PR Account Executive Job Description

PR Account Executive Job Description

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PR account executive provides media solutions with a focus on OTT, video, display, PPC, social media, email, and broadcast television.

PR Account Executive Duties & Responsibilities

To write an effective PR account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included PR account executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Play a key role in account activities including special events, media events, media relations, social media and briefings
Initiate implementation of media events, press conferences/briefings, media tours
Serve as day-to-day contact for media/influencers
Develop media strategy documents and demonstrate knowledge of top tier media important to clients’ business
Research, compile and analyze the media landscape as it pertains to gaming, biz/tech and entertainment influencers and outlets
Build lists and pitch media and YouTube influencers
Develop editorial/journalistic/media contacts
Devise press materials including press releases, media alerts, pitches, bios
Create social media and digital content, editorial calendar management
Monitor media, flag update, formulation action plans to align with opportunities

PR Account Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for PR Account Executive

Typically a job would require a certain level of education.

Employers hiring for the PR account executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Marketing, Public Relations, Journalism, English, Writing, Business, Communication, Publishing, General Office

Skills for PR Account Executive

Desired skills for PR account executive include:

Belgian media landscape
Advocates and their needs
Broadcast and online
Business media
Excel
How it works
Influencers
Insurance industry
Media
PowerPoint

Desired experience for PR account executive includes:

Must be comfortable working in a fast-paced environment, be motivated, and be hardworking!
Must have existing contacts within editorial for food/restaurant/hospitality industry
Actively participate/contribute to the development of account plans/ideas
Provide strategic guidance to clients on an ongoing basis
Troubleshoot clients problems as they arise
Motivate team members by promptly reviewing work and providing constructive feedback

PR Account Executive Examples

1

PR Account Executive Job Description

Job Description Example
Our company is growing rapidly and is looking for a PR account executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR account executive
  • Demonstrate understanding of how to use and apply to client objectives, basic social media and online research tools including blogs, Twitter, RSS feeds, micro-blogging, social networks
  • Create media materials that are strong in both structure and style and align with strategic direction set by team leadership
  • Maintain regular contact with clients and media
  • Help plan and coordinate earned media storytelling programs
  • Build a network of media and industry influencer contacts
  • Media engagement and influencer outreach
  • Ensure quality control on all external deliverables
  • Development of regular ‘smaller campaign’ plans overall client strategy
  • Story generation – helping to brainstorm ideas to generate coverage for clients
  • Ability to work with the digital and content teams – providing well thought out briefs for a variety of projects such as microsites, infographics, and visuals
Qualifications for PR account executive
  • Must have existing contacts within editorial for fashion, beauty, hospitality, or lifestyle
  • Has confidence and knowledge to provide advice/counsel to senior clients in and around specialist area
  • Is a creative, flexible problem solver
  • Has desire to work as one team and share knowledge
  • Can identify and correct weaknesses
  • Will create an atmosphere of mutual respect, support and trust
2

PR Account Executive Job Description

Job Description Example
Our company is looking to fill the role of PR account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR account executive
  • Coordinate and help plan media outreach programs including tours, events, conferences, VNR/B-roll and interviews
  • Demonstrate understanding of how to use and apply client objectives, basic social media and online research tools including blogs, Twitter, RSS feeds and social networks
  • Participate in the new business process
  • Mentor junior team members on accounts
  • Act as primary client contact
  • Develop an understanding of various research methods, measurement/ analytics methodologies to demonstrate the business value of programs
  • Continue to develop an understanding of the pitch process for new business
  • Provides mentorship and appropriate instruction to junior staff as needed
  • Contribute to the creation of creative communications plans that meet client objectives and fit within client budgets
  • Commit to continuous learning and the improvement of leadership skills
Qualifications for PR account executive
  • Experience of working on a variety of healthcare clients
  • Strong content creation skills – blog, press releases
  • 3-4 years of experience in public relations, and/or communications required, agency experience preferred
  • Experience with CPG, appliances preferred
  • Minimum of 5 years of documented account management or sales management success
  • Ability to revise tactics to align with changing industry trends, market opportunities and competitive threats
3

PR Account Executive Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of PR account executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR account executive
  • Researches, outlines, writes, edits and proofreads materials, including media advisories, pitch mails, biographies, reports, fact sheets
  • Builds a network of traditional and online media and analyst contacts
  • Develops media briefs and oversees plan development, execution and follow-up
  • Demonstrate knowledge of client’s business objectives and proactively suggest programs to meet those objectives
  • Research industry or program-relevant topics
  • Serve as liaison with spokesperson and speakers bureau candidates as appropriate
  • Manage and oversee core program elements as needed
  • Ensure regular visibility through industry events client and agency entertainment
  • Develop client interaction skills
  • Effectively communicate with team members and subject matter experts in multiple offices (outside of Seattle)
Qualifications for PR account executive
  • Very knowledgeable of product life cycle issues
  • Maintain a professional, client-ready demeanor and presence
  • College/University degree in public relations, communications, journalism, English or psychology preferred
  • Minimum of one internship in PR or related field
  • 3+ years professional consumer PR experience in an agency setting
  • S/he will have solid knowledge of MS Office Suite, general office logistics and
4

PR Account Executive Job Description

Job Description Example
Our innovative and growing company is looking for a PR account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR account executive
  • The ideal candidate must have strong attention to detail, a bias for action, knowledge of the enterprise tech trends and industry, media pitching skills, experience with media monitoring, reporting and analysis and excellent communication skills
  • Provides client service administration including preparing client status and activity reports, attending meetings and conference calls, compiling media and competitor coverage, coordinating press pitching, scheduling and logistics
  • Researches, outlines, writes, edits and proofreads materials, including news recaps, media advisories, pitch letters/emails, biographies, reports and fact sheets
  • Proofreads and edits documents such as social media posts, press releases, pitch letters, case studies, bylined articles
  • Assist all aspects of reactive and proactive media relations projects from beginning planning stages to pitch development and placement securing with accurate message-pull through, with full command of AP style
  • Demonstrate behaviors consistent with the company’s values (Quality, Integrity, Respect, Entrepreneurial - Spirit, Mutual Benefits) and our Code of Ethics and Business Conduct
  • Research, outline, write, edit and proofread materials, including press materials, scripts, newsletter articles and awards
  • Participate in the new business process, including research, audits, preparation of proposals and support for new business pitches
  • Assisting Account Manager with day-to-day operations
  • Account administration, activity scheduling and client reporting
Qualifications for PR account executive
  • Previous internship experience in the communications field and a bachelor’s degree in a relevant field from an accredited college or university is preferred
  • Previous agency experience is highly preferred, and a bachelor’s degree from an accredited college or university is required
  • Two to four years of experience in a public relations agency with a focus on reputation, issues and crisis management
  • Written development of PR materials (press releases, briefing documents, tip sheets )
  • Manage executive visibility conference and submission database
  • Foster creative solutions, develop and pitch for a constant news engine
5

PR Account Executive Job Description

Job Description Example
Our growing company is looking for a PR account executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for PR account executive
  • Secure features and product placements in top national, regional and online media outlets??
  • Serve as a primary point of contact for tech and innovation clients and interested media
  • Campaign planning, research and idea generation
  • Writing briefs, blogs, social posts, marketing and press materials
  • Coverage and social tracking, logging and evaluation
  • Client, stakeholder and supplier liaison
  • Monitoring latest trends in sport, PR, digital and technology
  • Networking events and business development
  • Deliver substantial change for clients and the communities in which we operate
  • Contribute to client correspondence (i.e., daily updates, activity reports)
Qualifications for PR account executive
  • Act as a day-to-day contact for client recaps and billing
  • S/he will have solid knowledge of MS Office Suite, general office logistics
  • S/he will have an interest in gaming and pursuing a career in public relations
  • Bachelor’s degree in Public Relations or related field
  • Proactive, service-focused mindset
  • Enthusiasm for client brands

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