Senior Product Marketing Job Description
Senior product marketing
provides product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs .
Senior Product Marketing Duties & Responsibilities
To write an effective senior product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included senior product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Drives the creation of tools that can be used by Marketing and Sales in promoting products externally, such as sales presentations and product collateral, working closely with Marketing Communications
Gathers and analyzes data on competitive landscape to inform proactive sales planning
Identifies primary and secondary research needed to better understand prospect and customer needs, new product opportunities, key customer segments, messaging, market size and trends
Research, develop and execute market intelligence planning including market sizing, addressable market opportunity, win/loss analysis, competitive positioning and customer requirements
Lead marketing campaigns to target new customers in the enterprise space
Drive thought leadership around social and the intersection with customer engagement processes
Build and automate experiences for developers that will enable them to maximize their profit in the store through participating in the right sales, promotions, bundles
Segments existing customer base to inform optimal support tiers by size
Management in developing detailed product marketing launch and annual campaign plans
Helps create internal training, documents and other tools to communicate and reinforce key product messages with the Sales team
Senior Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Product Marketing
List any licenses or certifications required by the position: DGP, AWS, SANS, CISSP, PMP, CFA, CAIA, CIMA, CFP, IC3
Education for Senior Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the senior product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Computer Science, Communications, Technical, Engineering, Education, Technology, Communication
Skills for Senior Product Marketing
Desired skills for senior product marketing include:
Marketing
Sales
Competitive landscape
Assigned product
Company functions
Service policies and procedures and excellent communication
Best practices in B2B marketing
Marketing and development processes
Oracle’s Cloud offerings
Customer
Desired experience for senior product marketing includes:
A Master's Degree in Computer Science/Electrical Engineering and 6+ years of experience is required
Ability to evangelize the value of Storage and Availability to partners and create strong buy-in
Ability to interact and communicate with various levels in the organization from individual contributor to senior executives
Proven creative leadership to bring product to life with meaningful market results
Analytically & strategically focused - ability to drive analysis and draw strategic conclusions for key decisions and tradeoffs
Experience in driving complex, broad cross-functional engagements and discussions
Senior Product Marketing Examples
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Senior Product Marketing Job Description
Job Description Example
Our company is looking to fill the role of senior product marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior product marketing
- Competitive intelligence - be the expert on the competition
- Recognized public speaker
- Excellent people skills for constant interaction with customers, colleagues, cross-functional teams, and third parties
- Exposure to multi-cultural environments
- Experience with multimedia & web editing tools (Premiere, Photoshop, Lightroom, Wordpress etc)
- A creative streak (art, photography, etc)
- Product Launches and Campaigns - Plan the end-to-end launch of new products and releases, and manage the cross-functional implementation of the go-to-market plan
- Become the expert on UpToDate’s customers and market, with a particular focus on the Asia Pacific region
- Gather and analyze data in support of developing pricing strategies
- Partner with product management to manage approved product concept development projects through the definition, development, testing and launch phases
Qualifications for senior product marketing
- Minimum 5 years related experience (ClientBase experience a plus)
- MBA from a Tier 1 institution or BS/BA with proven track record of success
- Technical understanding of networking and/or security
- 7+ years professional experience, with 4+ years in marketing-related role
- In-depth understanding of ad-tech and mar-tech landscape
- Ability to influence, motivate, and train others
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Senior Product Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of senior product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior product marketing
- Analyze and capture performance metrics of marketing campaigns
- Become the expert on UpToDate’s customers and market, with a particular focus on the EMEA or LATAM region
- Become the expert on UpToDate’s customers and market
- Educate customers, media and industry analysts on the value of the company’s products and solutions
- Leads cross functional teams to launch solutions and services
- Serves as the “voice of the solution”
- Understand key buyers and influencers
- Ensure key targeted customers audiences (e.g CIO, CFO) in prioritized industries and domains
- Define strategy for and continuously optimize Store for business experiences (content and service) for purchasers and decision makers in organizations
- Increase the business value of the Store to organizations - add relevant content types (services, training, etc), include analyst reports, support proof of concept environments
Qualifications for senior product marketing
- Experience in using social media to reach potential customers and influence industry
- Experience in both direct and channel-focused (VAR, DMR, Disti) marketing
- Experience working in large cross-functional teams and managing virtual teams
- Experience interpreting competitive analyses, customer segmentation and other data sets
- BS in engineering or computer science, plus MBA (preferred)
- Bachelor's degree in Marketing, Computer Sciences or Life Sciences, or equivalent experience
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Senior Product Marketing Job Description
Job Description Example
Our company is looking to fill the role of senior product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior product marketing
- Work with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and create mitigation for product gaps
- Collaborate with Sales to understand & support ongoing enablement, but maximize impact of messaging for the audience looking to discover via web, trial and self-serve purchase
- Researches competitors and related market factors that impact product packaging
- Supports assessment of new product/services initiatives, working closely with Product Management
- Drives competitive analysis required to optimize product positioning and pricing efforts
- Support mobile product development relationships with key mobile partners
- Define and lead execution of key components of the go to market plan, including the app store presence, app store SEO, messaging, localization
- Distill the key questions needing answered to make product feature and pricing decisions
- Develop product positioning and messaging that differentiates your FCS products in the markets we serve
- Create value through our connected propositions, leveraging the data coming from millions of connected Oral Health devices in the hands of consumers
Qualifications for senior product marketing
- Deep understanding of the channel and their sales motions
- Proven personnel management and leadership skills
- Must be an excellent communicator, both written and verbal
- Subject matter expertise in ERP technologies and competitive landscape is a plus
- Ability to prioritize and execute on product marketing activities and deliverables, while managing multiple projects effectively and driving them to completion with a focus on producing measurable results
- 4+ years’ experience in product management (consumer segment technologies preferred)
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Senior Product Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of senior product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior product marketing
- Understand current adoption of Skype for Business and device solutions, and partner with the broader marketing teams on strategies to drive market penetration and satisfaction
- Support partner disclosures in partnership with engineering, integrated marketing and communications
- Deliver software innovation and development via the Agile SAFe framework and link this to the right hardware propositions as being launched by the hardware team
- Execute and drive connected propositions from MVP to Go-Live and thereafter manage the software (app) proposition leveraging user data to drive maintenance, optimization, new feature and business model innovation development
- Conceive, create and target original thought leadership materials including white papers, articles, infographics, blog posts
- Understand the features and capabilities (current and future) in the Dayforce HCM product, and how they provide value to clients in our target markets
- Collaborate with translation services as necessary to ensure content is available in French and English as required
- To be a self-starter with drive to succeed in a quickly changing business environment
- Creates go-to-market plan and price/package strategy
- Drives definitive plans and schedules together with Product and Engineering teams
Qualifications for senior product marketing
- Familiarity in business applications, including experience in cloud / SaaS environments highly desired
- Experience defining event strategy and executing events for large business audiences is preferred
- Ten (10) years of progressive product portfolio management experience
- Degree in Graphic/Interactive Design or commensurate experience
- Minimum of 5 years of experience as an interactive graphic designer
- Outstanding portfolio, especially in the areas of digital advertising and corporate collateral
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Senior Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a senior product marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior product marketing
- Perform market research and analysis using primary (customer, partner) and secondary (analyst, sales) sources
- Create compelling content for sales collateral, blog posts, website, webcasts, trade shows, and other marketing activities
- Orchestrate installed base and customer analysis to define programs needed to improve share of wallet, customer loyalty and retention and to discover unmet needs, buyer personas
- Guide and contribute to sales and partner enablement
- Optimize the offer strategy for the market(s) including positioning, messaging and packaging of plays to drive sales and client satisfaction
- Monitor and report out on the impact of sales plays across the different regions
- Create compelling messaging and thought leadership assets to influence and gain mindshare with the SAP customer organization to accelerate and achieve our global sourced revenue targets
- Package features and functionality into product releases that add clear and significant consumer value
- Own the product release roadmap for internal audiences
- Plan the launch of new products and releases and manage the cross-functional teams critical to success
Qualifications for senior product marketing
- Demonstrated ability to create work that grows and changes over time to meet new needs or growth with a single client or within a corporation
- Display strong knowledge and use of typography
- Able to create forward thinking concepts across traditional and interactive media while maintaining corporate branding standards
- Strong organizational skills, an acute attention to detail and deadline focused
- Creating and following creative briefs and brand identity standards
- Experience collaborating with external agencies and freelancers