Content Program Manager Job Description
Content program manager
provides leadership within inception and elaboration phases of BCBSA project management methodology, adhering to related project methodology process standards.
Content Program Manager Duties & Responsibilities
To write an effective content program manager job description, begin by listing detailed duties, responsibilities and expectations. We have included content program manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Stay abreast of industry and company news, with a keen eye for coordinating how this news surfaces to Arrow.com when relevant to SEO strategy
Presentation and sharing of editorial calendar across organization to facilitate consistency and increase multi-channel performance
Planning and working with partners on consumer research needed to deliver insights about consumer needs, priorities and timely topics to address along with creative testing and modification
Management of content development process for email marketing and direct mail marketing, including concepting, sourcing, writing, editing, design, reviews and production
Contribute to long-form content projects such as intellectual capital/thought leadership pieces, executive-level communications
Manage localization process with internal and external partners and ensure standards of content quality are maintained
Develop, update and maintain a content calendar that reflects the content roadmap to support the SEO strategic direction
Manage execution of calendar utilizing internal, external and vendor resources and ensure deadlines are met
Work with key stakeholders to define SEO vision and strategic direction
Analyze data to inform the SEO strategy and provide business cases for pursuing SEO initiatives
Content Program Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Content Program Manager
List any licenses or certifications required by the position: PMP, PMI, PRINCE
Education for Content Program Manager
Typically a job would require a certain level of education.
Employers hiring for the content program manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Computer Science, Journalism, Engineering, MBA, Advertising, Management, Technical
Skills for Content Program Manager
Desired skills for content program manager include:
Database query technologies
Project management methodology
Adult education
Change management
Manage risk and allocate resources
Pop culture
Training methodology
News
Trends
Adult learning theories
Desired experience for content program manager includes:
Experience with cross-platform digital publishing and with multiple content types (blogs, webcasts, embedded video)
Available to travel as needed to cover meetings, conferences
Experience producing content for the web specifically, channel-specific knowledge (blog, SlideShare, Facebook, Twitter, ) preferred
Exceptional writing and editing skills, the ability to adopt the style, tone, and voice of our business' various types of content, across various sectors preferred
Self-starter with initiative to constantly enhance and improve the work the team does
High bandwidth communicator, and ability to balance multiple stakeholders
Content Program Manager Examples
1
Content Program Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of content program manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content program manager
- Act as liaison between marketing and development teams for SEO related initiatives
- Perform KW research to identify new opportunities for the arrow.com content
- Review and proof copy on various digital assets or deliverables
- Manage and execute day-to-day aspects of digital content marketing with a strong emphasis on SEO value
- Operationalize ongoing digital content production and management pipeline, processes and workflow for SEO related content
- Support Digital Marketing Team with regular project updates and reporting
- Managing internal (brand and digital marketing services) and other external stakeholders as needed
- Maintain content logging and cataloging system with specific dates, naming conventions
- Write keyword rich copy for websites, landing pages, social posts, where needed
- Participate in testing and implementation of various SEO techniques with respect to content
Qualifications for content program manager
- Roll your sleeves up, lead-from-the-front style leadership
- Fast-paced team environment (frequent tight deadlines, multitasking)
- High level of motivation to work independently, in a collaborative work environment
- Strongly prefer proven ability to utilize web and social media channels such as LinkedIn, Facebook, Twitter, YouTube and blogging, , for inbound marketing programs and lead generation
- A Bachelor’s Degree with a minimum of 5 years of communications, marketing, design, and branding experience
- Direct experience producing or overseeing multimedia production, Photoshop, podcasting and light video editing
2
Content Program Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of content program manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content program manager
- Strong writing skills with content marketing experience
- Strong analytical, digital marketing and demand generation skills
- Define and execute short term marketing communications plans with clear objectives, recommended media channel choices and success metrics for potential new products
- Develop and execute communication message strategy that resonates with target consumer and unmet needs for product from creative brief, creative direction and creative asset production
- Leads projects with multiple agencies/partners to develop and execute integrated promotional campaigns and effectively utilizes a variety of media including direct mail, brochures, email, OOH, web, digital advertising and collateral
- Closely collaborate with Analytics team to establish and evaluate metrics and performance benchmarks to measure success and make informed decisions
- Influences top-level company clients throughout the project cycle to help shape initiatives from concept/idea generation through distribution and marketing
- Presents information, learnings and recommendations to senior managers clearly and confidently
- Create web content for LMB new product test market launches
- Lead a department that creates innovative training material that is utilized in multiple countries and languages
Qualifications for content program manager
- Intellectual curiosity and passion for public sector innovation
- Demonstrated understanding of Executive Education and academic research
- Cultural fluency to work with a global audience and their teams and a non-‐partisan approach to municipal governance
- Experience maintaining web platforms is preferred although training will be provided on relevant web platforms
- Drives and project manages content deliverables for corporate CX (Customer Experience) events which cover Marketing, Sales, Service and Commerce Cloud offerings
- Chairs the Content Steering Committee which includes content contributors and track managers
3
Content Program Manager Job Description
Job Description Example
Our growing company is looking for a content program manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content program manager
- Manage a diverse team based in multiple location across the world
- Work strategically with country and regional leaders to identify lean learning solutions to operational challenges and work toward reducing / eliminating the need for training
- Identify emerging technology solutions to enhance the learning experience and reduce the resources/cost/lead time required to develop and execute training
- Drive adherence to standard learning solutions getting feedback from the operational teams on areas of improvement
- Manage and streamline the global translation process, including content management, vendor management and budget, for Prime Now
- Partner with AWS Platform Business Development team to maintain and evolve the EBC topics catalog
- Work with the EBC operations manager to forecast overall EBC demand, demand for individual topics and content areas
- Delivering solutions and projects in accordance with team vision and roadmap
- Partnering with Global Technology, Information Architecture, Content and Product teams to ensure short and long term goals are aligned with end-users needs and long term content strategy driven by global content teams
- Establishing standards for 3P and internal tools or system solutions evaluation, proof of concepts, business justifications and roll out, and integration processes of such tools to support this complex area
Qualifications for content program manager
- Measures and reports on content deliverables post event
- Demonstrated cross-functional project management experience and working effectively on a cross-functional multi-lingual team
- Demonstrated success leading content development for customer engagement and event marketing programs with multiple stakeholders
- 2 – 4 years of B2B Marketing and/or Ecommerce experience specific to content marketing
- At least 1 year of relatable SEO experience
- Experience in keyword research and SEO copywriting
4
Content Program Manager Job Description
Job Description Example
Our growing company is looking to fill the role of content program manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content program manager
- Understanding, reviewing and incorporating industry best practices into our unique tools and content systems environment with scalability in mind
- Create authoring requirements
- Enforce FPL web and brand standards, work in other marketing communications functions as assigned
- Scope and define customer service requirements to deliver an exceptional experience to publishers, authors, customer service associates (CSAs) and technical account managers (TAMs) globally
- Develop a mechanism for obtaining ongoing feedback on tools from frontline associates
- Work with stakeholders to prioritize feature requests and triage defects
- Create and execute user testing plans
- Establish roadmaps for content support technology initiatives
- Oversees and manages language and content exploitation of electronic media and documents using the NMEC Exploitation System and Harmony/Theater Exploitation Database (TED)
- Ensures the timely identification and reporting of files, documents, and other items and findings of intelligence value in accordance with NMEC priorities, requirements and standard operating procedures
Qualifications for content program manager
- Experience in developing and managing web content
- Solid analytical skills with web metrics, market research and sales data
- Excellent teamwork skills including workflow organization, delegation and follow-through
- Knowledge of CMS systems and past utilization preferred
- Solid base of experience working in a digital team
- Interest in and ability to understand the business environment
5
Content Program Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of content program manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content program manager
- Assists USG supervisors interfacing with customers, determining the tools used in document exploitation (DOMEX), content of exploitation databases, and the quality control and dissemination of reporting exploitation results
- Oversees integration with National Harmony/TED, operation platforms, and other customer elements
- Supervises the Triage Team and Workflow Team
- Partner with engineering teams and the Content Distribution team on developing new tool features and enhancements to scale our workflow
- Remove inefficiencies in communication and our workflows
- Collaborate with cross-functional teams on common goals
- Provide innovative thinking around scalable solutions for rights and asset management
- Consistently question existing systems while looking for improvements
- Oversee projects and partner with other Content Distribution leads and Project Managers to prioritize projects
- Proactively communicate roadmap and priorities with the team
Qualifications for content program manager
- Comfortable sourcing and working with data in different platforms, combing to analyze performance results
- Understanding of current social platforms and actively participates in them
- Ability to travel on occasion to support business activities or industry events
- Proven exemplary writer
- PMI Certification and familiarity with Agile Methodologies (or certification) preferred
- Minimum of 5 years’ experience in program management for an in-house creative team