Marketing Operations Specialist Job Description

Marketing Operations Specialist Job Description

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Marketing operations specialist provides first rate analytic support via hands-on Excel work while leveraging other tools as necessary (SQL, SFDC, Google Analytics, Marketing Automation/Eloqua, Tableau).

Marketing Operations Specialist Duties & Responsibilities

To write an effective marketing operations specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing operations specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Coordinate each Category Channel to decide company target & plan thru data aligned with Finance number
Communicating with the Marketing/PR teams to obtain an understanding of services being procured from our vendors and understanding the status/timeline of delivery of services
Driving operational process improvements
Act as liaison between category team and all other marketing functions
Communicating with the Marketing teams to obtain an understanding of services being procured from our vendors and understanding the status/timeline of delivery of services
Monthly trips to the Los Gatos office
Develop, document, implement, and manage repeatable and scalable campaign management processes
Provide project management support for marketing activities including campaigns, web properties, and special projects
Assist with oversight of lead management process
Identify tool and process gaps

Marketing Operations Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Operations Specialist

List any licenses or certifications required by the position: AED, CPR, SFDC, PMP, MACC

Education for Marketing Operations Specialist

Typically a job would require a certain level of education.

Employers hiring for the marketing operations specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Business/Administration, Computer Science, Finance, Technical, English, Science

Skills for Marketing Operations Specialist

Desired skills for marketing operations specialist include:

Tableau
SQL
Database expertise
Excel advanced user
HTML
Excel
Dreamweaver
How data is used within a modern b2b marketing environment
Investment management industry
Advertising industry

Desired experience for marketing operations specialist includes:

Comfort with use of technology (MS Office, web-based tools, ) for day-to-day tasks
Minimum of 3 years of experience in marketing operations experience within the pharmaceutical/biotech industry (at agencies and or Pharma/biotech companies)
Experience successfully working across multiple countries and providing operational support is preferred
CSG Billing System experience preferred
Cable Industry experience a plus
Be familiar with marketing automation tools such as Eloqua, Salesforce, Marketo

Marketing Operations Specialist Examples

1

Marketing Operations Specialist Job Description

Job Description Example
Our growing company is hiring for a marketing operations specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing operations specialist
  • Co-ordinates Global Marketing Center survey, stakeholder feedback, employee survey
  • Conduct lead quality analysis including lead & meeting quality measurement, lead accept/reject rates
  • Assist with SLA definition, measurement and enforcement across teams, including Marketing to Telemarketing
  • Define, manage business processes supported by key marketing systems (Marketo, SFDC, Adobe, ) used to generate, distribute, and report on leads
  • Provide peer review of first drafts and training of junior team members
  • Work across the global MSIM Business Development teams located in North America, Europe and Asia
  • Detailed analysis of the quarterly financial and operational results of wireless industry peers and adjacent companies
  • Ability to derive competitive data points based on reported or known public information about our competitors or using third-party reports
  • Ability to benchmark results for like-for-like comparisons between competitors
  • Listening to Earnings Calls, Analysts’ Conferences, and other events where our competitors disclose information and the ability to synthesize and summarize key takeaways
Qualifications for marketing operations specialist
  • Experience in the entertainment industry is a plus
  • Passion for Marketing/PR
  • Develop refreshable reporting from Salesforce.com, Adobe Site Catalyst, and other internal reporting systems to provide ongoing visibility of the full marketing and sales pipeline
  • Develop reporting to monitor response and follow-up thresholds for leads and opportunities in the pipeline, to provide accountability and visibility into the sales pipeline
  • Strong interpersonal and communication skills, including the ability to work and communicate simply with diverse skill sets and cultures pan-region, ie
  • Excellent at written and verbal presentations
2

Marketing Operations Specialist Job Description

Job Description Example
Our company is looking for a marketing operations specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing operations specialist
  • Prepare presentations and position papers on key issues facing the business
  • Subject matter expert on product/service ordering platform distinctions (product availability, system limitations, development schedule, policy differences, ) as it relates to the sale of products and services
  • Execute against and resolve certain administrative requests (product or service inquiries, prospective customer data collection and process improvement)
  • Assist with Marketing campaigns through inbound support and lead management activities
  • Manage the updating of monthly/quarterly materials including fact cards, performance summaries, presentations and collateral
  • Support monthly fund performance and analytics reports
  • Develops and maintains content taxonomies and content filters to effectively organize data prior to CMS publishing
  • Oversee the entire awards process from gathering nominations, managing cross-functional communication and approvals, managing the awards submission timelines and maintaining the awards tracker and post-award show communication of winners, archiving case films
  • Collaborates with cross-functional roles and agency partners to produce award-winning case submissions, managing the process end-to-end (from scoping through production and final delivery and submission), coordinating the staffing of additional support as needed (creative producer, writer, editor)
  • Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for adidas & Reebok category & communication teams, whilst ensuring market relevance
Qualifications for marketing operations specialist
  • Ability to be agile and thrive while dealing with unexpected problems and obstacles
  • Ability to effectively present information via strong communication skills in one-on-one and small group situations to internal clients and employees of the organization form collaborative relationships with sales, partners, customers, marketing colleagues and product management
  • Ability to think strategically implement processes to support tactical campaigns
  • Proficiency in collaboration/workflow tools such as Basecamp, Workfront, Slack
  • Minimum 2+ years' experience in Marketing Automation, Lead Generation, Reporting and Analysis, and related roles within a technology company
  • Experience with Marketing Automation Platforms such as
3

Marketing Operations Specialist Job Description

Job Description Example
Our company is hiring for a marketing operations specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing operations specialist
  • Partner, support and collaborate with the IT Events Tech development team to setup and configure system for upcoming events, deploy new functionality and migrate content between environments
  • Provide onsite support for events
  • Perform analysis on upcoming releases and resolving issues in internal platforms
  • Drive adoption of new product features and new technologies in the internal platform
  • Vendor management (agencies, designers, printers)
  • Training of small and large groups regarding product and offer changes
  • Analysis and reporting on performance of marketing programs and tactics
  • Previous telecommunications marketing experience, a plus
  • Maintain user roles and profiles, security settings, access settings (User Profiles, Role Hierarchy, Sharing Rules and Security) in Eloqua
  • Research changes in upcoming versions of Eloqua and other integrated applications
Qualifications for marketing operations specialist
  • Excellent attention to detail, and/or campaign quality assurance experience
  • Very strong organizational and task management skills
  • Analytical experience and knowledge of campaign tracking technologies
  • Bachelor's Degree or equivalent experience in the area of Digital Marketing, Advertising, or Internet Marketing preferred
  • One year hands-on background in email marketing preferred with knowledge of service providers such as Cheetah Mail
  • Knowledge and understanding of wireless industry trends and key business drivers
4

Marketing Operations Specialist Job Description

Job Description Example
Our company is hiring for a marketing operations specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing operations specialist
  • Monitoring and managing compliance process with marketing stakeholders, consolidate multiple sources of compliance reporting
  • Managing expirations, routing and tracking
  • Managing posting and reporting to internal Online Ordering system
  • Developing and communicating schedules and reporting for content in the marketing organization
  • Design the DMP tagging strategy for the onboarding of digital web and mobile app properties
  • Manage the DMP taxonomy to meet user profiling and retargeting use cases in conformance with governance standards
  • Lead weekly vendor meetings to discuss operational initiatives and platform issue resolution
  • Assist in updating, maintaining and sharing key Chevrolet Brand documents
  • Coordinate agendas and speakers for the meetings of our Chevrolet Global Brand and Governance Boards (conference calls and face-to-face meetings)
  • Team with an internal creative and marketing team to build out Marketo assets and tools, such as landing pages, email templates, graphics, lists and forms
Qualifications for marketing operations specialist
  • Ideally has personally been responsible for running search advertising campaigns
  • Work hours may include meetings schedule outside of normal working hours
  • Strong working knowledge of the creative process, marketing strategies and tactics, including digital, print, web, social, solid understanding of the general creative workflow
  • Be comfortable with using marketing automation (Eloqua) to deliver campaigns manage data to enable the creation of award winning nurture campaigns
  • You’ll be highly organised and skilled at prioritisation able to multi-task and thrive in a fast-paced, high-growth environment
  • 4-6 years previous development and system administration experiences in large, complex environment
5

Marketing Operations Specialist Job Description

Job Description Example
Our company is looking to fill the role of marketing operations specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing operations specialist
  • Develop and implement Marketo programs, including programming, monitoring, and optimization
  • Monitor and manage email campaign deliverability and opt-out requirements to assure legal compliance (CAN-SPAM and CASL)
  • Support database health - ensure data cleanliness and completeness leveraging tools in Marketo, Salesforce and third-party data providers
  • Implement segmentation strategies for targeted verticals and personas
  • Build and report on dashboards, funnels, and campaigns between Salesforce and Marketo
  • Provide day-to-day system, administration and configuration support for all Marketo users
  • Strong attention to detail, ability to manage multiple projects in parallel and high degree of initiative to drive projects to completion
  • Manage promotional inventory quantities for the commercial organization to ensure efficient, accurate and compliant warehousing of marketing promotional materials
  • Manage field representative ordering trends and recommendations based on metrics and historical data
  • Manage label updates across PMM team to ensure seamless end-to-end process including document destruction process and archive of certificates of destruction
Qualifications for marketing operations specialist
  • Experience with supporting CRM applications in a business analyst or programmer role
  • Knowledge of Integration software include Mule ESB and Jitterbit
  • Good time management skills with ability to juggle multiple projects/tasks across various user groups
  • Bachelor Degree in Computer Science or other related technical field
  • 2+ years of experience programming in Apex Code and Visualforce Pages
  • Master degree in relevant business or technical discipline

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