Content Marketing Specialist Job Description

Content Marketing Specialist Job Description

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Content marketing specialist provides regular reporting of all activities and results (familiarity with Adobe Analytics and the Google Suite a plus).

Content Marketing Specialist Duties & Responsibilities

To write an effective content marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included content marketing specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Establish and manage Ipsos Connect’s LinkedIn, Twitter and Facebook pages in order to optimize reach and traffic
Research, write, and edit SEO-rich content
Lead reporting on key content campaigns to internal/senior executives, highlighting performance metrics, analysis of areas to improve
Assisting the Digital Marketing Manager in the implementation of web, mobile and integrated digital marketing projects/initiatives from conception and business case definition through creative/technical design implementation, testing, production and subsequent launch (including training, promotions and other related communications)
Assisting the Content Manager and Channel Marketers in the development of communication initiatives
Acting as content steward, ensuring that marketing messages displayed on websites, apps, and other digital properties accurately reflect user needs and align to key campaigns
Developing and manage end-to-end project plans (both business and technical components) for key digital projects and programs as assigned
Clearly and succinctly communicating all issues, risks and mitigation strategies in a timely manner to the project team and stakeholders
Delivering projects/initiatives on-time, within budget and scope
Contributing to defining the overall web, mobile and integrated digital marketing strategies

Content Marketing Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Content Marketing Specialist

List any licenses or certifications required by the position: EDGE, IFC, SEO

Education for Content Marketing Specialist

Typically a job would require a certain level of education.

Employers hiring for the content marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Journalism, English, Business, Education, Public Relations, Advertising, Writing, Project Management

Skills for Content Marketing Specialist

Desired skills for content marketing specialist include:

SEO
Technical side of facilities services
Pall technology and solutions
SEO tactics
Various styles of writing
Adobe Creative Suite is a bonus
Google Analytics and email analytics
Twitter
Excel
Marketo

Desired experience for content marketing specialist includes:

Defining, implementing and communicating metrics to stakeholders to drive/inform decision making around content consumption and navigation
Producing and distributing analytics reports for all digital activities and measuring ROI for each project
Ability to draft marketing collateral, technical copy and other business documentation
Experience with LinkedIn marketing
Must possess a passion for fashion -- should know what `ombre print’ and `jacquard weaving’ are without having to reach for a fashion dictionary
Must be a clever, inventive, curious writer able to make a big splash with a small number of words

Content Marketing Specialist Examples

1

Content Marketing Specialist Job Description

Job Description Example
Our company is looking for a content marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content marketing specialist
  • Drive organic social media – curating weekly social media schedule, writing copy where necessary, and organising strategic promotion across key social channels including Twitter, LinkedIn and YouTube to achieve campaign optimsation
  • Act as a contributing writer for the blogs, as needed
  • Organize a robust and ongoing inbound linking effort via all relevant stakeholders (field marketing and PR, brand managers, alliance managers, PR managers, ) to ensure comprehensive inbound linking from relevant external sites to our own
  • Determine which external web sites our customers and prospects spend time on, and seeding and promoting content on those sites
  • Collaborate with the sales team, to own and create the sales tool kit, sales decks, 1-sheets, presentations
  • Analyze content performance data across all channels
  • Assumes responsibility for the integrity of all advertised items by reviewing all product and copy content and leading the review process with all levels of Merchandising from Assistant Buyer to GMM
  • Ensures regional relevance by optimizing product and copy versions for each printed Tab based on market-specific needs
  • Directs Weekly Advertising Meetings and Turn-In Meetings attended by GMMs, DMMs, Buyers and Marketing
  • Devise and implement creative content marketing in support of marketing team’s goals - infographics, interactive content, video
Qualifications for content marketing specialist
  • Expert level written communication skills a must
  • Strong customer service and data entry abilities
  • Excellent interpersonal skills and must understand subjective nature of decision-making with internal and external customers
  • Demonstrates effective verbal and written communication that is clear, well-organized, and demonstrates the ability to set individual tasks and execute them on a daily basis
  • 2+ years experience producing relevant SaaS and/or B2B content and executing lead generation strategies
  • Excellent verbal & written communication skills (please share writing samples)
2

Content Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a content marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content marketing specialist
  • Manage content distribution schedule
  • Develop/strengthen relationships with press/reporters
  • Coordinate US Connect conference participation – develop/manage a calendar of conferences, help develop conference proposals/presentations, promote conference participation
  • Contributing to continuously advancing content and digital marketing strategy by collaborating to develop and edit internal and external communications and manage their distribution through channels including, but not limited to, email marketing, social media, public relations, website posting/landing page creation, intranet posting and other internal tools, and more
  • Managing the layout of external client communications in email templates and advising on their design, new best practices
  • Managing the posting of communications on our website using the CMS
  • Assisting with the management of social media accounts and development of social campaigns for the Firm’s industry groups and practice areas
  • Supporting the public relations and internal communications leads on key initiatives
  • Spearheading an effort to create significantly more video content, acting as production lead and providing editing support
  • Managing various tools and trackers for the department including intranet calendar, corporate project management system, communications and PR reporting, and others
Qualifications for content marketing specialist
  • Basic understanding of HTML / CSS and conceptual designs for advertising
  • Must be active on social media and/or blogs -- Send us your links!
  • Proficiency with Photoshop, Wordpress, basic knowledge of HTML
  • Bachelor's Degree in Business or Advertising
  • Basic Adobe Photoshop skills a plus
  • Knowledge of Google Analytics or similar a plus
3

Content Marketing Specialist Job Description

Job Description Example
Our growing company is hiring for a content marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content marketing specialist
  • Develop external content to include videos, case studies, customer focused blog posts
  • Represent the Customer Storytelling Team, customer references and marketing programs in regular field updates, executive updates, and others as required
  • Champion the corporate citizenship programmes internally and externally, ensuring brand values are properly reflected at all touchpoints
  • Drive Corporate Citizenship web presence and Digital, Social Media channels reporting
  • Grow an integrated Inclusion and Diversity platform that showcases our focus on gender, ethnicity, health and wellbeing and also our other Accent on Networks including LGBT, Family, Religion and Enablement
  • Work alongside Manager to develop and deliver digital content marketing campaigns
  • Responsible for managing site analytics, creating regular site reports and working closely with global teams when relevant to ensure best practice
  • Create 1–2 free resources or curated content newsletters each month to drive leads, nurture existing leads and contact and optimize the prospect to MQL ratio (example resources include infographics, guides, checklists, videos )
  • Building awareness of and preference for the UELD product portfolio within key geographies and target audiences
  • Creating communication strategies to be leveraged through different activities and contact points with the brand
Qualifications for content marketing specialist
  • Ability to understand complex material and explain technical concepts clearly, concisely and logically
  • A self-starter who can work independently collaboratively, with the ability to thrive in a fast-paced environment
  • Broad technology awareness, ideally with a specific knowledge for the manufacturing industry and infrastructure networking
  • Produce smart, engaging, industry-leading editorial and thought leadership content, to support marketing and other strategic initiatives
  • Collaborate with internal and external resources (graphic designers, ) to generate new content, and identify creative ways to repurpose, reformat and revise existing content into various output channels
  • Analyze the effectiveness of marketing communications and social media programs in real time by collecting data and producing reports
4

Content Marketing Specialist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of content marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content marketing specialist
  • This traineeship is designed to transition into an SEO Specialist role, provided training goes well
  • Optimizing student enrollment marketing budgets
  • Ensuring consistent strategic alignment of brand touch points across the customer and student journey
  • Identify content requirements needed to execute on strategy, messaging matrix, editorial calendar, delivery platforms
  • Work closely with web team, community manager, digital marketeers, media and PR specialists to contribute to and deliver on strategies
  • Plan and manage content creation, sourcing, workflows, distribution
  • Plan how content will be managed, maintained and measured throughout the content lifecycle
  • Define policies, standards and guidelines for content creation, maintenance and government
  • Create content strategy documentation and assets
  • Work with internal and external sources for content creation and adaptation
Qualifications for content marketing specialist
  • Please don’t be shy sharing examples of published blog and content posts
  • Bachelor’s degree and 3-5 years of work experience, preferably in financial services
  • Intellectual curiosity with the desire to learn and grow
  • Demonstrated business writing capabilities
  • Ensure all existing content is current and updated as positioning, messages, product content, company information changes/evolves
  • BA/BS or two (2) plus years equivalent work experience in developing content
5

Content Marketing Specialist Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of content marketing specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for content marketing specialist
  • Report on performance of content marketing activities
  • Support the execution of the UELD marketing plans
  • Work closely with product marketing and industry solution marketing managers to develop sales enablement content from the key content marketing materials
  • Package the content materials in formats that are engaging and that enable a high level of retention – including videos, written content, webinars and self-paced learning modules
  • Work with Sales Enablement team to incorporate content into programs that drive onboarding and continuing education
  • Develop processes that drive efficient maintenance of the content
  • Work with the Sales Enablement team to identify innovative new ways to deliver the product information
  • Develop content that promotes the Venture brand and builds engagement with our clients through multiple communication channels
  • Proof and edit the work of others, your own, to ensure consistency in style and tone that is aligned with our brand and our brand promise
  • Conduct independent research and analysis that provides strategic guidance to our sales and marketing teams, business leadership regarding our industry
Qualifications for content marketing specialist
  • Resumes without Cover Letters will NOT be considered
  • Please submit salary requirements
  • Moderate travel required (5-6 times per year)
  • Team player who can work with Marketing, Sales, Customer Support, and Engineering departments
  • A highly skilled wordsmith with a passion for creating high-level content designed to educate, inform and engage
  • Experience in Office, Photoshop and other content management tools

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