Product Marketing Specialist Job Description
Product marketing specialist
provides interface and drive content coordination and/or creation with Central Marketing that aligns our messaging and positioning for use in demand generation programs and external product communications/programs.
Product Marketing Specialist Duties & Responsibilities
To write an effective product marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Provide indepth knowledge of the information technology and/or office imaging industry
Responsible for developing relationships with key analysts, scheduling briefings, inquiries, and on-site meetings on relevant industry topics
Provide product launch support to qualify market opportunity from a product, positioning, and pricing standpoint
Visit markets to analyze the market trend and competitors strategies
Support our affiliates located in Panama, Mexico, Chile and Brasil with professional acknowledgement of products and technologies
Collects and analyzes information pertaining to the utilization of assigned products
Develop product plans in a manner that is consumer friendly, market realistic, creative and ultimately compelling
Market intelligence – be the expert on your buyers, how they buy and their buying criteria
Strong communication skills and demonstrated ability to work cross-functionally (across operating functions and geographic locations) and with senior management
Experience with long-tail businesses a plus
Product Marketing Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing Specialist
List any licenses or certifications required by the position: PMP, GTM, PMC, A&P, FS, TUV
Education for Product Marketing Specialist
Typically a job would require a certain level of education.
Employers hiring for the product marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Engineering, Communications, Education, Business/Administration, Technical, Electrical Engineering, MBA, English
Skills for Product Marketing Specialist
Desired skills for product marketing specialist include:
Distributed Energy concepts
Experience marketing Demand Response
Full marketing mix
On-site power generation
Solar
Collateral creation
Impact to customers
Particularly with PowerPoint skills
To convey concise and unambiguous messaging
MS Excel and MS PowerPoint desired
Desired experience for product marketing specialist includes:
Collaborate with Brand Manager on annual performance/heritage marketing plans
Collaborate with Brand Manager and General Manager on executive level presentations detailing current and future marketing plans
Support coordination of annual Off-site Marketing Communications Strategy Forum with brand specialist role
5-7 years of experience with a minimum of 3 years of solid Product Marketing experience
Bachelor’s Degree - Business Management, Marketing, Communications or related field
Strong Powerpoint presentation development and coordination
Product Marketing Specialist Examples
1
Product Marketing Specialist Job Description
Job Description Example
Our company is looking for a product marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing specialist
- Ensure that appropriate personnel are aware of market conditions
- Integrate inputs to develop distinctive product plans with outstanding financial outcomes
- Work with Product and channel teams to Design VOC
- Establish/maintain a project management framework in line with strategic objectives
- Facilitate creative process with Agency from inception through development
- Collaborate with Advocacy, Pricing, as-needed to develop and support lifecycle campaigns
- Drives the development of the Commercial Launch and Sales Readiness Strategies and Plans for introduction of NPIs
- Website Management - Run the newly launched discover.expediapartnercentral.com
- Events – Develop and run the event plan for product, including speaking engagements
- Obtains customer behavior data from external data sources as needed to facilitate analysis and reporting
Qualifications for product marketing specialist
- Background in business/sales administration and budgeting is required
- Candidate must be analytical and detail oriented
- Demonstrated proficiency in verbal and written communication skills in Spanish and English is required
- Demonstrated proficiency in Excel and PowerPoint is required and will be assessed
- Due to the travel required, as part of the regular duties and responsibilities of this position, you must have a valid driver's license, a valid passport along with a a valid credit card for reimbursable expenses
- Previous experience performing the essential job function of this position or in a similar role on an execution team on large projects
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Product Marketing Specialist Job Description
Job Description Example
Our company is hiring for a product marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product marketing specialist
- Analyze OEM and Aftermarket customers' and competitors' strategies and
- Develops technical literature, advertising campaigns, definitions, specification, and performance standards
- Responsible for overall gross margin for assigned product lines
- Supports strategic plan for STRAP and AOP for North America
- Design and execute impactful primary and secondary market research studies
- Integrate inputs [market, customer, competitor, macro trends, technology, financial ] to develop distinctive strategic options with outstanding financial, microeconomic outcomes
- Understand transactional pricing toolkit and analytical techniques and deliver operating income impact from executing pricing projects
- Strong knowledge of how to drive value propositions into compelling customer pitches that result in customer orders
- Evaluate and recommend structuring of commercial offerings customized to align with individual customer needs and successfully sell the proposal internally through the LOA process to Sr
- Manage the Respiratory and EndoTherapy field dinner meeting program
Qualifications for product marketing specialist
- Focused education in business and marketing
- Ability to provide examples of success and samples of content and customer facing materials
- Experience in the Transportation segment is highly valuable
- Higher education in electrical engineering or similar area
- Project sales experience in local market
- Proficiency in MS Office and knowledge of electrical circuit design software is preferable
3
Product Marketing Specialist Job Description
Job Description Example
Our innovative and growing company is hiring for a product marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing specialist
- Work with sales force and customers to develop sales success stories and customer case studies
- Assist with analysis of relevant data
- Assist the team in tracking Operating Expense utilization associated POs
- Deliver weekly project status report to manager
- Notify manager of issues that may need to be escalated for resolution
- Handle occasional customer inquiries and sales questions
- Advocate, evangelize and build data-fueled insights and predictive models for use by our business partners and executives
- Create predictable drivers and assumptions for supplies and contribute to the direction of the future supplies portfolio
- Market intelligence – be the expert on the buyers, how they buy and their buying criteria
- Provide support in special project to help formulate the strategy or roadmap
Qualifications for product marketing specialist
- Bachelors degree in an engineering discipline and/or 5-8 years of direct proposals /technical sales experience
- Wind Power experience preferred
- Ability to juggle multiple projects in a fast-paced environment
- Strong quality & organization orientation
- Demonstrates initiative and result oriented
- Masters Degree in Marketing, Business or related field (MBA with B.E
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Product Marketing Specialist Job Description
Job Description Example
Our company is growing rapidly and is looking for a product marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing specialist
- Assist in preparing market and competitive insights through presentations/ reports
- Coordinate with other related department
- Directly interact with franchisees on an on-going basis and advise them so they can optimize their use of Website, Tools, SEO, SEM, Mobile Strategies, online content and digital strategy
- Lead the design of insight driven digital strategies from opportunity identification through to experience definition
- Work in tandem with other departments across WSE in providing SEO, content and analytics support as part of larger Web redesign or development projects
- Trained product spokesperson responsible for interacting with and presenting products to media and consumers
- Trained corporate spokesperson responsible for demonstrating products in videos, livestreams and live demos in trade show settings
- Supports key product launch activities, community outreach and key branding initiatives based on predetermined strategy as directed by management
- Drafts product information roll-out plan proposals and supports PR team in finalizing product PR plans
- Supports review of TV, digital and print advertising creative, providing feedback on product accuracy
Qualifications for product marketing specialist
- A good listener, patient, resourceful, and a continuous learner
- Foreign language in French or Chinese is a plus
- Technical Bachelor’s degree in Physics, Mechanical Engineering or Electrical Engineering OR Bachelor’s degree in Marketing, MBA is a plus for either type of candidate
- 5+ years related experience in highly technical products, specifically photonics and optical systems or motion control systems
- Related experience in Marketing
- A background in product development and/or life cycle management
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Product Marketing Specialist Job Description
Job Description Example
Our company is growing rapidly and is looking for a product marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing specialist
- Maintains competitive knowledge of marketplace, monitors consumer reaction to assigned products, monitors effectiveness of PR activities and provides analytical reports on game market data
- Contributes to development coordination and communication
- Often necessary to change duties, projects or direction on short notice
- Develop compelling copy for a variety of projects
- Ensure consistent brand voice and messaging throughout all internal and external communications
- Suggest, develop, manage and implement campaigns to support Industrial markets
- Monitor analytics and provide creative ideas to increase views, completion goals and leads and opportunities
- Identify opportunities for story improvement in content and then validate with key stakeholders
- Take ownership of any proposed deliverables
- Identfy and execute process improvements to gain efficiencies
Qualifications for product marketing specialist
- Must be able to use MS Office Suite PC platform
- Ability to present as needed is essential
- Ability to thrive as independent worker or in a team environment is preferred
- Must be comfortable with data analysis and Microsoft Excel
- Ability to interact with field personnel, management and customers is necessary
- Demonstrated creative writing and business correspondence skills, written and verbal are essential