Marketing Account Executive Job Description

Marketing Account Executive Job Description

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Marketing account executive provides consultative risk advice to commercial clients, including the production, analysis, and recommendations for changes to insurance coverage.

Marketing Account Executive Duties & Responsibilities

To write an effective marketing account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing account executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Present creative work to segment marketers for approval / modification
Serves as the day-to-day contact on tactical marketing initiatives
Organizes and maintains all marketing related records for the assigned automotive Sales Division
Develop and grow a pipeline of quality revenue generating relationships, convert inbound interest from new prospects
Proactively communicate product offerings and value-proposition to marketers, brands, and agencies via email, phone, in-person meetings, and formal RFP’s
Quickly gain and utilize the comprehensive knowledge of AwesomenessTV’s Influencer/social media roster to optimally propose campaign packages in a way that meets business objectives and exceeds expectations
Maintain accountability in company CRM for individual sales forecast to track against sales targets
Work collaboratively internally within the Influencer Marketing group, Partnership Sales, and Talent Network Management to deliver on client needs and dynamic expectations
Have a polished presence with communication skills and persuasiveness to be the storyteller who can concisely deliver a pitch and the value proposition
Keep abreast of industry/competitor trends to understand the wider social video market

Marketing Account Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Account Executive

Typically a job would require a certain level of education.

Employers hiring for the marketing account executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Communication, Advertising, MBA, Management, Technical, Public Relations

Skills for Marketing Account Executive

Desired skills for marketing account executive include:

Creative production process
Department tools and programs
Intricacies of Strategic Comp’s product via strong group presentation skills effective one-on-one communication
Commercial lines coverage and markets
Competitive position
Coverage developments
Each clients’ business – their challenges
Excel and PowerPoint
Industry trends
Insurance company changes

Desired experience for marketing account executive includes:

Proficient with all Microsoft Office Software including Outlook, Excel, Power Point
2+ years of account management experience in agency or client environment
Ability to travel throughout the assigned territory area, valid driver’s license, insurance and a good driving record are a must
Prior experience working with brands / agencies / talent to execute digital marketing campaigns
Proven ability to consistently meet deadlines in a high impact team environment
An understanding of how to review social media platform analytics

Marketing Account Executive Examples

1

Marketing Account Executive Job Description

Job Description Example
Our growing company is looking for a marketing account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing account executive
  • Creative thinker when it comes to project management and execution
  • Leads execution of innovative, technology-forward programs across multiple industries
  • Serve as a day-to-day client contact during program execution and on-the-ground lead for conferences and events
  • Attend and coordinate logistics for conferences and events throughout the year
  • Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
  • Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
  • Demonstrate proficiency in writing and editing materials, including educational materials, client correspondence and reports
  • Identify, cultivate and manage high-level relationships with bloggers, industry experts and influencers
  • Flawlessly execute, test, and deploy email and other marketing campaigns using our proprietary, web-based application
  • Generate business opportunities through prospecting and cold-calling upselling into existing accounts
Qualifications for marketing account executive
  • Ambition to expand responsibilities in a high-growth digital company
  • Experience working with fast-paced and dynamic teams
  • Adept at Google Apps
  • 3 references / recommendations from previous jobs
  • Position requires problem-solving and conceptual skills to recommend approaches and methods
  • Versatile, persuasive writing skills and experience developing high-quality written materials
2

Marketing Account Executive Job Description

Job Description Example
Our innovative and growing company is looking for a marketing account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing account executive
  • Knowledge of creative production process
  • Participates in assigned task forces
  • Leads/owns projects and task forces by setting timelines and expectations, assigning responsibilities, and defining scope of projects steps for completion
  • Drive new business revenue and growth within the Dutch region
  • Retain, grow and develop assigned accounts through daily interaction with clients
  • Understand and document use of Marketing Cloud application and services to support client's marketing & communication goals including communication audiences and metrics
  • Drive new business revenue and growth within the Finnish region
  • Drive new business revenue and growth within the Danish region
  • Assist senior account team members in developing decisions, recommendations and opportunities on behalf of client based upon data from data management, production, results reports, client
  • Work with account team members to assist in managing budget on behalf of client, particularly as related to production including package costs
Qualifications for marketing account executive
  • Experience with influencer marketing – sports health professional influencers such as registered dietitians, coaches or fitness professionals a plus
  • Detail-oriented project management experience with the ability to juggle projects and meet deadlines without sacrificing quality
  • Strong writing skills and proven creativity, with the ability to develop and edit high-quality influencer materials
  • Experience with regular client interaction including travel, staffing events and providing counsel on the fly
  • Ability to spot reactive news stories develop proactive news angles/stories
  • Experience selling at the "C" level - Chief Marketing Officer, Chief Digital Officer, Chief Development Officer, Chief Advancement Officer is a plus
3

Marketing Account Executive Job Description

Job Description Example
Our growing company is looking to fill the role of marketing account executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing account executive
  • Assist senior account team in identifying changes in workflow, methodologies, and specifications as related to production, billing, postage, project tracking
  • Work collaboratively, emphasizing teamwork, diversity and knowledge sharing
  • Act as program liaison to the Operations and Strategic Solutions teams, assisting in the creation of effective Business Requirements Documents
  • Implement a coordinated strategy for outbound marketing effectively using mail, email On-line advertising and video
  • Follow SOPs for internal projects while maintaining job tracking reports, meeting agendas/calendars, and program overview presentations
  • Have knowledge of and work collaboratively with internal work groups
  • Work with senior team members in developing decisions and recommendations on behalf of client based upon data from creative, data management, production, results reports, client
  • Work with senior account team members in creating and managing budget on behalf of client, particularly as related to production including package costs, May own budget on specific portion of client program
  • May manage junior level direct report(s)
  • You will manage the entire sales process to ensure delivery against key performance metrics, with a strong emphasis on new business sales, expanding existing accounts
Qualifications for marketing account executive
  • Must be fluent in English, Mandarin and Cantonese
  • 7+ years software sales experience especially into Marketing Departments
  • Minimum of 3-5 years of complex software sales experience
  • 3+ years of outside marketing software sales experience & a BA/BS degree strongly preferred
  • Very strong communication skills (Phone, emails and face to face)
  • Graduate educated
4

Marketing Account Executive Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing account executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing account executive
  • Accurate weekly, monthly and quarterly forecasting and revenue delivery
  • Engage and strategize with senior-level executives at client companies to demonstrate how LinkedIn can drive revenue to their business
  • Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels
  • Interact and collaborate across our global footprint of offices
  • Proactively provide smart client research and industry-specific information and trends
  • Conceive and pitch creative marketing solutions to advertising agencies and direct clients
  • Generate revenue and hit target quota
  • Manage the marketing efforts for assigned clients with the highest level of customer service
  • Become the expert in lead areas, answer questions of team members, manage projects from inception to completion
  • Microsoft Office suite of programs, Word, Excel, PowerPoint
Qualifications for marketing account executive
  • An amazing time to join the most innovative company in the world
  • The experience of selling enterprise software solutions gained within a major software vendor
  • Develop clear, concise well written briefs that communicate the business objectives, consumer insights that drive our needs
  • Manage day to day agency relations to ensure the effective delivery of creative including radio, television, print, video, digital assets
  • Developing solutions with creative/agency/production/internal partners to the scope that has been agreed
  • Building solid executional plans and executing on new to cruise, regional market takeover and brand programs
5

Marketing Account Executive Job Description

Job Description Example
Our innovative and growing company is looking for a marketing account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing account executive
  • Manage customer accounts within assigned regions with the highest level of customer service
  • Proactively work with accounts to develop marketing strategies
  • Communicate new marketing programs and materials to customers as developed
  • Work with internal project managers and creative staff on custom marketing material production
  • Work with outside vendors and programs for creative production, demographic reports and campaign tracking
  • Communicate with internal sales staff on customer marketing activities
  • Bachelor’s degree in Marketing, Communications, Business or related area
  • 3 to 7 years of marketing experience in a corporate marketing or agency environment including account management and experience building customer relationships
  • Ability to build rapport with customers and strong customer service skills
  • Manage day-to-day campaign activities based on client and senior account team needs (creative routing
Qualifications for marketing account executive
  • Maintaining a rigorous calendar of all account deliverables and milestones
  • 5+ years of progressive marketing experience in a marketing and/or advertising agency
  • 3+ years of experience in creative concept development & execution, strategy and branding
  • Excellent people skills and the ability to work with a wide range of people
  • Working effectively and efficiently under tight deadlines
  • Must be able to handle pressure well

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