Director Marketing Operations Job Description
Director marketing operations
provides solutions for implementing and/or enhancing communication technologies, including marketing and communication automation platforms, marketing analytics and BI solutions, content, asset, and web management tools.
Director Marketing Operations Duties & Responsibilities
To write an effective director marketing operations job description, begin by listing detailed duties, responsibilities and expectations. We have included director marketing operations job description templates that you can modify and use.
Sample responsibilities for this position include:
Consolidate and evolve a marketing operations point of view and capability that result in greater marketing impact, increased efficiency and/or cost savings
Lead the annual budget and marketing planning process
Coordinate HR-related activities for the group, including new hire onboarding and annual performance process
Build deep and collaborative relationships built on shared business goals across USWA Marketing, USWA and GMC, including respective COO offices, USWA product and sales teams, Channel and Product marketing, Brand, Digital Marketing and the Research & Metrics organization
Manage the identification, evaluation, receipt and compliance of external data for the marketing database
Develop long term adoption and improvement strategy
Define and ensure implementation of range architecture across channels and categories within Global guidelines, including the Market's “Key Door” list
Direct Emerging Markets BU’s and Senior Directors, Marketing with specific article targets incorporating Le Range, D2C exclusives, inline, local needs, and SMU’s
Drive CTC plans within each market within Emerging Markets through the Senior Directors, Marketing
Collaborate with the BU GM’s and their teams to understand category strategies and initiatives
Director Marketing Operations Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director Marketing Operations
List any licenses or certifications required by the position: FEMA, PMP, CRM
Education for Director Marketing Operations
Typically a job would require a certain level of education.
Employers hiring for the director marketing operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Management, Business/Administration, Communications, Finance, Technology, Technical
Skills for Director Marketing Operations
Desired skills for director marketing operations include:
Marketing Automation platforms
Marketing technologies and BI tools
Niche solutions providers
Enterprise compliance frameworks
HTML
Network communication protocols
Up-to-date marketing technologies and evolving landscape
Waterfall and Agile PM methodology
Web Technologies
CAN SPAM compliance
Desired experience for director marketing operations includes:
Review Account Marketing Activation for improved future performance and initiatives
Define Market concepts-to-consumer process calendars (key milestones, deliverables) to ensure optimum work with Global
Facilitate all Market operational inputs to the Global Brand and CTC organizations
Provide a clear vision and direction to the Market teams across Emerging Markets with relevant objectives and KPIs for Market seasonal launches including any bespoke launches required for key accounts
Lead and steer the end-to-end global business processes including Business Unit-specific business model needs
Develop processes/strategies to strengthen cross-functional collaboration between Design, Development, Product Marketing, Concepts to Consumer (CtC), and Market teams
Director Marketing Operations Examples
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Director Marketing Operations Job Description
Job Description Example
Our growing company is looking for a director marketing operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director marketing operations
- Develop deep understanding of technology needed for Network Acquisition, CRM, EPM, Game teams and Product Marketing teams
- Own our marketing technology infrastructure including vendor selection and roadmap development
- Assess predictive & automation models for segmenting users and triggering appropriate responses within the lifecycle framework
- Merge related technologies to build the responsive player network
- Ensure data integrity and accuracy across all systems and develop processes that best support our business needs
- Manage our marketing analytics and reporting
- Work closely with publishing, marketing, product and engineering teams to deliver high converting and ROI-driven marketing campaigns
- Continuously research and evaluate the competitive landscape, new tools and technology, and best practices employed in mobile games
- Provide business requirements to teams leading technical integration for leading mobile technologies
- Supervise the execution - production and localization- of all relevant digital campaign assets
Qualifications for director marketing operations
- 12+ years work experience within the sporting goods industry, ideally in multiple roles preferred
- Strong knowledge of Project Management and development of Microsoft Office 365 applications such as Sharepoint, Project
- 8-10 years of experience in Marketing and Operations related roles is a requirement
- A MBA is a plus
- Work with Analysts to formulate testing strategies and optimize campaigns around key business objectives and appropriate metrics
- Promote innovation and efficiency by defining & executing relevant pilot projects
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Director Marketing Operations Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of director marketing operations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director marketing operations
- Establish & maintain vendor relationships regarding price and timeline negotiations fulfillment needs related to our print and digital distribution
- Direct email data processing efforts such as opt-out preferences, address validation
- Evolve our digital production model to include agile versioning and scalability to multiple platforms
- Cross collaborate with creative, strategy and media teams to drive creative innovation and testing, share key learnings and establish thought leadership
- Plan and manage internal and external digital production communications and workflows, ensuring effective exchange of campaign information and asset deliverables
- Build and manage our digital production agency network to assure that we eliminate bottlenecks and produce high-quality creative with appropriate velocity
- Shepherd scope, budget, and overall digital production resources
- Support the development of country marketing plans that deliver against country business priorities
- Assist the VP Marketing NRG, Senior team colleagues and relevant business stakeholders in developing an overall marketing and advertising development & support strategy which is in line with customer and business needs
- Build & lead teams that will be responsible for advertising sales operations, advertising/marketing technology and sales development, customer solution project manageme, department administration and systems, sales & marketing product management and marketing/advertising analytics & reporting
Qualifications for director marketing operations
- 8+ of online marketing and display advertising experience, with an emphasis on display, rich media, video and paid social for desktop and mobile platforms
- Strong understanding of the underlying infrastructure of digital creative including fluency with dynamic creative concept development and execution
- Expert knowledge of the trends and limitations of the evolving global digital marketing ecosystem, including exposure to/experience with publishers, programmatic buying, paid social platforms and dynamic creative technologies
- Experience managing a high volume of creative and campaign types in parallel, while leading diverse geographically dispersed teams
- University Degree, Post Graduate qualifications in related field preferred
- Bachelor's degree in Business, Marketing, Economics, or related field required
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Director Marketing Operations Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of director marketing operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director marketing operations
- Work with the Director Marketing, NRG Customer Development/Institutions and Director Marketing, NRG Customer Development/Consumer to define & launch a lead generation strategy & program
- Share expertise for marketing tools and technology within our NRG marketing & Ops teams
- Champion NRG and broader organizational understanding of emerging technology, the digital ecosystem and its’ effects on omni-channel marketing best practice
- Manage associated department and staff budgets
- Development and execution of creative and innovative marketing / promotional campaigns for all 16 intercollegiate sports programs
- Maintains email marketing calendar and creates email content, plan and coordinate all activities related to email execution and reporting
- Oversee the image of the athletics department
- Develop and implement strategic marketing initiatives across all sports to activate lead generation in the local community and engage the Athletics fan base
- Responsible for maintaining all ticket office equipment and inventory
- Coordinates efforts with ticket office and sales center to maximize ticket sales and drive revenue for athletics programs
Qualifications for director marketing operations
- Working knowledge of Publishing, Marketing, Advertising, Media operations
- Customer and product management/development experience with a premium brand
- Modern marketing measurement and program development skill
- Strong analytical and decision making aptitude
- Able to plan work load meticulously, and deliver to deadlines
- Ability to create convincing business cases to help visualize ideas and business benefits
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Director Marketing Operations Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of director marketing operations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director marketing operations
- Serve as liaison between McNeese Student groups / organizations and the athletics department
- Oversee McNeese Athletics Marketing and Ticketing Assistants
- Contribute to the growth of GPS as the customer operations focal for commercial/business development activities
- Coordinate with Brand team to determine sales and service opportunities, goals, and expectations for both existing and new programs and manage results to these targets
- Define desired experience & conduct calibrations for voice of customer, telephone & email quality and work with Service Delivery to adjust agent treatments or policies as needed
- Approve demand forecasts for assigned programs in coordination with Work Force Planning team
- Develop processes & intents for telesales & customer service, aligning with regional GCO leadership
- Create and / or approve text based channel templates, verbiage guidance, and Knowledge Base articles specific to assigned programs
- Work with stakeholders to seek out opportunities to reduce call propensity for assigned programs while maintaining or improving customer experience
- Develop, implement, and manage integrated business planning process
Qualifications for director marketing operations
- Able to simplify technical jargon into plain language
- Working knowledge and/or certification in agile project working methods and techniques
- Proven ability to solve complex and detailed problems using an analytical and data driven approach
- 2+ of experience in athletics ticketing, marketing, promotions and communications or related field
- Knowledge and understanding of marketing and sales concepts
- Thorough understanding of ticket sales and processes, (University Tickets Experience Preferred)
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Director Marketing Operations Job Description
Job Description Example
Our company is growing rapidly and is looking for a director marketing operations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director marketing operations
- Create guidelines on marketing excellence assessments to regions and local markets, including generation of insights and best practices
- Provide guidance around marketing excellence strategy implementation
- Establish collaborative working relationship with Procurement to optimize the financial management of key functional areas (e.g., External Agency management, Speaker Program Operations, Promotional Materials Mgmt, and Meetings and Conventions Mgmt)
- Establish and manage a business plan for the Marketing Operations group, reflecting clear alignment with the Commercial organization’s strategic priorities
- Establish, direct and allocate headcount and financial resources within Marketing Operations to appropriately support the Commercial organization’s objectives
- Provide support to the Senior Director of Commercial Operations in the overall sales/marketing strategic planning process
- Team building and employee management, working with a highly motivated and technically proficient staff
- Build and manage editorial calendar that attracts a qualified audience and provides transparency to internal stakeholders to enlist their guidance on direction and contributions for content
- Develop and optimize marketing automation programs and lead nurturing processes
- Optimize website and online marketing experiences by rigorously analyzing the funnel and working with design to drive conversions
Qualifications for director marketing operations
- Experience in developing relevant analysis and measurement of marketing and branding initiatives
- Strong Business Process Management/ Logistics experience and comprehensive end-to-end knowledge
- Change and Project Management expertise
- Strong solution oriented attitude
- Proactive evolution and revolution oriented
- Strong cross-functional/cross-brand attitude