Director, Digital Strategy Job Description

Director, Digital Strategy Job Description

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Director, digital strategy provides expert guidance on new technologies and emerging IT & automation trends for process and business reengineering.

Director, Digital Strategy Duties & Responsibilities

To write an effective director, digital strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead research to define customer needs and insights
Define other key inputs including business goals and requirements, competitive profiles, technology constraints and opportunities, and analytics on existing data streams
Create decision frameworks that define the rationale for what to do and what not to do
Develop roadmaps for program and project development for the next 18 months
Relationship building & partnering
Build relationships across multiple lines of business in order to understand business goals and objectives
Lead user research studies in order to balance business needs with direct customer insight
Partner with digital data analyst to ask the right metrics questions and drive to data-driven insight
Build relationships across the IT organization in order to understand technology capabilities
Establish meaningful intersection points (in terms of process and insights) with an innovation practice that is looking at the customer experience 3+ years out in order to develop the most robust projects with an 18 month time frame

Director, Digital Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Digital Strategy

List any licenses or certifications required by the position: CSAP, CA, CPC, PMP

Education for Director, Digital Strategy

Typically a job would require a certain level of education.

Employers hiring for the director, digital strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Management, Business/Administration, Journalism, Computer Science, Graduate

Skills for Director, Digital Strategy

Desired skills for director, digital strategy include:

Developing innovative strategies for implementing successful client programs
Emerging trends and technologies
Their business
Contact Center
PaaS/SaaS market positioning
Sales Automation and related Customer Service trends and technologies are helpful
Their business model
Google Analytics
Communications and marketing industries
Current digital technologies

Desired experience for director, digital strategy includes:

Partner (with internal and external resources) to lead rapid rounds of prototype testing
Candidate should have some experience and interest in how retail customers manage their day-to-day money with banks and/or invest their money for longer-term goals
Ideally the candidate would have a strong interest in how behavioral finance tactics—such as peer benchmarking and re-framing standard concepts—can nudge users to make ‘better’ decisions
While this is not a formal management role the opportunity exists for this function to grown into a full practice complete with multiple design, video, and other varied specialists
10+ years of related experience as a planner, strategist or user research specialist from the digital marketing/UX agencies
4+ years of experience in financial services and/or tech/brand/business consulting practices

Director, Digital Strategy Examples

1

Director, Digital Strategy Job Description

Job Description Example
Our company is searching for experienced candidates for the position of director, digital strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, digital strategy
  • Prepare and administer digital strategy and provide budget recommendations and roadmap
  • Interface with internal IT constituency to develop digital programs that are aligned with customer business objectives, technical requirements and infrastructure
  • Interface and provide counsel to other multiple internal constituencies, including business unit leadership and business development and
  • Manage digital strategy, digital UX/UI and vendors
  • Develop and deploy digital policies, procedures and guidelines to govern activities in accordance with company and customer requirements, and digital best practices
  • Develop and disseminate data and analytics that inform constituencies of the success of digital strategies and properties
  • Represent Pharmaceutical Engagement & Communications digital solutions as required in customer meetings and proposals
  • Partnering with Series Development team to develop innovative show extensions for MTV franchises across digital and social platforms
  • Managing the development and career growth of direct reports
  • Create actionable insights from all Synchrony digital platforms, including consumer/merchant-facing application, servicing and corporate websites
Qualifications for director, digital strategy
  • In depth knowledge of digital and mobile trends, techniques and tools
  • Brings external innovation and market insights to the organization
  • Ability to translate between conceptual and tactical solutions
  • Ability to manage multiple inputs required to build a business case
  • Above average ability to influence culture
  • Demonstrated knowledge of key digital channels including web, social, email, search and communities and how the channels can work together to optimize and accelerate buyer journeys
2

Director, Digital Strategy Job Description

Job Description Example
Our growing company is looking for a director, digital strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital strategy
  • Lead a team of business analysts, technical developers and digital marketing specialists
  • Establish governance on usage of digital data in alignment with the Bank’s customer privacy and data usage policies
  • Set up and run an effective PMO team that inspires amazing talent that is passionate about emerging products
  • Strength in figuring out the processes necessary to get things done
  • Provides portfolio and program level oversight and manage cross project dependencies
  • Define and manage a portfolio of critical initiatives throughout the organization with regards to timing and delivery
  • Ensure project execution, monitor budgetary impacts and manage organizational risks
  • Responsible for creating strategies for risk mitigation and contingency planning
  • You will be the SME for client facing digital analytics relationships during discovery, deployment and increase client engagement, all the while employing your skill to get new customers up to speed with MarketShare’s software faster
  • You will make sure analytics requirements are defined and delivered as it relates to addressable media solutions including programmatic working with Product, Analytics R&D
Qualifications for director, digital strategy
  • Direct experience in site analytics, display advertising, paid search and affiliate marketing
  • Ability to effectively build business cases for pilot programs and to communicate insights/results to executive leadership and clients
  • External focus with demonstrated experience in building vendor relationships and leveraging new tools to drive growth
  • Extensive knowledge and expertise in program/project management, portfolio management, software development methodology
  • Minimum of 8 years proven experience in program or project management leading clients and team members through large complex system implementations and integrations
  • 2-4 years of mobile and business/industry work experience
3

Director, Digital Strategy Job Description

Job Description Example
Our company is looking for a director, digital strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, digital strategy
  • You’ll partner with MarketShare’s digital analytics team and other strategists to identify new insights, and translate findings into insights and stories that create ‘ah ha’ moments for customers
  • You will work with BD teams as a liaison for delivery, prototyping, and product requirements as needed
  • Act as liaison to Product Management to provide client-need driven input on desired functionality and use cases, integrations and partnerships
  • Perform “product owner” role on new features needed for digital clients including assisting in user story development, communication of requirements to engineering and modeling R&D teams
  • Partner with Engineering to test and explore new data analysis & modeling platforms
  • Create & implement strategist training program
  • Enhance sales materials (existing offering and future offering with customer-level component)
  • Partner with marketing for other sales/marketing materials, PR, speaking opportunities
  • Assess opportunities for data-driven automation, decision making, and insights
  • Identify capabilities gaps across the company and recommend solutions aligned with company goals
Qualifications for director, digital strategy
  • Prior experience in leveraging digital channels and data to drive growth, preferably in financial services industry or digital agency
  • Demonstrated experience building and managing a project management office
  • PMP certification/SCRUM
  • Drive and support the development of a robust digital strategy
  • Exceptional analytics and quantitative acumen with understanding of marketing mix models and predictive analytics
  • Well versed in data and comfortable calling BS, telling truth to power when our results come out wonky
4

Director, Digital Strategy Job Description

Job Description Example
Our company is looking to fill the role of director, digital strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, digital strategy
  • The qualified individual will possess solid knowledge of and experience in marketing and media with a particular focus in digital
  • This individual will have experience in consumer data and marketing familiarity with the technology landscape and the specific systems utilized to support the workflow for multichannel digital marketing
  • Familiarity and experience in the broader areas of data management, predictive analytics and optimization strategies is also required
  • This position will report to the vice presidents of Data Strategy
  • Drive the strategy for e-Commerce and other digital platform initiatives for a major new product launch
  • Own key initiatives and drive all aspects of business execution for the eCommerce business line
  • Develop and grow key vendor/partner relationships
  • Grow, manage, and lead existing e-Commerce team
  • Works with the business leaders to analyze the market and competitive environment and build ongoing business plans to meet business goals and align with corporate objectives
  • Develops a sustainable planning and governance process which is aligned with the corporate and RFS business cadence
Qualifications for director, digital strategy
  • You will need to leverage your understanding of cookie level data sets to oversee onboarding of client data into our attribution solution
  • Advanced proficiency with software tools such as Excel to gather, assess, and analyze data PowerPoint to build presentations
  • Have the passion and communication skill of a journalist combined with the technical aptitude of a product manager
  • Support, enable and drive a partner team of digital delivery experts
  • Work with analytic and reporting specialists and influence business strategists, digital product managers to work alongside to identify opportunities to drive substantial value
  • A digital strategist with a deep understanding of how digital can drive significant engagement with consumers
5

Director, Digital Strategy Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of director, digital strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, digital strategy
  • Continually reviews emerging technologies, platforms and innovations
  • Establishes relevant metrics, develops reports, and provides analysis of digital engagement performance to evaluate existing and future strategies
  • Manages relationships with external vendors
  • Cultivates and supports volunteers involved with communications activities
  • Instil client confidence through relevant subject matter expertise and industry knowledge
  • Provide domain expertise in product management, web, data, mobile, and social, and use this expertise to drive innovative solutions to a range of digital needs across the organization
  • Play a key role in helping to lead and manage ADAPT (Alumni and Development Platform Transformation), SAA and OOD’s multi-year project to convert the existing alumni and donor database and implement a new technology platform that builds on a Salesforce CRM
  • Manage and work as part of a small digital team that provides strategic partnerships for internal client groups, advising on effective digital strategies to meet various OOD programs’ short and longer-term goals, and frequently takes the lead in developing digital products
  • Ensure compliance with university policy and federal and state regulations
  • Participate in in cross-campus networks and workgroups, helping to establish Stanford-wide best practices, policies, and processes on relevant topics (e.g., social media, web, and data governance)
Qualifications for director, digital strategy
  • Generally requires 10 plus years of related experience in customer service, customer strategy, social media, analytics, or metrics & reporting
  • Bachelor's degree in Business, Marketing, Communications, Finance or a related field
  • Advanced degree in mathematics, statistics, and computer science is a strong plus or Master’s degree in related field
  • Recognized as a strategic and technical operating professional
  • Managing in a matrix organization and new technology evaluation
  • Ability to leverage knowledge to anticipate a wide range of future needs and opportunities and facilitates development of complex solutions

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