Content Strategy Job Description

Content Strategy Job Description

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Content strategy provides guidance to the content team on best practices for social media, SEO, outbound and inbound marketing, email marketing, and writing for the web.

Content Strategy Duties & Responsibilities

To write an effective content strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included content strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Command a hands-on understanding of SEO with the ability to identify and leverage analytics and multiple data sources to leverage content in service of audience development
Works with SVP Editorial Strategy & Administration and the imprint leads to strategize publishing content across print and digital platforms
Develop strategies to optimize business opportunities, memorializing long-standing but undocumented business practices
Manage, lead and develop a team of Content Strategists that work across EA’s diverse portfolio of games
Devise transformative, consumer-centred multi-channel content strategies that deliver against key business objectives
End-to-end multi-channel campaign development, from discovery and post-mortem analysis to strategic roadmap development and real-time optimization
Identify, analyze and prioritize new digital marketing opportunities, content personalization, mobile, social
Analyze content acquisition on a title by title basis to determine optimal inventory levels
Evaluate the current operational workflow, identify efficiencies and provide innovative solutions
Troubleshoot customer service and receiving issues

Content Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Content Strategy

List any licenses or certifications required by the position: SCRUM, PMP, LEAN

Education for Content Strategy

Typically a job would require a certain level of education.

Employers hiring for the content strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, English, Business, MBA, Education, Writing, Technical, Library

Skills for Content Strategy

Desired skills for content strategy include:

Statistics and analysis packages
Social media
Data factors driving project success
Dynamic technology and data environment as it relates to content
Content marketing
Real estate industry
SEO
SEO best practices
Content delivery trends
Digital video landscape

Desired experience for content strategy includes:

Experience tracking web traffic metrics in Google Analytics
Experience in website design/management and technical skills, including familiarity with HTML5, Dreamweaver, and Photoshop
Ability to effectively support a variety of internal and external clients
10+ years experience in content strategy development within an agency, media, marcom, digital, or broadcast
Advanced understanding of consumer behavior on digital channels is a must (social networks, emerging channels, YouTube and web)
Previous and demonstrable experience of using digital analytics, social intelligence and consumer behavior to craft compelling content strategies and consumer journeys

Content Strategy Examples

1

Content Strategy Job Description

Job Description Example
Our company is searching for experienced candidates for the position of content strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content strategy
  • Understand, advocate and communicate the company's values and team goals
  • The ideal candidate has experience identifying and synthesizing core customer issues into thought-leading content, validated with compelling customer case studies, delivered through cross-channel programs that drive consideration, engagement, sales, and loyalty
  • Lead a small team of direct reports, including strategists and other branded-content specialists
  • Be an evangelist for first-to-market branded experiences, never settling for me-too activations and otherwise less-than-brilliant program proposals
  • Act as a hub, liaising with sales, marketing, pricing and creative teams
  • Be ultimately accountable for the staffer who tracks the status of RFPs and all other pipeline opportunities
  • Assemble and deploy the best teams to create strategies that will win the business — gathering research, leading brand immersion, understanding competitive landscapes, leading effective brainstorms, responding to requests for “never been done before” branded content experiences
  • Contribute to the efforts resulting in compelling and beautiful proposals
  • Manage your team’s participation in client/agency calls, presenting ideas when called to do so with confident presentation skills and the ability to articulate abstract ideas clearly
  • Maintain knowledge of new and evolving branded content trends and activations across all formats and channels, from print to VR and beyond
Qualifications for content strategy
  • Ability to collaborate, communicate, and contribute to discussions at a design, technical, and user-experience level
  • Strong organizational skills and extensive knowledge of design, production, sales, and marketing issues
  • Knowledge of educational technologies and the needs of customers
  • Prior buying, procurement and/or financial analysis experience a plus
  • Fluency in Excel and competency in Word and PowerPoint
  • Attention to detail, organization, problem-solving, multitasking, research skills
2

Content Strategy Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of content strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for content strategy
  • Report to the VP/Editorial Director of the Foundry
  • Manages team responsible for maintaining master metadata for publishing plans across all imprints
  • Gain a comprehensive context for content strategies by analyzing a range of information in great detail, including demographics, existing analytics and the market for the client's product to advance the formation of the client’s approach to digital content creation and publication, with a focus on editorial excellence, publishing excellence and audience development
  • Ensure all content is on-brand, consistent in terms of style, quality, tone of voice and is optimized for search and user experience across all publishing channels including but not limited to digital, social, mobile, video, print and in-person
  • Translate brand needs into sound recommendations for content strategy, plans, and tactical execution to improve the client’s connection to its audiences
  • Manage needs-based content strategy and production for client's website and owned channels
  • Assist in the management of the development, delivery and promotion of content to build brand and drive loan origination growth
  • Coordinate strategy development, business case development, briefing marketing/creative teams, managing the various projects required, communicating with stakeholders, and driving marketing best practices and new marketing trends, with a dedication to content
  • Communicate effectively with internal/external creative teams to bring high-impact creative to market – coordinating the development of creative briefs, creative production, approvals, storage, delivery and promotion
  • Coordinate delivery of content to a variety of marketing mediums including e-mail, website, direct mail, social, mobile, physical locations, and call center to deliver results and growth within the customer base
Qualifications for content strategy
  • Avid consumer of TV and Movies
  • 2-5 years of experience in a top management consulting firm, investment bank, private equity, hedge fund, and/or media/entertainment/tech company in a strategy/business development/analytical role
  • High aptitude and enthusiasm for complex problem solving utilizing financial modeling and analysis, including strong Excel skills
  • Familiarity with statistical concepts and analysis
  • Adept at writing, facilitating and presenting analyses
  • Minimum 10+ years of experience in digital media and marketing at an ad agency, on the client side, or with a media company
3

Content Strategy Job Description

Job Description Example
Our company is growing rapidly and is looking for a content strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content strategy
  • Monitor the measurement and results of content programs
  • Manage the relationship with a portfolio of GDS suppliers and other distribution vendors
  • Define our EMEA distribution strategy, with a focus on ensuring optimal access to content
  • Lead, and work as part of, cross-functional global projects that have significant global impact
  • Develop new ideas and successfully execute upon them within the EMEA region
  • Maintain an in-depth knowledge of the travel distribution environment
  • Support our Sales and Client Management teams win new clients by articulating our distribution strategy
  • Provide thought leadership within our new media and e-commerce space
  • Lead and manage high-level client engagements from end-to-end
  • Support and oversee a junior content strategy team that will manage day-to-day delivery of content services and the assessment of people, process and technology related to a client’s content capabilities
Qualifications for content strategy
  • Experience writing for construction or the building trades preferred, but not required
  • Able to think strategically and formulate additional discovery questions
  • Interviewing subject matter experts and revising/rewriting draft material provided by technical and other sources
  • Possess initiative and ability to work in high stress situations with tight deadlines
  • Project oriented with high level of attention to detail
  • Strong team player who interacts well with external clients and internal teams
4

Content Strategy Job Description

Job Description Example
Our company is looking for a content strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content strategy
  • Oversee the development of communication and marketing strategies that will lead to developing relevant content for the appropriate consumer (both internal or external)
  • Define a future state vision for people, process and technology, and collaborate with subject matter experts to define a solution roadmap to achieve the future state vision
  • Understand the governance and change management implications of our projects and engage related experts as appropriate
  • Develop work estimates for implementations during the sales cycle, and create content service-specific savings and business cases
  • Alerts department heads of breaking news and how it affects our schedule
  • Aids in strategic vision and ultimate final monthly compilation of ESPNU schedule
  • Leads efforts to align programming initiatives designed to increase audience and revenue
  • Work closely with Research, Asset Management, Ad Sales and Finance to evaluate program performance
  • Collaborate with key marketing, product, and research stakeholders to determine and guide creative strategy, content plans, and success metrics
  • Guide internal and external creative resources for content creation and adaptation
Qualifications for content strategy
  • Working knowledge of industry related software programs such as WRAP and Nielsen’s NNTV
  • Online or Print Comic Editorial experience preferred
  • At least 2 years of consumer marketing communications, brand management, advertising and/or public relations work experience
  • Agency experience (whether working in an agency or client-side)
  • Flexible and detailed-orientated with strong project management, problem-solving and prioritization skills
  • Experience with a CMS solution development and enhancement management
5

Content Strategy Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of content strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content strategy
  • Map content to the buyer journey
  • Continuously monitor market and evolve content strategy as necessary to remain relevant – leverage market data to develop content themes/topics
  • Develop standards, systems and best practices (both human and technological) for content creation, distribution, and maintenance
  • Manage other strategic projects and activities as assigned
  • Responsible for creating and managing the overall strategy, process, and people required to manage marketing content
  • Responsibility extends to the initial development, storage, maintenance, management and distribution of content in a cost efficient manner
  • Partner with internal team, customers and suppliers to assure seamless execution of all programs and campaigns to achieve the highest results
  • Shares best-of-class deliverables, tools and processes internationally across Regions and businesses
  • Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum ROI for marketing campaigns
  • Performs testing, coordinates roll-out, trains users and develops processes for marketing tools and associated functionality
Qualifications for content strategy
  • Excellent P&L Management
  • Advanced negotiation and vendor relationship skills
  • Strategic planning and thought leadership
  • Strong innovator and driver of change, with ability to energize and motive teams
  • Demonstrated experience collaborating with cross-functional teams and influencing people at all levels of the organization
  • Experience in travel distribution or the travel industry is a plus, but not required

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