Digital Director Job Description
Digital director
provides strategic counsel for clients and executives within the digital landscape including social media, paid media, content marketing, measurement, and SEO.
Digital Director Duties & Responsibilities
To write an effective digital director job description, begin by listing detailed duties, responsibilities and expectations. We have included digital director job description templates that you can modify and use.
Sample responsibilities for this position include:
Responsible for maximizing revenue across customer platforms, incl
Foster strong partner relationships across multiple MVPDs & manage day to day client relationship & dialogue
Direct account-driven programming opportunities
Drive shelf space & customer-specific product/marketing initiatives
Conduct business reviews, evaluate performance against key success metrics
Monitor & track competitor behavior & positioning across accounts
Support deal team in securing key terms in contract negotiations/renewals for related accounts
Be an expert in the digital space, including an overall understanding of the MVPD business models
Oversee customer marketing, junior account manager, & administrative resources
Guide the digital marketing team in all legal areas, including COPPA/FCC rules and regulations (age, privacy, copyright, etc), contesting
Digital Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Director
List any licenses or certifications required by the position: PMP, SCRUM, ITIL, AWS, CFE, PMI, AEM, CBAP, CPA, SSL
Education for Digital Director
Typically a job would require a certain level of education.
Employers hiring for the digital director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, MBA, Business/Administration, Education, Engineering, Computer Science, Advertising, Journalism
Skills for Digital Director
Desired skills for digital director include:
Online content management systems and HTML
Adobe Photoshop
FTP is strongly
Mobile and tablet applications strongly
SEO
HTML
Social media and SEO concepts
Entire digital landscape for example:
CMS
CSS
Desired experience for digital director includes:
Recommend new digital tools and partnerships for the label and its artists, including both platforms, insights, and marketing tools, partnerships with upcoming sites/services
Assist in creating long-range strategic plans, annual budgets and quarterly forecasts with senior digital and corporate finance management team
Manage revenue recognition (A/R) and the invoice payments (A/P) process
Manage operations for Digital freelancers including financial analysis and operational requirements
Proactively review policies to ensure consistency with senior management’s short and long term operating and business goals, by ensuring the financial information accurately reflect the operations of the division
Support Digital Media group by understanding key business drivers for analysis of business operations and expenses
Digital Director Examples
1
Digital Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital director
- Ad Hoc Analysis as required by senior digital management
- Lead, manage and develop team
- Daily interaction with the Ad Sales team to maximize earnings
- Work on-site with local media properties to implement sales strategies and tactics focused on driving incremental digital revenue
- Ensure retention and growth of current customer base
- Provide on-site support for management and sales through in-field coaching, one-on-ones, and segment strategy sessions
- Prepare and analyze market data and revenue across assigned region to identify opportunities both locally and at scale
- Work collaboratively with USCP corporate team to develop strategies and assist in the development and implementation of new product and sales initiatives
- Manage the project portfolio and support the day-to-day project initiatives
- Own groups delivery and governance process
Qualifications for digital director
- 5+ years successfully managing enterprise level digital sales teams
- Sales management & motivational skills demonstrated in a complex matrix organization
- Strategic thinker with ability to gain trust and prove relevancy with all levels of management
- Demonstrated success driving revenue at scale
- Experience managing CRM programs from a strategic perspective through implementation is a plus
- 5 -7 years working in a digital editorial and/or digital publishing environment
2
Digital Director Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital director
- Leads consolidation and management of portfolio summary activities
- Responsible for portfolio level budget management
- Drives annual planning activities
- Runs portfolio management meetings and project reviews for the CCCS team
- Ensure digital projects adhere to EPMO and SDLC requirements
- Contribute to the development of and training on the digital delivery framework
- Owns the documentation and implementation of the group RACI
- Identifies and drives for resolution of risks and issues across the portfolio or work
- Research, analyze, and identify new licensing business opportunities and potential partners
- Develop and direct the category strategy and brand-centric program positioning
Qualifications for digital director
- Hands on experience in editorial planning of digital sites
- Proven experience managing an Editorial team & working closely with Programming
- Proficient in all Microsoft Office programs & knowledgeable about digital layout and content
- 7-10 years of relevant digital strategy experience in a retail or transactional ecommerce environment
- Proven success training and developing staff (direct reports), and influencing cross-functional/internal clients
- Strong understanding of value levers and financial statements
3
Digital Director Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital director
- Direct and evaluate due diligence on prospective licensees - Create revenue projections and manage sales and royalty revenue (25%)
- Direct the product development and life cycle of licensed products, management of licensee's design and production teams, and oversee quality and usability testing
- Develop and direct the strategy for product category roll-out
- Manage licensee's contractual compliance of product criteria, ensuring brand appropriateness of merchandise
- Work closely with cross-functional teams to leverage internal NG assets and brand opportunities (25%)
- Direct multiple partners and categories to build strong, long term relationships
- Oversee licensee's marketing plans, including development and monitoring of licensee's marketing budgets (25%) - Establish and continually improve knowledge base and best practices for NG digital products
- Identify and negotiate with key retailers for NG licensed merchandise distribution - Develop and monitor licensee's retail distribution strategy and sales (20%)
- Work with the General Manager to develop, execute, refine and measure the overall divisions and each brands digital strategy
- Manage a team of 6 digital managers plus interns (dual reporting line to brand Marketing Managers)
Qualifications for digital director
- Good leadership skills, a self-starter with a sense of urgency
- Strong understanding of digital space (primarily on ebusiness and channel distribution)
- Demonstrated experience in developing a holistic digital strategy across multiple functions, including marketing, e-commerce, in-store and IT
- Digital experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, Cosmetics, Entertainment, and/or Alcohol Beverage/Spirits)
- Bachelor’s degree in business, economics, technology or other related field – MBA preferred
- Management consulting experience with a top-tier company highly preferred
4
Digital Director Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital director
- Develop and implement the divisions e-commerce and e-retail strategy
- Work alongside the Communications Manager to build the ePR strategy
- Regular review of agreed digital KPI’s including ROI, e-commerce and e-retail conversion and sales, suggesting improvements and seizing opportunities
- Manage the divisions digital budget, constantly monitoring financial targets to ensure plans are met
- Act as key consultant and digital expert in the division, to up skill teams, pro-actively share knowledge and expertise, be the source of information and inspiration on latest trends in the digital arena
- Coming up with and developing superior quality video content, including but not limited to targeted, how-to instructional videos fresh, snappy topical videos on yoga lifestyle subjects and interviews with experts
- Build and develop a team from scratch
- Align the APAC Digital strategy to Global Marketing and Media goals
- Keep abreast of all Digital activities
- Define the ecommerce roadmap for APAC aligned to the Digital Strategy
Qualifications for digital director
- Deep knowledge of PowerPoint
- Please note that monthly travel to our North Carolina office will be required
- PMP, SDLC experience(waterfall and agile)
- Technical, project management, ecommerce, product management, financial industry
- Project risk management and mitigation
- Dependency analysis
5
Digital Director Job Description
Job Description Example
Our company is hiring for a digital director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital director
- In collaboration with the EIC, devise a digital strategy that will grow W traffic, revenue and high-value audience, while projecting W’s brand identity clearly and intelligently to its audience
- Manage the editorial digital team, who are charged with editorial quality and audience growth, using data analytics to help the editorial team grow traffic, high-quality audience, and overall content quality on the site and social media
- Work closely with Managing Editor on all budgets and schedules, personnel, and with Managing Editor and PR Director on all roll-outs tied to issue
- Identify key performance metrics, monitor progress and redirect the team’s focus if needed to achieve success
- In collaboration with corporate, lead the tech and product teams to help improve the site’s overall tech strategy, with an emphasis on speed, innovation and user experience
- Oversee a social media team charged with building the W audience and profile
- Set the pace for growth while running an efficient editorial operation
- Liaise with National Sales and Marketing departments to identify digital revenue drivers and sales opportunities
- Work closely with Sales and Marketing teams on client pitches and internal communications
- Compile capabilities and best practices around our products (including web, mobile and social products and other digital sales executions)
Qualifications for digital director
- Portfolio level budget management
- Process orchestration
- Senior level facilitation
- 7-10 years’ experience (with 4+ years in a digital media role)
- Demonstrates strong digital vision and knowledge with technical comfort
- Able to provide innovative and proactive ideas, using cross-cultural, cross-industry and other inspirations