Marketing Manager LATAM Job Description

Marketing Manager LATAM Job Description

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Marketing manager LATAM provides front-end html and javascript & HTML coding in support of Cloud Pages; ideally, help move to template-based emails for our brands.

Marketing Manager LATAM Duties & Responsibilities

To write an effective marketing manager LATAM job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager LATAM job description templates that you can modify and use.

Sample responsibilities for this position include:

Drive marketing planning – Drive the all-up go-to-market plan for Project & Visio in the assigned subsidiaries together with Subsidiary BG Leads, PMMs and/or Marketing | Sales Segment Leads
Study the games potential, market situation and the competition in order to learn about the competitive and differentiating advantages for the products that he/she is in responsible for
Provide clear and timely input into the creative process - ensuring local requirements are met
Responsible for product sales growth and expand market share to obtain maximum profitability
Define category, brand, and campaign objectives and strategy
Align the GTM strategy with GMO global briefs, objectives and strategies
Leads a cross functional team around the EA franchises of EA SPORTS to drive the overall marketing, communication, and media plans and executions for the respective franchises
Defines the media strategy and supervises the work of the digital marketing and media planner as direct report for all EA games
Drive collaborative framework with internal team external stakeholders such as 1st party partners, external media and communication agencies, potential partner brands / leagues
Be responsible for the best tropicalization of EA SPORTS games to drive a higher LATAM player engagement and conversion

Marketing Manager LATAM Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager LATAM

List any licenses or certifications required by the position: SEO

Education for Marketing Manager LATAM

Typically a job would require a certain level of education.

Employers hiring for the marketing manager LATAM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Engineering, Management, Business/Administration, Advertising, Math

Skills for Marketing Manager LATAM

Desired skills for marketing manager LATAM include:

Actualizing and accruing
CSS
Finance and accounting
HTML
Javascript
Mobile commerce
Webmaster tools
Account-based marketing
Advertising regulations and guidelines would be an asset
Amazon processes

Desired experience for marketing manager LATAM includes:

Last, but not least - this role is perfect for someone who thrives in ever changing environment, juggling many things at the same time
Works with FP&A and DP on best estimate FC, PO target, PO profile, ST profiles
Be accountable for the accurate forecast and spending of the EA SPORTS marketing budget
Tracks in-game player metrics, ST metrics and communication metrics to assess the audience’ purchase and playing behaviors in order to analyze the effectiveness of marketing strategies, adequately anticipate and boost sales
Optimizes strategic partnerships with key brands and media outlets
Higher Education and/or Postgraduate studies in Marketing or Economics and Business

Marketing Manager LATAM Examples

1

Marketing Manager LATAM Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager LATAM. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager LATAM
  • Ensure all marketing activities feel local and personal while adhering to global brand standards and voice
  • Ensure that LATAM “Voice of the Customer” is appropriately reflected in PTT/Franchise Strategies
  • Act as liaison with global Fluid Systems Franchise and country leaders to ensure alignment between global strategy and local/regional execution
  • Drive Best Demonstrated Practice implementation, identify Market Development opportunities and lead High Impact projects that drive financial vitality
  • Ensure excellence in Marketing Practice and Therapy/Product knowledge within the Region
  • Ensure alignment with Clinical/medical strategy
  • Develop the country integrated marketing plan
  • Work with sales managers to ensure sales reps are adequately trained
  • Quantify and prioritize reimbursement opportunities
  • Responsibility for the identification, assessment, development, negotiation, marketing, implementation, and ongoing management of alliance relationships domestically, with direction given by the Director of Marketing
Qualifications for marketing manager LATAM
  • Min 5 years of experience in marketing management in entertainment or sports
  • Experience in an international role with the ability to collaborate with multiple stakeholders
  • Complete fluency in English and Spanish (native), written and verbal, is required
  • Strong organizational and project management skills, and the ability to effectively work with closely with cross-practice teams
  • Demonstrated ability to work on multiple projects and complete high quality work, against strict and conflicting deadlines
  • Deep cultural understanding and affinity with Latin America to craft communications that resonate with our clients
2

Marketing Manager LATAM Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager LATAM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager LATAM
  • Perform pro forma analyses to determine appropriate ROI for potential new Relationships
  • Negotiate business terms for new agreements to ensure the Company’s position is protected while maximizing returns
  • Monitor and track associated project budgets and maintain precise status of spending, commitments and projections, and an end of month reconciliation to be included in monthly update reports
  • Compile available information and research data and perform standard data warehouse queries to assemble decision-support information necessary for tracking, analyzing and reporting project performance
  • Ensure billing and detail accuracy of partner file information collection of outstanding receivables
  • Work with the Director of Marketing, towards the continued development and expansion of business to business opportunities domestically, including contract negotiation, development of a marketing plan, and implementation
  • Assist in the development of an annual marketing plan which details the objectives, goals, strategies, measures and tactics per segment, and which builds into the overall annual business plan for the region
  • Own marketing campaigns from concept to execution and analysis for LATAM Mid-Market team
  • Manage demand gen campaigns from concept to execution to deliver sales qualified leads that convert in opportunities
  • Manage existing business relationship and campaigns to increase client retention and SOW
Qualifications for marketing manager LATAM
  • Digital marketing and communications experience is a plus
  • Experience with luxury brands or high net worth clients preferred
  • Strong and effective time-management, written communication, planning, organization, creativity, team building, collaboration, and interpersonal skills required
  • Extremely high attention to detail and accuracy
  • Innovative spirit and drive to improve processes and “business as usual”
  • Knowledge of marketing materials or media publication production
3

Marketing Manager LATAM Job Description

Job Description Example
Our innovative and growing company is looking for a marketing manager LATAM. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager LATAM
  • Manage end-to-end feedback loop to track leads that are delivered to Sales and report on their ROI
  • Assist with the planning and execution of client/prospect events (conferences, webinars, parties) across LATAM
  • Manage communication with key stakeholders across the business, including regional business leaders and marketing teams
  • Work with local PR teams and agencies to execute mid-market media campaigns
  • Manage regional execution and run programs and events, including customer program activities
  • Maintain calendar of key launch/event dates related to localized marketing and sales for the product lines in collaboration with the product teams, PR, advertising, customer care and other channels
  • Formulates product marketing strategies and tactical execution for systems manufactured worldwide
  • Assesses existing products with new product offerings to enhance overall brand portfolios and advocate reduction in number of systems/SKUs sold globally
  • Understands pricing and payment environment in each country, and performs market analyses to evaluate portfolios and work with in-country Team Members to provide financial and technical justification for product selection
  • Uses sales forecasting and end user sales to ensure/measure growth and analyze business developments and monitor market trends
Qualifications for marketing manager LATAM
  • Financial or client services background preferred
  • Strong work ethic with adaptability and flexibility
  • Ability to thrive in a demanding environment, requiring high degree of flexibility, plus deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
  • Expertise using the Microsoft Office suite, particularly Word, Excel and PowerPoint and Sharepoint
  • Work on daily reporting & bid and budget optimization to improve the ROI of campaigns
  • 10 years of marketing (B2B experience/lead generation/digital marketing)
4

Marketing Manager LATAM Job Description

Job Description Example
Our company is hiring for a marketing manager LATAM. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager LATAM
  • Synthesizes customer needs into new product development requests as needed to provide Corporate Research and Development with clear customer requirements for country market segments
  • Visits current and prospective customers, attends trade shows, promotional events and meetings to educate on product lines, ascertain customer interest and response and build and maintain key relationships
  • Monitors competitor product and marketing activity to formulate counter plans and maintain awareness of global and industry-wide product requirements and new market opportunities and technology trends
  • Works with internal customers during country visits and observes surgery, attends meetings and discusses product line maximization and local marketing activities
  • Provides assistance with development of country product marketing plans
  • Conducts technical product training and marketing presentations to support product introduction and promotion, in-bound surgeon visits and customer tours
  • Coordinates information exchange with management, product development, meeting planners, clinical research, regulatory personnel and other business units to ensure early awareness and promote global decisions and actions to get product to market
  • Responsibility for the identification, assessment, development, negotiation, marketing, implementation, and ongoing management of alliance relationships regionally, with direction given by the Director of Marketing
  • Work with the Director of Marketing, towards the continued development and expansion of business to business opportunities regionally, including detection of opportunities on an upward strategy with feedback from key hotels in region, contract negotiation, development of a marketing plan, and implementation of outcoming feasible strategies/actions
  • Develop processes and delivery systems for all programs and initiatives that result in a continuous improvement of actual performance versus strategy
Qualifications for marketing manager LATAM
  • Experience working with sales teams, understanding of the sales lifecycle
  • Proficiency with multiple analytics and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, SQL would be a nice to have)
  • Performs other responsibilities as assigned based on business need
  • Bachelor’s degree in Business, Finance, Engineering or Healthcare/Biomedical
  • Experience in market research, business strategy/analytics and product marketing
  • Knowledge of the Latin American Culture, markets and economy
5

Marketing Manager LATAM Job Description

Job Description Example
Our innovative and growing company is looking for a marketing manager LATAM. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager LATAM
  • Ability to travel throughout the Latin America region up to 80% of time
  • Establish and Perform training activity to reach our end customers and grow our market share
  • Leverage the regional and global functional expertise, global programs and content
  • Drives the execution of integrated marketing plans for EMEA and LATAM
  • Creates, develops and implements an effective strategy to provide marketing support the respective region in conjunction with the Global Regional Marketing Manager and Corporate Marketing
  • Serves as a key strategic contact and in-field support for all marketing related activities
  • Creation of regional specific marketing content
  • Support webinars and advertising initiatives
  • Track and report on incoming leads from various marketing initiatives using salesforce.com
  • Ensure that all marketing programs produce positive return on investment (ROI) or other applicable success metrics and targets
Qualifications for marketing manager LATAM
  • Basic understanding of Portuguese with willingness to perfect the language
  • Project management experience in organizing, planning and executing projects from conception through implementation
  • Demonstrated effective verbal and written communication skills for the purpose of negotiating with alliance partners and providing information to clients, vendors, senior management and staff
  • Knowledge of hotel operations strongly desired
  • Knowledge of financial and accounting principles and concepts
  • Strong negotiation and contracting experience

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