Marketing Campaign Manager Job Description
Marketing campaign manager
provides production and logistical support for core digital marketing functional areas, including content marketing, social media, marketing operations, tradeshow and events, and marketing communications/creative.
Marketing Campaign Manager Duties & Responsibilities
To write an effective marketing campaign manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing campaign manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Maintain and update tracking reports
Serve as the franchise content advocate and expert for Origin business teams, providing portfolio prioritization guidance and on-going updates
Make recommendations on what content to support and marketing programs to pursue based on opportunity analysis
Support Senior Campaign Manager in developing global business plans and go-to-market campaigns that leverage franchise marketing plans to drive sales of Origin products and offers and engagement on the Origin PC gaming service
Drive the communication, messaging and integration around key franchise beats, facilitating between Product Marketing and Origin stakeholders
Partner with EA marketing teams (e.g., Network Engagement, Advertising, Social, Performance Marketing, Web, ) to implement marketing campaigns supporting Origin brand, features, and promotions
Manage the end-to-end orchestration, optimization and reporting of each campaign, including but not limited to advertising, email, social and web tactics
Analyze marketing campaigns and funnels, providing recommendations to stakeholders on investment and optimization opportunities
Support Senior Campaign Manager in sharing new platform marketing capabilities and opportunities, merchandising programs, campaign marketing effectiveness and sell-thru performance to Franchise teams
Educate marketing partners to help integrate Origin platform into franchise marketing activities, deepening our brand presence and affiliation with key franchises
Marketing Campaign Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Campaign Manager
List any licenses or certifications required by the position: HI, PGI, BCP, PMP
Education for Marketing Campaign Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing campaign manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Advertising, MBA, Public Relations, Business/Administration, Technology, Management
Skills for Marketing Campaign Manager
Desired skills for marketing campaign manager include:
Digital and social marketing
Real-time content marketing
Deep learning and real-life applications of deep learning/AI
Digital Marketing
Direct Marketing
Lead Management
Marketing campaign standard methodologies
Preferably Dialogue Marketing
Sales jobs and their needs
Marketing technologies and industry best practices
Desired experience for marketing campaign manager includes:
Experience designing and delivering data visualization and dashboards, Tableau experience highly preferred
Minimum of seven years proven and progressive retail and/or commercial financial services marketing experience or equivalent
BA/BS in Marketing Information Systems, Computer Science or Statistics
Minimum of 3-5 years of experience in database marketing and demand generation
Create marketing campaign plans, adhering to timelines and budgets for marketing activities as required
Work with other PV businesses to help them understand requirements for implementation and instruct them on best practices and complex campaign builds
Marketing Campaign Manager Examples
1
Marketing Campaign Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing campaign manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing campaign manager
- Interact closely with the Strategy, Merchandising and Creative teams to ensure brand and message consistency across marketing communications
- Act as the point-person for developing, implementing and executing marketing initiatives and activities, including omni-channel campaigns, events, cause marketing programs and sponsorships
- Drive customers to stores with a focus on localized, yet scalable, marketing plans
- Consistently generate new marketing ideas, balancing those that drive revenue, new customers, and brand affinity
- Effectively develop and manage detailed marketing budget
- Ensures campaigns are on-brand and/or increase brand awareness/ create a positive brand experience for the customer
- Sets reasonable campaign goals and measures and communicates results to a cross functional audience
- Manages marketing calendar to ensure campaign alignment across the brand
- Ability to manage client relations, including internal partners and external vendors and partners
- Utilize a mix of online and offline marketing channels to meet qualified lead, pipeline and revenue goals
Qualifications for marketing campaign manager
- Superior command of written and spoken English
- Ability to partner & foster effective communication channels with multiple stakeholders
- Able to brief, support and provide assistance to other team members
- Able to articulate the business opportunities and challenges to Origin cross functional teams
- Able to learn and adapt quickly and get it done even in the face of ambiguity
- 2+ years of experience in online marketing, campaign management or product marketing
2
Marketing Campaign Manager Job Description
Job Description Example
Our growing company is looking for a marketing campaign manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing campaign manager
- Lead a small team resources (employees or contractors) who build, maintain, enhance, and operate the analytic and marketing campaign processes
- Partner with Marketing to ensure alignment on campaign execution cycle time for all dependent tasks and processes
- Responsible for individual campaign strategy across Brand and Product campaigns
- Ensures consistency of strategic approach to campaigns and delivery of strategic platform
- Collaborates with Director of Campaign Services to create comprehensive campaign briefs that are informed by audience and sector insights
- Collaborates with external agencies and vendors on the development of strategy or sourcing research to inform strategy
- Work closely with Insights team to commission, analyze, and participate in research to inform or adjust campaign strategy
- Acts as expert within stakeholder meetings on specific campaign strategic decisions and rationale
- Collaboratively develops briefs and briefs agencies with relevant campaign team
- Contributes to the development of campaign effectiveness assessment and case studies
Qualifications for marketing campaign manager
- Experience in the development and execution of campaign and marketing plans
- Ability to anticipate and respond to change in direction in a fast paced team environment
- Passion for project management – the ability to own and drive project schedules from start to finish, including managing cross functional peers
- Experience with Omniture and Asana a plus
- Experience writing for SEO a plus
- Ability to think strategically while managing details is critical to success in this role
3
Marketing Campaign Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing campaign manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing campaign manager
- Deliver integrated marketing plans that meet program / campaign performance goals, align with corporate initiatives and capitalize on market trends and opportunities
- Manage demand generation campaign(s) including orchestrating execution across marketing's functional areas, business line partners and sales teams
- Develop, coordinate and oversee programs and resource materials to assist marketing communications and the positioning of their activities
- Coordinate with other program / event / campaign managers, to schedule campaigns for maximum impact
- Identify communication opportunities to develop a cross line image and bring them to fruition via timely and relevant solutions and approaches
- Conduct regular marketing audits and monitor campaign success, providing timely, relevant updates to internal stakeholders
- Translate technical information into targeted communications
- Establish campaign KPIs, dashboards, and communications cadence, integrating into overall ADS dashboard, including target inquiries, marketing contribution SSOs and conversion rates
- Collaborating with Marketing Partners in GNICS to help them navigate through Campaign Set up tools
- Partner closely with AET teams to drive flawless execution of campaign through our marketing platforms
Qualifications for marketing campaign manager
- Confidence, flexibility and resilience
- Being proactive, with a positive ‘can do’ approach
- Tenacity, attention to detail and a commitment to best practice
- Being a self starter and able to work effectively as part of a virtual team
- Solid data skills
- Must have 2+ years of database marketing experience utilizing a CRM tool to execute marketing campaigns
4
Marketing Campaign Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing campaign manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing campaign manager
- Work to ensure Marketing is seen as a true business partner with other business areas throughout the company
- Develop, support and lead staff in execution of the department’s strategies and key initiatives, including preparation and management of the department’s operating and expense budget
- Continue to look for efficiencies in current processes along with new and innovative marketing solutions to help with the continuous improvement of marketing solutions
- Conducts long term planning of complex, strategic and major marketing communication programs
- Propose, develop and execute new marketing campaign, content and project ideas that nurture a lead through a long sales cycle
- Manage and organize complex, high priority projects
- Optimize online (web pages, video, webinar, ) content for search and user experience
- Understand the target audience and capture their interests and vision of 401(k)
- Partners with content/channel suppliers to ensure development of appropriate content files and performing campaign QA
- Project manage key strategic or in-market campaign efforts to prepare, launch or measure a Canopy or mobile security product
Qualifications for marketing campaign manager
- Experience in managing external agency relationships building new agency relationships
- A basic understanding of Marketing concepts and behavior-based analytics
- Demonstrated proficiency in project management software (e.g., Workzone)
- Understanding of financial industry reporting and ROI is preferred
- Exceptional creative writing skills required
- Experience with marketing automation software (Marketo, Eloqua, Hubspot, Pardot)
5
Marketing Campaign Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing campaign manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing campaign manager
- Demonstrate flawless budget management, taking accountability for spending cost wisely and issuing Nectar points
- Campaigns delivered on time and on budget, with flawless QA
- Developing the direct reports to deliver best in class work
- Share our results and ensure the implications of them are understood, otherwise we cannot drive the impact we would like
- Work collaboratively with the analytics teams
- Ensure production of creatives and assets in budget, quality and time
- Translate in-depth market-, consumer-, shopper insights, competitive analyses into a winning marcom roadmap, communication and campaign concepts, supporting the innovation roadmap and the business ambitions
- Play a role in the steering of a successful Market Introduction Process, both in the strategic phase of the Marcom brief creation and in the development and delivery (on-time and on-budget) of the Marcom toolkits and campaigns
- Involved in key (internal and external) events
- Collaborate with Consumer Marketers and Design brand guardians for the Business Group (BG) ‘Domestic Appliances’ by developing strong brand experiences, 360° campaigns and activating different touchpoints whilst guarding the full Consumer Journey
Qualifications for marketing campaign manager
- Demonstrated accomplishments in B2B, demand gen and campaign marketing space for a minimum of 3years, max 8 years
- Ability to juggle multiple projects and produce integrated marketing campaigns from start to finish
- Prefer someone from the software security, networking, SAAS or cloud space – but open
- Clear communicator, resourceful, positive attitude, team player, hungry, driven in a fast paced environment
- Strong performer - energetic, self-motivated and proactive
- Demonstrated project management skills with a minimum of 6 years recent experience leading multiple projects, driving on-time delivery and adherence to requirements