Director, Digital Media Job Description
Director, digital media
provides expertise in social media management, stay updated on new online technologies, best practices and industry trends to identify innovative strategies and solutions.
Director, Digital Media Duties & Responsibilities
To write an effective director, digital media job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital media job description templates that you can modify and use.
Sample responsibilities for this position include:
Drive digital media test and learns as point person across Brands and Affiliates, providing support and expertise to ensure those programs generate applicable learnings and then lead the sharing of those results and any established best practices
Leverage best practices in display, search and social media space including creative, segmentation, media strategy and technology
Develop deep intelligence and business model expertise in the digital, display, video, mobile and social sectors
Build a pipeline of strategic digital opportunities through developing a network of the key players in the industry from which to source potential transactions
Coordinate internal resources in execution of operation plans, outlining resource allocation, budgetary considerations and executional time-frames of delivery
Build strategic and operations plans for ad sales addressing technology execution, sales mix, pricing and deal negotiations
Prepare detailed digital business cases and recommendations to Senior Digital leadership
Lead some aspects of digital deal execution including research of targets, strategic and financial assessment, transaction structuring, negotiation, and due diligence
Drive implementation of the ELC integrated media planning process, focusing on integration of digital as part of a 360 program and establishing specific objectives and KPIs for each campaign
Build and drive relationships with key existing and emerging Media Partners with a focus on "first looks", pilots, and breakthrough programs
Director, Digital Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Director, Digital Media
Typically a job would require a certain level of education.
Employers hiring for the director, digital media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, MBA, Design, Digital Media, Management, Social Media, Journalism
Skills for Director, Digital Media
Desired skills for director, digital media include:
Social metrics
MS-Office Suite
Best practices
SQL
Digital networks
Industry trends with ability to recognize and measure consumer patterns
Technologies and tools
Social media platforms
Third party bid management tools
Ad serving solutions
Desired experience for director, digital media includes:
In-depth knowledge of Media Archive Workflows, tiered storage, and LTO Tape
You must be proficient with Excel and PowerPoint
Minimum of 6+ years experience in digital media and/or marketing is required
Excellent writer/verbal communicator
Exceptional organizational skills and eye for detail
Strong quantitative skills, including both analytical abilities math proficiency
Director, Digital Media Examples
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Director, Digital Media Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director, digital media. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, digital media
- Own the overall strategy for the brands’ presence on Facebook, Instagram, Pinterest, Polyvore, Tumblr, YouTube Sina Weibo, & YouKu (China), and any other applicable social media platforms
- Liaise with Marketing, Creative and media agency to develop strategy, oversee creative asset development
- Oversee execution of Content Strategy for all primary NARS brand social channels – Facebook, Pinterest, Google+, Snapchat
- Oversee Free-Standing Store social strategy working closely with Associate Manager (US)
- Manage execution of global social media strategy
- Develop strategies to drive kids to WBCP content and programs
- Lead a team responsible for the acquisition strategies supporting the launch of EA SPORTS franchises – FIFA, Madden, NHL
- Responsible for the re-engagement strategies & plans post-launch
- Work cross-functionally to establish attribution frameworks for the acquisition & re-engagement activity
- Partner with content teams to build out personalized player experiences through our acquisition & re-engagement efforts
Qualifications for director, digital media
- Working knowledge with digital analytics ecosystem (DSPs algorithm capabilities and inputs, DMPs and their offerings, Panel methodologies)
- Experience with or understanding of programmatic buying (DSP, exchanges)
- Understanding of OLA Creative formats, functionality & elements (dynamic, shells)
- Familiarity with basic web development principles and tagging considerations
- Knowledge of data base and content management systems
- 5+ years of experience working in multi-channel digital environment
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Director, Digital Media Job Description
Job Description Example
Our company is growing rapidly and is hiring for a director, digital media. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital media
- Build out a streamlined & efficient media operations processes (planning, buying, on-going optimization, reporting) to ensure a lean & scalable acquisition & re-engagement media team
- Manage the relationship with key partners across the digital landscape – driving net new innovation in marketing technology capabilities
- Develop extensive category knowledge
- Leverage and input to global digital landscape synthesis work, to identify white space opportunities for the Region
- Lead regional digital marketing education and training
- Build and manage a team to sell and market the brand
- Develop new business through prospecting
- Report back to the board on expenses, revenue and traffic metrics
- Create business plans together for the board for new distribution or revenue opportunities
- Organize and run the quarterly board meetings
Qualifications for director, digital media
- Strong command of the English language (both verbal and written) is required, and additional language skills preferred, especially Mandarin and other common APAC region languages
- Driver’s license and ability to drive as needed during business trips
- Authorized to work in Singapore and travel throughout the APAC region as needed
- Digital media background
- Passion for media/entertainment required
- Strong experience interacting with and presenting to senior executives, the ability to work with senior leaders – ability to quickly establish oneself as credible with Executive Management
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Director, Digital Media Job Description
Job Description Example
Our company is looking for a director, digital media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, digital media
- Oversee a team of 6+ Project Managers
- Train, manage workload, and optimize process
- Provide critical oversight of program KPIs and client performance updates
- Oversee execution of custom programs ranging from, but not limited to, rich media ad units, custom content, sweepstakes/contests, videos, and content takeovers
- Partner with internal teams
- Lead the team to deliver the most effective client communication for all assigned programs
- Ensure team proficiency building ad products using internal CMS system
- Develop Digital Media Strategies and Campaigns that align with business and brand priorities
- Work with various cross functional partners including ecommerce business leadership, site experience team, marketing and creative teams to align objectives and develop campaigns
- Manage agency relationships and optimize agency roster to deliver objectives
Qualifications for director, digital media
- Familiarity with marketing tech platforms – DMPs, DSPs, email service providers
- Skillin product management concepts, practices, and procedures (site maps, product flow,mockups, user feedback loops)
- Extensiveuse of Google Docs, Microsoft Word or Pages
- Self-starter, reliable, team-oriented, pro-active, creative, entrepreneurial
- Provides direction and strategy to digital sales staff and works closely with staff members during customer visits in the field, providing coaching and assisting in enhancing account relationships
- Minimum 10 years of relevant work experience with background in Marketing, especially in Digital Media, CRM and Social Marketing
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Director, Digital Media Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, digital media. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital media
- Develop reporting templates and cadence to analyze results and optimize future efforts
- Partner with social team to ensure alignment in messaging campaigns to drive traffic and conversion
- Prepare Powerpoint presentations that show how efforts have delivered against strategic objectives
- Support eCommerce revenue by partnering with Retail E-Commerce and Digital Design teams to create elevated story-telling “Editorial” photo/video assets focused explicitly around key product stories from the “web buy” each season, to avoid utilizing eCommerce Product Shots for story-telling needs
- Manage work with external New York Magazine partner on daily blog posts and weekly Agenda Listings, and with various internal teams on additional content creation
- Serve as key internal digital expert for sales divisions and their corresponding colleagues at each key retailer partner (Neiman Marcus, Saks, ) worldwide
- Serve as a support to the Sr
- Support Retail eCommerce team’s Email Marketing strategy by managing the team who take it from promotion messaging direction all the way to customer’s inboxes
- Liaise between internal International Marketing Director and marketing counterparts at international partner companies to ensure partners’ CRM/E-Mail Marketing initiatives are up to brand standard
- Create custom content for social platforms aimed at providing insider access, or unique experiences for fans in addition to serving as internal social media expert by staying versed in overall social media landscape
Qualifications for director, digital media
- Strong design background and eye for composition
- A minimum of 10 years combined brand marketing, media strategy, sales development and design, or advertising agency experience (ideally in media or brand strategy)
- 5+ years in the advertising space with a track record of creating compelling marketing solutions, online experience essential
- Strong understanding of digital media, marketing, and consumer behavior
- 5+ years of prior digital media experience
- Prior experience growing, building and leading a talented team to achieve business growth
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Director, Digital Media Job Description
Job Description Example
Our innovative and growing company is hiring for a director, digital media. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, digital media
- Project lead any new/additional mobile app launches, or re-launches of existing mobile apps
- Partner with Creative Studio & external developers & agency partner to maintain up to date seasonal content for brand touch screens
- Staying true to the vision and point of view of Redbook, increase the audience of Redbookmag.com with a particular eye to growth in social and search
- Assign and create content around that vision, with the aim of establishing a strong voice and distinct point of view on the site
- Strategically plan content that reacts to news, provides entertainment and insight, and leads the conversation for the Redbook audience
- Manage a team of two along with a number of freelance writers
- Bring new writers, voices to the site
- Oversee the budget and operations of the Redbookmag.com team
- Partner closely with the Editorial Operations team to understand and act upon analytics
- Work with the sales teams on native content and advertising opportunities
Qualifications for director, digital media
- Demonstrated success directly managing a team of 3+
- Demonstrated success managing a cross-functional project team, juggling multiple projects at one time, and executing against firm deadlines
- Demonstrated success managing client relationships
- Knowledge of standard web applications, rich web technologies (e.g., Web 2.0, HTML, browsers, Flash)
- Agency/buy-side experience managing projects
- Beauty/retail experience required