Manager, Content Marketing Job Description
Manager, content marketing
provides strategy and support for other digital marketing efforts including SEM/SEO, lead generation, social media strategy/governance and .com enhancement/personalization efforts.
Manager, Content Marketing Duties & Responsibilities
To write an effective manager, content marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, content marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Use monitoring tools to uncover opportunities and translate into communication strategies
Deliver competitive analysis to help increase reach & engagement of our content
Interact with team managers and content creators to develop and measure client communication
And thought leadership strategies
Work cross-functionally with partners to refine insights and integrate analysis into overarchingfirm goals
Help develop and edit weekly/biweekly/quarterly channel and content analysis reports
Communications must show deep understanding of how data analysis can support objectives
Drive the timeline management and requirements to hit title launch in 13 European countries with multiple languages and local nuances with the Originals Marketing team and subsequent local agencies from start to finish, ensuring successful completion against deadlines
Develops regional overview presentations from start to finish highlighting the media requirements and deadlines as outlined by each market and the programmatic team
Oversee the budget tracking per title of European produced assets working with the Europe based producers content FP&A lead
Manager, Content Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Content Marketing
List any licenses or certifications required by the position: PMP, SMC, PMI, RAID, CFA
Education for Manager, Content Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, content marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, English, Public Relations, Education, Writing, Advertising, MBA
Skills for Manager, Content Marketing
Desired skills for manager, content marketing include:
Ability to bring big/innovative ideas/insights to marketing strategy and execution
Our client’s business
RGP value proposition
SEM
SEO and programmatic
Engineering
Excel
Field of Management Information Systems
Finance
HTML
Desired experience for manager, content marketing includes:
7-10 years of content marketing experience, preferably with a leading ecommerce, hospitality, or travel & tourism company, with at least two years focused on digital or social media
Must be skilled with social media platforms (Facebook, Twitter, YouTube, RSS, social bookmarking, Instagram, Foursquare, Pinterest, Tumblr, etc), monitoring tools, analytics, powerpoint (or keynote) and content management systems
Several years of experience as a content leader within a consumer-centric organization that focuses on driving business results
Experience writing and tailoring content for a variety of customer segments brand and audience personas
Keen ability to build relationships and credibility and serve as a trusted advisor to stakeholders
Experience in Adobe Creative Suite (all products)
Manager, Content Marketing Examples
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Manager, Content Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, content marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, content marketing
- To be the main of point of contact with the International Resource Department, defining and developing a close working relationship in order to manage flow of information
- Develop a deep content knowledge by building relationships with programming, marketing and research teams from each of the Turner studios
- Responsible for owning and maintaining systems containing detailed content catalogue information
- Assisting with implementation of the new Rights Management Software
- Responsible for sharing relevant materials with the sales team
- Drafting template Programme Sales Presentations for sales teams
- Producing a regular Programme Sales Newsletter for distribution to local sales teams
- Pro-Actively manage Channel Page creative and organization of Ubisoft Channels
- Coordinate with DM teams to maintain master upload calendar for schedule
- Collaborate with DM teams on end card annotation strategies across all uploads
Qualifications for manager, content marketing
- Proven experience of defining and managing operational workflows
- Great verbal and written skills in English and preferably a second language
- Creative thinking, constantly reinventing ideas to engage users
- Passion for global tv, movies, anime and current trends in entertainment
- BA/BS degree in communications, journalism, marketing or equivalent working experience in one of these areas
- Exceptional writing and editing skills and the research required to source the proof points, data points or research necessary to ensure content is credible, informative, helpful, interesting and shareable
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Manager, Content Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of manager, content marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, content marketing
- Work with web and social teams to build content distribution plans and measure results
- Think and execute as a publisher and editor, leading the development of creative new content that solves the goals set forth by the marketing department
- Position JGV as a best-in-class storyteller, developing engaging content with an eye toward driving subscriptions, social sharing and ultimately converting readers into paid consumers of our products
- Create and manage a network of freelancers, interns, and volunteers to support content creation
- Manage production flow of content including contracts, rights and approvals of all content published
- Copyedit all material prior to publication
- Optimize content for search and lead generation
- Manage all content to ensure that it is consistent in terms of style, quality and brand voice
- Create and manage a blog to attract site visitors through search, social, and our email subscribers
- Align content marketing with product marketing strategies to develop seamless integrations that will drive conversion to our online courses, apps and more
Qualifications for manager, content marketing
- Proven ability to successfully manage projects to completion
- A team player approach
- Understanding of the digital advertising ecosystem a major plus
- Existing relationships with content editors in industry publications a plus
- Experience in collaborating with sales teams creative and marketing teams
- Define the metrics of success (KPIs) and create regular monthly reports that effectively measure and compare each of the various social platforms and content offerings
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Manager, Content Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, content marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, content marketing
- Repurpose existing content for multiple uses
- Source and publish content for internal eNewsletter and blog
- Develop a deep understanding of products, target audiences and competitor activities in the market
- Manage brand "voice" with the ability to vary language and tone of messages as needed
- Write clear, persuasive (and creative!) original copy
- Brainstorm ideas and concepts for communicating a clear, concise, and effective message, particularly to simplify often complex or technical products and concepts
- Generate different options to communicate an idea or concept
- Amend, revise, or redevelop campaigns in response to feedback from the internal stakeholders
- Manage the posting and publishing process for B2B collateral and maintain procedures for periodic review and update of content
- Use templates and place images and graphics into assets
Qualifications for manager, content marketing
- Hire and manage in-house and outsourced writers and editors
- Bachelors degree (Preferably in Marketing, Journalism, Communications or Public Relations)
- Demonstrable proficiency in digital content strategy and tactics including content creation, editing, analytics, social media marketing and search engine optimization
- Demonstrable proficiency in project management and/or management of an in-house and outsourced team
- Leadership – Successful experience leading a team in a project driven environment
- WordPress – The ability to create content within and troubleshoot issues with the WordPress platform
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Manager, Content Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a manager, content marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, content marketing
- Acting as a thought partner and working collaboratively with marketing, operations, and policy teams to develop content that is effective with our audience and drives business impact
- Support the development of interactive content packages with the business units intended to leverage our “hero” stories and align with the corporate brand and mission
- Maintain content marketing calendar for the purposes of managing all scheduled and planned content creation and delivery from the team
- QA deliverables to ensure the highest standard of quality
- Write customer facing stories after interview completed and messaging developed
- Ensure consistency in concrete editorial standards and style guidelines
- Spearhead and execute creative content marketing plans that aligns with brand strategy, initiatives and tactics
- Manage and organize archives of all marketing content, photos and images (Store photos, Food shots, Party/Event pics, “Best of” photos for use in marketing materials)
- Create creative, clear and precise copy in dedicated brand voice across a variety of channels
- Schedule and monitor email blasts
Qualifications for manager, content marketing
- 5+ years experience in a product marketing role in advertising or marketing technology and solutions, selling to both brand/business & technology audiences
- Experience gathering customer and market intelligence to inform strategy
- Crisp presentation and writing skills, and able to explain complex data, analytics, and technology concepts
- Fluent in Microsoft Office expert in MS Office programs
- Experience managing other writers/analysts, creative professionals and freelancers a plus
- Experience developing and executing on content strategy across multiple verticals
5
Manager, Content Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, content marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, content marketing
- Understand the hearts and minds of our audiences, listening and continuously learning from them in order to engage them in the most relevant ways
- Champion our brand narrative – and the reasons individuals and organizations love working with us to achieve their goals – by bringing our story to life across channels in ways that spark dialogue, invite action and position our brand as a leader in the learning market
- Own and drive the content marketing strategy for our business, aligning content marketing objectives to business priorities, with a focus on building brand awareness, engagement and ultimately conversion of new business for LinkedIn’s newest product offering, LinkedIn Learning
- Manage always-on content strategy and content production, including but not limited to “big rock” assets like reports
- Build and manage relationships with internal and external partners, including researchers, writers and creative agencies, in order to bring innovative content marketing programs to life
- Publish compelling content through owned, shared, earned and paid channels – in close partnership with our demand gen, blog/social, & corporate communications colleagues
- Partner with channel owners
- Align with partners on success metrics, demand gen on acquisition goals, and track performance of content marketing initiatives, sharing learnings with the broader team in an effort to #AlwaysBeLearning
- Drive processes to effectively partner with cross-functional teams (Digital Marketing, Brand, PR, Community Development, ) and international partners in order to develop integrated strategies and programs
- Continuously assessing, developing and streamlining the internal content strategy to ensure alignment with brand goals
Qualifications for manager, content marketing
- Knowledge of social networks and web-based technology solutions.5 years minimum marketing experience in Telecommunications or a Technology industry preferred
- Skilled in web analytics tools (e.g., Adobe Omniture, Google Analytics), social media marketing applications (e.g., HootSuite, Tweetdeck, ) and leading social media monitoring platforms
- Experience managing social media efforts is a plus
- Experience planning and executing online marketing programs using Google AdWords, Display, and paid social networks such as Facebook, Twitter, LinkedIn and YouTube
- Exceptional project management skills are a MUST
- Monthly performance reporting and insights