Alliance Marketing Manager Job Description

Alliance Marketing Manager Job Description

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Alliance marketing manager provides input to overall Capgemini marketing & Communications strategy and plans and ensure alignment of marketing initiatives and core messaging with overall Group Marketing & Communications strategy and priorities.

Alliance Marketing Manager Duties & Responsibilities

To write an effective alliance marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included alliance marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Drive cadence with EMEA Service Provider sales and marketing leaders to prioritize key/focus Service Provider(s) for marketing investments via business case reviews
Define messaging
Plan booth strategy
Plan keynotes/breakout sessions
Manage logistics of booth demos, signage
Coordinate the creation of web assets for events
Year-over-year growth of Alliance investment dollars
MDF funded program spend efficiency and return on investment (ROI)
Overall health of the marketing relationship
Develop and drive the theatre channel marketing strategy

Alliance Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Alliance Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the alliance marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, MBA, Technical, Business/Administration, Science, Arts, Computer Science

Skills for Alliance Marketing Manager

Desired skills for alliance marketing manager include:

Daily work
Data center
Experience working with cloud service providers
Marketing campaigns and communications principles and practices
Marketo
Salesforce.com
Similar CRM marketing automation platform Eloqua
Affect the HPE strategy/direction of the marketing of HPE solutions and offers with the alliance partner
Budget and resource constraints
Buyer’s journey and creation of marketing messages to align to each stage

Desired experience for alliance marketing manager includes:

Min 5 yrs experience in concept and production of pre and post event field enablement and external communication strategies
Must possess OEM/Alliance marketing experience
APJ experience and working in multiple countries and cultures
12+ years of work experience within the enterprise software marketplace
Experience with cloud-based and enabling software companies cloud based technology and business models
Strong leadership and communication skills, strong team and interpersonal skills

Alliance Marketing Manager Examples

1

Alliance Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of alliance marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for alliance marketing manager
  • Coordinate with members of Imaging and Vision engineering, applications, CTO and regional groups to understand needs for strategic partners (ISV, IHVs, Universities)
  • Develop and execute quarterly alliance marketing plans that reflect NA DCG goals and recommend marketing mix to drive effective lead generation
  • Work with cross-functional marketing and sales teams to effectively adapt, plan, and execute campaigns and regionally targeted lead generation programs
  • Insure 100% utilization of available MDF funds from alliance partners and create growth initiatives in which alliance partners want to invest incremental funds
  • Optimize campaigns and spend to maximum ROI
  • Facilitate the creation and pull-through of content and assets from the worldwide DCG marketing team which support our GTM in the NA geo
  • Collaborate with NA marketing to design and implement automated email nurturing campaigns
  • Manage quarterly MDF budget for partners and drive program success which grows MDF Y/Y
  • Co-develop overall joint partner go-to-market plans
  • Proactively incorporate alliance partner solutions into company-driven and partner-driven global marketing campaigns targeting both end user customers FlashStack authorized partners
Qualifications for alliance marketing manager
  • A self-starter who demonstrates a high sense of ownership, demonstrating initiative and proficiency at problem-solving
  • Must have a familiarly of microprocessor and DSP architectures, and of system-on-chip design concepts
  • Preferred to have understanding of imaging and vision systems plus imaging/vision applications
  • Some knowledge of imaging and vision application software ecosystems is a plus
  • High degree of personal initiative and ability to work independently, high energy and result oriented proactive person
  • Minimum of Seven (7) years of experience in marketing planning, programs, integrated marketing, marketing agency or marketing communications required
2

Alliance Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking for an alliance marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for alliance marketing manager
  • Ensure effective communication and coordination with Affiliates Management
  • Ensure the roll out of joint marketing materials to countries
  • Work closely together with the Osteoporosis brand team to ensure activities for products are aligned
  • Collect affiliate input and represents the Region with Global regarding marketing input and activities
  • Collaborate with other Franchise Teams on joint projects
  • Develop and executes promotional activities for the Headquarters
  • Partner with the Medical team in the development and execution of the Medical Affairs and Promotional Program
  • Recruit and manages external vendors
  • Work closely with partners across global marketing and alliance teams to align marketing strategy to alliance priorities (sales / pipeline / awareness / engagements) and execute for success
  • Build and execute campaigns, content strategy and curate content to support the alliance GTM initiatives
Qualifications for alliance marketing manager
  • Must be a proven strategic thinker and nimble executer with ability to apply critical thinking across a range of marketing programs and campaigns
  • Must have proven experience as an expert in total marketing mix, including digital, social, direct and the art and science of measurement
  • Must be a strong writer with keen understanding DCG technologies and customer needs within the datacenter and translate into messaging, content and campaigns
  • Minimum 10 years of experience in industry (preferred 1 to 3 years as a Pharmaceutical Sales Representative
  • Alliance management experience or have been deeply involved in working in an alliance
  • Documented experience in Bone
3

Alliance Marketing Manager Job Description

Job Description Example
Our growing company is looking for an alliance marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for alliance marketing manager
  • Support TELUS-Partner alignment activities through program management of cross-stakeholder initiatives, creation of partner briefings and joint dashboards
  • Manage execution of partner programs such as certifications, Marketing Communications activities, partner portal administration and work with extended stakeholder teams to maximize TELUS competitiveness
  • Manage administration, tracking and execution of partner investments and funding (including Market Development Funds, Volume Incentive Rebates, R&D Funding) aimed at growing TELUS’ capabilities and reducing time to market
  • Support sponsorship funding activities related to TELUS Business Solutions events
  • Collaborate with extended TELUS stakeholder teams to share insights, align on common priorities, and strategy
  • Engaging Partners and going to market as one team
  • Measure and track results using appropriate tools and systems to influence and inform planning for 2018
  • Ownership of the international partner marketing budget ensuring campaigns are delivered efficiently
  • Engage with and build marketing relationships with a focused list of strategic alliance partners with whom we will jointly develop market-leading integrated solutions, accelerate our time to market and/or further expand our presence and relevance in adjacent markets
  • Drive joint marketing strategy and go-to-market planning, promote alliance relationship and integrated solutions, develop joint messaging, positioning and relevant content, and manage programs and campaigns to drive alliance business goals and influenced revenue`
Qualifications for alliance marketing manager
  • Experience working pan-European
  • Knowledge of Data protection, Cloud and associated technologies
  • 8-10 years of Marketing/Advertising experience with at least 3-5 years in a partner facing marketing roles
  • Experience of working at or with – Cisco / Amazon / HP / Oracle a big plus
  • Ability to travel up to 25% a must
  • Contribute to the development of a comprehensive marketing strategy aligned to regional organisational strategy and develop a pricing strategy in relation to specific Business Units
4

Alliance Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of alliance marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for alliance marketing manager
  • Be knowledgeable and familiar with industry trends and competition, and apply that knowledge in daily work
  • Develop, grow and maintain partner relationships across relevant disciplines
  • Manage, measure and report the success of each strategic alliance for which you have responsibility by employing a consistent alliances management process and metrics
  • Understand the role of North America marketing while balancing the needs of the field and global teams
  • Builds alliance programs for numerous audiences including indirect channel selling models, end users and internal awareness
  • Manage the hands-on day-to-day execution of marketing plans, deliverables, and action items for Cisco (and possibly others)
  • Own all aspects of marketing planning, assigned budget management, outcome reporting, event orchestration, and more
  • Collaborate with regional field marketing and sales to ensure they are educated on alliance message and associated activities that impact their job
  • Keep executive management in the loop on significant or strategic changes with alliances on a consistent basis
  • Manage multiple campaigns from budget management to conception and launch through evaluation
Qualifications for alliance marketing manager
  • Basic knowledge of HTML to edit content on event and landing pages
  • Can hit aggressive deadlines while delivering high quality work
  • Ability to work independently in changing environments, and the ability/willingness to learn
  • Enjoy working with a fun, diverse team
  • Minimum of 8+ years of experience within a partner marketing, partner business development, or partner go-to-market role
  • Experience in a senior management role in alliance marketing
5

Alliance Marketing Manager Job Description

Job Description Example
Our growing company is looking for an alliance marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for alliance marketing manager
  • Own Veeam’s Alliance solution positioning, messaging and go-to-market strategy for customers and prospects
  • Work directly with Veeam’s global marketing team and strategic alliance partners to develop and execute joint campaigns
  • Produce B2B communication materials for channel partners and end users, creating compelling and informative content for Alliance partner and Veeam audiences
  • Assist the PR team with press releases, award entries, directory entries and customer case studies
  • Work with external resources and contractors as needed
  • Create the Global Alliance marketing plan with defined initiatives and milestones and track ongoing quarterly pipeline, revenue, marketing and business metrics
  • Interlock with joint sales and marketing teams to identify potential prospects and establish key priorities
  • Participate in quarterly business review meetings across Alliance Partner’s Sales, Marketing, and Executive teams
  • Establish, manage and analyze program metrics and deliver regular reports to senior management on campaign plans and results
  • Collaborate with marketing groups (Events, Paid Media, Digital and Programs) to increase partner engagement in alignment with the Alliances Team objectives
Qualifications for alliance marketing manager
  • Experience working with a team that is geographically dispersed to drive alliance initiatives
  • Knowledge of and experience working with global systems integrators, solution resellers and influencers, management consulting and professional services organizations, and cloud service providers
  • Experience proposing, defining and leading executive level marketing strategy and go-to-market initiatives
  • Executive level business judgment, leadership, strong influencing and communication skills, including experience presenting to industry and leadership audiences
  • Minimum of 8 years of experience with strong emphasis in digital marketing
  • Experience in social media marketing and demand generation practices

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