Product Marketing / Analyst Job Description
Product marketing / analyst
provides quantitative input for our Equity, Fixed Income, and Multi-Asset Teams with thought leadership initiatives, product research projects, development of presentation materials, market research, etc.
Product Marketing / Analyst Duties & Responsibilities
To write an effective product marketing / analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing / analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Issue competitive information and analysis of global syndicated reports
Create and update presentation materials as needed to support business building efforts
Actively seek to drive business results by identifying opportunities to enhance/strengthen marketing materials and messaging
Take responsibility for creating improving the presentation creation process marrying templated and customized approaches to gain efficiencies
Liaise with Global Marketing Services teams, product management and portfolio proxy teams
Liaise with different internal groups, of all levels, including sales/marketing, client service, investment management, legal, performance, and graphics
Liaise and serves as subject matter expert (SME) with internal groups and on global projects to help provide customized materials for various client-facing opportunities
Complete regular updates to materials as needed
Support the evolving mission of the Product Marketing team by executing and overseeing a wide range of projects
Partner with sales, regional CMOs and other stakeholders to support and improve the standard product marketing experience and enhance campaign design and execution
Product Marketing / Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing / Analyst
List any licenses or certifications required by the position: DGP, MOS
Education for Product Marketing / Analyst
Typically a job would require a certain level of education.
Employers hiring for the product marketing / analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communication, Project Management, Technical, Business, MBA, Technology, Finance, Engineering, Leadership
Skills for Product Marketing / Analyst
Desired skills for product marketing / analyst include:
Equity
Fixed Income asset classes
Multi-Asset
Tires
Wheels and related items
Databases and big data analysis
SG research publication and ability to summarise it in marketing presentations
Access
Account-based
Advocacy and digital marketing
Desired experience for product marketing / analyst includes:
Responsible for updates of current materials, ensuring timely completion and highest standards of accuracy while constantly identifying opportunities for process and content enhancement
Be a key contributor on the global redesign and re-launch of all standard product collateral
Assist in developing new content based on strategic priorities, usage, market conditions and input from global CMOs, sales, product strategy and other stakeholders
Manage metrics, budgets and administrative tasks related to project management efforts
3+ years of broad marketing or similar experience in financial services with good knowledge of funds and Institutional products and familiarity with compliance and other regulations
Exposure to digital marketing and content and familiarity with automated publishing systems preferred
Product Marketing / Analyst Examples
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Product Marketing / Analyst Job Description
Job Description Example
Our company is looking to fill the role of product marketing / analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing / analyst
- Support email marketing by providing customer segments and analysis, finalizing & delivering email list for marketing campaigns, and maintaining/automating standard email campaigns such as welcome email, up-sell and cross-sell promotion email and
- Perform ad hoc analysis by translating business questions/problems and transform data into structured analyses and actionable insights
- Work closely with analytics team, product, marketing to drive insights and execution that produce better user experience and delighted game players
- Manage multiple projects at a time in a fast-paced, intense, results-oriented environment
- Effectively communicate results cross functional groups
- Develop product expertise for Lamb Weston product portfolio
- Defines and develops the purpose, objectives and procedures of the product messaging, naming and trademark management functions
- Advises senior management on product messaging, naming and trademark initiatives to support company objectives
- Partner with functional teams including Sales, Marketing and Operations to execute go-market strategies
- Seeking a high energy individual to provide product marketing and administrative support across the PaaS/IaaS Product Marketing pillars including scheduling, arranging meetings, assisting with onboarding of new hires, project coordination and logistics
Qualifications for product marketing / analyst
- Meticulous project management, detail oriented, organized
- Able to prioritize, execute, and drive projects
- Has a sense of urgency and displays strong drive and initiative to follow through
- Execute initiatives with high quality standards
- Development of new business models concerning data business and digitalization getting in contact with potential business partners
- True passion for understanding consumer's social gaming behavior and tolerance for ambiguity
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Product Marketing / Analyst Job Description
Job Description Example
Our company is growing rapidly and is hiring for a product marketing / analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing / analyst
- Applicant must be a team player with a positive attitude who is motivated to work toward common goals
- Apply project management best practices in the development, initiation, planning, execution, control, communication and closing of projects
- Coordinates domestic/international relocation/travel arrangements
- Arranges internal/external meetings and logistics accordingly
- Interacts professionally with all levels of staff
- Contribute to the development and execution of portfolio strategy, new products and product refresh efforts
- Manage the launch of new benefits and capabilities to add enhanced value to products and/or improve the customer experience
- Select, analyze and interpret data to understand business performance, identify trends, and recommend and implement actions/solutions
- Compile and publish regular key indicator reports and commentary
- Understand customer/competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings
Qualifications for product marketing / analyst
- Proven interpersonal, communication and presentation skills - must be able to turn complex concepts into actionable recommendations and communicate these to a wide audience for daily operation, marketing and product development
- Ability to see the big picture, quickly evaluate the business impact of issues and prioritize among many competing asks
- Understands marketing, the importance of social technologies and online community relationships
- Experience analyzing very large (web scale), complex, multi-dimensional data sets
- Highly proficient with SQL (Oracle, Teradata)
- Able to automate repetitive parts of data analysis or email marketing lists with ease
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Product Marketing / Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of product marketing / analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing / analyst
- Create product marketing collateral to enable acquisition and customer engagement
- Directly contribute to multi-channel product acquisition efforts and communications through strong alignment with key internal teams Management
- Manage the regular review of product acquisition offers
- Oversee all product marketing and disclosure materials targeted to prospects and the Cardmember base
- Partner with internal marketing teams on communications calendar
- Support day-to-day internal and external partner relationships
- Serve as core team member that will help define the go-to-market strategy for emerging digital products
- Help create product documentation and sales collateral for sales and technical presentations
- Responsible for creating business use cases for new product
- Organize training sessions that educate staff on product messaging
Qualifications for product marketing / analyst
- Prefer Master's degree in a quantitative discipline such as Mathematics, Statistics, Economics, Engineering, Operations Research, Computer Science
- 2 years’ experience, especially in the area of data analysis or email marketing
- Familiar with data mining and statistical analysis tools SAS, R (a plus, not required)
- Experience with Omniture or Google Analytics (a plus, not required)
- Strong computer skills with experience in Word, Excel, FileMaker, PowerPoint, and WebEx
- 2 - 4 years of experience in a business analytics related role minimum
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Product Marketing / Analyst Job Description
Job Description Example
Our growing company is looking for a product marketing / analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing / analyst
- Ensure global coordination of marketing message and strategy
- Support preparation and attend national trade shows
- Work with outside vendors to develop, review and approve public press releases
- Develop sales support and training materials
- Examine and analyze statistical data to forecast future marketing trends
- Partner with Product Development and Engineering to develop in depth product knowledge and influence product design
- Build product roll out communications
- Support existing product lines and end of life support programs
- Work with engineering, operations and channel to create and/or maintain product bill of material, pricing and part numbers
- Helps to ensure required product collateral (Product Data Sheet, Configuration Data Sheet, Manual, Quick Start Guide, Price List
Qualifications for product marketing / analyst
- Experience in Product Lifecycle Management, business development, product launches and product portfolio optimization strategy is desired
- Strong data analysis skills and the ability to collect, interpret, and analyze complex data and information
- Knowledge of statistical analysis and forecasting methods
- Experience in Tableau, Microsoft Power BI, or other visual software
- Experience in data mining and analysis and summarizing results for effective decision making
- Ability to communicate cross-functionally across an organization
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Product Marketing / Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of product marketing / analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product marketing / analyst
- Understand both consumer and business needs and identify new product features and creative ways to leverage technological capabilities to meet those needs while delivering a streamlined customer experience
- Support lending team research requirements
- Test and learn creatives and customer engagement strategies to optimize uptake of lending treatments/offers
- Provide thought leadership to identify potential issues and define the corrective action or mitigation plans
- Influence marketing strategy for product refreshes and potential product migrations across top 9 Int’l markets
- Manage A&P process for International Lending Product Marketing
- Update global products lists on a monthly basis and as new products are launched
- Analyze daily sales and forecast inventory
- Online and offline MARCOM review, Online content quality and accuracy assurance
- Client Centre of Competence
Qualifications for product marketing / analyst
- Strong collaboration, negotiation & conflict resolution skills (relationship management) desired
- Excellent knowledge of all markets for products within a product family, company policies and practices
- Strong analytic skills, ability to consume complex information and develop recommendations
- 5+ years of related experience, ideally to include support of Product Marketing executives
- Proficiency in desktop applications including MS Word, MS Excel, MS PowerPoint, email, messaging and collaboration tools
- Strong organization and prioritization skills in order to coordinate between multiple projects while meeting deadlines