VP, Digital Strategy Job Description

VP, Digital Strategy Job Description

167 votes for VP, Digital Strategy
VP, digital strategy provides experience, and lines of business to ensure that deliverables are met in a timely manner and that the quality of analytics business sign off on delivery related initiatives related to the analytics standards, strategy and visualization.

VP, Digital Strategy Duties & Responsibilities

To write an effective VP, digital strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included VP, digital strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Guides the analysis and interpretation of web analytics and metrics used for web/market site enhancements to leverage optimization of all e-business programs
Bridge the knowledge gap between front office and technical design and delivery team
Develop the business and operations strategy for BET‘s digital brands identify value-maximizing growth opportunities, including emerging products, markets, and geographic territories
Provide day-to-day oversight of the department, working with senior leadership in editorial, creative, product and integrated communication, other media teams, to identify and/or develop solutions to support client needs
Independently reflect on the market, our business, and resulting opportunities
Lead key projects from concept through planning to development, launch, and post-launch support
Work with cross-functional teams and agencies to identify customer needs and hone user experiences
Conduct customer research, market and competitor analysis
Work closely with top executives in finance, risk, and other business users to launch great products
Set a clear and compelling roadmap to ensure productivity and properly set business expectations

VP, Digital Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for VP, Digital Strategy

Typically a job would require a certain level of education.

Employers hiring for the VP, digital strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Business, Computer Science, Management, Economics, Engineering, Marketing, Finance, Education, Communications

Skills for VP, Digital Strategy

Desired skills for VP, digital strategy include:

3rd party integration
Ability to design
Areas of project planning
Business analysis
Company’s products and initiatives to ensure alignment between departments
Credit union regulations and compliance standards and ensures that digital initiatives are aligned with requirements
Data center market

Desired experience for VP, digital strategy includes:

Deep understanding of CMS, HTML and CSS, and familiarity with adjacent integrations including marketing automation (Eloqua/Oracle Marketing Cloud), CRM (Siebel/SFDC), or similar technologies
Specific in-depth and hands-on knowledge and experience in establishing and managing search optimization strategies (SEO, SEM)
Strong analytical skills to define KPIs and measurement framework
Ability to understand, interpret and turn data insights into actionable plans
Minimum of 10 years of experience leading Digital & Web marketing initiatives, including experience with global sites (B2B & B2C highly preferred)
More than 3 years of experience in social media strategy development (B2B and B2C)

VP, Digital Strategy Examples


VP, Digital Strategy Job Description

Job Description Example
Our company is growing rapidly and is looking for a VP, digital strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP, digital strategy
  • Own and execute key aspects of the Digital agenda, continuously aligning strategies and initiatives with broader Global Technology & Operations functions and lines of business
  • Develop and monitor key performance metrics (KPI) of the Digital Office and ensure management reporting and operational reviews focus on results and actions against KPI
  • Lead and work in cross-functional teams to evaluate, provide insight and drive strategic outcomes that have the greatest impact on the Company
  • Serve as digital testing contact of a functional area within the digital account opening experience
  • Partner with Central Digital UAT team to develop testing strategy
  • Partner with DAO product owners and line of business partners to accurately prioritize testing needs
  • Collaborate with the broader internal team to ensure a seamless and consistent digital account opening experience
  • Identify ongoing testing gaps, optimizations and future opportunities needed for effective evolution of digital account opening
  • Create dashboards to monitor and track testing progress
  • Participation in technology release validations, where applicable
Qualifications for VP, digital strategy
  • Highly quantitative, analytical and business-minded
  • Understanding of mission critical delivery systems, including business resumption and contingency
  • Ability to work and excel in a highly matrixed organizations
  • Global Digital and Web Marketing experience necessary
  • Bachelor's degree in marketing, computer science, management or similar field required
  • Experience with the latest in digital advertising

VP, Digital Strategy Job Description

Job Description Example
Our growing company is looking for a VP, digital strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP, digital strategy
  • Manages associates and other leaders who contribute to the development and implementation of product strategies, digital strategies, and brand marketing for the organization’s products and/or services
  • Participates in the corporate budget process
  • Collects and analyzes industry, market, consumer, and/or product information to evaluate the company’s strengths opportunities and develop strategic product and/or digital business plans to achieve financial and growth goals
  • Identifies opportunities for differentiating the organization's digital portfolio including capabilities and solutions
  • Prepares recommendations for and lead the implementation initiatives to leverage organizational resources in order to capitalize on growth opportunities and track their respective performance
  • Provides direction for identifying, establishing and managing relationships with top suppliers and/or stakeholders that is complimentary to executing long-term sourcing and cost-control strategies
  • Provides direction for the evaluation of vendor performance
  • Collaborates with Sales leadership to develop and execute programs and best practices related to the advertisement, marketing and branding of company products and services
  • Manages the execution of request for information, proposals, quotes, bid analysis, and contract development for key/preferred suppliers of the company
  • Oversees and provides direction to company-sponsored events
Qualifications for VP, digital strategy
  • Deep Mobile Product Management experience required
  • Demonstrated Expertise in software implementation, in both a software development SaaS context (integration of vendor solutions)
  • Track record delivering projects using Agile/Scrum in a highly-regulated environment and, ideally, experience implementing Agile in a legacy waterfall environment
  • Demonstrated ability to build strong relationships and work across multiple internal stakeholders, business areas, and external providers to develop a strategy, roadmap and deliver high quality solutions (Full Lifecycle ownership from ideation through to implementation and support.)
  • Strong experience working with IT Partners Risk Management partners (OpRisk, Compliance, BSA/AML, Fraud Prevention, Information Security) on new digital products that may or may not have ever been released to the market
  • Implementation- and execution-focused with hands-on, ‘roll up your sleeves’ experience but with a strategic lens to guide the team in the appropriate long-term direction

VP, Digital Strategy Job Description

Job Description Example
Our company is looking to fill the role of VP, digital strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP, digital strategy
  • Develop strategically sound digital communications and marketing plans that drive awareness, education, influence, advocacy, acquisition, retention or engagement, by leveraging research, analytics and insights
  • Oversees and/or participates in the supplier/vendor negotiation process to ensure the most lucrative rebate, incentive, and co-op terms and conditions for the enterprise
  • Leads collaboration initiatives with Sales and Operation leadership teams to identify and research cost-effective commodity resource opportunities
  • Ensures resolution to supplier issue management and escalation processes
  • Ensure that front office and TPC clients make use of the digital capabilities that are provided
  • Drive usage of existing capabilities through campaigns, promotions, advertising, education, training
  • Be actively involved in the launch and development of digital capabilities, particularly in ensuring delivery of budget and initiatives that has been committed
  • Participate in discussions to streamline processes to allow greater operational efficiency across Departments eCorporate Actions
  • Gain insights and feedback from clients and users and in turn share these feedback and suggestions with Tech team so as to continually fine-tune and enhance the online user experience
  • Provide first level support to technical issues faced by Front office or clients
Qualifications for VP, digital strategy
  • Proven ability to articulate a clear vision and get buy-in across a large organization for cutting edge digital (ideally mobile) initiatives
  • Undergraduate degree required (Masters preferred, but not required)
  • 7+ years of digital product management experience in Financial Services, preferably Banking
  • Knowledge of, and experience working with, modern and emerging Fintech solutions
  • Expert knowledge of Mobile Financial Services
  • Expert knowledge of B2C Consumer Product Management

VP, Digital Strategy Job Description

Job Description Example
Our company is looking to fill the role of VP, digital strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP, digital strategy
  • Celebrating and recognising good digital adoption and behaviours amongst front office
  • Develop ideas to grow online acquisition channel share by leveraging on digital platforms
  • Analyse and leverage on internal Data to identify areas of opportunities to increase penetration of digital adoption
  • Provide, monitor, analyse digital matrix and KPIs and drive improvement with all relevant shareholders
  • Define solutions for our client – Identify opportunities and define business requirements to drive the execution of client solutions
  • Champion initiatives – Create, curate and manage an ongoing set of initiatives to achieve quick wins for client pain points
  • Champion change cross-functionally – Galvanize cross-functional teams
  • Get things done – Coordinate key actions that deliver our desired target state
  • Take action based on the voice of our customer – Support the collection and synthesis of data and insights to drive action for and evolution of client journey
  • Reports to the Executive Director, SMB Client Experience for Chase Merchant Services
Qualifications for VP, digital strategy
  • Expert knowledge of technical product management
  • Expert knowledge of enterprise software project execution
  • Ten years’ of experience in a top tier management consulting concern focusing on technology plus ideally post-consulting experience in an internal strategy, Digital, or COO/CAO role
  • Proven success working in an innovative environment and in the development of digital products and services
  • Experience working in a complex global organization with proven effectiveness operating in a global company spanning multiple business units
  • Proven ability to translate broad corporate next generation strategies into clear, specific business deliverables and solutions

VP, Digital Strategy Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of VP, digital strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP, digital strategy
  • Establish and manage the processes for defining the strategies that results in a portfolio of projects that are evaluated for investment
  • Serve as ‘chief of staff’ for the Chief Digital Officer and facilitate effective collaboration, communication and delivery across capability towers
  • Oversee the governance of the digital organization with key stakeholders and through effective operation reviews
  • This person will also have stewardship over regulatory and SOX compliance
  • Assist in the effective delivery and management of cross-functional initiatives through the implementation of a stage gate process that takes initiatives through ideation, feasibility, proforma development, execution and project closure
  • Harmonize and standardize project managements practices across the global organization utilizing common tools and systems
  • Drive implementation of standard tools to estimate, prioritize and track projects within the portfolio
  • In partnership with finance, ensure proper forecasting, budgeting and delivery to financial targets and ROI realization
  • In partnership with procurement, ensure we develop and maintain effective relationships with global partners while maximizing our external investments
  • Coach and develop Program Managers as a key trusted advisor
Qualifications for VP, digital strategy
  • Demonstrated ability to synthesize the evolving future of an industry, and to develop
  • Demonstrated successful delivery of digital programs and services to a variety of industry clients
  • 10+ years of experience in digital strategy, enterprise sales and marketing strategy, business model disruption, product and service innovation, customer experience transformation, and operating models at an established management consulting firm and/or digital agency
  • 10+ years of experience in managing the successful delivery of multiple strategy or digital projects across multiple clients
  • Comfortable with considerable travel of up to 80%
  • Provide data-driven strategic thinking and insight to help the business make better informed decisions

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