Digital Account Executive Job Description

Digital Account Executive Job Description

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Digital account executive provides support to management and staff on Microsoft Outlook, Word, Excel, Powerpoint.

Digital Account Executive Duties & Responsibilities

To write an effective digital account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included digital account executive job description templates that you can modify and use.

Sample responsibilities for this position include:

Focusing on the G/O Digital Marketing Product Suite which consists of SEM, Social, SEO, and website development extended reach display advertising
Develops an understanding of the customers individual digital business needs, trends and patterns within specific verticals
Works with multi-media Account Executives, Sales Managers, Client Solutions, and/or Market Development to develop and deliver custom solutions that provide and deliver ROI to customers
Nurture and grow the network’s sales efforts with targeted clients and identify opportunities to up sell and cross sell
Create and implement sales strategies that resonate with the network’s current and potential clients
Create sales presentations for key, target categories and accounts within the territory
Generate revenue that meets or exceeds the network’s budget
Participate in the upfront and scatter negotiations with agencies/clients
Prepare weekly, monthly and quarterly reports (weekly activity reports, weekly account updates, proposal reviews, monthly projections/forecasts, ) for management
Locate non-traditional advertising budgets existing media budgets and sell the network as the advertiser of choice for a very desirable audience

Digital Account Executive Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Account Executive

List any licenses or certifications required by the position: IAB

Education for Digital Account Executive

Typically a job would require a certain level of education.

Employers hiring for the digital account executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Advertising, Communications, Education, Communication, Writing, Business/Administration, Public Relations, Journalism

Skills for Digital Account Executive

Desired skills for digital account executive include:

Microsoft Word
Excel
Online advertising
PowerPoint and Outlook
Standard 3rd party industry measurement
Creative units/executions and current competitive landscape
SEO
SEM
Customers
Microsoft strategy and how they work together

Desired experience for digital account executive includes:

Manage and monitor sales support staff, departmental budgets, and research as necessary to meet client’s needs
Work closely with other team members to manage client programs, which may be comprised of both digital media and traditional PR executions
Be a champion for digital work – experiment with new and alternative ways to leverage social media activities
Generating new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opening in the area
Understanding the clients’ advertising needs, and develop the ideal marketing solution for them
Requires research and understanding of all products and technology emerging industry and economical trends

Digital Account Executive Examples

1

Digital Account Executive Job Description

Job Description Example
Our company is looking for a digital account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital account executive
  • Meeting and exceeding aggressive direct revenue goals
  • Addresses clients’ concerns, questions and objections
  • May negotiate pricing and advertising placement and content
  • Seek to understand and analyze prospective accounts' advertising and marketing needs while consultatively recommending appropriate advertising solutions
  • Understand the marketplace competitive strengths/weaknesses to monetize opportunity
  • Create and Sell Needs Based Proposals
  • Manage campaigns to ensure delivery and provide excellent customer service
  • Prospect for new business while managingcurrent clients and campaigns
  • Soliciting new business – primarily digital advertisingand email marketing
  • Maintain account lists and update CRM tools
Qualifications for digital account executive
  • Required 1-2 years experience in digital media sales
  • 2-4 Years’ Experience in digital production and social media communications
  • Digital Sales background
  • Ability to develop strong customer relationships is essential, the ability to identify customer needs and effectively match to solutions
  • NBC5 is looking for a dynamic Digital Account Executive to join our team
  • Minimum 2 years digital media sales experience (display and/or mobile advertising) in the Dallas-Ft
2

Digital Account Executive Job Description

Job Description Example
Our growing company is looking to fill the role of digital account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital account executive
  • Communicate with other departments to assure qualityservice and marketing opportunities for clients
  • Responsible for meeting sales quotas monthly andquarterly
  • Partners with Client Solutions/Market Development, Multi-media Key Account Executives and Account Manager(s) on day-to-day activities within account base
  • Work closely with the edit on all aspects of the business
  • Addresses or participates in addressing clients’ concerns, questions and objections
  • Coordinates with Sales Associates (ASR’s, Planner, ASE) who administer accounts on a day-to-day basis
  • Adept in business judgment, positioning/marketing savvy and product/technical depth
  • Exceptional verbal and written communication, influence and presentation skills
  • Influencer outreach and ongoing relationship management with influencers across a variety of different verticals, interest categories and social platforms
  • Daily monitoring of social and mainstream media for news and about our clients
Qualifications for digital account executive
  • Must be creative, analytical and able apply new technologies to old problems
  • Minimum 2 to 3 years outside sales experience required with the best candidates having experience in digital product sales
  • Must be willing to work at the NBC5 location in Fort Worth, Texas, just south of DFW airport
  • Must be covered by Solutions, NBCU's Alternative Dispute Resolution
  • Strong relationships with agencies and clients that allow the presentation of special events, integrated advertising opportunities and digital sales opportunities
  • A track record of successfully increasing digital ad sales revenues
3

Digital Account Executive Job Description

Job Description Example
Our growing company is looking for a digital account executive. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital account executive
  • Day-to-day management of projects to ensure high-quality and on-time delivery of client deliverables
  • Assisting in day-to-day account management including client call recaps, note-taking, and assisting with billing and invoicing
  • Reviewing, analyzing material relative to client needs – Statement of Work, media plans, research data
  • Social content calendar development collaboration and implementation
  • Gather and provide assets to external partners when appropriate
  • Work closely with integrated team to develop and
  • Liaise with vendors and internal finance
  • Work closely with the Integrated and Digital Sales Directors on all aspects of the business
  • Negotiate and manage buys that incorporate all Sports Group sites, working collaboratively with the individual Sports Group brands’ contributors
  • Build and execute go to market strategy for select accounts and agencies, onboarding strategic revenue endeavors and knack for cross-organizational collaboration
Qualifications for digital account executive
  • Digital advertising sales experience is required
  • Minimum three to five years of experience in public affairs or public relations, with a proven track record of success in traditional and digital campaigns
  • O- Expert knowledge of all facets of digital sales and marketing
  • O- Knowledge of digital platforms
  • Work with Account Managers, internal departments and vertical specialists
  • Manage time as it relates to focus on sales related activities and utilize support staff to handle most non-sales related activities
4

Digital Account Executive Job Description

Job Description Example
Our growing company is looking to fill the role of digital account executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital account executive
  • Obtain business intelligence (share of ad dollars, YoY pacing, inactive accounts, ) and gain greater share of ad dollars for entire assigned agency group territory on a quarterly basis from key stakeholders
  • Forecast business figures internally (by pillar – publishing, TV, radio, data audience, ad network, ), and take ownership with the manager of your assigned agency group
  • Field proactive News NBCU-Vox Partnership requests
  • Partner with internal teams (Digital and TV sales leads, Network Partnerships, Programming, Legal, Research, ) and Vox (Sales, Brand Strategy, Creative, Research)
  • Builds and develops media relationships with key business reporters and cultivate new contacts within business and trade media
  • Partner with Client Solutions/Market Development, Key Account Digital Specialist and Account Manager(s) on day-to-day activities within account base
  • Review and approve copy, layouts and proofs for assigned projects prior to presentation
  • Assist in production process
  • Keep supervisor(s) and stakeholders informed of important issues and problems
  • To provide support to the digital account planner and digital account manager across Marie Curie, The Economist and GoPro getting involved with some of our smaller clients
Qualifications for digital account executive
  • Must be willing to work in New York and potentially travel
  • Must be willing to drug submit and to a background investigation
  • Accountable for individual digital revenue performance
  • Minimum 1-2 years of professional experience in digital advertising
  • Strong knowledge of search, display, video, mobile, ad-serving platforms and Google analytics
  • Proven ability to distill raw data into meaningful reports, insights and areas of opportunity
5

Digital Account Executive Job Description

Job Description Example
Our company is searching for experienced candidates for the position of digital account executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital account executive
  • Manage day-to-day digital and social business, and partner with social clients, partners and internal teams to manage presentations and deliverables
  • Evaluate work and ensure everything is on strategy, and following best-in-class digital and social practice
  • Build expertise on the brand’s competitive landscape, and on the client’s business
  • Prepare and steward production timelines in partnership with Project Management
  • Develop executional deliverable briefs and oversee plan development, execution and follow-up to manage the project from end-to-end
  • Work with digital and social partners to keep your finger on the pulse of what is happening in the industry, and introduce new media units to push innovation
  • Experience in digital and social is required
  • Passionate about the digital and social space!
  • Builds strong client relationships through trust based partnership, passion, commitment, integrity, business maturity, and flawless delivery
  • Leverages understanding of the brand, client and our core competencies to ensure the right questions are asked related to client requests to ensure we have a clear understanding of the work that is requested
Qualifications for digital account executive
  • Proactive personality with the ability to simultaneously manage many projects
  • Highly organized and a rigorous attention to detail
  • The ideal candidate will possess the ability to sell digital advertising solutions locally for regional or large account sectors to the local SMB
  • Minimum of 3 years digital sales experience with a proven track record of success
  • Willingness to work in the Nashville and Knoxville markets
  • Familiarity with digital/interactive sales highly preferred

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