Senior Marketing Executive Job Description
Senior marketing executive
provides application and infrastructure technical expertise, analysis and specifications for marketing systems such as Eloqua, MS Dynamics and Google Analytics, WordPress to meet business requirements.
Senior Marketing Executive Duties & Responsibilities
To write an effective senior marketing executive job description, begin by listing detailed duties, responsibilities and expectations. We have included senior marketing executive job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing / business studies degree
Plan & Implement Communication and media strategy
Manage communication budget (across media) Media buying agencies
Evaluate and communicate competitor presence & activities on offline & online medium on quarterly basis
Manage ongoing paid media programs to meet targets of traffic, conversion rate, and sales goals across email, SEM, SEO and Retargeting, collaboration with the Marketing team
Timely report performance against KPIs and action plans to the management
Define, support and coordinate the retention strategy
Manage all direct mail activity
Work closely with the Senior Retention Manager on developing initiatives to retain and increase the value of our Top clients
Working with the Analytical team to look at campaigns results, add feedback to drive insights and recommendations and communicate it clearly and accurately back to the business
Senior Marketing Executive Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Marketing Executive
List any licenses or certifications required by the position: SSL, IO, API
Education for Senior Marketing Executive
Typically a job would require a certain level of education.
Employers hiring for the senior marketing executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Associates, Management, Business/Administration, Communication, Public Relations, English
Skills for Senior Marketing Executive
Desired skills for senior marketing executive include:
MS Office
HTML
Website analytics tools
Adobe InDesign
Google Analytics
Instagram
MS Applications
Media/publishing
Photoshop and MS PowerPoint
Snapchat
Desired experience for senior marketing executive includes:
Experienced practitioner of high-touch, relationship marketing to the CIO/C-Suite and executive audience
Comfortable in the presence of C-Suite and working with senior executives
Ability to leverage data and insights in the development of marketing programs, and translate business objectives into marketing goals and measurements
Proven success in developing, executing and tracking results tied to integrated, multi-touch marketing plans and programs
Demonstrated skills in collaboration across teams including alignment with internal strategic sales and key stakeholders on strategy and programs
Strong project/program management skills with the ability to drive planning and flawless execution
Senior Marketing Executive Examples
1
Senior Marketing Executive Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of senior marketing executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior marketing executive
- Think of ways to improve ROI in all campaigns initiatives (digital and offline)
- Demonstrated project management experience with the proven ability to manage timelines
- Understanding of response tracking and interpretation of campaign results
- Basic understanding of online marketing tools and usage
- Well organized and good project management skills
- Attention to detail and diligent to follow through
- Ability to analyze results and campaign tracking
- Ability to communicate upwards and making sound recommendation
- Cheerful character with can-do attitude and able to work under tight deadline and deliver results efficiently
- Create and implement the regional marketing plan in conjunction with the International Marketing Manager
Qualifications for senior marketing executive
- Strategic approach to problem-solving, proactive troubleshooting abilities and resourcefulness in getting things done
- Project manage simultaneous projects involving multiple stakeholders
- Previous experience of working in or with marketing agency is a plus
- Manage cross-channel campaigns in focus markets with objective to meet revenue and new customer targets each year
- Work closely with the Performance Marketing team (Search, Display, Social and Affiliates) and external agencies to develop performance channels in focus markets
- Work with global CRM and email teams to develop market-specific retention programmes, and performance-driven email campaigns
2
Senior Marketing Executive Job Description
Job Description Example
Our growing company is hiring for a senior marketing executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior marketing executive
- Develop relationships with relevant local partners acting as the brand ambassador for MR PORTER and manage the implementation of all strategic partnerships
- Manage local market promotions with key partners and affiliates end-to-end to generate additional revenue streams, and grow key channels email subscriber drives, offers and competitions
- Support the Marketing Manager on the implementation of market-specific service, product, and operational enhancements
- Maintain MR PORTER’s competitive edge by researching and presenting new ideas across all channels
- Lead reporting, research and ad-hoc analysis related to key regions
- Manage execution of marketing events
- Liaise with internal departments to ensure campaigns are completed successfully, on time and within budget (Marketing and PR, Creative and Editorial, Site and eCommerce, Buying, Retail & Merchandising)
- Support the development of the regional marketing plan across all marketing channels
- Forward planning for performance marketing, advertising, partnership & events
- Fully own budget management for marketing projects and be sensitive to the allocation of budget to meet objectives
Qualifications for senior marketing executive
- Solid marketing experience at marketing executive level ideally gained in a luxury and/or online retail environment
- Proven experience of working across all of the online acquisition channels
- Understanding and passion for retail, menswear, men’s lifestyle, and fashion industries
- Analysis and reporting of repeat complaints
- Develop and execute integrated direct marketing campaigns for conferences, training and webinars courses around the world using direct mail, email, telesales, social media, online and offline advertising and PR
- Increase downloads and engagement with dedicated event apps
3
Senior Marketing Executive Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of senior marketing executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior marketing executive
- The Senior Marketing Executive shall generate content for the website and publications, including blogs, thought leadership pieces, videos and white papers
- Work with our in house strategy team, developers and UX designers to translate technical concepts into engaging content
- The Senior Marketing Executive shall co-ordinate and write client case studies
- Creation and distribution of email campaigns
- Attend clients key events throughout the year to provide live social media coverage ie
- Support the propositions team to deliver key projects across a range of marketing disciplines, with a particular focus on our hero global propositions across a range of areas - community
- Take ownership and execute the global customer engagement and retention strategy
- Understand the audience - competition, market size (segmentation) and opportunity
- Monitor and report on performance and engagement, using campaign results to evaluate ROI, optimise campaigns and formulate future plans
- Work with the UK and US commercial Product Managers and Customer Success teams to deliver the customer strategy
Qualifications for senior marketing executive
- Proactive, self-motivated individual who can multi-task without losing focus on priorities
- Accurately plan and manage budget and ensure expenditure aligned to monthly LE
- Charge out of Gift & Samples, update G & S chart and costs
- Minimum 2-3 years of proven marketing experience
- Work closely with each store manager to ensure footfall objectives are agreed on a store by store basis
- Work with local businesses and organisations to promote individual stores and enhance footfall
4
Senior Marketing Executive Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of senior marketing executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior marketing executive
- Integrate and synergise contents in all e-mediums that Timberland embarks on
- Coaching and supporting the APAC markets in the rollout and running of online marketing initiatives, particularly in eMB Wholesale, Retail and mobile platforms
- Providing consultancy in product-use, best practices, improved website management process, content support, and project management
- Managing and improving the rollout processes and support processes between markets, the Asia Web Office and counterpart headquarter departments
- Supporting the business objectives as spelled out in the target agreement with MS/MDX in providing 1st level support for eMB to the APAC markets
- Identifying and assessing market readiness for wholesale websites
- Operating services, systems and tools to support the online marketing objectives of DSEA and the respective companies (MPCs) and general distributors
- Providing project management on implementation projects
- Measuring and reporting on the effectiveness of ongoing processes, applications, platforms
- Facilitating the exchange of expertise and know how concerning our leading practices and tools between the HQ and market stakeholders
Qualifications for senior marketing executive
- Monitor visual identity throughout the company
- Develop and maintain effective relationships with key stakeholders including national and local media
- Provide guidance for Retail management on marketing opportunities
- Promote Kilkenny product offering for tourism trade and consumer
- A good listener, able to take on board and develop new ideas
- The successful candidate must be results oriented, have background executing influencer-focused programs, and experience with regular face-to-face client interaction
5
Senior Marketing Executive Job Description
Job Description Example
Our company is searching for experienced candidates for the position of senior marketing executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior marketing executive
- Actively supporting market users regarding their information needs and related queries
- Actively support sales activity by understanding the planning and prioritisation of activities, delivering input such as content, microsites, videos and case studies
- Drive the process to continuously produce thought-leadership articles and positions, including promotion of business ‘rockstars’ relevant to the right markets
- Build effective partnerships, including with other marketing teams to maximise collaboration and extend the reach of our resources and activity
- Digital Marketing campaigns from design, implementation, administration to reporting
- Utilizing consumer data and insights, recommending opportunities at strategic and tactical levels to improve on SmartParents’ brand loyalty
- Produce sharable and optimized content (video, image
- Campaign management - work with Pardot, our email automation tool, to prepare emails and drip campaigns
- You will work on growing strategic partnerships with the major Banks, Telcos, Brands, Media in Malaysia
- You will drive new customer acquisition, app installs, payments evolution and brand awareness via special projects with third parties
Qualifications for senior marketing executive
- To start, this role will focus on general entertainment channels (FOX & StarWorld) but could at a later date work across or be reassigned to other genres depending on business priorities and workload
- Previous relevant marketing
- A proven sales hunter and closer who is Fluent in Spanish (Strong English and Portuguese preferred as well)
- Minimum 5 years' experience in working with enterprise software solutions
- BS degree in Business, Marketing or Communications, or comparable experience
- 5 – 10 years of experience in related account role