Principal Product Marketing Manager Job Description
Principal product marketing manager
provides a feedback loop on key open source trends and articulate their impact to AWS and build action plans to address gaps and opportunities with our open source engineering teams.
Principal Product Marketing Manager Duties & Responsibilities
To write an effective principal product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included principal product marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work on initiatives of incredible opportunity and scale
Be right in the middle of the action
Directly see how your ideas and efforts positively impact the experience of our customers and growth of our business
Work in a truly data-driven environment
Work at the pace and excitement of a start-up with the resources of a $5 billion company
Be treated like an entrepreneur and expected to bring innovative ideas to the table and execute them to completion
Work with a world-class product team with a history of success and reputation for excellence
We're a successful, fast-growing company with a entrepreneurial vibe
We're at the forefront of tech and retail, redefining technology for the next generation
We're passionate about our internal and external clients and live/breathe the client experience
Principal Product Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Principal Product Marketing Manager
List any licenses or certifications required by the position: AWS
Education for Principal Product Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the principal product marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Computer Science, Business, Engineering, Technology, Technical, Economics, Communication, Project Management
Skills for Principal Product Marketing Manager
Desired skills for principal product marketing manager include:
Key industry analysts
Market trends
Technology direction
Experience with open source projects
Infrastructure
Application development
Cloud markets
Agile
DevOps
Federal cybersecurity industry
Desired experience for principal product marketing manager includes:
We get a killer discount on our amazing products
Provideing thought leadership, developing positioning and messaging content that differentiates your solutions in the market
Being the expert on your buyers – how they buy and their buying criteria
Being the expert on your competition and how to crush them
Experience with industry-leading data protection hardware or software providers
Collaborate with other teams to create technical marketing proof points specific to performance benchmarks, reference architectures
Principal Product Marketing Manager Examples
1
Principal Product Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of principal product marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for principal product marketing manager
- Serve as a cloud infrastructure expert and ensure comprehensive understanding of the market’s current state of conditions through market research, awareness of customer needs, and competitive offerings
- Own and guide the product launch strategy with a cross-functional team
- Define sales enablement strategy for our sellers in inside, field, technical and partner-facing roles
- Coordinate with strategic partners where appropriate to align messaging and solutions
- Conduct ROI analysis and develop content to help customers make the business case for our solution
- Creating compelling audience-specific messages and tools (product videos, customer success stories, demos, solution briefs, presentations, how-to guides )
- Acting as a technical advisor for specific product(s), including training and public speaking
- Driving communications of cloud security messages across internal and external channels including, customers, prospects, partners and sales
- Providing thought leadership, developing positioning and messaging content that differentiates your solutions in the market
- Own all launch work streams for new features, APIs and product across multiple cross functional teams
Qualifications for principal product marketing manager
- Excellent writing/communication skills a must with demonstrated ability to communicate at the solution level and with a senior IT audience
- Experience with marketing to partners is a plus
- Travel up to 25% will be required
- Job location can either be in Seattle (WA), San Jose (CA), or Tinton Falls (NJ)
- Bachelor’s degree in engineering, computer science, marketing, business, economics, or related area
- Job location can either be in Seattle (WA), Santa Clara (CA), or Tinton Falls (NJ)
2
Principal Product Marketing Manager Job Description
Job Description Example
Our company is looking for a principal product marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for principal product marketing manager
- Continuously monitor, analyze, share and develop if needed a response to market situation, customer behavior and competitors activities in DevOps
- Identify content requirements for internal (sales and other product teams, ) and external (community, existing and prospective customers, analysts, and press) audiences
- Coordinate with strategic alliance partners to align messaging and solutions
- Collaborate with product marketing, business development, product management, sales, field marketing, alliances and other functions to develop and execute the marketing strategy for one of our strategic ecosystems and serve as the voice of your ecosystem market
- Be a strategic team collaborator
- Be the company Go-To-Market expert and leader for your ecosystem
- Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
- Work with Corporate and Field Marketing globally to develop campaign strategy that rapidly creates awareness and builds pipeline
- Evangelize our solutions via marketing events, webinars, social media and other channels
- Serve as a spokesperson with press, analysts and at industry events
Qualifications for principal product marketing manager
- BS in Computer Science or related technical degree is desired
- Workloads and the surrounding ecosystem
- Proven ability to build support and manage resources across multiple cross functional teams
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides ), to be used on the web, live events and in campaigns
- Ability to learn the specifics of particular investment products and teams, identify what needs to be done to drive their success in different channels, and champion those efforts independently
- Identify appropriate resources and collect information to use to research and analyze all aspects of competitor products, peer performance and competitive industry landscape, and then, use that intel to support messaging
3
Principal Product Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a principal product marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for principal product marketing manager
- Design marketing experiments on owned and operated (O&O) marketing channels, and measure performance
- Provide comprehensive analysis of campaigns and experiments, and make recommendations for next steps
- Develop hypotheses that will positively impact the business and implement experiments to validate them
- Coordinate with O&O marketers to drive execution of marketing experiments and campaign / channel holdouts
- Develop and refine O&O marketing performance dashboards
- Partner with business intelligence and engineering teams to develop products that improve and streamline marketing measurement and reporting
- Develop processes and frameworks to help O&O marketers design robust marketing experiments
- Partner with paid marketing measurement team to develop and implement cross-channel attribution models
- Communicate key insights from marketing activities in digestible form to senior leadership
- Interface with sales and distributors to understand demand forecast drivers, monitor and manage inventory levels for distributors
Qualifications for principal product marketing manager
- FINRA Series 6 or 7 required or the ability to obtain FINRA licensing within 90 days of employment
- Must have demonstrated expertise in investment products, vehicles and distribution channels
- Must have good oral and written communications and organizational skills
- Must be able to manage small to medium projects
- Must be client-focused, detail-oriented and have proven ability to execute projects and initiatives
- Proficiency with Excel and PowerPoint applications required
4
Principal Product Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a principal product marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for principal product marketing manager
- Monitor product margins and revenue on the product lines on a regular basis and generate necessary reports for product leads
- Work with finance to provide and support necessary financial and operations tools to the product team for business and product planning
- Building presentations that are visually compelling and convey the key messages using fewer words
- Work with subject matter experts to define requirements for effective marketing assets and content, including white papers, presentations, case studies, solution briefs, web content, data sheets, and sales kits that can be leveraged globally
- Work with strategic partners to align messaging and solutions
- Define specific market sub-segments (personas, solutions opportunities ) within the market, and ensure that the content and marketing plan supports the correct target business opportunity
- Guide enablement and training activities for sales, presales, professional services, for partners
- Coordinate cross-organizational teams, actively ensuring that teams are synchronized concerning messaging, communication, schedules, issues, and other relevant areas
- Work closely with market segments, product owners and scientific teams to execute the mass spectrometry roadmap and to drive innovation
- Articulate and promote business and customer value from technical software solutions internally and externally
Qualifications for principal product marketing manager
- Bachelor's degree or equivalent required, with 5+ years of experience in investments or financial services preferred
- May be required to travel 20% of the time
- CFA, CIMA, CAIA, CIPM, or progress towards another related designation strongly preferred
- Ability to work on complex and diverse issues where analysis of situations or data requires an in-depth evaluation of variables
- Influences team members
- Challenges assumptions underlying decisions that appear to conflict with corporate goals
5
Principal Product Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of principal product marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for principal product marketing manager
- Serve as an internal and external evangelist for our offerings and solutions at both internal and external forums and events, with customers, and at various speaking opportunities
- Support enablement and training activities for sales, presales, and professional services associates, partners when needed
- Support customer meetings as needed from sales specialists, both onsite and remotely
- Collaborate with Integrated Marketing to ensure that the campaigns being built and launched are well connected – starting at the messaging, to the underlying campaign tactics to social media
- Develop core marketing materials, including customer- and field-facing product collateral
- Drive go-to-market initiatives
- Launch Events, Release Communication
- Product & Solutions Communication – Internal and External Audiences
- Thought leadership and public evangelism
- Industry articles, blogs, spokespersons and speaker at events
Qualifications for principal product marketing manager
- Capable of leading cross-functional teams, requiring subtle influence without authority
- Negotiates resources and deliverables across the organization, initiates communications and provides constructive feedback to the team
- You are passionate about technology, excel in executing go-to-market plans, and like keeping current with the latest technology trends
- You enjoy working with cross-functional teams including sales, marketing, and product management
- You have a creative spirit and enjoy coming up with new ways of conveying concepts to a wide audience
- Application Security experience is a big plus