Segment Marketing Manager Job Description

Segment Marketing Manager Job Description

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Segment marketing manager provides counsel, analysis and insight about new digital marketing approaches, tools and technologies with a focus on user experience and marketing return on investment.

Segment Marketing Manager Duties & Responsibilities

To write an effective segment marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included segment marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Coordinate and drive the overall gaming focused platform messaging and market requirements
Define and deliver the optimal segment marketing strategy and campaigns within the assigned Segment, focusing on driving increased engagement, customer satisfaction and product uptake
Work with segment head on creating marketing strategies for the Emerging Affluent segment and Mass segments
Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries
Provide strategic direction to creative development, partner with marketing communications to bring customer-facing programs to market
Optimize existing customer product upsell and ARPU growth by developing new marketing programs using firmographic and product usage information
Develop sales enablement tools for multiple sales channels, to generate, progress and close sales
Manage reporting and analytics on all programs to measure success and return on investment
Building a database of product users, defining and executing ongoing customer contact strategies, and managing customer related events such as user conferences and user groups
Collaborate with Sales to understand ongoing enablement needs

Segment Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Segment Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the segment marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Engineering, Education, Business/Administration, Technical, Electrical Engineering, Chemistry

Skills for Segment Marketing Manager

Desired skills for segment marketing manager include:

Financial drivers
Go to market strategies
Marketing life cycle management
New Marketing development processes
Experience in managing return on investment objectives
Marketing principles
Practices
Experience with digital marketing
Marketing automation tools
Competition analysis

Desired experience for segment marketing manager includes:

Energetic and enthusiastic with strong communication skills to converse with customers, management, and engineering organizations
Strong proven experience in B2C marketing strategy
BS in Marketing or Business and MBA required
Consulting, Pricing and/or Finance experience is a plus
MSO or Telco experience is not required
Experience building models, sales / financial reports, and strategic analytics is required

Segment Marketing Manager Examples

1

Segment Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of segment marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for segment marketing manager
  • Work with sales/services teams and the best path to market for proposed product solutions and be able to implement change as necessary
  • Responsible for the customer/buyer-journey segmentation
  • Provides advice and guidance to the Business Unit GM on approaches and strategies that affect the industry segments
  • Will play a key role in enabling the reality of the shifting to industrial focus by working collaboratively across segments and solutions
  • Develop in-depth market knowledge with the goal to understand market size, trends, potential, profits, requirements, key players, and opportunities, resulting in a global and/or regional strategy for that market
  • Create value through market intimacy and innovation by understanding global and regional market trends, customer unmet needs, assess market potential, identify and develop target sub-segments through value and opportunity analysis, and define marketing strategy
  • Identify any gaps in existing capabilities and develop action plans to address those gaps
  • Identify and lead innovation and growth opportunities that align with segment strategy and will result in sustained profitable growth
  • Propose, develop and implement marketing plans to achieve the marketing strategy and business objectives
  • Define and refine key strategic customers/OEMs and establish strong collaborative relationships
Qualifications for segment marketing manager
  • Passion and skill for leading and partnering with cross-functional teams and customers
  • Experience—five to seven years marketing communications experience in financial services or related industry
  • Product knowledge—investment product sales process and product knowledge preferred
  • Project management—excellent attention to detail, solid organizational skills and the ability to manage project teams to a timeline while accurately managing large volumes of information
  • University Degree, preferably in Marketing or a related field
  • Solid business experience with proven success in B2B Marketing Communication including demonstrable success in planning, executing and monitoring activities
2

Segment Marketing Manager Job Description

Job Description Example
Our company is hiring for a segment marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for segment marketing manager
  • Work within global marketing organization, to develop regional OEM strategies and maintain business relationship
  • Takes business insights and knowledge to test offer concepts create messaging hierarchy that drives the creation of our campaigns across multiple @Work channels
  • Partners with the media & creative teams on prioritization, creative strategy and media placement budget trade-offs
  • Develops marketing plans and business cases for the communication and distribution of MetroPCS value proposition
  • Drives the development and implementation of MetroPCS marketing plan in assigned marketing channels while partnering with cross functional teams and agency partners on the creation of world-class copy and collateral
  • Proactively identifies potential issues as the brand owner and collaborates with cross-functional partners to mitigate issues and risks by planning/implementing solutions with a sense of urgency
  • Assess market, competitive, and customer trends and feedback insights to cross-functional teams
  • Create and foster key thought-leadership conversations with industry influencers and customers
  • Lead creation of impactful marketing assets for campaign and enablement, and develop marketing venues for effective delivery
  • Measure program effectiveness
Qualifications for segment marketing manager
  • Bachelor’s degree in Marketing, Communications, MBA preferred
  • Collaborates with sales, operations and marketing leadership to optimize strategies against customer needs across all segments and channels
  • Leads customer segmentation efforts for specific assigned segment(s)
  • Partners with field marketers and customer insights team to create, analyze, execute and manage segment-specific marketing programs to drive revenue growth
  • Manages the customer-specific marketing initiatives of the organization and oversee the development of sales initiatives and promotional programs driven by customer insight
  • Manages programs to ensure that they align with company brand, and evaluate program profitability and success
3

Segment Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of segment marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for segment marketing manager
  • Develop and execute strategy for Pathway Organization activities, coordinating with matrix resources to ensure BMS Oncology products are appropriately positioned (ONC only role)
  • Champion and execute marketing materials that are tailored to fit each segment , working with payer marketing and applying deep knowledge of payer segments
  • Identify and coordinate all access related market research on behalf of respective therapeutic areas, working in partnership with brand payer / access matrix partners
  • Identify opportunities, in alignment with payer marketing business objectives, where branded and non-branded resources/programs could provide BMS with a competitive edge and/or increased customer access, utilizing data sources from matrix partners
  • Work as a team with other Segment Marketers to maintain deep knowledge of the payer landscape and assess cross-portfolio impact of macro trends
  • Represents voice-of-customer for the assigned segments, understands customer needs, pain points and opportunities and develops innovative customer value propositions
  • Develops and implementation of strategic and tactical marketing plans to grow share and maximize sales and profitability in the target customer segments
  • Serves as a global “market segment champion” and point person for target segments, collaborating with internal stakeholders to ensure synergies
  • Collaborates across functions to identify portfolio gaps and areas for innovation
  • Prepares business cases, as needed, to address customer needs, opportunities, and competitive threats
Qualifications for segment marketing manager
  • 10 years of technology marketing operations experience
  • Confident, positive, energetic, professional and team-oriented attitude
  • Works closely with peers in the local market to support the daily business including promotional marketing, customer relations and digital marketing
  • Assists with measuring and tracking the effectiveness of the marketing actions with a clear ROI
  • Leverages marketing services experts to develop targeted messages for segment (s)
  • Segment marketing strategy and deployment experience
4

Segment Marketing Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of segment marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for segment marketing manager
  • Travel – ~ 30% in a global setting
  • Collect and analyze market information to understand the market size, environment, needs, trends, and opportunities for products within the segment, working with sales to collect direct customer feedback
  • Monitor competitive behavior and product performance
  • Segment the market and develop customer value propositions aligned with the strategy for target segments and accounts
  • Working closely with R&D and the Global Customer Technology organization, lead new product development programs for the segment through the PrISM stage-gate process using business strategy and growth potential to guide selection and prioritization
  • Develop and execute the OptumRx Employer segment marketing strategy, and manage communications (internally and externally) to help drive segment growth
  • Execute on communications and campaigns for the Employer segment (including, value story development, content marketing, email campaigns, webinars, ABM and events)
  • Develop and maintain OptumRx B2B editorial calendar, and collaborate across functions to deliver an effective content marketing plan to meet business objectives
  • Optimize marketing automation and lead generation process through email campaigns, web and social channels
  • Manage the production and optimization of B2B email campaigns, including development, deployment, testing, reporting and analytics, quality control, and mobile optimization
Qualifications for segment marketing manager
  • Experience in customer acquisition and retention
  • Experience with innovation and new opportunity development
  • Pervious management and coaching experience
  • 5-7 years of progressive B2B marketing experience
  • Bachelor’s Degree in Chemistry, polymer science, engineering or related field
  • Minimum of 5 years of commercial experience on Specialty Chemical Business, in MNC is a plus
5

Segment Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a segment marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for segment marketing manager
  • Work closely with Growth Office stakeholders to ensure segment goals are met and well supported by the Marketing team
  • Work with internal, cross-functional teams to execute every campaign on time and within budget
  • Responsible and accountable for the profitability and growth objectives of the segment
  • Identify innovation, product development or technology requirements that will grow/improve profitability of the segment
  • Direct marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, analyst and market research management and website design and content either directly or on an outsourced basis
  • In collaboration with Commercial Finance develops pricing of products and customer bids including market pricing / win/loss analysis, CTP Targets, value selling quantification, NBA and competitive pricing analysis, lifecycle pricing and product profitability analysis, and supports CEAV approvals
  • Works closely with the Sales Sr
  • Manages or supports (in the event of a Product Manager) product launches including sales training, sales tools and marketing communications, competitive analysis and product innovation roadmaps to achieve segment and BU growth objectives
  • Be the voice of the customer in all internal discussions/decisions in overall business direction
  • Manages direct reports including for employee selection, development, mentoring, and performance management
Qualifications for segment marketing manager
  • Successfully demonstrated B2B market development & market research/analysis capability
  • Demonstrated ability to work in a matrix organization and business team environment
  • Mandarin and excellent English skills
  • Develop and refine messaging (and assets) at segment and solution levels, and drive adoption with internal key stakeholders and industry influencers
  • Cultivate relationship and generate opportunities by developing, and leading execution of, engagement strategy with industry stakeholders and key decision makers/influencers, including targeted campaigns
  • Work closely with the regional segment teams to define and develop Marketing campaigns for identified customer segments for acquisition, growth and retention

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