Loyalty Marketing Manager Job Description

Loyalty Marketing Manager Job Description

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Loyalty marketing manager provides leadership spanning various customer-focused marketing & CX disciplines: customer strategy, loyalty program design, digital marketing programs, personalization, CRM, and CX initiatives.

Loyalty Marketing Manager Duties & Responsibilities

To write an effective loyalty marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included loyalty marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Accelerate growth/retention by delivering a personalized experience across all touch-points that maximizes future value of the PCH digital customer
Continually evolve our loyalty program(s) by developing a sustainable rewards and a tier strategy that encourages positive customer behavior and increases engagement/retention
Prioritize investments and manage the Marketing and Contest budgets for PCHD Loyalty Programs
Execute PCH Digital Loyalty programs and key promotions
Collaborate with multi-channel teams to execute efforts and to maximize the effectiveness of campaigns
Evaluate all current PCH programs to ensure that goals and objectives for the loyalty/VIP segments are established and met for each program
Oversee the reporting of loyalty promotions and marketing activities
Serve as “loyalty program expert” for PCH, guiding best practices and fostering partnership with internal stakeholders such as Creative, Product Managers, Producers, Analytics, Marketing, Operations, Merchandising, and Senior Leadership team to ensure overall program support
Assist in development of the 1-3 year Marketing Event Plan
Manage eCommerce Customer Loyalty Program

Loyalty Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Loyalty Marketing Manager

List any licenses or certifications required by the position: PMO, PMP

Education for Loyalty Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the loyalty marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Business/Administration, Communications, Education, Advertising, Finance, Economics, Management

Skills for Loyalty Marketing Manager

Desired skills for loyalty marketing manager include:

Direct marketing and loyalty principles and the end to end process for campaigns from strategy to deployment
Experience with CRM
Marketing objectives
Online marketing and digital marketing
Retail industry
Tactics and strategies
Amazon Connect
Banking
Commercial aviation
Communication

Desired experience for loyalty marketing manager includes:

3-4 years of experience in a marketing management position
International marketing and loyalty program experience required
Fluent in mandarin - written and spoken - required
Proven effectiveness working with virtual teams
Undergraduate degree, preferably in Business, or equivalent with marketing experience
Bachelors Degree required in Marketing or a related field, MBA a plus

Loyalty Marketing Manager Examples

1

Loyalty Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a loyalty marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for loyalty marketing manager
  • Develop and lead seasonal and monthly promotional sampling annual percent off campaigns
  • Optimize the consumer engagement and experience strategy across all touch points including website, email, call center
  • Create and manage the My Coke Rewards consumer strategy incorporating on-site and off-site optimizations leveraging technology to enhance consumer experiences/marketing programs
  • Lead and project manage the implementation of CRM recommendations, in cross-functional partnership with I.T., the stakeholder team, analytics
  • Act as the loyalty and CRM subject matter expert
  • Track and measure program results using database & web analytics and other tools, identifying existing optimizations and new areas for improvement
  • Manage the program P&L, driving profitable program growth
  • Participate in annual planning and forecasting for the My Coke Rewards business
  • Drive growth in a dynamic, fast paced, high growth organization
  • Understand consumer trend and behavior global/APAC business goals to develop and execute insight driven initiatives, such as member exclusive benefits/offers/events and social engagement activities
Qualifications for loyalty marketing manager
  • 5-7years of work experience in Online Marketing, Promotion Marketing, Loyalty Programs, or Member Acquisition
  • Financial acumen to intelligently speak to performance on a weekly/monthly basis
  • Three to Six years marketing (digital marketing) or related industry experience preferred
  • 2 or more years of experience in a role leading the development of new or existing products or marketing channels
  • Strong understanding of digital technology, particularly web and mobile
  • Knowledge of the Fitness Industry
2

Loyalty Marketing Manager Job Description

Job Description Example
Our company is hiring for a loyalty marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for loyalty marketing manager
  • Work closely with the central RBI Subscription Renewals team the wider Audience Development teams for other RBI brands
  • Stakeholder management –you’ll have to work with a multitude of teams within BT, so being able to manage stakeholders, influence them and bring them round to your way of thinking is important
  • Proven experience delivering increases in conversion and transactions against target on a high traffic, transactional B2C site
  • Delivered digital campaigns and creating and implementing a successful retention programme
  • Understanding of web analytics packages, such as Google Analytics, SiteCatalyst, Discover, Adobe Target and Adobe Campaign Manager
  • Accountable for the management of the daily operational activities that develop and implement multiple components / processes for a specified section of work or a major section of work within Customer Loyalty and Insights, such as Vendor Collaboration, Pricing and Promotions, Insights or Consumer Research
  • Develops strategies for area of specified responsibility and works cross-functionally to create actionable goals to be implementing accordingly for expected/anticipated results
  • Helps to define and translate business goals into viable short and long-range plans with actionable goals
  • Collaborates cross-functionally and shares information necessary to improve workflow processes
  • Oversees the development of technical/business approaches and new or enhanced technical tools
Qualifications for loyalty marketing manager
  • Proven experience with database marketing and web analytics
  • Ability to thrive in a fast-paced, entrepreneurial environment with a track record of success in leading cross-functional initiatives
  • Must be a self-starter, be self-motivated with a strong desire to win
  • Degree holder preferably in Business, Marketing or Communications
  • 4 years of experience in marketing with solid exposure in large-scale loyalty or CRM program, marketing communications and promotions
  • 5+ years of marketing communications and leadership experience preferably in hospitality, consumer goods or retail
3

Loyalty Marketing Manager Job Description

Job Description Example
Our company is looking for a loyalty marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for loyalty marketing manager
  • Recommends targeting and testing strategies to continually improve and optimize acquisition initiatives
  • Leads the creative briefing process across multiple internal and agency teams, and manages initiatives through program execution
  • Partners cross-functionally with internal Alaska teams (e.g., e-commerce, airport technology and operations, customer experience, inflight, cobrand credit card marketing, brand marketing, and others) to identify and test new acquisition channels
  • Manages the operational setup of new offers with the loyalty technology and e-commerce teams
  • Partners with sponsorship teams and corporate sales to identify opportunities for membership acquisition
  • Identifies and negotiates external promotional partnerships that drive new member acquisition
  • Works within established budgets for acquisition programs to maximize ROI
  • Develops and optimizes all member acquisition reporting, in collaboration with the customer analytics teams and channel owners
  • Routinely interacts with other managers and directors and has occasional interaction the most senior leaders in the participating departments
  • Responsible for executing Sears Club loyalty strategy including member acquisition programs (in store and online/email) and for creating post-mortems for all campaigns (liaise with Analytics team)
Qualifications for loyalty marketing manager
  • Demonstrated success in successfully developing story pitches and narratives that resulted in coverage from national print, broadcast and digital outlets to B2C verticals
  • Possess strong and creative written skills, understanding concepts of narrative storytelling
  • English mother tongue preferable
  • Professional certificate, diploma or degree in marketing is desirable
  • Any 2nd language beside English (particularly Arabic) will be an advantage but not necessary
  • 4-6 years of marketing experience with a loyalty programme or in the hotel industry
4

Loyalty Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of loyalty marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for loyalty marketing manager
  • Email acquisition campaigns
  • Signage – promotional banners
  • Previous business or IT experience in Control Brands development or Food Safety considered an asset
  • Knowledge of current market trends and emerging technologies
  • Work with channel owners to develop loyalty program messaging across channels such as site, email, SEM, PR
  • Help develop a strategy to drive acquisition in both channels improve the retention and reactivation rates of current cardholders
  • Work with teams responsible for analyzing data across customer touchpoints (transactions, credit card purchases, browsing behavior, offer and response tracking, channel behaviors, demographics, ) to deliver valuable and actionable insights
  • Stay current on industry advancement within the CRM space and develop recommendations as needed, including social media opportunities, mobile device integration new and emerging media
  • Manage cross-functional loyalty efforts to drive enrollment growth and increase share of wallet for existing members by introducing new benefits and campaigns that motivate customer behavior
  • Collaborate with brand marketing, creative, operations, finance, merchant, and analytics teams to communicate program objectives and measurement to promote a customer-centric mentality
Qualifications for loyalty marketing manager
  • Ability to influence across diverse set of stakeholders
  • Marketing tactics
  • Creative copywriting
  • 6+ years of relevant professional experience in public relations, social media, marketing, or related function, demonstrating progressive career growth and pattern of exceptional performance
  • Understanding loyalty programmes and customer relationship management
  • Ability to manage a range of projects, people, and initiatives at the same time while maintaining high attention to detail
5

Loyalty Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of loyalty marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for loyalty marketing manager
  • Close collaboration with partner manager and solutions manager in-order to build relationships into partner and end user, and capture opportunities and challenges around our products and solutions
  • Drive Onboarding, Adoption, Renewal and Expand phases to our End User through the relationship with our partners
  • Develop partner relationship by providing insights, roadmaps solutions for specific topics, always in close cooperation with partner manager and solutions manager, with the objective of increasing partner and end user loyalty
  • Leads the preparation of the financial forecasts and budgets, including the identification/quantification of risks and opportunities
  • Supports monthly reviews and periodic business planning sessions
  • Build relationships with internal Customer Account Managers (CAM’s)
  • Establish and optimise all digital campaigns with customers
  • Own and manage customer events across EMEA
  • Ensure all activity is delivered on time, and within a managed budget
  • Lead the creation of content for events, including presentations, email nurture programmes, and supporting collateral
Qualifications for loyalty marketing manager
  • Customer centric approach to marketing and analysis
  • Bachelor’s degree in a related field (Marketing/Business/Graphic Arts)
  • This position will be based in ULTA corporate headquarters
  • MS Excel (required, advanced), Visual Basic for Applications (required, advanced)
  • At least 3-5 years in multi-faceted project management experience required
  • At least 3+ years in marketing or communications or related field required

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