Product Manager, Content Job Description

Product Manager, Content Job Description

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Product manager, content provides sales and the customer community with online marketing support including collateral materials, product information, product training, technical information, sales promotions, and online advertising.

Product Manager, Content Duties & Responsibilities

To write an effective product manager, content job description, begin by listing detailed duties, responsibilities and expectations. We have included product manager, content job description templates that you can modify and use.

Sample responsibilities for this position include:

Champions creating a clear and effective product positioning statements
Establishes and drives the product strategy and vision
Defines and manage the product roadmap, sets and continuously manages the expectations with all relevant stakeholders
Conducts win/loss analysis to inform product strategy and prioritization
Manages product requirements across data, platform and software
Maintains product roadmap to execute product strategy
Drives prioritization, trade-offs and provides supports for executive decisions
Analyzes product profitability and product success metrics
Works closely with the product development teams with the business group and across business groups (when necessary), product marketing, licensing, legal, sales teams and other stakeholders as required to deliver best-in-class products globally
Support product training and other sales enablement activities

Product Manager, Content Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Product Manager, Content

List any licenses or certifications required by the position: ITIL, KCS, PMP

Education for Product Manager, Content

Typically a job would require a certain level of education.

Employers hiring for the product manager, content job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Computer Science, Marketing, MBA, Engineering, Technical, Management, Education, Communications, Technology

Skills for Product Manager, Content

Desired skills for product manager, content include:

Music industry
Online entertainment
&Is desirable
Agile software development lifecycle methodology
B2C online marketing
Community management
Literature
Physics information databases
Public relations concerning online community development
Relevant product offerings

Desired experience for product manager, content includes:

Track record of innovative product ideas in navigation and automotive segments
A demonstrated record of partnering with various teams in a complex (matrix) environment
Ability to manage by influence (ie
Ability to use hard data and metrics to back up assumptions and drive decisions
Self-starter with ability to lead large scale projects and build new products from the grounds up independently
Ability to act as a thought leader and a passionate champion/advocate

Product Manager, Content Examples

1

Product Manager, Content Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of product manager, content. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product manager, content
  • To build strategic tools to help Account Coordinators better serve their clients and enable our clients to self-publish
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Contribute to strategy and goal development for UGC
  • Lead efforts with tech/dev resources to deliver product enhancements leveraging Agile methodology in pod environment
  • Manager vendor relationship(s) and identify new vendor opportunities that grow the product
  • Looks for cross-product learnings and opportunities for collaboration, integrate product into new business and use cases
  • Have visibility into goals and roadmaps of other relevant pods
  • Influences insight development and measurement frameworks and key performance indicators (KPIs), leads KPI development and meetings
  • Able to deliver intent independently and own end-to-end process from intent creation to delivery
  • Keeps informed of latest innovations to develop new tests for product(s)
Qualifications for product manager, content
  • University degree in business administration, economics, information technology or similar discipline
  • 3+ or more years of experience in eCommerce
  • Excellent oral and written communication skills, excellent relationship-management with customers, peers, and executives
  • 2-3 years of experience with partner or alliance marketing communications
  • Clear understanding of the multi-tiered distribution partner channel and the routes to market used to reach their customers
  • Eloqua, SEO and Paid Search experience a plus
2

Product Manager, Content Job Description

Job Description Example
Our company is looking to fill the role of product manager, content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product manager, content
  • Gather market intelligence and guide development for evolving our content products
  • Manage business plans for all imagery content services
  • Assist with the generation of product marketing materials
  • Working with business units, gather requirements on differentiating digital strategies and how they translate into core web content management platform capabilities, with a customer-first mindset
  • Translating requirements and business objectives into prioritized, action-oriented deliverables, with measurable success criteria
  • Working with IT and business leads, support the development of delivery and adoption plans for new website capabilities
  • Working with operational leads establish and execute the appropriate test strategies, change management processes, and communication plans
  • Collecting and analyzing business requirements by coordinating interviews and requirements workshops to collect business objectives, needs, and possible approaches to web solutions
  • Prepare accurate and detailed requirements and business process documentation
  • Chart product roadmap into executable product backlog, acceptance criteria and test cases
Qualifications for product manager, content
  • 5+ years of experience in a software product company with a minimum of 2 years of software product management experience
  • Familiar with the translation and localization domain and translation management systems
  • Knowledgeable in technology – preferably PHP & Java
  • An already existing experience of hands on software development experience preferred
  • High degree of competency with project management, including issues and risk identification and management, tracking
  • 5+ years product management or development experience
3

Product Manager, Content Job Description

Job Description Example
Our innovative and growing company is looking for a product manager, content. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager, content
  • CMS, video player, content feed and advertising platform experience would be a good plus
  • Able, and not afraid to, challenge stakeholders where necessary
  • Worked in a digital environment
  • Project management – able to deliver on time and on budget given deadlines
  • Serve as subject matter expert with respect to TV packages to support Executive requests Marketing, Regulatory, Legal and Finance initiatives
  • Engage with customers to understand their use cases and the types of apps they might build on a Content PaaS
  • Work closely with the design team to create wireframes for proposed features
  • Create and execute go to market plans to ensure the success of the product
  • Validate efforts by designing user studies, A/B tests, and conducting data analysis on user behavior
  • Support Sales Engineering and Customer Success through roadmap presentations for customers
Qualifications for product manager, content
  • 5+​ years of software marketing experience
  • Ability to work independently with directional guidance from leadership
  • Able to sell the value proposition of UGC to Business and Tech
  • Ability to deliver intent independently and own end-to-end process from intent creation to delivery
  • Master's Degree in Business or a Masters Degree in Marketing or a Masters Degree in Business Administration (MBA)
  • At least 3 years within social strategy
4

Product Manager, Content Job Description

Job Description Example
Our company is growing rapidly and is hiring for a product manager, content. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product manager, content
  • Own critical revenue generating products
  • Research the needs of internal and external customers to prioritize initiatives and communicate to executives and stakeholders
  • Work closely with a stellar engineering team to drive product and feature launches on our services based architecture
  • Partner with engineering to ensure we’re building a scalable and highly effective monetization platform
  • Partner with leadership, marketing areas, sales, product teams, PR, and other business areas to offer strategic consultation and formulate the value proposition, positioning, messaging, and key selling points for GBT products and services
  • Identify the best medium and packaging (i.e., not only PowerPoint presentations) to present our message using professional design techniques to set us apart from our competition
  • Concept/create/manage assets and presentation tools that enable sales and client management teams to work more effectively and independently
  • Onboard and manage agencies/vendors to complete projects when necessary
  • Define the vision and metrics for full-page performance, answering questions like, “How much is my page worth? How did it change last month?”
  • Define the channels for teams to take action on performance of automated campaigns and system optimizations
Qualifications for product manager, content
  • At least 3 years within digital marketing
  • Master’s degree or MBA in a quantitative field is preferred (mathematics, stats, engineering, or science or an MBA)
  • Master level education
  • Bachelor’s Degree in informatics, business, computer science, finance, information technology, or a healthcare-related related field of study
  • Working knowledge of standard clinical concepts/terminology SNOMED, LOINC, UMLS preferred
  • For the education requirements, we’re looking to hire someone with a Bachelor’s Degree in informatics, business, computer science, finance, information technology, or a healthcare-related related field of study
5

Product Manager, Content Job Description

Job Description Example
Our innovative and growing company is looking for a product manager, content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product manager, content
  • Provides input to the team on translating customer and technical requirements into well-engineered, tested and deployed product capabilities
  • Interfaces with stakeholders to determine feasibility for functional capabilities to meet customer expectations and needs
  • Define and own the Video and content delivery product proposition end-to end
  • Drive the identification, exploration and product strategy of innovative products adopting lean start-up methodologies
  • Manage and prioritize business requirements into product backlogs
  • Own and publish the product roadmap
  • Be responsible for day-to-day interface with engineering teams, business analyst teams, BUs, and digital architecture teams
  • Define end to end service validation strategy, ensure that product is delivered to expected quality criteria
  • Be accountable for successful product introduction
  • Analyse and recommend incremental monetization of product features and services
Qualifications for product manager, content
  • 3+ years experience in global content/media management, including user generated content and managed/CMS content
  • Scale operations while improving quality
  • College degree (BS preferred in Computer Science, Engineering)
  • MBA or graduate degree with a concentration in marketing and/or strategy is a plus
  • 3-5 years of experience as a Product Manager working in agile frameworks to develop and launch new products and features
  • Strong understanding of software development cycle and working closely with technology teams

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