Assistant Manager, Marketing Job Description

Assistant Manager, Marketing Job Description

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Assistant manager, marketing provides strategic guidance for a team of partner managers to develop American Express’ business and ongoing relationships with American Express’ key TMC partners.

Assistant Manager, Marketing Duties & Responsibilities

To write an effective assistant manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant manager, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage all catalog development and elements for Bibles including annual print, online, and CD-ROM catalogs in addition to custom churchsource, cross-departmental, and partner catalogs
Creates compelling pre-sale and post-sale promotional strategies, including eBook and audio channels
Manages pre-and-post show event planning for conferences and trade shows
Autonomously manage 10-12 small to mid-level events including all branding and marketing throughout the event, appropriate and relevant venue selections, transportation, activities, collateral, audio visual, contract negotiations, catering and entertainment
Coordinate logistics for Bible Group photo shoots (scout & secure locations, models, photographer, clothes, props, mock-up product, collateral layout, shot list)
Champion projects and present strategy and briefs with confidence in key cross-functional meetings
Create compelling and visually stimulating presentations for sell-in materials and management meetings
Support ad hoc reporting requests as needed leveraging Omniture and Excel
Coordination of subscription offers needed for random miscellaneous offers/opportunities such as bookazines, database swaps (ie e-mail or direct mail), including creative/key coding)
Actively lead and assist corporate and field acquisition-based marketing efforts, this role will primarily focus on clubs in New York Metro and Boston

Assistant Manager, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Assistant Manager, Marketing

List any licenses or certifications required by the position: ITIL, SFDC, CVE

Education for Assistant Manager, Marketing

Typically a job would require a certain level of education.

Employers hiring for the assistant manager, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Education, Business, Business/Administration, Communications, Advertising, Hospitality, Management, Public Relations

Skills for Assistant Manager, Marketing

Desired skills for assistant manager, marketing include:

Future planning
Excel
Familiarity with ERP systems
Internet
MS Office
Tableau
-
Adjacencies
American Express Consumer Card products & services - an advantage
Analytics tools

Desired experience for assistant manager, marketing includes:

Excellent attention to detail and ability to multitask in a fast pace environment
Organizes comps, products, texture items, for photo shoots
Researches and builds targeted blog lists by genre (Women’s, Leadership, Business, Political, Christian living)
SFC License Type 1 is a plus
Able to handle multiple tasks and meet tight deadlines
Must be highly motivated and proactive, with attention to detail and the ability to work successfully under tight deadlines in a fast paced environment

Assistant Manager, Marketing Examples

1

Assistant Manager, Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of assistant manager, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for assistant manager, marketing
  • Is able to work autonomously and self-directed, is resourceful and able to turn multiple and simultaneous requests on strict deadline and is able to create and maintain thorough and accurate documentation
  • Work to support other project managers on 6-8 events per year
  • Ensure HQ-developed marketing campaigns (seasonal and brand), collateral, messaging and activations are relevant in local markets to support local business needs
  • Execute numerous email marketing campaigns in (drip, auto-responder, nurturing, customer loyalty, prospecting, engagement and referral) in Pardot across multiple brands to turn leads into buyers
  • Communicate monthly marketing initiatives to key cross-functional stakeholders
  • Develop strong relationships within Marketing and cross-functionally with Sales, Operations and Accounting to ensure alignment on offers details and product launches
  • Assists in the development and execution of marketing campaigns (includes development of leads, database strategy, public relations, interactive, traditional marketing, events, , execution and post-campaign analysis) works with team to build plan and recommendation
  • Responsible for helping regions execute cross-LOB strategies, be the lead for set regions for their overall marketing needs (sponsorship, visibility)
  • Create and share over email and/o rduring in person meetings to cross functional teams a seasonal hindsight report
  • Proactively manage relationships with brand partners to develop strong short and long term growth plans
Qualifications for assistant manager, marketing
  • Experience in Marketing is a plus
  • Degree holder with at least 5 years experience in which 3 years in web marketing industry
  • Understand current digital trends and best marketing practices across the web and digital channels
  • Minimum 5 years sales promotion/retail marketing experience
  • BS/BA degree plus 5 years experience required
  • Some consumer marketing experience preferred
2

Assistant Manager, Marketing Job Description

Job Description Example
Our innovative and growing company is looking for an assistant manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for assistant manager, marketing
  • Excel at being an effective team player to all corporate and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
  • Verifies that property is following all corporate public-relations/marketing guidelines
  • Develop forecast proposals for new products/sku’s revised forecasts for existing businesses affected by launch
  • Work with team to recommend strategic retail pricing for new products
  • Deliver programmes within budget
  • Manage social media channels and ensure business ROI through these platforms and channels
  • Manage the website development and management for all business verticals
  • Stay current on industry best practices
  • Collaborate with traffic manager to ensure project workflow schedules and processed are optimal
  • Delegate projects to Marketing Coordinator
Qualifications for assistant manager, marketing
  • Experience of Product and/or Community Marketing
  • Ability to take responsibility for managing own workload and deadlines
  • Experienced at briefing and managing advertising and other resource agencies
  • Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
  • Demonstrates the ability to penetrate the appropriate customer, customer team and internal functions to achieve maximum results on sales objectives
  • Minimum 3 years experience in digital marketing, agency experience is highly preferable
3

Assistant Manager, Marketing Job Description

Job Description Example
Our company is hiring for an assistant manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for assistant manager, marketing
  • Provide fact based analytical support through regular performance & competitive analysis using all available research (AC Nielsen scan data, sales shipment data, ) to identify business issues and opportunities
  • Perform general administrative responsibilities associated with brand portfolio
  • Manage accounts across multiple channels of business
  • Organize and streamline incoming customer requests for creative assets working with internal teams and external agency partners
  • Gather and analyze data and insights that will build Channel account specific strategies and objectives
  • Support New Product Development Process - New Product Blueprinting & New Product Launch
  • Oversee creatives through internal and external approval processes and manage to deadlines
  • Prepare creative strategy briefs and present to creative team for campaign kickoff
  • Initiate and lead meetings with various departments
  • Understand and maintain client specs
Qualifications for assistant manager, marketing
  • Strong synergy and positive relationship with US Marketing Team and Redken international countries
  • Experience in hair care/styling marketing a plus
  • Preferably should hold Google Adwords, Digital Marketing and/or Google Analytics Certification
  • M.S degree of science related field
  • BE/BCA (must have) + MBA(preferred)
  • Product Management, or Marketing promotion, or Sales support engineer, or Sales management
4

Assistant Manager, Marketing Job Description

Job Description Example
Our innovative and growing company is looking for an assistant manager, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for assistant manager, marketing
  • Be the day-to-day contact for vendor partners
  • Lead cross-functional teams in the planning and execution of product and brand initiatives
  • Ensure cost-effective implementation of the marketing plan utilising best practice procedures and within agreed timescales and budgets
  • Create proposals & documents to pitch campaign elements to internal teams
  • Plan, budget and activate press & consumer events
  • Coordinate with BMC teams & other functions for integrated campaign execution
  • Establish a good relationships with key stakeholders in business, markets and external agencies and develop acumen for agency management
  • Work closely with global to activate the brand guideline/assets throughout the organization
  • Develop internal campaigns from plan to execution upon management’s request with strong coordination & execution ability
  • Support the budget management and lead financial process
Qualifications for assistant manager, marketing
  • At least 5 years of B2C Digital Marketing experience, candidate with Consumer electronic background would be an advantage
  • Strong knowledge of social media marketing & social advertising
  • Strong ability to influence people at all levels of the organization
  • Customer orientation and team player attitude
  • Bachelor degree with at least 4+ years of research / data analytics experience gained from a Multi National Company
  • Hands on experience on collating large amount data and run business analytics independently
5

Assistant Manager, Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of assistant manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for assistant manager, marketing
  • Develop short and long-term strategies and plans for innovative demand generation marketing programs
  • Responsible for the planning and delivery of K-12 product implementation and service, as determined by manager
  • Deliver persuasive, customer-focused sales presentations, informative and effective implementations, and specialized workshops for more than one content area
  • Delivers in-service training that builds comprehensive product knowledge and effectively prepares teachers to use Client programs
  • Managing export documentation
  • Coordinating with freight and logistics
  • Manage and develop social media channels to build a new database of prospects, engage the existing customers and sales force
  • Create social calendars and strategy for social content and facilitate day to day with social vendors to maintain the campaign calendars
  • Run social through approvals process
  • Seek out influencers and actively engaged consumers and identify strategies to motivate them
Qualifications for assistant manager, marketing
  • Travel – 2 in-country marketing summits
  • Bachelor’s degree (Preferred from Chemistry Background) + MBA (Marketing) with 3-5 years of experience in in Marketing profile preferably from Speciality chemical/FMCG Sector
  • High expertise in Digital Marketing
  • Strong copywriting skills with experience creating & presenting proposals
  • A minimum of five (5) year marketing experience acquired from consumer electronics / I.T
  • Prior experience in managing product selling through the consumer retail channels is preferred

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