Executive Marketing Manager Job Description

Executive Marketing Manager Job Description

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Executive marketing manager provides feedback regarding operator trends, marketing tools and promotions, competitive information and industry best practices to Manager.

Executive Marketing Manager Duties & Responsibilities

To write an effective executive marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included executive marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage listings and client database (currently utilizing Excel for this)
Lead technology focused product presentations for customers, at national, regional and district sales meetings and conferences
Support planning and execution of marketing to ensure effective and efficient delivery
Client and marketplace research, including regular competitive analysis, to support the development of marketing plans
Organize Management meetings
Compile attendance information, prepare and distribute information to management group
Supporting the definition and delivery of client-facing marketing materials
Plan the launch of new products and releases while co-managing the cross-functional implementation of the plan
Be the expert on your customers, how they buy and their buying criteria
Lead the marketing team to plan and execute newsletters to equip employees with essential company knowledge to assist in promotion

Executive Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Executive Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the executive marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, English, Communication, Management, Chinese, MBA, Advertising

Skills for Executive Marketing Manager

Desired skills for executive marketing manager include:

Industry tools
Wide range of sales and marketing techniques
Market trends and competitive practices related to health systems and group practices
Cash management and collateral management
FX
Securities lending
Custody
Securities Services product suite relating to Public Sector – Fund accounting
Financial services
Regulation surrounding business

Desired experience for executive marketing manager includes:

Enterprise software background with strong solution selling knowledge
Proven track record in one to two marketing roles, ideally in large, complex organizations and covering multiple regions
Experience working in a corporate and investment bank and familiarity with Markets products and institutional investors, in particular, is highly preferred
The ability to manage multiple and varied projects concurrently and end-to-end
Experience in event planning is preferred, but not essential
The ability to collaborate and establish credibility with communications and business colleagues globally, actively engaging with marketing/product management and business contacts across the firm to execute marketing plans

Executive Marketing Manager Examples

1

Executive Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an executive marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for executive marketing manager
  • Work with global internal coms teams in customizing their programs locally
  • Support global reporting and presentation of marketing communications matters
  • Analyze and present internal coms survey
  • Have chances to participate in non-internal com projects
  • Reports to Greater China executive and internal communications lead
  • Plan and activate relevant earned media around marketing campaigns and partnerships like Find New Roads
  • Work with Chevy Communications, Chevy Marketing teams and Story Bureau resources to create opportunities and ideas to drive extensive stories with various media including automotive, business, advertising, social and lifestyle
  • Develop and maintain relationships with marketing and agency partners to best advise on potential issues and identify story telling opportunities
  • Represent Communications by actively participating in regular global CMO and US marketing meetings
  • Work with regional teams and Regional Directors to help elevate key opportunities and partnerships for earned coverage in the regions
Qualifications for executive marketing manager
  • Bachelor degree, with a major in English or translation
  • Close to native, professional editor level English writing skills is required
  • Knowledge and capability of written and spoken Mandarin
  • 3-5 years marketing & communications experience, preferably with MNCs or agencies
  • Capable of multi-tasking under pressure in a matrix environment
  • University/college degree in Marketing or Economics
2

Executive Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an executive marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for executive marketing manager
  • Manage and fulfill media requests related to Chevrolet marketing, promotions and events
  • Manage budget for media activities
  • Be key point of contact for Chevy Executive Leadership
  • Develop strategic plan for Chevy leadership including media interviews speaking engagements and support them during activations
  • Work with internal communications team on executive requests
  • Ownership of the development and implementation of digital strategies to meet the hotel’s objectives
  • Oversee digital projects and advertising campaigns from concept to implementation
  • Achieve fluency in brand email platforms to create strategy, brainstorm offers and packages, provide creative ideas, launch regular email campaigns, assist with database management and provide reporting and analysis
  • Create and execute ongoing social media strategies and campaigns based on season and target audiences
  • Oversee the hotels Asset Library and its content
Qualifications for executive marketing manager
  • 4+ years marketing experience, go-to market strategy of a digital product, experience in educational market or testing and assessment preferred
  • Ability to travel, travel dependent on location, St
  • At least 2 years experience in FMCG marketing
  • Ambitions, flexibility, dynamism, ready to work in team and individually
  • Professional presentational skills
  • User-level IT skills
3

Executive Marketing Manager Job Description

Job Description Example
Our growing company is looking for an executive marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for executive marketing manager
  • Work with third party marketing opportunities to ensure that brand and hotel standards are met mutually beneficial and fit within the hotel’s objectives
  • Serve as the host for all Media visits
  • Presentation of Press Coverage to all managers, owners, brand
  • Control and manage all hotel messaging
  • Monitor and executive all print, digital and in-house collateral and materials
  • Manage all customer communication and marketing activities
  • Coordinate and communicate with past clients, potential clients and listings, and assist in coordinating the next steps for prospects
  • Assist in price analysis and proposal
  • Assist in marketing duties, not necessarily creating content but managing website, listings, and overall PR, social media
  • Help in general administrative duties - answering telephone inquiries, emails, coordinating meetings, calendar management
Qualifications for executive marketing manager
  • Experience successfully interfacing and project managing with external vendors and external marketing agencies
  • Expertise and comfort dealing with senior leadership and proven ability to counsel
  • Interest in and technical automotive knowledge a plus
  • Bachelor’s Degree in Mass Communication or equivalent
  • Minimum of 5 years of working experience in similar capacity
  • Confident and comfortable presenter with the ability to clearly articulate product value propositions to a variety of audiences
4

Executive Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an executive marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for executive marketing manager
  • Continuously experiment and evaluate tests of content, audience segments and engagement ladder. 
  • Set clear and measurable goals and KPIs for campaigns
  • Develop creative assets with relevant vendors that will work best in each space, and provide feedback on those assets based on ongoing testing and findings
  • Negotiate terms with advertising vendors (publishers, networks and others) and work with other departments, teams and vendors to seamlessly integrate work streams and creative content. 
  • Participate in intra- and inter-departmental strategy and planning meetings, and provide strategic recommendations as the in-house paid advertising expert
  • Use audience analytics and social listening to inform content and paid social recommendations. 
  • Help coordinate, integrate and leverage disparate campaigns and communications. 
  • Stay up-to-date with paid marketing trends, engagement best practices, and potential new channels and strategies in paid search, display, social marketing, and programmatic media buying. 
  • Performs other duties as required to support the department and its mission. 
  • Responsible for the planning & execution of marketing campaigns for festivals 
Qualifications for executive marketing manager
  • 5+ years product or educational technology marketing experience
  • Demonstrated ability to write external messaging for the web and print mediums
  • Proven history of creating traditional and digital marketing campaigns
  • Background in marketing and/or product development with technology products
  • Branding, product messaging, and sales enablement experience preferred
  • Higher education market experience preferred
5

Executive Marketing Manager Job Description

Job Description Example
Our growing company is hiring for an executive marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for executive marketing manager
  • Assist conceptualise and programming of festivals 
  • Procure and manage external PR, design and marketing agencies 
  • Execute and management of the overall social and online marketing strategies of the festivals 
  • Contract management of secured electricity and natural gas customers
  • Market and sell electricity price plans to B2B consumers
  • Identify customers for supply of utilities services based on business needs
  • Work with the industry's most innovative marketing team to create and evangelize our corporate positioning, and messaging
  • Interact with senior executives to create and develop impactful and innovative keynote presentations
  • Manage keynote speaker preparation, recruit customer speakers & keynote execution
  • Work across product teams to develop integrated product stories
Qualifications for executive marketing manager
  • Ability to travel 30-35% to visit customers, institutions, and conferences
  • BA or BS in marketing, communications, English, business, or related field
  • 3+ years minimum of experience in administration, marketing, social media
  • Demonstrated ability to work with high-end clientele and customers - MUST HAVE done this at a previous position
  • Master at social media - managing a business page
  • Experience in high end administration

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