Director Consumer Marketing Job Description

Director Consumer Marketing Job Description

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Director consumer marketing provides strategic leadership in development and execution of launch plan to address healthcare disparities in underserved populations.

Director Consumer Marketing Duties & Responsibilities

To write an effective director consumer marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director consumer marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop marketing strategies and implement programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition
Oversee reporting against subscription goals driven through digital marketing
Manage day-to-day aspects of team’s execution and results
Manage online marketing calendar to ensure accurate execution of marketing messages
Evangelize digital within the company
Oversee multiple direct reports, 4+ as team grows, total team responsibility
Recruit top talent and foster an environment conducive to a high performing team
Ensure key decisions that drive strategy, marketing plans, and the subscriber experience are based on relevant insights and consumer data
Bring the voice of the subscriber and the potential subscriber into the organization, and stimulate an already strong consumer culture that is anchored in deep consumer understanding
Proactively identify business-moving research and present them to your partners

Director Consumer Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Director Consumer Marketing

Typically a job would require a certain level of education.

Employers hiring for the director consumer marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Graduate, Business/Administration, Communications, Management, Economics, Statistics

Skills for Director Consumer Marketing

Desired skills for director consumer marketing include:

Marketing plan development and execution
Pharmaceutical industry
Product launch
Public and private payer reimbursement environment and life-cycle management
Strategic communications
Health care and
Subscription and newsstand business
Media channels and significant consumer promotional experience in pharmaceuticals
Competitive activity and market dynamics
Creation and successful run of DTC campaigns

Desired experience for director consumer marketing includes:

Excellent communication, analytical and problem-solving abilities are a must
10+ years Digital Marketing experience, including specific e-commerce experience
Must be self-sufficient and results-oriented, with strong hands-on Marketing background
Attention to detail, ability to work independently in a fast-paced deadline-oriented environment necessary
Previous experience managing outside resources including interactive marketing agencies required
Strong Excel expertise required

Director Consumer Marketing Examples

1

Director Consumer Marketing Job Description

Job Description Example
Our company is hiring for a director consumer marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director consumer marketing
  • Establish objectives and success metrics (e.g., online conversations, tonal sentiment, viral impact, views, store visits, etc)
  • Oversee all aspects of digital program execution including the development of all assets, content and translations, issuing creative requests, managing all timelines and resources, legal approval of execution and agency contracts, managing information flow between internal teams and agencies, asset design, development, QA, launch, optimization and recaps
  • Collaborate with internal teams and vendors on the development of programs
  • Support Vice President in developing cross-channel programs and strategies
  • Drive the competitive analysis of digital programs
  • Oversee advertising manager to ensure success of media programs, production of advertising assets, and issuance of ad guidelines
  • Review media plans and ensure they adhere to Global strategy
  • Partner closely with ecommerce, creative and other marketing/globe comm teams to ensure program effectively communicates the brand message and provides our consumers with an optimal cross-channel experience
  • Provide input for Social Media Report Card and measure the impact of programs based on defined KPIs
  • Ideally educated to graduate standard in related field required or be of graduate calibre
Qualifications for director consumer marketing
  • Strong presentation/communications and influencing skills
  • Minimum ten years of commercial experience, including seven years marketing experience preferably consumer marketing
  • Demonstrated success with identifying growth opportunities for a given product
  • Identifying and opening up new marketing sales channels of scale enterprise wide
  • Seeking out new marketing partnerships to drive home delivery print/digital subscriptions for USCP and USA Today
  • Identifying, testing, and rolling out with cross-sell and upsell opportunities to drive Home Delivery/digital volumes and overall profitability
2

Director Consumer Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of director consumer marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director consumer marketing
  • Liaise with internal partners who own specific channels of international subscriber activities, such as mobile specialists and retention marketers
  • Manage a set of communication and operational activities that cascades international marketing’s activities to other internal departments
  • Participate in cross-departmental projects and updates that enable our international marketing to capitalize on colleagues’ learnings
  • Develop strategic cross-channel promotions to drive subscriptions and lifetime value
  • Exhibit expertise in organic, paid and social media channels including funnel conversion tactics
  • Develop and own the marketing calendar strategy, programming and execution
  • Utilize analytics to segment consumer messages based on content consumption and consumer behaviors
  • Lead the development of key partnerships to help expand The New Yorker audience
  • Partner with the Executive Director, VP and editorial to create a unified consumer facing brand experience
  • Provide excellent management and leadership of the New Yorker marketing teams including the digital marketing team, paid search and social media teams, and traditional direct marketing channels teams
Qualifications for director consumer marketing
  • Working with Consumer Marketing & Sales, retention and digital teams to drive overall volumes and customer lifetime profitability
  • Working with Consumer Insights team to identify business approach around driving new audiences
  • Directly managing centralized USA TODAY Consumer Marketing & Sales and centralized USCP marketing teamin McLean VA
  • Ability to influence and drive alignment across all levels of an organization
  • Bachelor’s Degree in Marketing or similar field is required
  • Thorough understanding of all available digital marketing techniques, including social media, paid search, email marketing
3

Director Consumer Marketing Job Description

Job Description Example
Our company is looking to fill the role of director consumer marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director consumer marketing
  • A minimum of 8 years of experience in B2C marketing at an e-commerce or digital subscription company with a robust customer acquisition and retention track record in a cross-channel environment, including physical channels, with particular emphasis on digital marketing to acquire new consumers
  • Experience in creative and innovative marketing calendar development
  • Experience in CRM/loyalty program development and execution
  • A test and learn mind set with an ability to rapidly iterate on learnings
  • A strong analytical background with an understanding of data backed consumer segmentation, ROI and LTV analysis
  • Very strong organizational and prioritization skills
  • Outstanding relationship building skills and an ability to galvanize and lead across the organization – from technology to editorial
  • An ability to understand the special DNA that is a New Yorker reader, and to nurture that relationship and uniqueness
  • Manage and activate sponsorship properties to strategically drive lines of business and client engagement
  • As a member of the Canadian Marketing leadership team, play a key contributing role in defining the Marketing Strategy to support long term business growth and brand health
Qualifications for director consumer marketing
  • Lead a high-performing team of marketing professionals to focus on the consumer electronics market, including media, in-store, and event marketing strategies
  • Report to the regional marketing director
  • Play a key role in managing partner relationships with major mobile carriers
  • Plan budgets and execute campaigns to improve branding and drive in-store sales
  • 3-5 years management experience in marketing, with significant knowledge of brand marketing, retail marketing, and ideally consumer electronics
  • Demonstrated results in marketing for consumer products
4

Director Consumer Marketing Job Description

Job Description Example
Our growing company is looking for a director consumer marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director consumer marketing
  • Craft and execute the right learning agenda to build deep consumer empathy across all key consumer segments
  • Adopt an optimal mix of quantitative and qualitative measurement methodologies to track report and optimize the performance of all marketing initiatives
  • Manage and be accountable for significant annual marketing budget
  • Lead a new NRG Consumer Marketing team to be expert in customer acquisition and retention of the global b2c customer segment
  • Work with NRG Senior management team to prioritize projects and resources delivering scalability, efficiency and reporting as required
  • Focus team plans and activity with emphasis on support of NRG sales plans, new Journal/Product launches, content & subscription sales
  • Partner with NRG Editorial, Sales Management and Senior Marketing colleagues to coordinate customer experience and engagement strategy
  • Work with the Director Marketing, NRG Technology & Sales Operations and Director Marketing, NRG Customer Development/Institutions to define & launch a lead generation strategy & program
  • Work with NRG Director and Finance to plan and manage annual budgets
  • Develop vision and strategy for eCRM, including email segmentation strategy, Refer-A-Friend promotions, retargeting via social, and building out multi-channel view of our user base
Qualifications for director consumer marketing
  • Proven ability to lead and energize a team, including both direct reports partner groups who work with and for the International team in support of growth goals
  • 10+ years total business experience, with preference for experience in marketing roles that involved strategy & planning execution across multiple marketing disciplines
  • Proven success in digital and social marketing executions
  • Four year University degree required, MBA would be an asset
  • Management of direct reports or teams, including external advertising and marketing communications agency partners
  • Marketing and Communications program management & associated technology experience
5

Director Consumer Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a director consumer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director consumer marketing
  • Improve overall size and engagement of email channel by optimizing programs to acquire email addresses, increase marketing opt-ins, and reduce unsubscribes
  • Partner with Product and Technology to build marketing needs into dev cycle
  • Report on progress against goals and relevant email metrics to senior management and more broadly within the organization
  • Partner with and mentor marketing manager
  • Define property and franchise story to provide point of differentiation, focus and excitement for our partners (Corus, licensees, retailers)
  • Ensures that all activities (product, communication, ) will serve to endear the brand with current consumers and extend its relevance to new consumers
  • Guides brand leadership in prioritizing opportunities
  • Overseeing a team of 10-15 managers across channels
  • Developing annual and seasonal strategy plans by brand
  • Managing multi-brand budget and accrual process
Qualifications for director consumer marketing
  • Focusing on improving existing channel optimization and coordinate testing around key leverage points including pricing, offer expression, creative, audience target for both acquisition and retention campaigns across USCP and USA TODAY properties
  • Knowledge of subscription/circulation models and management
  • Ability to motivate cross-functional teams to deliver business outcomes
  • A self-starter and results focussed, with an ability to quickly build multiple cross-border relationships
  • Working knowledge all aspects of publishing & information business requirements
  • 10+ years of consumer insights experience, preferably within the entertainment industry or serving the industry from an agency

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