Marketing Executive Job Description

Marketing Executive Job Description

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Marketing executive provides executive level administrative support, primarily using the Microsoft Office suite.

Marketing Executive Duties & Responsibilities

To write an effective marketing executive job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Odrive customer engagement across the full range of channels (digital, social media, direct mail, face-to-face sales, advertising and PR)
Champion the use of social media and networking channels – namely Facebook, Twitter, LinkedIn, – to raise specific campaign awareness, drive leads and promote the Discovery Education brand in the market
Design and create graphic elements for print and digital marketing collateral, including brochures, sell sheets, digital campaigns and website design, social media, banners
Experience in Graphic Design - Photoshop
Implementing and monitoring SEO strategy to drive traffic to the business thereby increasing sales
Work with the internal customers to identify opportunities and suggest and implement marketing solutions
Product knowledge – characteristincs, positioning including non IAS funds
Sales/ Distributors – Focus products, distributors profile including cross border clients
Point of Sale materials creation, including ad-hoc materials update
Measure, track and report results of all marketing programs both internally and through external research inputs

Marketing Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Executive

List any licenses or certifications required by the position: AHIP, CIM, PR, ADMA, BLS, IAB, PMP, SSL, IO, API

Education for Marketing Executive

Typically a job would require a certain level of education.

Employers hiring for the marketing executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Business/Administration, Management, Communication, Graduate, Advertising, Hospitality

Skills for Marketing Executive

Desired skills for marketing executive include:

Excel
Google Analytics
HTML
Photoshop
SEO
Microsoft Office Suite
Social media
Microsoft Office
Word
PowerPoint

Desired experience for marketing executive includes:

Manage the marketing administration requirements
Work as central coordinator across local marketing teams for regional and corporate-wide initiatives
Be the eyes and ears in the Eastern area and to provide market intelligence on competitive information and local media trends
Initiate or suggest marketing strategies for Eastern area
Provide the Head of Marketing and the Marketing Manager support for execution of marketing programmes across all media and within theatres in designated Eastern cities
Be the local contact for ensuring effective implementation of city specific marketing initiatives, such as outdoor campaigns, press and promotional events, character meet-and-greets

Marketing Executive Examples

1

Marketing Executive Job Description

Job Description Example
Our company is looking for a marketing executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing executive
  • Build good working relationship with the UK
  • Support the Marketing team in delivering the annual marketing plan through implementation of materials and activities
  • Creative input into the design process, liaising with internal and external design team/suppliers to ensure the production of high quality, differentiated and brand compliant marketing material
  • The ability to multi-task under pressure
  • The ability to work & interact effectively with staff across all levels & all functions
  • Taking the lead on our marketing activities, scaling our current efforts and establishing more marketing activities throughout the industry that will be supporting and driving current and new sales strategies
  • Create a marketing and PR plan and calculating a budget to work within
  • Trade Shows and event planning
  • Supporting HOS with the management of the sales team in the States
  • Supporting HOS communicating with the distributor reps
Qualifications for marketing executive
  • Must be able to demonstrate an ability to work independently and effectively in teams
  • Excellent English and Putonghua – written and spoken
  • Tertiary education with minimum 2 years of marketing experience
  • Strong experience in marketing and brand management campaigns
  • Knowledge of products, digital media and local retail dynamics
  • Good command of spoken and written English & Chinese
2

Marketing Executive Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing executive
  • Effective reporting and analysing skills
  • Experience of marketing in a publishing or higher education department
  • Proven expertise in delivering creative and effective campaigns
  • Monitor and analyse marketing trends for the industry
  • Developing comprehensive marketing plans and budgets
  • Execute digital marketing campaigns
  • Digital Marketing Metrics and analysis
  • Commitment to standards of excellence with attention to detail
  • A high self-motivation level, intuitiveness, energy and persistence
  • Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
Qualifications for marketing executive
  • Responsible for promoting event successes and key deliverables through internal FSO communication channels
  • You will have excellent copywriting skills across multiple media and a superb command of UK English
  • Marketing qualification preferred but not essential
  • Experience of using email marketing and content management systems
  • Ability to manage and influence multiple stakeholders
  • Execute activity via a mix of marketing channels on a range of events in support of EMEA marketing managers, based in London
3

Marketing Executive Job Description

Job Description Example
Our growing company is looking to fill the role of marketing executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing executive
  • Ownership of digital and social media output, helping the business develop its profile across these platforms
  • Responsible for lead generation campaigns to generate a healthy pipeline for our sales team
  • Develop creative ideas and concepts, in partnership with the marketing team and senior members of the business to deliver effective marketing communication material
  • To be an ambassador of the brand, ensuring all marketing communications material is on brand and that any messages are consistent in language and tone
  • To work closely with and support the marketing team with all aspects of the marketing plan, specifically looking at emerging technologies and methods of improving marketing communications to take our message and proposition to market
  • Work closely with a roster of agencies internal resource across the mix, to ensure successful campaigns and projects are delivered on time and within budget
  • Assists in and ensures branding standards and legal compliances are met and incorporated into all collaterals
  • The right person for this Marketing Executive role will have experience working in a creative marketing team, planning and executing marketing campaigns that dramatically improve how we communicate with customers
  • Your team will work as part of multidisciplinary and collaborative teams to deliver user modern marketing campaigns based on research and insight
  • You’ll be adept at understanding and assessing customers’ or intermediary’s needs, behaviours and preferences and communicating in terms that reference these in the context of the proposition or product
Qualifications for marketing executive
  • Data gather for post event marketing summary including, but not limited to
  • Proven relevant marketing experience
  • Strategic and analytical capabilities to develop a comprehensive market understanding and translate it to regional strategic plans
  • Bachelor or Master of Marketing/ Communication/ PR/ Digital Marketing (Graduated from Oversea Universities is preferred)
  • Working in hard pressure, ability to multitask
  • Experience of Marketing planning and marketing budgets
4

Marketing Executive Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing executive
  • Reporting – Google Analytics
  • Ensuring that all campaigns are compliant with all relevant legislation, guidelines, policies and corporate governance
  • To implement marketing operational activity as identified by the Market Development Director
  • To manage the marketing tools and collateral to support sales team
  • To supervise activity of supplier/agencies (design, web, video, ) on projects
  • To provide the flexibility needed in a small marketing team supporting a growing business
  • Working with the Events Director to execute the brand’s marketing strategy across multiple channels
  • Researching content, sourcing images and copywriting
  • Email campaign marketing
  • Management of the ISO 20121 system
Qualifications for marketing executive
  • Proven experience of writing content for a range of different business audiences
  • Marketing degree or professional qualification preferred
  • Diploma or Degree of any discipline
  • Previous experience in a marketing role within a professional and driven environment - 1 years' experience minimum
  • Event Marketing background desirable
  • Degree in Marketing related discipline
5

Marketing Executive Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing executive
  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and videos
  • Liaising with designers and printers
  • Website Management (Drupal CMS)
  • Email Marketing – Dotmailer
  • Planning and execution of Product ATL strategy, Proprietary and Co-brand
  • Building and executing on the tactical marketing plan
  • Planning and execution of promotion activities 360 campaigns
  • Managing relationship with Media Agency
  • Analysing and continuously optimize in terms of acquisition results and cost efficiency
Qualifications for marketing executive
  • Meticulous and ability to multi-task in a fast paced retail environment
  • Have worked in a similar role in another large corporate
  • Have demonstrable experience of delivering wide ranging change in challenging environments
  • Have a degree or higher qualifications in Marketing, Design or a related field and some years of experience
  • A leader and a team player, a collaborator, a big thinker, detailed, an analytical problem solver, articulate, rigorous, confident, resilient, proactive and energetic, professional, optimistic, empathetic, delivery-focused, playful
  • Communication - Ability to effectively communicate using a range of verbal and written communication skills

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