Direct Marketing Manager Job Description
Direct marketing manager
provides direct operational support to the digital marketing team in all areas of a music or video release.
Direct Marketing Manager Duties & Responsibilities
To write an effective direct marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included direct marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Deliver innovative, personal-relevant CRM dialog enhancing our “real time”, segmenting and selection capabilities for differentiated atomized story telling – presenting product and brand benefits to the consumer in an interactive journey
Keep abreast of latest developments in CRM marketing including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics by attending relevant user groups, webinars and conferences and disseminating this knowledge throughout the adidas Group CRM community and translating this into relevant initiatives, programs and campaigns
Ensure accurate KPI figure by reviwing monthly RFC and comparing expense vs
Validate and revise financial business case models for activities/tactics driven by the External Direct Marketing and Digital Acquisition Strategies, ensuring consistency with finance and marketing
Validate revenues and costs by creating financial business cases for externally addressed campaigns that accurately reflect true profitability
Understand Cost per Acquisition and Profitability by channel and be able to discuss with partners
Implement innovative and aggressive acquisition offers across all channels, increasing the number of new accounts, actives and balances
Manage response rates (competition, volumes), cost and profitability
Manage business as usual digital activities for Cards & Payment Solutions
Understand overall market environment and customer behaviour on various acquisition channels
Direct Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Direct Marketing Manager
List any licenses or certifications required by the position: HI, PGI, BCP
Education for Direct Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the direct marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Management, Business/Administration, Advertising, Economics, Statistics
Skills for Direct Marketing Manager
Desired skills for direct marketing manager include:
Testing and applying results to improve future campaigns
Consumer behavior
Direct Response Marketing principles
Direct marketing to provide recommendations on use of 1:1 tactics to achieve marketing objectives
SQL
Current trends and history in music
Digital music
Edit queries in order to mine the data needed to measure results and inform decisions
Industry through continuing education and training
Music industry
Desired experience for direct marketing manager includes:
Champion non project initiatives with Online Marketing and Cards Marketing such as optimizing the online application
Develop, execute and manage various digital acquisition test and learn activities
Establish performance metrics to measure acquisition effectiveness of various channels under both Digital and External Direct Marketing strategies
Develop strategies to move new account acquisition from traditional channels to digital
Successfully ensure all regulatory requirements are met for each program launch
Identify competitive gaps and address internally with key partners/stakeholders
Direct Marketing Manager Examples
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Direct Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of direct marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for direct marketing manager
- Lead a team to execute strategies to bring promotions and campaigns to life in physical and digital channels
- Efficiently and effectively execute breakthrough marketing and experiential integrated campaigns and promotions across channels that are on brand and on strategy (email/direct mail, online, social, print, out of home, video)
- Leverage consumer insights, reports/analytics and industry best practices to influence marketing and relationship strategies and drive innovation
- Work with internal and external creative teams (including writers and designers) to lead development of marketing creative that supports strategic initiatives
- Partner with cross-functional teams to bring creative to market
- Balance your own budget and recommendations to make the most efficient impact against business objectives
- Collaborate with media sales representatives to scope and pitch direct marketing campaigns to clients of all sizes – including large Tier 1s – in sectors such as entertainment, financial, tourism, CPG, technology
- Work with account managers and/or directly with clients to secure sign-off on advertising creative
- Manage the execution production process and calendar - working closely with internal, agency & production partners to ensure deadlines are met
- Manage the deployment of editorial and marketing newsletters for brands such as CTV, Much, MTV, TSN, HBO, Discovery, CraveTV
Qualifications for direct marketing manager
- Ability to effectively manage projects, balance multiple priorities and bring a “speed to market” mindset to the job
- Ability to build relationships and collaborate effectively with all levels within the organization and externally
- Ability to conceptualize programs that deliver on business objectives and gain buy-in from key stakeholders to pursue the program
- Must approach business decisions with analytical discipline and an “ROI” mindset
- Must be a creative problem solver and a self-starter
- Expert knowledge of data processing, including merge/purge selection and segmentation, print production, postal sortation requirements and data enhancement routines
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Direct Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of direct marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for direct marketing manager
- Vet new suppliers and research new technologies
- Prioritize and manage multiple projects while meeting time sensitive deadlines on a daily basis
- Understand the business goals of each C+E campaign
- Model customer acquisition and revenue growth (new & recurring) needs of each campaign
- Determine direct specific goals and KPIs to support each campaign
- Model the number of new contacts, AQLs, TQLs, SALs, and SQLs to achieve business results
- Actively engage cross segment and cross Area to determine and align marketing tactics as part of each campaign to drive top of funnel using the C+E Campaign BOM
- Build editorial calendar of marketing tactics across each campaign that drive direct goals and KPIs
- Oversee lifecycle marketing strategies which best identify valuable consumers, and key valuable milestones, and the tactics and incentives that will get them there
- Collaborate with senior business and marketing leadership to develop the annual analytics calendar, ongoing prioritization and reprioritization of analysis work, as needed
Qualifications for direct marketing manager
- Prior experience in direct marketing and web production or related field
- Thinks digital first – student of digital and must be fascinated by it – digital experience is a must
- Must be skilled in brief writing, campaign development and strategic positioning
- Must be willing to be hands-on, and ready to roll up sleeves in order to get things done
- Personality to work effectively with internal and external partners
- Resourceful, innovative creative thinker
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Direct Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of direct marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for direct marketing manager
- Demonstrate leadership in process improvement, and coding efficiency by Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
- Develop and implement integrated omnichannel Go to Market calendar to ensure marketing alignment across channels
- Strategic development and execution of traffic driving campaigns and initiatives for Full Price and Outlet channels, analyze results and build out recommendations for future programs and campaigns
- Accurately manage marketing budget pertaining to department responsibilities
- Focused management of marketing agency relationships for timely, high quality deliverables within budget
- Establish and maintain strong working relationship with key internal stakeholders (DMM / Marketing Ops / Brand)
- Communicate out integrated plans and tactics internal (30/60/90 day outlook) + provide store network with required campaign information and set up to support campaigns
- Collaborate with VIPeak team to integrated loyalty into campaigns
- Leverage CLM data to increase level of targeting, customization and sophistication to the campaigns developed
- Participating in weekly field management discussions and traffic driving task force to report on outlet marketing initiatives
Qualifications for direct marketing manager
- Previous work experience in a PR role or marketing agency
- Persuasive, strong communicator both orally and in writing
- Strong knowledge of direct marketing principles and best practices in DM strategies and tactics
- Working knowledge of the Bank’s product data and legacy application systems
- Strong conceptual, reasoning, forward-thinking and problem-solving abilities Examples of this can include issues
- Identifying the most pertinent data upon which to segment customers in order to meet campaigns’ communication and sales objectives
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Direct Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a direct marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for direct marketing manager
- Drive achievement of Marketing & DTC strategic priorities through data-driven analysis and ROI optimization by tactic, channel and geography
- Collaborate with cross-functional partners to develop and execute strategic plans in support of the company’s long range growth targets
- Utilize analytical skills to identify cost savings and process improvement opportunities
- Effectively communicate financial results and strategic plans to leadership team
- Prepare and consolidate monthly projections and semi-annual budgets, supported by key performance indicators and variance analyses to understand business drivers
- Review and approve journal entries and balance sheet account reconciliations to support monthly, quarterly and annual financial statements
- Review and prioritize capital investment portfolio to support key strategic initiatives
- Consultation for segmentation strategy
- Indirect leadership of offshore team
- Segmentation execution
Qualifications for direct marketing manager
- Ability to work independently with moderate specific guidance, and as part of a cross-functional team
- Strong results focus to meet challenging stretch goals to surpass targeted outcomes
- 4+ years Direct Marketing experience or several years of relevant field experience
- Lead team in precise budgeting, forecasting, and variance analysis processes
- Communicate effectively between sales, marketing and other local teams, confidently collaborate with APAC key decision-makers
- Lead and mentor junior FP&A staff
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Direct Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of direct marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for direct marketing manager
- Quality control for list execution
- Segmentation roadmap
- Supports and manages key strategic and tactical execution of the disease education/ unbranded campaign for HIV Prevention/ PrEP
- Develops and implements unbranded marketing strategies, messaging and pull-through targeted to key consumer targets, including HIV at-risk men who have sex with men, heterosexual women and transgender populations
- Supports the build out of community and advocacy programming for HIV Prevention/PrEP to expand reach, frequency and impact to targeted consumer audiences in key geographies
- Demonstrate command of traditional and non-traditional marketing channels, including print, digital, social media, out-of-home and grassroots programs, and execute media plan and ROI assessment
- Liaise with Public Affairs and HIV DTP team to create and implement a coordinated community engagement plan
- Effectively manages agency partners and media planning to support DTC strategy and budget spend
- Gains approval for marketing materials through internal review process and ensures marketing activities are in compliance with regulatory and legal requirements
- Serves as a key commercial member on cross-functional projects, often with high visibility within the organization
Qualifications for direct marketing manager
- Report financial results to key business stakeholders, internally and externally
- Collaborate with the CEO and CFO to help build the business
- Exceptional analysis, budgeting and forecasting experience
- Desire and ability to adapt to and grow with an exciting and changing business
- USCPA/JCPA/MBA or other similar qualification
- In-depth knowledge of CRM disciplines, incl