Marketing Senior Specialist Job Description

Marketing Senior Specialist Job Description

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Marketing senior specialist provides support in planning, production and deployment of emails, including creative development, segmentation, HTML coding and testing.

Marketing Senior Specialist Duties & Responsibilities

To write an effective marketing senior specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing senior specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Regularly report on campaign and lifecycle marketing program performance to Email Marketing Supervisor
Lead the process and preparation of marketing proposals, presentations and other materials
Provide marketing materials production, coordination and support to branch Brokerage teams and or Branch
Take high quality portraits for publication
Turn ideas/ concepts into visual terms (graphs, charts, pictures)
Build architectural style floor plans, site plans, and Stacking Plans
May, for agency work, coordinate listing agreement, ordering of sign(s), target mailing and monthly report
Develop and conduct marketing training for field management and financial professionals (e.g., boot camps, fast start meetings, experienced hire training)
Manage marketing collateral through the creative process with excellent project management skills
Fulfillment of marketing collateral (e.g., uploading materials to systems such as Vignette, Pru Marketing on Demand, AdPro, Navigator, Customer Alignment & Leads website, producer home pages, and/or working with procurement to print)

Marketing Senior Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Senior Specialist

List any licenses or certifications required by the position: PMP, CRM, SMS, CPM, DNS, RAQA, SFMC, SEO, SFDC, CPIM

Education for Marketing Senior Specialist

Typically a job would require a certain level of education.

Employers hiring for the marketing senior specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Journalism, Education, English, Business/Administration, Public Relations, Advertising, Finance

Skills for Marketing Senior Specialist

Desired skills for marketing senior specialist include:

CSS
HTML
JavaScript development and constraints
Dynamic content
Segmentation
Testing methodologies
Best practices for email creative and templates
HTML and ability to learn technical systems and in-house tools quickly
CRM application
MS Excel and MS PowerPoint and MS Word

Desired experience for marketing senior specialist includes:

Experience running Email marketing in a hands-on capacity within the retail space
Experience communicating with and influencing teams with diverse skill sets
Supports Sales team by providing training in promotional sales
Experience with data onboarding and audience management
Work with digital creative agency to develop assets and interactive programs like Video / Photo Shooting, Mobile H5
Participate in testing system enhancements

Marketing Senior Specialist Examples

1

Marketing Senior Specialist Job Description

Job Description Example
Our company is looking to fill the role of marketing senior specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing senior specialist
  • Complete basic data analysis and create reports and presentations to support Sr
  • Drives the creation of local sales collateral
  • Acts as a leader of the marketing department, serving 35+
  • Design and execute the Affiliate Marketing strategy for both the Avast and AVG brands and manage all aspects of our global programs
  • Deliver against aggressive revenue targets by growing and optimizing our network of active publishers and building relationships with key partners
  • Create, run and evaluate campaigns, incentive programs, commission testing and other growth initiatives
  • Analyze performance (traffic, sales funnel, ROI, budgets) and report on program health to Management and other stakeholders
  • Work closely with designers, copywriters and content managers to create and deploy banners, landing pages and other creative assets
  • Ensure the integrity of our tracking/attribution
  • Creates various simple to complex marketing materials such as, articles, videos, emails, social posts and product imagery in collaboration with vendors or independently
Qualifications for marketing senior specialist
  • Preferred – Understanding of legal marketing concepts
  • An excellent communicator and presenter
  • Experience in handling Hospital Executives Clinical Staff
  • Keen analytical abilities
  • 8+ years of B2B program marketing experience, preferably in the technology field
  • Awareness of key issues, trends, opportunities and challenges in the higher education sector is a plus
2

Marketing Senior Specialist Job Description

Job Description Example
Our innovative and growing company is looking for a marketing senior specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing senior specialist
  • Utilization of Google Analytics/Tag Management, Salesforce lead management and other tools to determine value/impact and performance of channel
  • Must use data-driven analysis in every aspect of job performance
  • Define, recommend, develop and assist or execute specific high-priority projects, such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation
  • Assist or manage sales & marketing events in China, timely planning and implementation of promotional activities marketing and congress equipment inventory and related logistics
  • Work with Product Management, Marketing Management and LBU Leadership to assure P&L targets are met
  • Support the implementation of marketing strategies designed to maximize profit margins and ensure customer satisfaction
  • Conduct quarterly meetings with Medium Voltage ( MV) Marketing Director and Product Group Marketing Managers to review DOE market data
  • Assist Sales, Marketing, Product Management, R&D, Engineering, and other departments in developing and implementing strategies to capture additional sales and market share, and increase profits
  • Aid in managing navigation structure
  • Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results
Qualifications for marketing senior specialist
  • Solid experience and grasp of ecommerce functionality, usability, web technology, and ecommerce vendors
  • Understanding of best practices in online and omnichannel retail
  • Experience as a business user with ecommerce platform such as Demandware
  • Self motivated, able to work independently with the ability to meet short deadlines
  • Strong analytical skills with the ability to interpret and provide insights on data
  • Position will be located onsite in Northridge, CA office
3

Marketing Senior Specialist Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing senior specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing senior specialist
  • Understand our customer database and lead generation tool, and available analytics/modeling to manage segmentation and campaign development
  • Identification of opportunities for improvement, making constructive suggestions for change, developing plans for implementation and managing the process of innovative change effectively
  • Setting, managing and reporting on regional marketing budget and monitoring and program results
  • Liaison between colleagues, team members and 3rd party vendors on all aspects of digital projects, including, but not limited to, gathering project business, marketing and technical requirements, producing and/or coordinating production of deliverables, reporting and analytics
  • Update and optimize content for websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic ) to help shape future marketing strategies
  • Compile competitive intelligence and conducting market research
  • Manage content creation across all categories – blogs, white papers, case studies, videos
  • Brainstorm and develop ideas for creative marketing campaigns
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, webinars )
Qualifications for marketing senior specialist
  • At least two years’ experience leading a global, multilingual Affiliate Marketing program
  • Ability to quickly analyze the performance of hundreds of unique publishers, find insights and rapidly respond with new ideas
  • Fluency with Affiliate Marketing platform software, analytic tools like SiteCatalyst & Google Analytics, MS Excel and content management systems
  • Must be creative, detail-oriented, organized, results-driven and able to work independently with only directional supervision
  • Ability to lead cross-functional projects and meet deadlines
  • Fluency in English (European languages a big plus)
4

Marketing Senior Specialist Job Description

Job Description Example
Our company is hiring for a marketing senior specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing senior specialist
  • Manages Programs, Campaigns and Activities in the supporting systems, in collaboration with the supporting Marketing Shared Services such as Marketing Sciences and Digital
  • Works closely with Marketing Shared Services and other stakeholders (functional & technical experts, local pre-sales, ) in order to maximize efficiency of the marketing mix within programs and campaigns
  • Work under the direction of the Senior Marketing Manager to develop targeted marketing plans with a coherent integration of marketing tactics, digital channels, event and PR activities to achieve sales goals for the Residential, Commercial, and Utility Energy sales teams
  • Manage the planning and execution of regional activities including lead generation events & conferences and in-store customer engagement, working closely with and coordinating field sales and marketing across the Energy and Motors teams
  • Work with the Global Content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities
  • Lead email marketing team to build solid methodology on email flow, template, subject line and copy, for higher performance
  • Focus on email automation for efficiency and effectiveness
  • Develop and manage BioLife’s Social Media strategy, properties and execution alongside our various internal business partners
  • Enhance the website content framework developing content which will assist with specific KPIs, branding goals and customer experience
  • Advise on and create marketing automation, customer journeys/lead-focused strategies and tactics to achieve content and campaign objectives
Qualifications for marketing senior specialist
  • Must be a self-starter that is detail oriented and must exhibit a commitment to follow-through on all projects from conception to completion
  • Understands the DC Metro market and client base (Federal clients, Corporate, and Industrial) with the ability to participate in strategy and messaging to win and secure new business
  • Advanced graphics sensibility with strength in written and visual storytelling to support messaging around people, projects, and design services
  • Knowledgeable about key design industry events and publications in order to support communication planning and outreach efforts
  • Beginning to intermediate ability in Adobe Creative Suite 6/Creative Cloud
  • Bachelor’s degree in Communications, English, Journalism, Marketing, or related field preferred
5

Marketing Senior Specialist Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing senior specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing senior specialist
  • Provide analysis related to product needs, market segmentation, financial
  • Gather business, marketing and technical requirements for web projects
  • Evaluate and recommend external vendors to achieve the web marketing goals and projects
  • Produce and coordinate the production of a variety of web initiatives including website enhancements and redesign, technology implementation, navigation improvement, form management, digital and multimedia optimization
  • Manage and optimize SEM/SEO/PPC strategy, deliverables and lead generation tactics
  • Lead a strategic effort to ensure brand consistency across all Datacard Group international sites (datacard.com and regional sites)
  • Troubleshoot and solve web issues such as broken links, page layouts, cross-linking, visual design
  • Work with current content management systems (Interwoven TeamSite and WordPress) to create, post, maintain, customize and enhance web content
  • Supporting and guiding the Product Implementation Process by market research and product specifications
  • Setting up and execute roadmaps for the introduction of new products or updates and the phasing-out of existing products
Qualifications for marketing senior specialist
  • Minimum 3 years’ experience in Advertising and/or Marketing, including project coordination
  • The candidate must be able to speak to how they developed the strategy, how they measured success, and what the actual business results were
  • Excellent content marketing writer, with 5-7+ years of experience "getting his/her hands dirty" by interviewing SMEs and personally writing exceptional, customer-focused blog posts, eBooks, whitepapers
  • The candidate must be able to provide specific, recent writing samples across a variety of types of content (blog posts, eBooks, whitepapers, ) and speak specifically to ways they promoted this content and the business results each piece of content generated
  • Proven ability to lead a team and drive teammates toward a set of strategic goals
  • Passion for learning, reading, and expanding knowledge

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