Content Marketing Manager Job Description

Content Marketing Manager Job Description

178 votes for Content Marketing Manager
Content marketing manager provides input for paid search and SEO strategies and tactics, working with the Social Media Coordinator and Senior Web Content Manager to achieve results.
Content Marketing Manager Job Description

Content Marketing Manager Duties & Responsibilities

To write an effective content marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included content marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Growing social media presence by engaging with others on social media channels and using paid promotions to amplify content on Twitter, Facebook
Manage content creation across all channels and mediums, including print, digital, email, mobile, and social media
Support development of social media calendar and execute posts
Conceiving, implementing and measuring various social engagement strategies, such as social media contests and campaigns, programs targeting specific demographics
Lead global social media strategy and execution
Write content that is aligned with our keyword and SEO strategies
Work with Marketing Ops team to ensure efficiency of localization process and clarity of asset list and deadlines required for Europe markets
Be the European lead for all title specific sessions (kick-off, creative syncs, CI comp reviews, Task Forces)
Works closely with integrated producers to ensure that all tracking is implemented correct, deadlines are met, and handovers to production teams are complete while trouble shooting any needs with the LA teams, leading post mortem discussions for Europe on their titles
Build new pieces of content for lead generation and funnel management-white papers, e-books, tip sheets, research reports, web copy, presentations, and case studies

Content Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Content Marketing Manager

List any licenses or certifications required by the position: PMP, SMC, PMI, RAID, CFA

Education for Content Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the content marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, English, Public Relations, Education, Writing, Advertising, MBA

Skills for Content Marketing Manager

Desired skills for content marketing manager include:

Social networks and web-based technology solutions
Online content management systems is an advantage
Online content management systems an advantage
SEO tools and best practices
Social media

Desired experience for content marketing manager includes:

Analysis of Franklin content competitor pieces/themes (mainly via Twitter)
Basic understanding of web design and development project management
Familiarity with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Minimum 5-8 years experience in a digital environment, preferably with content development and distribution experience at companies within music, entertainment, media or lifestyle
Bachelor’s degree in Marketing Communications, Marketing, PR or Journalism or related field
Understanding of AV equipment and technology

Content Marketing Manager Examples


Content Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of content marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for content marketing manager
  • Grow blog, email and social media subscriptions to expand the reach of JGV content
  • Work with analytics manager to A/B test and refine all blog, email and social media content
  • Write original, engaging, SEO-optimized content for marketing initiatives, including company blogs, landing pages, email communications, digital offers, info graphics, quizzes, and print materials
  • Develop and execute content distribution strategy through social media, content/distribution partner referrals, and other distribution channels
  • Manage Uploads, Metadata, Thumbnails and End Cards for channel Content
  • Work closely with internal teams and external partners to develop content that will engage, inspire, and drive our stakeholders to action
  • Develop strong creative briefs that inspire our designers and stakeholders and accurately and succinctly capture the purpose, audience, message, and feel of new creative
  • Work with freelancers and contractors to develop content
  • Develop email and marketing campaigns
  • Engage with colleagues across locations to gather and refine local content
Qualifications for content marketing manager
  • Has worked with geographically dispersed teams
  • Strong copy writing skills and a command of the English language - correct punctuation, spelling and grammar, writing samples may be requested
  • Degree in Marketing, Business, PR, Communications or Journalism
  • Preferably agency experience in an industry leading creative agency or creative production house or profound experience in similar role in top 20 FMCG company
  • 3-5 years of experience in content creation, brand journalism or a comparable area
  • Past experience producing content for the web specifically, channel-specific knowledge (blog, SlideShare, Facebook, Twitter)

Content Marketing Manager Job Description

Job Description Example
Our company is hiring for a content marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content marketing manager
  • Stay up-to-date with the latest content marketing trends and trends in the performing arts that will appeal to Juilliard consumers
  • Writing and generating various types of content (blogs, social, website content, trade show materials, sales collateral, ) across all marketing platforms
  • Monday night dinner, Wednesday morning bagel, plenty of snacks
  • Edit all content to ensure it is grammatically correct, fact-checked, Science approved, consistent with brand style/tone, and is search optimized for its channel
  • Stay up to date on the latest in healthy eating, physical activity, cooking, wellbeing and other health related topics and content marketing best practices
  • Assist with other marketing department initiatives such as consulting on Communications, PR, and Web Development
  • Edit and repurpose current marketing materials/content so it is optimized for digital channels (e.g., Web, Marketo landing pages, emails, ) and focused on generating demand
  • Lead planning and implementation of traffic-driving and demand generation initiatives working closely with Kindle Content teams
  • Coordinate with Kindle Content teams for messaging and promotional opportunities
  • Work closely with the global marketing teams to leverage effective campaigns/promotions which can be applied to JP marketplace
Qualifications for content marketing manager
  • Data analytics with proven experience in combining open source inputs (Twitter, social graph) with proprietary (website traffic, ) to optimize content
  • A strategic and innovative thinker who displays excellent verbal communication and presentation skills
  • Experience writing and tailoring content for a variety of customer segments brand and audience personal
  • Create, edit and manage the production of digital and print content that is consistent with the organization’s brand, style and tone
  • Develop and maintain a content calendar that attracts and appeals to the organization’s various customer groupings for the various platforms
  • Creation of standard operating procedures (SOP’s) for the planning, execution, optimization, distribution and amplification of the organization’s content

Content Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of content marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content marketing manager
  • Lead and implement content strategy and social media strategy with the Director of Digital Marketing
  • Review, monitor and approve local store social media posts for brand tone and consistency
  • Educate and support local store social media efforts
  • Use social media publishing and content tool to improve publishing, analysis and content curation efficiencies
  • Manage owned brand digital presence (brand websites, blogs, social media, local page management, digital media, emails) to ensure consistent inbound and outbound messaging
  • Utilize agency partners and adhere to SEO guidelines in content production and placement to increase audience reach
  • Analyze and optimize social media efforts and email campaigns
  • Execute an integrated content marketing strategy across the school’s owned and earned platforms, including website, blogs, social channels and target media outlets
  • Translate detailed and technical information about the School’s scientific work into engaging, easy-to-follow content for multiple target audiences with varying levels of knowledge and expertise related to healthcare and medical research
  • Telling a consistent story with one personality across our marketing materials
Qualifications for content marketing manager
  • Managing in-house and outsourced content creators and editors
  • Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics
  • Sales Growth – Demonstrable experience using digital and/or print content to generate sales
  • Analytics – An excellent command of Google Analytics, to adjust marketing strategy and tactics
  • A passion for digital media and the creative process and is a voracious consumer of digital content
  • At least 1 year experience using Mailchimp

Content Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a content marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for content marketing manager
  • Writing a variety of marketing materials (e.g., e-mail, web content, advertising, trade show materials, webinars, white papers, infographics, social media posts, blog posts, proposals, ) for assigned business unit ensuring each item is carefully edited prior to publication
  • Develop and implement social media strategy for assigned business unit ensuring corporate best practices are followed
  • Manage content auditing process and social media strategy based on strategic goals, vertical markets, business priorities and industry events
  • Serve as a Subject-Matter-Expert (SME) concerning social media developments and content marketing for assigned business unit
  • Identify and engage with influencers, partners, brands and bloggers to gain visibility for brands on appropriate platforms
  • Utilize DFRG listening tools to monitor competitors and identify industry trends
  • Develop and track KPIs to assess strategic impact of content across all channels
  • Owns and drives specific marketing campaigns and initiatives developed in support of the business strategy
  • Creates, manages, edits consumer content in the form of emails, articles, posts, website content to attract prospective life insurance customers, drive leads, nurture, and convert leads to sales
  • Creates, manages, edits engagement communications for John Hancock Vitality customers to drive desired behaviors
Qualifications for content marketing manager
  • Comfort working with cross-functional teams like product, sales, engineering, and execs
  • Experience managing an online store or ecommerce environment while executing online promotions and merchandising programs such as cross-sell/up-sell
  • Experience optimizing traffic funnels to conversion KPIs and using leading/lagging indicator data to guide further action
  • Experience developing lead generation campaigns using content strategies that result in measurable results
  • Experience developing customer segments and designing digital targeting strategies towards those segments
  • Experience developing an eCommerce strategy for product deployment in partnership with commercial, supply chain, and operations teams

Content Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a content marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content marketing manager
  • Blog writing and social media content curation for The Breakers Weddings and Celebrations
  • Social media content curation for Breakers West Country Club and Weddings and Events
  • You will be a working manager and will pitch in as needed to write short and long-form copy, including landing pages, trade shows, social media posts, emails, web site
  • Developing and maintaining an editorial content calendar to meet business objectives, ensure deadlines are met
  • Developing, editing and executing content in a timely and consistent manner
  • Proactively collaborating across function and silos to deliver effectively on the brand strategy
  • Channel management of digital hubs and email/newsletter distribution
  • Management of external vendor resources
  • Working alongside the Sr
  • Develop campaign strategies by quarter, satisfying pipeline and sales goals for key areas of opportunity and lines of business
Qualifications for content marketing manager
  • Experience with automation/CRM platforms
  • Experience executing on social platforms
  • 3+ years experience in email campaign management, content marketing and copywriting
  • Bachelors or higher in English, Communications, Journalism or related field (preferred)
  • Experience in DSP and RTB platforms or ad server experience
  • Entrepreneurial self-starter able to handle projects from ideation to execution

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates