Assistant Director Marketing Job Description

Assistant Director Marketing Job Description

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Assistant director marketing provides overall strategic marketing direction including all media, database marketing, online/ email marketing, social media and SEO.

Assistant Director Marketing Duties & Responsibilities

To write an effective assistant director marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant director marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Serves as a point of contact for internal and external clients including, screening phone calls and ensuring client messages are communicated to the appropriate person
Books travel arrangements for directors and other key department personnel as needed
Assists with department budget management, including coding of invoices, P-card reconciliation, and preparation of expense reports
Performs data entry projects as needed in timely and accurate manner for CRM and other information systems
Provides varied project support as requested by department leadership
Assists with PowerPoint presentation development as needed
Assumes responsibility for planning and implementation of efforts to drive corporate partnerships, ticket revenue, game day attendance and overall brand awareness
Provides oversight and effective supervision to marketing and ticketing full-time, part-time and student staff
Actively participates in planning, development and implementation of short and long-range Athletics marketing and corporate relations strategies
Establishes, cultivates and maintains effective working relationships with internal and external constituencies

Assistant Director Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Assistant Director Marketing

List any licenses or certifications required by the position: CPR, AED, PMP

Education for Assistant Director Marketing

Typically a job would require a certain level of education.

Employers hiring for the assistant director marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Education, Business, Communication, Public Relations, Graduate, Journalism, Graphic Design, Management

Skills for Assistant Director Marketing

Desired skills for assistant director marketing include:

Retail management
Development of marketing plans and analysis of market data
HTML and CSS
Higher education and student support services and programs
Identifying target markets
Managing budgets
Marketing concepts and experience implementing marketing campaigns
Marketing email system utilized by Athletics
NCAA rules and regulations
Social media means and effective uses

Desired experience for assistant director marketing includes:

Marketing experience in a collegiate or professional sports environment is strongly preferred
Preferred knowledge of the internet and communication technologies
Understanding and strong technical knowledge of and experience with object oriented design
A Bachelor’s Degree or greater in marketing, business, sports management or related degree
A minimum of two years full time experience in marketing
Bachelor’s degree required, minimum of three to five years of experience required

Assistant Director Marketing Examples

1

Assistant Director Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of assistant director marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for assistant director marketing
  • Develop, implement and oversee all advertising efforts for Athletics in accordance with goals set by Senior Associate Director, External Affairs
  • Develop and coordinate all pre-game and in-game promotions, including Football FanZone
  • Represent Athletics, with Sports Information Associate in publications policy development and enforcement, including assisting with the review of all external Athletics publications (format, content, logos, colors)
  • Directly supervise professional staff position within Marketing unit, student staff and interns
  • Creates, executes, and oversees a comprehensive marketing plan for on-campus promotional activities and outreach for University of Hartford students, faculty, and staff
  • Provide quick market assessments of various corporate development opportunities to senior management Suggest marketing collateral needed to execute the plan
  • Strategizes on outreach and student engagement, all towards communicating the mission and message of shopMason, the marketing program for Auxiliary Enterprises
  • Develops brand recognition for all units within Auxiliary Enterprises
  • Develops and distributes communication via newsletters and other forms of messaging electronically
  • Develops, writes and distributes informational/promotional materials
Qualifications for assistant director marketing
  • Extensive Strategic Marketing Experience
  • Must be a team player and be able to work independently when needed
  • Bachelor’s degree required, minimum of three to five years of relevant experience required
  • Experience in generating revenue through ticket sales and corporate partnerships required, an understanding of developing brand/image awareness in college athletics is preferred
  • Proficiency in personal computing skills including Microsoft Office
  • Bachelor’s degree in Business Administration, Sports Management, Marketing, or similar field
2

Assistant Director Marketing Job Description

Job Description Example
Our company is looking for an assistant director marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for assistant director marketing
  • In partnership with key corporate functions, drive US therapeutic area strategy to include prioritized list of licensing product opportunities
  • Direct and manage the preparation of related supporting collateral materials and advertising creative
  • Direct and supervise the activities of the public relations and marketing firms contracted by the School, including initial evaluation of performance against contracted expectations
  • Determine fiscal requirements, prepare budgetary recommendations, and manage expenditures of budgeted funds for approved public relations and marketing activities of the School
  • Ensure consistency of information related to the School across all communications channels
  • Responsible for the evaluation and improvement of communication programs and tactics
  • Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that will enhance Global Launch’s image and position in the international higher education marketplace
  • Develop and implement programs that provide comprehensive reporting to donors
  • Responsible for the allocation of resources for stewardship reporting and stewardship requests
  • Strategically conceptualize and ensure effective use of sophisticated informational systems (e.g., proprietary donor database, financial reporting systems, Excel) as powerful tools for data analysis and management of donor stewardship and communications activities and deliverables
Qualifications for assistant director marketing
  • 3 years of D1 or D2 athletics marketing or professional sports marketing experience which can include any combination of full-time employment, graduate assistantships, and/or professional intern positions
  • Working knowledge of Internet Explorer, Google Chrome and Mozilla Firefox Web browsers
  • This level requires 10 plus total years related, relevant experience (marketing, sales, sales training, market research, forecasting, MSL, ) and/or equivalent education
  • A demonstrated understanding of the fundamentals of annual fundraising, direct mail marketing and volunteer engagement, preferably in the context of an institution of higher education
  • An ability to strategically build a program, to implement, to drive towards numerical goals and to produce outstanding results
  • Demonstrated and outstanding analytical skills
3

Assistant Director Marketing Job Description

Job Description Example
Our innovative and growing company is looking for an assistant director marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for assistant director marketing
  • Some weekend/evening hours are required
  • Organize on site and off site team meetings and key global marketing meetings
  • Serve as the liaison between UCCS Marketing Communications and the schools/colleges and other unites across campus
  • Provide effective marketing strategy support to schools/colleges through informed strategic engagement
  • Responsible for client communication, account management and vendor coordination
  • Develop and manage resources to assist departments/colleges in their marketing/branding objectives, including marketing and communications planning, branded templates, messaging platforms, graphic resources
  • Develop creative briefs and strategic objectives with account representatives to ensure projects are completed in alignment with the university’s overall strategic goals
  • Assist departments/colleges in coordinating with external vendors for design, photography, printing, advertising
  • Serve as a key member of the Marketing Integration Team (MIT) - collaborating closely with college account representatives
  • Coordinate periodic marketing/branding workshops to help with design training, marketing strategies, social media implementation, messaging
Qualifications for assistant director marketing
  • A natural consensus builder able to work collaboratively with diverse constituencies both internal and external to the University
  • At least three years experience in the identification, analysis and selection process for outside resource relationships
  • Excellent diplomatic skills required
  • Ability to learn and design communications using social media applications required
  • Experience in effectively communicating with information technology resources to achieve mutual goals
  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint
4

Assistant Director Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of assistant director marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for assistant director marketing
  • Work with the Associate Director to develop annual program plans that complement the direct marketing and fundraising efforts of the Annual Fund
  • Analyze Telefund reports and manage the maintenance of calling pools that maximize both fundraising and participation efforts in line with the goals and objectives of the Annual Fund
  • Recruit, train, manage and motivate student callers and supervisors to meet the objectives of the Telefund program
  • Supervise calling shifts and provide on-the-job guidance and training and as needed
  • Work with support staff to prepare and mail pledge cards
  • Write/refresh communications materials and templates as needed including calling scripts, follow-up emails, stewardship letters and pledge fulfillment letters
  • Manage execution of follow-up emails to prospects
  • Coordinate with Direct Marketing and Communications team members to ensure fully integrated marketing campaigns, maintaining consistency and efficiency across channels
  • Research new marketing channels, tactics, and technologies and execute on them as needed
  • Manage administrative duties including tracking progress, reporting of results to supervisors, working effectively with Development Information Services to request data and maintaining data integrity
Qualifications for assistant director marketing
  • Working knowledge of Facebook, Twitter, and other social media applications
  • Working knowledge of design applications and software
  • Strong Microsoft Office skills required (Excel, Word, PowerPoint
  • Bachelor’s Degree in marketing, communications, athletic administration or related field required
  • Minimum of five years experience in athletic administration, preferably in marketing and/or ticket sales, or equivalent combination of education and experience
  • Excellent organization, communication (verbal & written), and interpersonal skills
5

Assistant Director Marketing Job Description

Job Description Example
Our growing company is looking for an assistant director marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for assistant director marketing
  • Ensure that each calling shift is adequately staffed with student callers and supervisors in accordance with the needs of the Telefund program
  • Direct the development and execution of marketing and business strategies and tactics
  • Leverage consumer market and competitive intelligence to create an engaging customer experience platform
  • Identify best practices and efficient repeatable processes
  • Provide business leadership to Retirement and Investor Services as needed
  • Makes significant contributions to the definition, design and implementation of FAC marketing and public relations plans, which could include branding
  • Develop and execute a strategic and integrated digital content social media strategy to grow the UMass Fine Arts Center's(FAC) online, e-mail, social media, and new media marketing activity
  • Coordinate with internal and external constituents to manage the review and approval process for all electronic and print communications
  • As requested by central developments executive director of annual giving, directors of annual or associate directors of annual giving to meet the goals of the department
  • Coordinates with Golden Hurricane Sports Properties (Learfield) regarding sponsor promotions, game day sponsorship elements and assists with sponsorship fulfillment responsibilities and execution
Qualifications for assistant director marketing
  • Demonstrated skill and knowledge in a variety of computer programs, including design programs (InDesign, Photoshop) and content management websites
  • Existing knowledge of ticketing software, NeuLion preferred
  • Must demonstrate high energy, flexibility with schedule, and demonstrated problem solving skills
  • Strong commitment to customer service and demonstrated ability to work effectively with a variety of groups, including administrators, coaches, students, staff, community members, and fans
  • Bachelor’s degree in Sports Management, Business or related field or equivalent experience required
  • Knowledge and experience with Conference Programmer or other major assignment management system

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