Marketing Operations Job Description

Marketing Operations Job Description

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Marketing operations provides analytical support through reporting and dashboards on Salesforce, various BI tools (Looker, Tableau, etc.), as well as Excel/Sheets.

Marketing Operations Duties & Responsibilities

To write an effective marketing operations job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing operations job description templates that you can modify and use.

Sample responsibilities for this position include:

Design complex Marketo and/or Pardot workflows and execute highly targeted campaigns including emails, landing pages, nurture streams
Daily management of Marketo instance and functionality in support of marketing campaigns and communications
Design workflows and templates and execute progressive demand generation and nurture/DRIP campaigns with Marketo
Act as liaison between product marketing, all other marketing functions
Evolve, define and articulate what will assist in improving operations (tools and systems)
Offered in a market, and the past, present, and potential customers for the product or service
Lead in process improvement around systems from a marketing perspective
Create, manage, and track progress toward budgetary goals
Develop and implement strategy for ongoing control, maintenance and enhancement of marketing leads database
Identify processes that can be improved

Marketing Operations Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Operations

List any licenses or certifications required by the position: PMP, FEMA, CRM, CFIA, CFA, CSM, IQ, CME, BI, RIAA

Education for Marketing Operations

Typically a job would require a certain level of education.

Employers hiring for the marketing operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Finance, Business/Administration, Management, Computer Science, Statistics

Skills for Marketing Operations

Desired skills for marketing operations include:

Excel
SQL
HTML
Local healthcare market
Tableau
PowerPoint
Database expertise
Excel advanced user
Marketo
MS Excel

Desired experience for marketing operations includes:

Provided guidance to Marketing Operations Specialist during the development of global processes and procedures to support Global Marketing Operations
Minimum 8 years of pharmaceutical or biotech industry experience
5+ years’ experience directly managing people and cross-functional teams required
Marketing and/or Sales experience preferred
Corporate Integrity Agreement and Independent Review Process experience preferred
MBA or relevant graduate level degree a plus

Marketing Operations Examples

1

Marketing Operations Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing operations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing operations
  • Be responsible for vetting production capabilities of our agency partners
  • Work to make recommendations as to whether or not additional Production Agency (or internal creative) support is needed (in instances where the agency of origin is not equipped)
  • Build relationships with external digital agency partners for production needs and continue to evaluate and (potentially) activate hiring internal resources to become more self-sufficient in the digital production process
  • Own day-to-day communications and escalations with all external production and ad serving affiliates in order to efficiently manage digital production and dynamic initiatives
  • Effectively gather and communicate priorities to ensure teams are aligned and product road maps mirror internal needs
  • Support product development and launches to ensure that the feedback loop is consistent
  • Partner with Ad Technology team to identify needs that will increase scale and efficiency
  • Extensive reporting on bi-weekly forecasting and forecast versus actuals
  • Frequent meetings with internal marketing stakeholders to resolve their needs and support decision making
  • Process purchase orders, invoices and check requests
Qualifications for marketing operations
  • Able to work independently and proactively, identifying issues and raising them to management, offering potential solutions
  • 8+ years of marketing experience, preferably within the Entertainment industry (network, game publisher or studio environment)
  • Has managed a team in a fast paced environment
  • University Degree, Post Graduate qualifications preferred
  • Expert knowledge of marketing workflows and demonstrable experience with vendors to establish best practices
  • Minimum of two years’ experience in similar role within the live entertainment or digital media industries is preferred
2

Marketing Operations Job Description

Job Description Example
Our growing company is looking for a marketing operations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing operations
  • Maintain approval chains
  • Maintain user access to shared drives
  • Maintain department business continuity plan
  • Complete department MCRP/CF and Business Application (BA)
  • Coordinate quarterly department meetings
  • Act as time card administrator
  • Be responsible for the rate at which we can scale ABM
  • Be accountable for developing and implementing the right processes for ABM
  • Partner and coordinate directly with our Operating team, Sales, and Sales Ops to stand up the right, integrated plans and processes that lead us to the future
  • Aggregates XFINITY mobile plans across marketing leads
Qualifications for marketing operations
  • Understanding and interest in the business side of music
  • Must be able to stand, walk, and reach with hands and arms to move materials
  • 2+ years’ experience as a product or program manager in a business technology function/team
  • Self-starter, ambitious, and passionate about traversing unchartered waters in delivering innovative business solutions
  • Demonstrable passion for business technology with ability to engage in a deep conversation on the similarities and differences between core platform engineering/tech and business tech
  • Demonstrable passion for using modern CRM/marketing automation technologies to grow user acquisition, engagement, retention, and revenue
3

Marketing Operations Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing operations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing operations
  • Assist in the management of data quality within Marketo and Salesforce.com
  • Work with marketing leaders to define cross-channel marketing initiatives aligned to global demand generation strategy and align Marketo programs to meet defined goals
  • Develop and produce dashboards to provide visibility across marketing activities
  • Develop & Optimize Procedures
  • Product Improvement
  • Work with global Product Marketing team to manage and analyze leads resulting from campaigns and events
  • Create and maintain consistent campaign reporting and dashboards in Pardot, CRM, and Salesforce
  • Manage relationships with vendors - troubleshoot issues AP, Infosys, iChase, P-Card and Sector queries
  • Coordinate annual dealer recognition trip, semi-annual dealer meetings and annual golf tournament including
  • Manage, direct and coordinate segments of the business day-to-day operations
Qualifications for marketing operations
  • Demonstrable passion to continually learn and expand hands on technical skills
  • Executive management skills, ability to collaborate with, provide feedback to, and influence executive teams and individuals
  • 3-5 years of project management experience with an online company
  • Display strong management capability, particularly to manage remotely
  • Ability to use outstanding written, verbal, organizational, and planning skills to keep teams on track across multiple office with several seasons of work simultaneously
  • Demonstrated risk management/resolution, decision-making, and project tracking abilities BA or equivalent
4

Marketing Operations Job Description

Job Description Example
Our growing company is looking to fill the role of marketing operations. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing operations
  • Focuse mainly on the management and implementation of operational objectives that help achieve long-term organization strategy
  • Business operation (ensure company policy compliance, ensure forecast accuracy & on-time renewal)
  • Distributor & Channel management (policy, due diligence, performance measurements)
  • Ability to work under s deadline, to multitask and complete administrative tasks meticulously
  • Bachelor's degree in business administration, finance, marketing, or similar discipline
  • Familiarity and/or experience with website content management, digital asset management systems and web publication procedures will be advantageous
  • Ownership for building and optimizing our marketing database to ensure our continued ability to execute broad and highly targeted demand generation programs and campaigns
  • Pull list segments for all email campaigns with varying degrees of filtering and suppression complexity
  • Ensure seamless operation of our automated Job Function assignment program in Eloqua and the underlying keyword table
  • Support Program Managers with campaign setup
Qualifications for marketing operations
  • Advanced skills in MS Office applications, especially Excel (ex
  • Strategic problem solver with ability to work effectively in fast-paced environment
  • Ability to prioritize multiple projects and tasks on tight timelines is required
  • At least 5 years of ad agency experience
  • 5+ years of leadership experience in Marketing
  • Demonstrated experience and success with driving cross-functional programs in a matrix reporting structure
5

Marketing Operations Job Description

Job Description Example
Our growing company is hiring for a marketing operations. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing operations
  • Perform quarterly analysis of contact coverage for key Job Functions at target accounts/verticals
  • Track, measure and report on database improvements and segment growth trends (Job Functions, Job Levels, verticals)
  • Build the foundation required to market to customers vs
  • Identify trends, best practices and technologies to continually improve database quality and utility
  • Develop and manage an email marketing process and calendar to optimize communication frequency with customers and prospects
  • Execute email sends timely and flawlessly
  • Develop Salesforce.com reporting to closely monitor sales follow-up related to tasks and alerts triggered by marketing activities
  • Manage and optimize Google AdWords pay-per-click campaigns
  • Assist with marketing department organizational tasks as needed (scheduling meetings, rooms, food, calendars)
  • Scope, create, and test global nurture programs with Marketing Operations manager that align content offers to the buyer’s journey
Qualifications for marketing operations
  • Advise on installed base customer interactions and email promotions based on analytical insights
  • Work with Corporate and other key resources to develop best practices related to CRM and lead generation (SFDC)
  • Work closely with Sales to execute processes related to identifying prospects, scoring opportunities and driving conversion
  • Experience in retail merchandise planning or retail financial planninga plus
  • Comfortable in a fast-paced environment with flexibility to reprioritize on the fly
  • Bachelor's degree required with a concentration in business/marketing or similar

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