Director Product Marketing Job Description
Director product marketing
provides strategic recommendations for Extreme to win in Private Cloud, Hybrid Cloud, and Public Cloud, supported by thorough analysis of market and customer dynamics.
Director Product Marketing Duties & Responsibilities
To write an effective director product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Help set the strategy, execute and deploy new product launches
Direct management of 5 Sr
Manage internal product communications and training across all teams - sales, product, engineering, customer service and marketing - around the product roadmap, sprint releases, and the announcement of new product experiences
Ensure that internal communication is clear, consistent, and that feedback loops are seamless
Build our Sales Enablement materials, including sales demos, scripts, videos, presentations customer stories and case studies and collateral
Develop the Go-To-Market launch strategy for new experiences within the software, including sales training and enablement, customer communications and roll out plan, and external marketing announcements (collateral, website, content, PR, demand generation strategy)
Define value prop, including customer pain points, differentiators, market trends, competitive segment analysis and objection handling
Develop recurring content showcasing product experiences, including 1 - 2 blog posts a month, whitepapers and webinars
Contribute to strategic product decisions with the product and marketing teams
Give and solicit feedback from other team members with the aim of producing the highest quality work
Director Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director Product Marketing
List any licenses or certifications required by the position: CIA, PMP, NSI, NPI, ISO, OSHA
Education for Director Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the director product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Technical, Technology, Engineering, Management, Communications, Education, Business/Management
Skills for Director Product Marketing
Desired skills for director product marketing include:
Marketing processes
Principles and tools
Proven track record of successful new product planning and introduction
Handheld device software architecture and RTOS environments
Cloud
EDR
NTA
Oracle’s Cloud offerings
Public cloud market as a whole
SIEM technologies is desirable
Desired experience for director product marketing includes:
Develop product value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries
Proven track record for successfully marketing products/services to new markets
Ability to balance competing priorities a must
Serve as liaison between Region, Division, Corporate, Business & Product Development teams, Marketing Department
8+ years of experience in product marketing, product management or marketing
Proven experience developing consumer marketing plans for new initiatives including business case/rationale, product positioning, market opportunity, sales channel strategies and go-to-market plans
Director Product Marketing Examples
1
Director Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a director product marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director product marketing
- Attend internal product development meetings related to Higher Education platforms and partner with technology and product managers to ensure that we are meeting the existing and emerging customer requirements
- Understand financial impact of marketing plans to products profitability and ensure that marketing teams work within parameters of budget and cost relative to market potential
- Travel as needed for focus groups, conferences, events, and campus visits in order to inform product and digital strategy, to contribute to increases in revenue and digital registrations
- Deeply understand customer decision making process and needs, market dynamics, competitors, product and business levers with a goal to grow adoption
- Analyze our position (SWOT) relative to key competitors through combination of competitive research and product teardowns
- Support the field and partners in sales and marketing compete focused activities
- Partner with our CMO and VP of Product Marketing and independently drive large areas of our go-to-market strategy, sales enablement, competitive analysis, thought leadership content, and product launches
- Grow knowledge of latest marketing management practices and apply the Pragmatic Marketing Framework in market research and competitive analysis
- Work closely with Corporate Marketing team and with internal personnel to determine proper associate coverage
- Know the Go-To-Market plans for the product solutions
Qualifications for director product marketing
- Record of managing consultants and project management experience
- Experience and knowledge of Enterprise Support (Premier) – offerings, execution and strategy
- Competence in Business and Strategy Leadership, Cross-Boundary Collaboration, Customer and Partner Satisfaction, Integrated Marketing Excellence
- Passionate, results-driven and organized with an attention to detail
- Drive cross-team collaboration with diverse groups in a cross functional organization
- Top tier problem solving, qualitative/quantitative analysis and recommendation, ability to achieve results despite ambiguity
2
Director Product Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a director product marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director product marketing
- Lead the ilottery on premise product from conception and product release to ongoing optimization & continued innovation with account teams worldwide
- Proactively identify and champion new revenue opportunities
- Maintain and foster a collaborative environment with cross functional departments
- Define detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the product
- Ensure successful product release and launch communications refine and retool our on-going marketing strategies and execution for existing markets
- Empower internal stakeholders
- Effectively engage Marketing, Sales, Product Management, Partners, and Customer Success
- Gain subject-matter proficiency through research and stakeholder collaboration
- Influence thinking of business-level customer constituencies
- Oversee a product marketing budget that you coordinate with central corporate marketing to determine spend levels, channels
Qualifications for director product marketing
- You have 6+ years B2B SaaS Experience, 4+ years experience in Product Marketing, and you love it!
- See the forest, not the trees
- Be scrappy! You will need to make a lot of decisions with little information
- Be a good storyteller
- Technical background in storage required
- BA/BS in Computer Science or similar technical degree
3
Director Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director product marketing
- Coordinate campaign set-up tasks and triage incidents, as needed, to ensure timely launch and successful delivery of campaigns
- Support related activities owned by other groups (case studies, references, trade shows, events, technical white papers, SE training)
- Own the product planning process including new product additions working with RD&E and ISC, Sales
- The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts
- Assists in the creation of divisional strategy and consults with senior management in providing direction to ensure growth and financial success
- Drive change in Marketing tactics and behaviour
- Manage the global brand strategy to ensure that equity is improved in the market
- Effectively develop and manage product promotions and new product introduction programs across worldwide markets, coordinating the activities of business unit, marketing and sales personnel in domestic and overseas field offices
- Develop a track record of improving channel partner’s ability to better sell Fluke products
- Manage integrated marketing communications
Qualifications for director product marketing
- Advanced degree (MBA) strongly preferred
- Strong technical foundation
- 10+ years of marketing experience, 5+ managing a team
- Experience with applying analytics to support data-driven product marketing decisions
- Understanding of real-time decisioning
- Proven ability to manage a large stakeholder network comprised of diverse roles and personal interests
4
Director Product Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a director product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director product marketing
- Work with communications service provider and enterprise customers to create digital and mobile experiences that engage consumers using cloud-based application and networking technologies
- Development and refinement of best-in-class professional presentations and documents on topics related to business critical computing and related software and cloud services
- Experience or expertise in some of FlashBlade's primary use-cases, including but not limited to
- Strong, analytical thinking and clear, demonstrated oral communication skills to present the content to various sales, engineering and support staff
- Strong initiative and follow-through skills with high attention to detail and quality
- Demonstrated ability to work individually on projects and as collaborate as a supportive team member
- Exhibit high degree of creativity with a penchant for driving results
- Make good decisions even in the absence of some desired information
- Enthusiastic, diligent, highly productive, and high integrity
- Capable of/willing to do basic market research and analysis
Qualifications for director product marketing
- Extensive experience studying / developing market share, sales efficiency, competitive intelligence and research, to drive comprehensive marketing strategy
- Ability to work at the strategic level
- Articulate and professional with very strong communication skills
- Demonstrated ability to build credibility, trust and influence at all levels
- Strong understanding of sales, merchandising, project management and various commercialization activities to create, design, develop and implement new product rollouts
- Capability to work collaboratively across all functions and business units
5
Director Product Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of director product marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director product marketing
- Function as the recognized company and industry expert for our Quote-to-Cash Cloud platform
- With the marketing leadership team, helps determine campaign and promotional priorities and establishes overall campaign/messaging calendars
- Leads the Integrated Marketing Communications briefings and campaign planning, ensuring alignment across all channels and groups
- Owns the responsibility for agency management for all product marketing campaigns including motivating and compelling the best creative, ensuring projects are delivered on-time and on-budgets and being a generally great client partner who can get the best performance out of our agencies
- Directs cross-channel execution for key campaigns, influencing media planning, creative campaign development, ecommerce initiatives, social, PR and more
- Works effectively across internal teams to distill key functionality and benefits into core product marketing messages
- Acts as a thought-leader for outside of the box thinking, constantly uncovering new opportunities to achieve business goals
- Manages the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
- Lead the conception, design, launch and optimization of marketing campaigns that drive adoption of and engagement with new and existing Agent Tools products and features
- Support the Agent Operations organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies / success stories
Qualifications for director product marketing
- Highly proficient in data tools and Teradata, such as Tableau, SQL and/or OBIEE
- Experience developing new product strategy and early life sales
- Excellent communication skills with ability to communicate clearly, transparently, concisely, and on a timely basis with business leadership, project teams, and collaboration partners
- Capacity to quickly learn and understand marketing strategies and processes to leverage that knowledge to successfully work with marketing resources on feasibility, timing, and risk/contingency analysis
- Ability to quickly learn the key business drivers, commercialization processes, and normal operating processes
- Adept in the integration of technical plan outputs into commercial plans to form one, holistic plan