Marketing Principal Job Description
Marketing principal
provides support as Subject Mater Expert (SME) in the application of advanced theories, concepts, principles, and processes such as, Design Control, Risk Management, SDLC.
Marketing Principal Duties & Responsibilities
To write an effective marketing principal job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing principal job description templates that you can modify and use.
Sample responsibilities for this position include:
Strong marketing, project management, and communication skills
Drive the digital content strategy for our new format stores, developing dynamic content and leveraging social channels
Create diversified, compelling and engaging digital playlists
Partner with multiple business to develop collaborative intent for messaging within the store environment
Translate business intent into clear, concise and interactive in-store messaging
Work within an agile environment to develop test and learn strategies, executing multiple tactics across the network
Integrate digital merchandising with acquisition and customer love campaigns and events
Manage creative development and execution, partnering with external agencies and internal creative teams to develop world class digital concepts
Infuse our Brand Voice in all customer touch points to create a physical manifestation of our mission and brand
Develop positioning and messaging strategies for our cafes, branches and stores, from concept to launch that are rooted in key consumer insights to drive adoption, long term satisfaction, and brand affinity
Marketing Principal Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Principal
List any licenses or certifications required by the position: PMI, AWS, ACE, RHCA, B2C, PMP
Education for Marketing Principal
Typically a job would require a certain level of education.
Employers hiring for the marketing principal job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Computer Science, Engineering, Statistics, Finance, Education, Communications, Technical
Skills for Marketing Principal
Desired skills for marketing principal include:
Broad application of advanced principles
Concepts and techniques in marketing disciplines
Information analysis and computer-generated modeling
Project management
Theories
Services
Automotive
Customer facing applications and the IT systems that support them
EPM and SCM space
FedEx portfolio of products
Desired experience for marketing principal includes:
Experience managing creative teams and advertising / creative agencies
Ability to be highly collaborative and ability to influence cross-functional teams within an organization
Lead internal/external creative teams bring physical presence value proposition to life
Effectively leverage consumer research and competitive data to inform physical presence messaging strategy
Obsess about Bank consumers – what drives them, where they need help, how we can help them – and extract those insights and learnings to fuel the Bank business
Ability to market challenger brands and consumer technologies
Marketing Principal Examples
1
Marketing Principal Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing principal. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing principal
- Develop and implement multi-channel marketing programs determining strategy and channel mix
- Ownership of product positioning and placement in the marketplace prioritize South Africa product requirements & requests
- Test any new versions, customizations prior to deployment on client's site- ensure team is fully briefed on new versions/customizations prior to deployment
- Develop strategies and create and execute processes to assess and improve the customer experience
- Be the corporate marketing business partner to the DACH and Online travel segment
- Create compelling integrated communications to feed all channels including press releases, blogs, online content, by-lined/thought leadership articles, talking points for media interviews and reactive statements for external use
- Ensure a consistent brand experience across all corporate marketing channels
- Build and develop key media relationships, and respond to media and industry analyst queries
- Identify and secure events and speaking opportunities for senior executives and provide speeches, presentations and talking points
- Leverage relationships with industry and trade associations
Qualifications for marketing principal
- Ability to think strategically, communicate and adapt quickly
- Multi-channel marketing and communication experience, particularly digital
- Experience in product/service development, innovation and consumer research
- Ability to be persuasive in both oral and in written communications
- At least 4 years of marketing strategy or at least 4 years of brand management experience
- 5 years experience in developing a marketing strategy/customer experience for a consumer retailer
2
Marketing Principal Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing principal. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing principal
- Oversee communication planning and strategy development
- Manage specific regions within the Country Engagement program to validate, refine and prioritise EMEA requirements
- Lead third party agencies in developing content and content types for using in organic and social media efforts
- Coordinate with Legal - and on an as needed basis Marketing, Pricing, Operations, IT, - in developing and launching digital content initiatives
- Execute and manage the day-to-day Marketing functions for Partnerships risk event letter process and servicing letter request
- Flexible and detailed-orientated, must be able to handle multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
- Self-starter who enjoys working in a white-space environment
- Can easily identify potential hurdles within a project and takes the lead on solving them
- Strong working knowledge of Microsoft Word, Excel, and PowerPoint, Adobe
- Create and own strategic roadmap for all optimization and personalization efforts tied to ca.com (includes identifying target segments, prioritizing and executing A/B tests against segments, identifying revenue optimization opportunities through analysis of downstream impact to conversion and sales)
Qualifications for marketing principal
- Entrepreneurial self-starter with can-do mentality and plentiful energy
- Strong and relevant experience in communications, corporate marketing, marketing communications or journalism, gained from in-house or agency
- Business savvy, understands commercial strategies and understands how to support business goals through communications
- Exceptional writer, interpersonal communicator and presenter
- A self-starter who thrives on developing strategies, executing these and driving high impact results
- Experience working with a range of traditional and digital communications channels
3
Marketing Principal Job Description
Job Description Example
Our growing company is hiring for a marketing principal. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing principal
- Optimize website goals, clickstream, and path conversion
- Understand the full life cycle of data flow in the digital property and B2B digital marketing environment, from awareness, to engagement, and conversion
- Understand the business application of our datasets in driving ROI-focused marketing initiatives
- Ensure high quality standards for data integrity and accuracy, analysis and reporting
- Support agency in the preparation and analysis of data presentations for internal stakeholders and BU leaders
- Fulfill ad hoc data pull and data analysis requests
- Distribute weekly, monthly, quarterly and yearly web metrics reports to internal stakeholders
- Use data driven insights /B testing to optimize results
- Takes the lead in design/execution of marketing campaigns and activities to drive quality sales leads
- Orchestrates the internal and external resources necessary to design, refine, approve, build and launch marketing campaigns
Qualifications for marketing principal
- A forward-thinker who has a keen eye for topical events
- Team player who is comfortable working in a matrixed environment with accountabilities to multiple stakeholders
- Ability to work effectively under challenging deadlines in a fast-paced, dynamic environment
- Proven ability to interact effectively with a wide range of stakeholders including senior executives, and subject matter experts within the businesses
- Experience working in or with corporate environments
- Knowledge of technology or travel industry is preferred but not mandatory
4
Marketing Principal Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing principal. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing principal
- Oversee and participate in technical writing support for proposal response efforts for Federal and Commercial enterprises as required – may also include user guides, sales process documentation, and other related documents as needed
- Collaborate with SMEs to refresh existing materials and create new assets as needed
- Design reports and dashboards in SFDC to facilitate the review and discussion of sales activities/pipeline tracking and management of marketing activities
- Assist with updates to presentations for events to include conferences (speaking opportunities), webinars, and sales opportunities
- Create collateral (product/service descriptions, FAQs, presentations, data sheets, blogs, conf
- Manage the RFS instance of SFDC to ensure accurate use of the system, facilitate data review and reporting in support of sales strategies, produce reports and dashboards in support of marketing activities
- Establish a strong working knowledge of Pardot and understand the correlation between SFDC and Pardot for seamless sales/marketing lead generation activities and metrics
- Take the lead in design/execution of specific Business Unit campaigns to drive leads and pipeline for the UK&I sales organisation
- Orchestrate the internal and external resources necessary to plan, refine, approve, build and launch marketing programs, events and campaigns
- Provide campaign analysis and reporting to understand Return on Investment and to generate feedback for continuous improvement in all marketing efforts
Qualifications for marketing principal
- Undergraduate degree in a technical discipline, or relevant professional experience
- Highly proficient in writing, white board story telling / messaging, video & podcast scripting, and translating complex technical functions into simple and compelling customer messages
- Professional expertise with blogs, podcasts, video clips, social networks and forums
- Bachelor's degree in Business Administration, Marketing or related field required
- A well developed social media “presence” is a requirement
- Knowledge of digital interface technologies (e.g., html 5)
5
Marketing Principal Job Description
Job Description Example
Our company is looking for a marketing principal. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing principal
- Build and manage a calendar of global automotive marketing events and speaking engagements
- Develop and execute launch marketing programs with automotive OEMs
- Work in alignment with the sales team to effectively integrate them into CA marketing programs
- Development and execution of demand generation, lead qualification and pipeline acceleration programmes, including Marketo campaigns, CA-led events, trade shows, advertising, social media, Account Based Marketing, sales plays and pan-EMEA events
- Key virtual team members include Local Field and EMEA Business Unit Sales Director, Global Integrated Marketing Business Unit Marketing Director, EMEA Events Manager, Channel Marketing Managers, Local Country Field Marketing Managers, Local Country and EMEA Communications, Global Advertising and Digital Programs, Global Marketo team and the Inside Sales team
- Financial management of budget against appropriate activities including planning in MFM, raising Purchase Orders, receipting and Forecasting
- Regular written and verbal communication of marketing plans to key stakeholders within and outside of the virtual team to solicit opinions, feedback, buy in and awareness of activities
- Drives full marketing life cycle from initial strategy development all the way through integrated delivery
- Develops marketing strategies and marketing plans grounded in insights and in alignment with business growth goals
- Analyzes business results, marketplace trends and consumer insights to inform/advance positioning, product strategy, claims, branding and marketing strategy
Qualifications for marketing principal
- 2 years of experience developing retail store marketing
- Advanced degree and FINRA license 7 and 24 preferred
- At least 3 years of experience leading brand strategy or at least 3 years of experience leading product management teams
- 4-6 years of experience leading marketing strategy efforts and creative teams
- 4-6 years of experience leading brand strategy or 4-6 years of experience leading product management teams
- 4-6 years of experience in marketing programs, including planning, execution and analysis