Growth Marketing Manager Job Description

Growth Marketing Manager Job Description

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Growth marketing manager provides subject-matter expertise to the organization on email/digital marketing strategy, targeting and list acquisition, tracking, and measurement.

Growth Marketing Manager Duties & Responsibilities

To write an effective growth marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included growth marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Understand channel best practices including email, digital, and social media
Review and improve processes, best practices to drive further results for Policy/Comms initiatives
Learn and share best practices with Prime teams outside of Japan
Lead the strategic development of CSE’s Innovation strategy
Work closely with Group R&D, New Ventures and SRA to develop understanding of the science behind targeted need states
Make capital allocation decisions with partial, incomplete information
Accountable for all content marketing initiatives to drive traffic, engagement, and improved brand positioning
Understands business drivers and pain points of buyers/buyer personas and works closely with industry and service line marketing teams to plan annual content calendar that supports those needs
Collaborate with the digital and research teams to ensure we have the right content to deliver at the right time in the customer journey
Identifies opportunities to curate content that supports firm positioning and needs of our clients

Growth Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Growth Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the growth marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Communications, Engineering, Finance, Mathematics, Math, Statistics

Skills for Growth Marketing Manager

Desired skills for growth marketing manager include:

MS Office
Basic statistics to separate signal from noise
Tracking
HTML
SQL
Excel
Tooling
Best practices
CSS
Digital acquisition marketing

Desired experience for growth marketing manager includes:

Must have an understanding of SEO, content categorization and structure, content development, distribution and measurement
Work across functions to ensure content assets are digital first, aligned to the brand, and highly creative
Leads editorial review board to ensure content is aligned to the goals of the business and support content strategy
Be data driven
Manage a variety of resources including designers, writers, research agencies any other agency personnel
Team closely with industry, service line, and regional marketing teams to assess if existing assets meet their needs and coordinate with research to identify plans to fill any gaps

Growth Marketing Manager Examples

1

Growth Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of growth marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for growth marketing manager
  • Maintain project plans, workflows and editorial calendars throughout the content process
  • Establish strong working relationships with partners and other SMEs to fuel the development of timely topics and content reviews
  • Evangelize content across digital, social and traditional channels and internally
  • Lead paid strategy and execute campaigns across the US, and as needed, in international regions
  • Provide rapid insight and visibility into what drives business results and communicate those to cross functional and leadership teams
  • Regularly updates websites to contain most current slides/collateral
  • Spot and implement ongoing campaign optimisations
  • Measure everything
  • Drive and communicate about new product launches from start to finish to build awareness for new product features and functionality in EMEA
  • Develop strategies for Prime member acquisition, and propose membership growth plans to executives
Qualifications for growth marketing manager
  • Manage our digital assets - website and social media
  • Product marketing execution
  • Channel marketing / MDF funds
  • Sales collateral development
  • Tactical local campaigns
  • Develop SEO and SEM within the business, content development and management
2

Growth Marketing Manager Job Description

Job Description Example
Our company is looking for a growth marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for growth marketing manager
  • Work very closely with the US Prime team to run various A/B testing and member acquisition campaigns to drive Prime membership growth
  • Plan and implement innovative new acquisition tools/products with the US product team or Japan Mobile team
  • Work closely with online marketing channels such as Email, Social, Paid Search, Affiliate, Display ads, Mass & Brand marketing team to plan marketing initiatives and acquire incremental Prime members
  • Work closely with Prime benefit partners (e.g., Prime Video, Prime Music, ) to increase the number of customers joining Prime from their sign up locations
  • Work to ensure message across globe is resonating and relevant
  • Support a high-velocity and high-integrity experimentation environment, partnering with analytics on A/B test design and measurement, and data science on incrementality studies
  • Develop effective bid and optimization strategies (and technologies), with a process to quickly identify and respond to changes in performance
  • Own the decision around third-party bid management tools and attribution platforms
  • Coordinate tightly with other channel managers, sharing learnings regularly and applying within your channels
  • Drive vision for SEM/SEO team and the broader growth team as we scale
Qualifications for growth marketing manager
  • CRM, managing AdWords accounts and identify key trends and patterns
  • Execute campaigns based on the strategy and track/measure campaign performance against set goals
  • Work closely with sales teams to understand how marketing can best support sales efforts
  • Create sales tools to support CSOD Growth Edition sales team with lead follow up
  • Work closely with product marketing team to understand messaging and positioning
  • Mastery of technology-based marketing stacks including landing page development, marketing automation software, email nurturing flows
3

Growth Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking for a growth marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for growth marketing manager
  • Develop, implement and manage direct marketing Acquisition programs and activities to increase client acquisition and penetration
  • Develop, implement and manage direct marketing Retention programs and activities to maximize growth, utilization, and retention opportunities
  • Collaborate with business partners to help inform business briefings and deliver compelling marketing plans, business cases and creative briefs
  • Budget Oversight - for all Personal Lending campaigns
  • Own the strategy, vision, and execution of our referral program, across properties
  • Build a new organizational muscle around mobile app acquisition
  • Support a high-velocity and high-integrity testing environment, from optimizations to bold experiments
  • Drive vision for our mobile growth function and the broader acquisition team as we scale
  • Helps build tactical plan that aligns with strategic vision of the department and executes against it
  • Manages and motivates the MCMF marketing outreach team including the development of annual targets, ensuring competitive positioning, messaging and coordinated deployment to achieve maximum exposure, lead generation, and implementation of appointments, events and activities
Qualifications for growth marketing manager
  • 7+ years of experience in marketing, with specific experience in driving existing customer engagement
  • Writing and illustration competence
  • 5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies, with a focus on B2C marketing
  • Create the Mobile Search marketing vision, strategy, roadmap, requirements, release schedule, and campaigns to drive user and usage growth
  • Minimum of 10 years marketing (Search) products in consumer-focused companies
  • Create the Search Growth vision, strategy, roadmap, requirements, release schedule, and consumer campaigns from an end-to-end funnel standpoint to drive user, usage growth and retention
4

Growth Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a growth marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for growth marketing manager
  • Manages performance of marketing department staff including hiring, setting expectations and performance evaluations
  • Plays a key role in developing and fostering business, payor and broker relations
  • Maintains knowledge of the marketplace and MCMF’s competitive position
  • Leads efforts for information gathering and contact management
  • Demonstrates a positive influence and recognizes contributions and efforts of others
  • Leads and participates in department initiatives, including, as necessary, those on evenings and weekends, that support commercial enrollment, growth of medical offices and other outpatient services volume
  • Test new marketing channels and ad products
  • Will be able to deliver cross capability projects including
  • Execute across all responsibilities of a program manager -- from chartering programs to planning, resource gathering, executing, and controlling (and, of course, celebrating success)
  • Deliver Operational Excellence and Analytics - define and implement processes and reporting to support operations and insights across the product marketing org
Qualifications for growth marketing manager
  • Work with the product manager to determine the testing plan and create the methodology to iterate fast and release new campaigns/programs for testing and, if successful, rollout to all users globally
  • Execute with cross-functional teams by leading and participating in scrums and standups, gaining consensus for appropriate reach, retention, referrals, and revenue trade-offs
  • Generate and go deep on consumer insights and competitive intelligence to help guide and drive product messaging, innovation, strategy, iteration – become a trusted advisor
  • Create copy, product positioning and messaging based on testing and competitive insights
  • Develop relevant models to understand which media channels create the most success for growing revenue based on LTV of product
  • Significant experience, proficiency, and passion for Desktop and Mobile search technologies
5

Growth Marketing Manager Job Description

Job Description Example
Our company is looking for a growth marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for growth marketing manager
  • Partner with operational and technical teams (Business Analytics, Sales Ops, Marketing Ops, Engineering, Pricing, ) on developing and maintaining analytics, dashboards and reporting
  • Evaluate and communicate product/feature performance & escalate any issues and risks
  • Lead data and analysis required for recurring operational reviews
  • Drive Growth with New and Current Customers - develop and run operations for programs to support growth of new and existing features and products
  • Product Marketing Managers for respective products and features
  • Sales team for net new customers
  • OBR marketing team for OBR sales plays
  • Customer success team for upsell/cross-sell programs
  • Renewals & Channel teams
  • Develop a sales play methodology for the PMM org
Qualifications for growth marketing manager
  • Track record for building a plan, gaining consensus and executing to drive results
  • Mobile analytics
  • Other digital measurement technologies
  • Proven collaboration ability, effectively working across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization
  • Strong knowledge of tag management, translating requirements into analytics strategies, integrating various data sources, and database marketing techniques including targeting, segmentation and modeling
  • Ability to stay aware and ahead of emerging technologies, industry and regulatory changes with a proven track record of prioritizing and implementing within the organization

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