Content Marketing Job Description
Content marketing
provides SEO/Social Media recommendations to marketing operations team to measure, evaluate, and improve results across all online demand generation marketing campaigns.
Content Marketing Duties & Responsibilities
To write an effective content marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included content marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner closely with Digital Acquisition team on content development driving SEO & Lead Generation Campaign, with the VP Product Marketing in the execution of our PR/communications strategy)
Conceive, implement and measure various social engagement strategies, such as social media contests and campaigns, programs targeting specific demographics
Promotion of content across all company social media channels, CDM and company web sites, the seeding of this content on relevant external web sites
Own the editorial strategy, inclusive of all channels – blog, website, video
Lead content development (web, FAQs, video scripts)
Manage the strategy/execution as it relates to content
Own the blog, white paper and contributed author media
Ensure that a strong set of quantitative and qualitative metrics are established, and tracked against, for all that we do in Content Marketing
Create and optimize email copy for marketing campaigns
Work with other divisions to help ensure that the content strategy and editorial calendar balances internal business needs with audience interests
Content Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Content Marketing
List any licenses or certifications required by the position: PMP, CFA, SMC, EDGE, PMI, RAID, IFC, NBE, CCSA, CIA
Education for Content Marketing
Typically a job would require a certain level of education.
Employers hiring for the content marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Journalism, English, Business, Public Relations, Education, Communication, Advertising, Writing
Skills for Content Marketing
Desired skills for content marketing include:
Excel
PowerPoint
SEO
Word
HTML
MS-Office Suite
Google Analytics
SEO best practices
Social media
Social networks and web-based technology solutions
Desired experience for content marketing includes:
Excellent written communication skills and experience of editing for key audiences
Take ownership of the content strategy and editorial calendar
Develop and track KPIs to assess strategic impact of content
Provide guidance for other content developers, both internal and external
Write product- and partner-related collateral including brochures and one sheets
Develop and manage product launch plans
Content Marketing Examples
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Content Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a content marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content marketing
- Develop US Connect social media strategy and content
- Manage social media campaigns and daily online presence on local social platforms
- Engage with corporate partners, community groups, college partners, and media outlets to collaborate on developing new content
- Provide approval as appropriate using Series 24 registrations
- Partner with the Risk and Compliance teams to ensure adherence to regulations and risks appropriately assessed and mitigated for the content review process
- Work with key business partners to develop and confirm key messaging and to gain understanding of organizational and client needs
- Work with key business partners to understand organizational and client needs
- Build a content roadmap based on Enterprise and SMB buyer needs
- Drive development of and oversee production for new content assets including eBooks, infographics, flipbooks, videos, interactive web experiences, and more
- Support commercial campaign demand generation goals by delivering content spanning all stages of the buyer journey
Qualifications for content marketing
- Good track record of effective agency and freelancer management
- Excellent relationship management skills, Excellent communication and leadership skills in a global and matrix environment, including the ability to communicate effectively with stakeholders internally and externally
- Significant and demonstrable success in influencing without authority
- Of study
- 1 year of work or internship experience in a marketing, communication, or media environment preferred
- Experience using CMS systems such as WordPress or Brightspot preferred
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Content Marketing Job Description
Job Description Example
Our growing company is hiring for a content marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content marketing
- Create content that is compelling to audiences, and consistent in terms of style, quality and tone of voice
- Thinking strategically beyond the "what is" into the realm of "what can be"
- Establishing relationships across departments and develop an understanding of company philosophy, consumer experience, marketing strategy and operational capabilities
- Build a repeatable, scalable approach to developing, implementing and managing content marketing related initiatives across the bank
- Strategize content marketing campaigns that drive engagement amongst our rider and driver-partner base
- Track and monitor the effectiveness and success of initiatives and projects, and tweak strategy as necessary based on analytics
- Monitor news and current events and propose related content coverage
- Plan and execute whitepapers, webinars, infographics, blogs, videos, to engage the target audience
- Coordinates projects and oversees all phases of production (e.g., planning, writing, producing) with internal/external vendors (e.g., advertising agencies, freelance writers, video production companies)
- Create and distribute a variety of content to help move customers and prospects through our funnel – blog posts, emails, newsletters, whitepapers, case studies, website, landing pages, forms, video, surveys
Qualifications for content marketing
- Experience of content marketing in a B2B environment
- An understanding of Asset Management business
- Ability to write high-quality content within given deadlines
- Passion for writing about software, work productivity and technology
- Ability to write in a specific voice & tone
- Ability to write both long & short-form copy
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Content Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a content marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content marketing
- Create and manage seasonal Project Briefs
- Write regular stories for the Content Standard that inspire, motivate, and entertain our audience
- Lead and coach internal and freelance content contributor, providing consistent feedback to writers
- 50% in assisting the blog editor with writing strategic and engaging blog posts assisting in the monthly content calendar planning
- Plan and execute content for webinars, infographics, blogs, videos, to engage our target audience
- Produce content in support of marketing initiatives, partnering with marketing program managers
- Set monthly and quarterly critical success metrics and track progress using qualitative and quantitative data
- Partner with internal partners and external vendors to create content
- Write creative briefs and direct content creation
- Repurpose existing content and package it into alternative forms when needed and as it aligns with the content strategy
Qualifications for content marketing
- Ability to work both collaboratively & individually
- Love of drinks, food, engineers, Star Wars, Silicon Valley (a definite plus)
- Develop case studies that support both social platform partnerships, sales decks and thought leadership
- Conduct market research and capitalize on customer insights and feedback, market analysis and sales data to inform content strategies and the editorial calendar
- Embrace metrics to understand and optimize content performance against business KPIs
- Work collaboratively within the marketing team, other internal teams, with partners and customers
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Content Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a content marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content marketing
- Write copy and create content including, but not limited to white papers, bylines, social/blog posts, case studies, newsletter, web copy, collateral, eBooks
- Ultimately, the role of the Director of Content Marketing is to think creatively and critically, leading the strategy and development of physical and digital assets that drive the business through thought leadership, lead generation, and partner ecosystem support
- Collaborates with various functional areas to define communication needs, audience, objectives
- Consults with compliance, supervision, sales management and/or product/marketing management to determine needs and delivery requirements
- Works with a team member who initiated the content, clarifying the purpose of the content, key audiences and results required
- Acts as a liaison between departments to obtain agreement on the content and purpose
- Builds content outlines or takes existing content and reworks it so it has a clear, organized outline
- Reviews marketing materials, contracts, supplementary materials and competitor information to understand the product, sales messages and positioning
- Oversees the Marketing Approvals Process
- Provides overall direction and project management for specified programs and projects involving internal and external production resources
Qualifications for content marketing
- Obsession with mobile and video
- Resourceful, adaptive, and a master at triage
- Minimum of 5 - 7 years of experience in leadership role with primary responsibility for Marketing Communications, Production, Marketing Programs
- A “roll up the sleeves” attitude
- 5-7 years producing content in the financial industry
- Undergraduate degree with focus in marketing, communications or related field
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Content Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a content marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content marketing
- Composes sales materials to promote our brand and all products and services, including pamphlets, brochures, letters, mailers, radio commercials, print ads, emails, social media posts, digital video and web site content used by the brand or our Financial Representatives
- Generate Product Collaterals to support marketing and sales pitch
- Build new pieces of content for lead management and generation (ebooks, white papers, presentations)
- Work with other divisions
- Develop style guides and best practices for all copy, establishing and ensuring a standard voice, tone and cadence
- Develop and track KPIs to assess strategic impact of content and refine and optimize content strategy and execution to improve performance
- Builds strong relationships with LMS existing customers thru engaging campaigns& 360 degree communication program (such as, offline events, workshops, annual conferences, on boarding and nurture programs) to improve customers brand advocates
- Provide insightful communication strategy(leverage content marketing insights) & campaigns to help sales team to win customer renewal and upsell opportunities
- Serve as an evangelist for LinkedIn content marketing solutions and develop scalable programs to educate agencies and clients on strategies and best practices
- Build, manage and execute a strategic and tactical plan to deliver content marketing best practices and customized recommendations – pre and post-sales – to educate LinkedIn prospects and clients
Qualifications for content marketing
- Expertie in content marketing solutions like Skyword, NewsCred or Contently
- Bachelor’s degree in Marketing, Communications or relevant discipline
- High attention to detail, ability to work well with internal/external teams, thrive in fast-paced environment
- Digital marketing operations
- Experience creating various types of content – blog posts, emails, newsletters, whitepapers, case studies, website, landing pages, calls-to-action, video scripts
- BA/BS in English, communications, marketing, business, or related field