Developer Marketing Manager Job Description

Developer Marketing Manager Job Description

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Developer marketing manager provides domain expertise in developer marketing to guide the look-and-feel of online properties, developer content and developer marketing initiatives.

Developer Marketing Manager Duties & Responsibilities

To write an effective developer marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included developer marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide vision and strategy to grow Authorize.Net’s presence on existing and emerging social media platforms
Create and support marketing programs based on new products and releases and business objectives and revenue goals, while aligning with broader Authorize.Net marketing and awareness campaigns
Work cross-functionally and cross organizationally to support ongoing initiatives including events, meet-ups, advertising, tradeshows, website updates and more
Develop and implement awareness and lead generation programs using traditional and non-traditional
Act as brand champion to ensure the proper utilization of Authorize.Net brand and style guidelines across programs, partners and resources
Work with internal front end developer
Know our audience -- no questions
Make Heroku stand out by owning and executing the events program A-Z, globally
Plan, manage and balance the events budget -- strive for the best ROI achievable
Manage all content marketing initiatives to drive traffic, engagement, and leads to deliver sales and customer retention

Developer Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Developer Marketing Manager

List any licenses or certifications required by the position: ADM201, PMP

Education for Developer Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the developer marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Computer Science, Business, MBA, Engineering, Technical, Communications, Technology, Education, Management

Skills for Developer Marketing Manager

Desired skills for developer marketing manager include:

Developer marketing channels
Popular developer tools and development paradigms
Tools
End-to-end marketing processes
Algorithms
C/C++
Construction and Manufacturing industries
Developer communities
Digital and social marketing
Experience with the developer community

Desired experience for developer marketing manager includes:

Marketing Automation experience preferred (Eloqua)
Experience with CMS plaforms
3-5 years product, platform, or community marketing experience, including experience marketing to developers
Experience leveraging marketing automation technologies to execute and track campaigns
Conceptual understanding of web technologies (HTML, CSS, RESTful API, message oriented services)
Strong interpersonal skills, with ability to influence and collaborate in a cross-functional setting, and effectively interact at multiple levels on a globally distributed team

Developer Marketing Manager Examples

1

Developer Marketing Manager Job Description

Job Description Example
Our growing company is hiring for a developer marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for developer marketing manager
  • Collaborate across functions ( developer evangelists, corporate marketing and offering management) to deliver an effective content marketing strategy and editorial plan to meet the business objectives
  • Plan and create the content relevant to each audience and then to optimize the path to conversion
  • Integrate content programs with brand campaigns to drive brand to demand
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person
  • Supervise writers, editors and content strategists to be an arbiter of best practices in grammar, messaging, writing, and style
  • Set strategic solutions marketing vision and work closely with marketing, sales, product management, business development and line of business leaders to align priorities and create succinct focus on optimized growth of core SDKs and solutions
  • Define the developer marketing strategy needed to grow the community, increase engagement, and promote adoption across end user markets
  • Evolve the developer adoption funnel and key conversion point
  • Amplify development partner and client successes through integrated marketing initiatives
  • Gather feedback from the developer community and internal teams including product management, business development, engineering, and support to understand developer needs
Qualifications for developer marketing manager
  • BA/BS in Computer Science preferred developer experience
  • Substantive experience in a Product Marketing role
  • A degree in Marketing or a related discipline, English, Communications or Graphic Arts
  • This role is based in Bellevue, WA
  • Strong customer and stakeholder empathy
  • BA/BS degree or equivalent combination of education, training and experience in marketing
2

Developer Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a developer marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for developer marketing manager
  • Craft and develop relevant and compelling audience-specific messages and tools to demonstrate innovative approach
  • Craft compelling audience-specific messages and content (videos, customer success stories, demos, whitepapers, presentations, how to guides ) to fuel our digital marketing engine
  • Execute compelling audience-specific, localized messages and campaigns (videos, customer success stories, demos, whitepapers, presentations, how to guides ) to fuel our digital marketing engine
  • Define content and thought leadership strategy for Alexa programs worldwide, working closely with our marketing, evangelism, solution architect and product teams
  • Create regularly refreshed content to feed PR and our online and in-person marketing engines, including videos, white papers, infographics, case studies, analyst reports, event collateral and more
  • Own drafting thought leadership content for senior Alexa leaders, including assisting with drafting and designing keynote presentations
  • Root the Alexa brand firmly in customer evidence by owning and growing our program for developer testimonials, creating case studies for our website, highlighting stories in video and selecting developers to speak with us at events
  • Drive innovation and raise the bar for content across all channels, including digital marketing, at events, technical documentation and developer portal
  • Partner with the product team to improve content and developer experience on the Alexa Developer Portal
  • Own cadence and content for our public-facing developer newsletter
Qualifications for developer marketing manager
  • 3+ years experience creating digital content and growing a social audience
  • Technologically savvy with social media platforms, analytics platforms, digital content platforms and production processes
  • 3+ years experience with Drupal/Wordpress, MailChimp, Google Analytics and other content management systems
  • Experience building and optimizing customer engagement programs in a fast-paced environment
  • Planning driven, with strong interpersonal communication skills (verbal and written)
  • Willingness to work Pacific time zone mornings daily and for occasional late/early hours, and international travel
3

Developer Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of developer marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for developer marketing manager
  • Act as chief editor and content bar raiser to ensure high-quality content across the marketing team
  • Report weekly on our content calendar and own content success metrics in our weekly business review
  • Define analytics standards, data definitions, dashboards, and processes to provide organization with timely and insightful analysis
  • Manage implementation and use of campaign names, tags, lead source and data collection in Google Analytics, marketing automation platforms (Pardot and/or Marketo), CRM (Salesforce.com) and Tableau
  • Understand the relationship between a marketing automation platform and Salesforce
  • Optimize and manage systems and processes to deliver marketing campaign execution through Pardot and Salesforce, including but not limited to list management and lead workflow
  • Establish and monitor service level agreements between marketing and sales regarding MQLs passed to sales as SQLs
  • Establish governancd processes to ensure correct accountability, access and usage of data in CRM and lead processes
  • Contributes to the development or improvement of systems or processes to effectively improve data cleanliness and management, including record merging, and capture, track leads, sales, list uploads, target segmentation, nurturing and touch cadences
  • Maintain Users, User Roles, Security, Profiles, and user hierarchy in support of Salesforce functionality
Qualifications for developer marketing manager
  • Conversion of visual file formats such as pdf and jpg, into interactive html web experiences
  • Converting complex html into intuitive non-technical WYSIWYG components
  • Strong skills in, and illustrative examples of, experience with UE/UX, IA, SEO, Metrics/Analytics, QA, localization, and Proof-Reading
  • 5 years of front-end web publishing and project management experience
  • Master’s Degree in Computer Science or similar with an emphasis in front-end coding
  • Experience with Adobe Experience Manager, Adobe Analytics and Domo
4

Developer Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a developer marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for developer marketing manager
  • Own the development and localization of value propositions, core content, marketing, and go-to-market strategies for a product line in Germany
  • Craft compelling audience-specific, localized messages and campaigns (videos, customer success stories, demos, whitepapers, presentations, how to guides ) to fuel our digital marketing engine
  • Own localization of our developer portal for German developers
  • Oversee a marketing manager to craft compelling, audience-specific and localized messages and campaigns (videos, customer success stories, demos, whitepapers, presentations, how to guides ) to fuel our digital marketing engine
  • Develop product vision, strategy, and detailed requirements to successfully meet customer needs
  • Collaborate with engineering to scope and prioritize investments that maximize customer satisfaction and business impact
  • Drive product launches and go-to-market strategy in partnership with engineering and marketing teams
  • Act as a product evangelist and influence business stakeholders and executives with clear articulation of customer value prop, strategy, and roadmap
  • Continuously learn about the industry trends and keep business stakeholders educated
  • Champion the voice of the customers and translate it into feature requirements
Qualifications for developer marketing manager
  • Eloqua & Ion
  • Experience working with vendors, stakeholders, customers, sales, marketing and engineering
  • BA/BS degree and minimum 6-8 years of experience bringing technical products to market
  • Past experience in product marketing and/or product management
  • Minimum of BS/BA in Marketing, Business or Technology
  • At least 10+ years of experience in marketing with experience in content and technical marketing
5

Developer Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of developer marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for developer marketing manager
  • Develop core messaging and positioning for admin audience
  • Manage previews and launches requirements
  • Partner with PnT teams to develop content and campaigns that guide developer acquisition and conversion
  • Manage product marketing budget and delivery of marketing materials within allocated budget
  • Work with product management, participate in the greenlight process by delivering all key marketing documents from initial concept stages to launch and subsequent releases
  • Define customer targets, market segments, competitive sets and technology trends in conjunction with product management and various stakeholders
  • Guide qualitative and quantitative research with our customers to understand who they are, their needs, and their behaviors to inform marketing and product updates
  • Work with product management to influence product developments and integrations based on changing market dynamics and emerging opportunities
  • Represent the product solution at industry events, conferences, analyst and media briefings, and critical customer meetings
  • Collaborate with global and regional marketing teams on demand generation strategy and implementation
Qualifications for developer marketing manager
  • Successful history of defining content marketing strategy
  • Demonstrable experience as a writer and creative director
  • Bachelors in Marketing, Business, Economics, Finance, or equivalent work experience
  • Demonstrated business analysis skills, including sales planning and analysis, sales forecasting, Customer Lifetime Value (LTV) analysis, campaign tracking and analysis, and research
  • Experience in developing lead scoring methodologies for previous clients (examples and references will be required)
  • Technical expertise in the setup of campaigns, email communications, “customer journeys”, dynamic functionality, web and digital marketing analytics, and other platform specific tasks

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