operations to ensure marketing content, events and programs are aligned and launched successfully
Programmatically coordinate routine communications with segment, channel and field partners to ensure landing of marketing programs with precision and excellence
Product Marketing Director Examples
1
Product Marketing Director Job Description
Job Description Example
Our growing company is looking to fill the role of product marketing director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing director
- Approves product line financial analysis in accordance with product line roadmaps/strategies
- Analyze the market and our competitors
- Train sales teams on how to pitch our products
- Be the expert on our buyers, how they buy and their buying criteria
- Develop innovative marketing strategies and programs to drive category awareness and penetration among targeted customer segments
- Develop and execute go-to-market strategy
- Develop and drive programs to frame and track competitive and market landscape
- Support our products and vision through speaking opportunities and customer meetings
- Develop product feature copy and claims, working with Brand/360 CX and external agencies and responsible for marketing input in the Marketing Business Brief
- Participate in ITC with Consumer Insights and 360* Consumer Experience and Brand
Qualifications for product marketing director
- You have expert-level knowledge of HR-tech, B2B SaaS sales cycles, and Product Marketing best practices
- You can show great examples of how you expressed complex ideas inimpactfulsales and marketing collateral
- You have exceptional analytical skills, specificallyabilityto assemble and interpret data, create executive summaries and deliver actionable business insights
- You have strong project management skills andabilityto structure and prioritize work in a manner that best fits the team and company needs
- You have heart and are open and honest
- You have a BA or BS degree, and probably a top-tier MBA
2
Product Marketing Director Job Description
Job Description Example
Our growing company is hiring for a product marketing director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing director
- Build and execute product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets
- Collaborate with Content, Campaigns, Digital and Field Marketing teams to define and drive innovative awareness and demand campaigns and events strategies to support business objectives and build pipe
- Develop customer-facing materials that clearly articulate the value of our products
- Produce effective sales enablement materials, such as cheat sheets, FAQs, and competitive information, making it easy for Sales to understand product offerings and key positioning
- Track, measure and report against objectives
- Manage communication strategy for hotel booking on both the traveler side (B2C) and client side (B2B)
- Develop and maintain supporting marketing collateral on global level
- Drive roadmap communications for booking functionality based on company strategy and client demand
- Manage launch strategy and rollout process
- Work with team members to ensure consistency in positioning and collateral across solution lines
Qualifications for product marketing director
- Gifted storyteller and communicator, comfortable in high-level client meetings
- Experience in B2B sales, either for a tech product or as part of a strategy consulting company
- Ability to turn complex technology concepts into clear communications
- A customer-centric view with a passion for gaining customer insights and translating insights into strategies
- Adaptability to changing environments quickly
- Familiarity with the Data Management, Data Quality, or Information Management markets
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Product Marketing Director Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of product marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing director
- Partner with business planning on business models for new solutions in Tier 1 migrations
- Collaboration with Solutions Marketing—You will enable FlashBlade solutions marketers create industry vertical and use-case oriented solution messaging and content that builds upon core FlashBlade product messaging and content
- Collaboration with Marketing Communications—You will work with analyst relations, press relations, and customer advocacy to participate in creation of specific messages for analyst and media briefings, product evaluations, and public case studies
- Demand Generation—You will work closely with the Demand Gen, Events, and Field Marketing teams who are responsible for lead generation campaigns and go-to- market events and programs to ensure that all of the marketing collateral at these campaigns, programs and events is consistent in overall branding, message and details
- Collaboration with Product Management and Engineering—You will work closely with product management, solutions architecture and engineering teams to translate the technical vision into marketing communications as new products are introduced
- Competitive Strategy—You will track and monitor the competitive landscape and ensure that the company collateral and website accurately reflects the latest, differentiated product positioning.]
- Sales/Field Support—You will create sales collateral and train sales teams on messaging and positioning
- Thought Leadership—You will write blogs, tweets, and engage in all aspects of social marketing to promote thought leadership and brand
- Public Speaking—You will represent the company in small and large public speaking events in your area of expertise
- 10+ years of experience in product marketing, solutions marketing, and/or product management with a focus on storage, including the application of flash within storage
Qualifications for product marketing director
- Ability to travel domestically and internationally up to 30% participate in telephone calls outside of typical working hours
- Minimum 10 years of progressive product marketing experience required
- Minimum 3 years leading people and teams
- Product, marketing, and sales experience/knowledge required
- Strategic understanding of major appliance business/durable products preferred
- Leadership skill set with the ability to lead high performing, multi-functional teams to achieve overall initiative goals and strategy
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Product Marketing Director Job Description
Job Description Example
Our growing company is looking to fill the role of product marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing director
- Sales Enablement- Create powerful messaging and collateral that highlights our product differentiation and market leadership, including why our product is the most secure, easiest to deploy, and fastest overall big data management system on the planet
- Provide sales training in person, via webinars and recorded sessions
- Deliver presentations to prospects, customer groups, analyst sessions, events
- Inform all efforts with a strong understanding of our prospects and customers, product, market and competitive sets
- Nform all efforts with a strong understanding of our prospects and customers, product, market and competitive sets
- Drive an agile process and demo development with multiple cross-company stakeholders for major events and keynotes, supporting demo delivering, including executive demo support on-stage presentation and booth support as needed
- Work with PR, Social Media and Customer Service to craft a press strategy and social media approach inform customer service talking points
- Drive all messaging and content to support the overall strategy, which includes building a strategic messaging framework that serves as the backbone for all content on the web site, in white papers, webinars, at events, in social media and in all go-to-market campaigns
- Leads the team that will drive overall marketing communications strategy (go-to-market) for product launches and major initiatives, making data-driven decisions that are based on audience insight and understanding
- Synthesizes market intelligence & customer insights to develop a deep understanding of our guests
Qualifications for product marketing director
- Proficient with tools associated with new project development activities
- Possess a high level of motivation with a strong drive for results
- Proven ability to deliver and exceed expected results
- A minimum of 7 years of pharmaceutical business experience is required
- Bachelor’s Degree in business and\or technology
- Developing go-to-market plans, incorporating activities related to awareness,driving customer acquisition and retention, and demand/lead generation
5
Product Marketing Director Job Description
Job Description Example
Our growing company is looking for a product marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing director
- Define the success criteria and measure the impact of all Product Marketing efforts against stated corporate goals
- Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl
- Create and drive ongoing best practice processes and methods to source, organize, analyse, and action market, customer, competitive, and regulatory insights
- In partnership with the Innovation team and Product Management, be a key driver to quickly validate and execute on our next generation innovation ideas
- Create and update primary buyer and user personas
- Develop new product launch strategies and plans in collaboration with cross functional program teams
- Working in collaboration with finance, analyse the success of all new offerings and associated marketing programs
- Develop a content strategy, including a thought leadership program that generates product awareness and demand
- Create sales tools and materials including sales presentations, collateral, case studies, white papers, product demonstration videos, webinars, and ROI models
- Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights
Qualifications for product marketing director
- Experience marketing within technology, SaaS or Cloud based is a must
- Proven ability to intimately understand the customer journey and the experiences that lead to engagement and conversion
- The acumen to develop a deep knowledge of our core products our clients’ business
- Understanding of Nonprofit sector
- Top-notch messaging, positioning, and storytelling, with experience crafting compelling marketing content
- Persuasive communicator to build momentum and buy-in from other teams