Content Strategy Manager Job Description

Content Strategy Manager Job Description

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Content strategy manager provides expertise and industry best practices across digital technology components including ESP, CDP, CRM (CIS), Content Management, Digital Analytics, and Decision Management.

Content Strategy Manager Duties & Responsibilities

To write an effective content strategy manager job description, begin by listing detailed duties, responsibilities and expectations. We have included content strategy manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Leverage techniques such as LEAN or Six Sigma to transform opportunities into quantifiable results
Partner with key stakeholders across marketing, community management, media relations, and other cross-functional consumer marketing functions to develop multi-channel campaigns where Paid, Earned, Shared and Owned initiatives align to a progressive content strategy
Lead experimentation strategies to understand channel nuances and develop optimization tactics to maximize content engagement, reach and conversion
Collaborate with territory markets to implement global best practices around content and channel optimization
Develop bespoke content strategies based on each territory’s requirements
Devise transformative, consumer-centred strategies that deliver against key business objectives
End-to-end campaign development, from discovery and post-mortem analysis to strategic roadmap development and real-time optimization
Select, prioritize, edit and post content of all types (text, video, photo, audio, ), always with the thought about what works best for goals of educating and entertaining an Int’laudience
Lead project planning and execution across the Consumer Marketing division and its key partners – including but not limited to Edit/Publishing, Technology, Customer Service, and Online Operations
Document and communicate business requirements and confirm requirements are accurately reflected in the build of new marketing capabilities

Content Strategy Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Content Strategy Manager

List any licenses or certifications required by the position: PMP, LEAN

Education for Content Strategy Manager

Typically a job would require a certain level of education.

Employers hiring for the content strategy manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, MBA, English, Education, Finance, Statistics, Economics

Skills for Content Strategy Manager

Desired skills for content strategy manager include:

Digital video landscape
Emerging and established digital platform content offerings
Real estate industry
Content design best practices
Data-driven approaches to eliminating defects
Decreasing waste
Digital analytics and user testing
Google Analytics
Kaizen
Lean

Desired experience for content strategy manager includes:

Natural ability to convincingly articulate complex ideas to a variety of key stakeholders from different functions
Adept at digging in and analyze data to understand content consumption behaviors
3+ years of prior experience in a Strategy and/or Business Development related role
Candidates must excel in MS Office (especially Excel and PowerPoint) and have exposure to the full scope of business strategy analysis, including ability to a)
Must be proficient in Spanish and English communication skills (verbal and written)
Results driven, high energy, with a strong work ethic

Content Strategy Manager Examples

1

Content Strategy Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of content strategy manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content strategy manager
  • Oversee management of content development budget
  • Manage Global usage rights for digital video content
  • Lead the Innovation Agenda for Digital, Payments & Cards Marketing through the “Incubation” of Strategic and Transformational Projects
  • Lead the development of an Integrated Content Management Strategy for the Digital, Payments and Cards Marketing team that addresses unique needs of its various products, Client segments and business priorities
  • Lead the Annual Strategic Planning process for the Digital, Payments and Cards Marketing team including the development of the Integrated document and socialization process with key Stakeholders
  • Represent Digital, Payments and Cards on Integrated Canadian Banking Programs and champion our team’s unique business needs, Client Segments and priorities
  • Lead the monthly Marketing Executive Committee and Marketing Leadership meetings including the development of agendas, facilitation of discussion and follow up on deliverables
  • Proactively monitor Competitive and broader industry trends and innovation to identify new opportunities, risks and trends that require assessment
  • Lead and be the voice of the technology evolution for the Marketing team through team innovation and education sessions
  • Lead the conversation between editorial and social teams, especially regarding the creation and promotion of sponsored content
Qualifications for content strategy manager
  • Proficient in Microsoft Office (Excel, Word, PowerPoint) and social platforms (Twitter, Facebook, G+, YouTube)
  • Strong understanding and active user of Snapchat platform a plus
  • Demonstrated interest in Digital and Social Media and Marketing, Beauty experience a plus
  • Content production experience a plus
  • Creative thinker, who thinks outside the box
  • Net savvy (Active daily life and highly engaged in social networking sites & all things Web 2.0)
2

Content Strategy Manager Job Description

Job Description Example
Our growing company is looking to fill the role of content strategy manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content strategy manager
  • Work with the Site Director, Senior Editor and Social Manager to liase with ad sales for food.com activations and provide campaign highlights and recaps as necessary
  • Partner with Site Director to create compelling advertiser products on food.com, and work to communicate those opportunities in compelling ways to iASM, with a focus on opportunities with product integration
  • Work with editorial, video, and social teams to coordinate timelines for sponsored projects, and document and circulate those timelines
  • Work with pricing and planning teams to anticipate inventory shifts
  • Create branded food.com training and presentation documents necessary
  • Serve as a food.com brand ambassador and advocate
  • Strong understanding of the content rights landscape, key players and trends
  • Strong understanding of MVPD agreements and key terms
  • Working knowledge of digital content distribution
  • Experience in the sports industry
Qualifications for content strategy manager
  • Experience in content development, acquisition, distribution and/or aggregation
  • The successful candidate will have 3-5 years in a content creation environment
  • Should be highly motivated, self-starter that can take an idea and run with it
  • Extremely flexible in a fast-paced innovative, experimental environment
  • Passion for the evolving content and sports rights landscapes
  • Comfort working in a fast-paced environment, taking the initiative, prioritizing multiple priorities and working under tight time-frames to meet deadlines
3

Content Strategy Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of content strategy manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content strategy manager
  • Coach individual contributors as they strategize, execute and measure HCP-focused global campaigns, content and tactics on time and on budget
  • Directly lead the strategy, execution and measurement of global patient-focused global campaigns, content and tactics on time and on budget
  • Balance leading individuals focused on HCP communications, while also owning and managing content and digital strategy for patient campaigns
  • Partner with Marketing, Global Digital Marketing, Global Brand, Operations, Events, PR, and Internal Communications colleagues, with external vendor partners
  • Develop and test messaging and create compelling patient content and stories for the campaigns
  • Manage all patient content from creation through editing through approval in compliance with standard operating procedures related to Regulatory and Legal approval of Marketing materials
  • Develop and analyze data-driven digital campaigns
  • Deliver quarterly reports to Marketing on the progress of campaign metrics and budget
  • Hire, direct and manage vendor partners
  • Manage all assigned campaign budgets
Qualifications for content strategy manager
  • Multiple examples and experiences delivering global, measurable, integrated communications strategies and tactics for patients and for HCP audiences with a heavy emphasis on digital channels
  • Experience working within a global organization and creating communications that take into account different cultural nuances – for both patients and healthcare professionals
  • Experience building digital strategic plans through various digital channels including search, social, online advertising and other channels with a demonstrated ability to analyze various data sources
  • Ability to partner with digital vendor partners and the internal Global Digital Marketing (GDM) team to create robust campaigns and insightful campaign reports that help optimize the overall campaign
  • Experience developing and deploying content in a highly regulated environment
  • Experience managing event engagement and content strategies
4

Content Strategy Manager Job Description

Job Description Example
Our innovative and growing company is looking for a content strategy manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content strategy manager
  • Develop strategy for content experience that brings our brand to life at external events, including macro-theme, agenda, speaker line-up
  • Partner with agencies to create content (videos, ppts, etc)
  • Recommend, book and work with speakers on their content
  • Content marketing before the event to generate excitement and facilitate the optimal event experience, and post event to extend value to the customer, and nurture the relationship
  • Develop strategy and content for social selling in collaboration with Field Enablement
  • Support Field Enablement team with ongoing content needs
  • Set, manage, and continually improve content management and distribution strategy for research
  • Long-term, determining which methods work for the brand and why
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email
  • Responsible for effective communication of network schedule planning and schedule changes across all departments
Qualifications for content strategy manager
  • Ability to think strategically, while also project managing the details, deadlines and budgets
  • Strong desire to continue to learn, develop and grow one’s career in healthcare communications
  • Passion for the healthcare industry
  • Ability to connect the dots to create communication strategies and compelling stories
  • Experience collaborating with a geographically dispersed network of peers and stakeholders
  • Passion for diseases that the AMS Men’s Health treats (See www.AMSmenshealth.com)
5

Content Strategy Manager Job Description

Job Description Example
Our growing company is hiring for a content strategy manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content strategy manager
  • Research, plan, and implement digital marketing strategies to achieve ministry goals and initiatives
  • Develop plans for marketing campaigns within Operation Christmas Child, manage implementation, and execute across all marketing channels
  • Manage the strategic integration of Operation Christmas Child content across all marketing channels
  • Assist various teams within Operation Christmas Child to support marketing strategy and content related to their areas
  • Perform research and analysis on marketing strategies
  • Identify community insights and spot trends to inform content strategy and actionable recommendations
  • Track record of successfully and independently negotiating and closing rights / content agreements
  • Ability to be proactive and be a self-starter
  • This person will lead a team responsible for a broad range of strategic, multiplatform content focused initiatives covering both new and established VZ O&O product lines and also across VZ’s new media platforms (AOL/Yahoo)
  • Continual education and self-growth through reading industry blogs and social media, white papers, case studies, research briefs and attending industry conferences
Qualifications for content strategy manager
  • Identify, document and stay current on web trends in the online space
  • 3-5 years of Digital Marketing, Content Marketing or Social Marketing experience
  • Excellent spoken and written communication skills & diplomacy
  • Proactive, assertive leader comfortable working in a highly collaborative cross-functional environment in white-space
  • A balanced left and right brain thinker, with excellent creative judgment and story-telling capabilities strong analytical thinking and the ability to dive deep into data to identify insights
  • Familiar with social APIs, Marketo, Salesforce

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