Director, Digital Content Job Description

Director, Digital Content Job Description

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Director, digital content provides backup support for the authoring of KnowledgeLeader content pages in the Drupal content management system (this includes HTML and WYSIWYG content authoring).

Director, Digital Content Duties & Responsibilities

To write an effective director, digital content job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital content job description templates that you can modify and use.

Sample responsibilities for this position include:

Coordinate key releases
Oversee video distrubution partnerships with digial portals
Oversee the process to prepare all assets for the streaming of full episodes on SHO.com and partner sites, including pitching partner sites on full episode streaming opportunities, and securing prominent promotional placement to those who participate
Coordinate with internal and external partners on YouTube collaborations, guest appearances, and social media exchanges
Develop and maintain relationships with YouTube content creators and influencers
Supervise a Manager and interns throughout the year
Oversee the management of all Showtime YouTube channels for entertainment programs in order to maximize video views, subscribers to the YouTube channels and user engagement on the platform
Work with digital and discipline content team to develop new tool/feature set for discipline-specific products and platform development based on instructional design best practices
Play key role in development events such as symposia, focus groups, conventions, on-line meetings, Roles include, but are not limited to, creating event goals and agendas, presenting and moderating discussions, developing prototypes for customer feedback, and creating key feedback post-mortem documents to drive decision-making
Train discipline development staff and other internal stakeholders (senior management, sales representatives, technology specialists, ) on new content tools and feature sets of digital learning tools as needed

Director, Digital Content Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Digital Content

List any licenses or certifications required by the position: PMI

Education for Director, Digital Content

Typically a job would require a certain level of education.

Employers hiring for the director, digital content job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Marketing, Journalism, Business, Education, Design, Communication, MBA, Management, Social Media

Skills for Director, Digital Content

Desired skills for director, digital content include:

HTML and CSS
Computer systems and software
Notre Dame undergraduate student experience
Content engines and authoring environments within the McGraw-Hill Education ecosystem
Demonstrate the ability to train others on proprietary learning tool platforms
Authoring environments
Communication
Content engines
Dissemination techniques and methods
General assessment methodologies

Desired experience for director, digital content includes:

Aptitude in basic design programs, such as Photoshop, Illustrator, Dreamweaver
Ability to lift objects in excess of 25 lbs
Knowledge and passion for local news, sports, politicsand contemporary music
Demonstrated news judgment and high editorialstandards
Work closely with General Managers/Country Manager and SVP of Content Media Distribution, International to create the China market strategy and plan (including financial targets, other KPI’s) for Digital long-form Content Media Distribution (CMD), across digital and mobile platforms in collaboration with the other LOB (lines of businesses), namely television distribution, Digital short-form, Consumer Products and Live Events
Lead digital media distribution deal negotiations within China

Director, Digital Content Examples

1

Director, Digital Content Job Description

Job Description Example
Our growing company is looking for a director, digital content. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital content
  • Working with SVP of CMD and General/Managers/Country Manager, establish market priorities, defining strategic and economic market opportunities, and prepare recommendations for go-to-market strategies
  • Drive digital long-form content distribution growth with view to optimizing and balancing true content value, reach, revenue, and brand-impact
  • Provide leadership for the CMD business in developing annual revenue budgets and executing tactical plans, and reporting progress regularly to senior management
  • Partner with General Managers and LOB functions in region to ensure CMD can help support market objectives
  • Plan and execute strategy, creation and management of digital assets across all platforms (desktop, mobile, tablet, email, ) from website to digital advertising, from app to SEO opportunities
  • Determine and manage projects’ overall digital requirements, including budget, oversee the digital asset production processes, and ensure that the team aligns on content objectives, assumptions, risks, and success factors
  • Measure and evaluate outcomes and provide actionable recommendations for improved performance
  • Present regular multi-platform analytics reports to the leadership team
  • Manage and maintain editorial control, discipline and standards
  • Create and maintain standards, policies and procedures for NSF digital properties and ensure its adherence by external and internal teams
Qualifications for director, digital content
  • Participate in decisions that involve resource planning and management, content management technology purchases, and other operational considerations
  • Establish and cultivate critical relationships with external (contractors in IA, SEO, social media, IT, ) and internal teams to execute digital program activations, such as special projects and annual campaigns
  • Collaborate with project leads to examine and analyze the content "ecosystem" -internal and external factors - during the project discovery phase
  • Gather, audit, and analyze existing content relevant to project requirements
  • Develop and execute a social media strategy and calendar to increase visibility, traffic and engagement to grow the NSF community across digital channels, including leading the brand’s presence on social media
  • Supervise the development and execution of integrated digital programs that maximize ad revenue goals and budget projections as it relates to innovative branded content and digital marketing opportunities
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Director, Digital Content Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of director, digital content. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital content
  • Oversee creation of all ad sales integration materials including presentations, one-sheets, re-caps
  • Work with programming, production, and development groups to create in show integrated partnership opportunities
  • Supervise integration shoots and oversee the drafting of all contracts, deliverables, scripts, the editing & approval process for all partner creative
  • Manage client relationships and drive the follow up for future branded content marketing programs
  • Ensure that market intelligence is received, analyzed, and utilized in recommending and initiating approaches, which capitalize on market opportunities and trends
  • Set strategy, look and feel, and staffing for creating a vibrant USA TODAY NETWORK presence
  • Collaborate with teams across the organization to increase video consumption of audiences, and develop and produce digital video content across the USA NETWORK
  • Possess strong analytical skills to carry out a metrics-driven approach to content creation and work regularly with the Chief Content Officer
  • Oversee effective use of the production budget and manage use of full-time and contract labor
  • Partner with Brand Marketing and Product leadership to continue drive and refine how we communicate our Brand mission, personality and athletes on social, digital and online
Qualifications for director, digital content
  • Minimum seven years’ branded content an digital sales marketing experience at a reputable advertising agency or for an entertainment/media company
  • Strong understanding of branded content, display and overall digital sales marketing and 360 capabilities
  • Experience in branded content development from the conception to excecution of branded content opportunities for clients
  • Strong background in digital marketing including strategic approach to rich media, native advertising and interactive advertising
  • Deep understanding of different Branded Content capabilties and styles of branded content
  • Skilled in multi-tasking, managing deadlines, and prioritizing all within a fast-paced environment
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Director, Digital Content Job Description

Job Description Example
Our innovative and growing company is hiring for a director, digital content. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, digital content
  • Lead best practices and guidelines for digital and social content across the brand and categories
  • Help define brand storytelling opportunities digital/socially across the brand
  • Manage social/digital content briefing process and projects for the team, both with long-term planning and real-time events
  • Build and manage a portfolio of outside social/digital content partners to help deliver best-in class content that aligns with the brand
  • Supervise Digital Content Sr
  • Create promotional and sales content on station websites and social media platforms
  • Attend regular digital meetings and conference calls
  • Maintain quality control of digital assets
  • Understand our key audiences and provide guidance on the role of different types/formats of content based on the Buyers Journey for those audiences (how content will deepen relationships with customers and prospects)
  • Design branded content that adheres to and also furthers the visual identity of the HDM sites in a fast-paced creative environment
Qualifications for director, digital content
  • Bachelor’s degree or suitable work experience in a related field required
  • Active, current participation in relevant professional training (classes, conferences, etc)
  • At least 10 years experience working in a strategic role
  • Experience in media or publishing
  • Proven experience in working with cross functional teams
  • A proven track record in developing and launching products
4

Director, Digital Content Job Description

Job Description Example
Our company is looking to fill the role of director, digital content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, digital content
  • Facilitate internal stakeholders alignment and communication by translating between technical and non-technical people
  • Direct creative processes and capabilities
  • Assess where HDM work stands against competitors and ensure we are ahead
  • Drive constant improvement in HDM quality and capabilities
  • Recruit and manage outside resources, including vendors and illustrators
  • Establish and prioritize department responsibilities/objective relative to the group, department, division, and corporate goa ls
  • Establishes and prioritizes department or division responsibilities/objectives relative to department, division, and corporate marketing goals
  • Work with the latest and most in-demand technologies, concepts, and approaches
  • Create compelling concepts, design technology solutions and lead the team to bring the vision to reality
  • Work across a wide range of technologies from content and commerce platforms to experience technologies that go beyond website and mobile
Qualifications for director, digital content
  • Social platforms and social media tools (Twitter, LI, FB, YouTube )
  • 10+ years) as a leader in video content creation (publishing, journalism, ) and strategy directly related to presenting information creatively to engage audiences
  • Strong news experience, creative instincts and deep experience in developing long and short-form video content with the ability to anticipate the needs of an audience
  • Exceptional interpersonal, organizational, and writing skills, process-driven mindset
  • Bachelor degree required, advanced degree a strong advantage
  • Candidates are strongly encouraged to submit writing samples final pieces you were involved in from a content or editorial perspective
5

Director, Digital Content Job Description

Job Description Example
Our growing company is looking for a director, digital content. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, digital content
  • Work across several teams to business and technical solution for our clients, provide solutions and best practices for Enterprise Content Management systems across the enterprise
  • Identify, prioritize, and implement critical system capabilities in Content Management technology platforms that help meet business goals
  • Establish workflows to help control content creation, use and distribution
  • Act as the subject matter expertise to ensure quality metadata is being applied to content and that the standards for system hygiene are being met or exceeded
  • Advocate for strategic use of the Content Management to help clients operate more efficiently
  • Manage relationships with content management technology vendors and provide technical guidance and oversight to developers and implementation teams
  • Leverage the global digital content strategy to lead and develop coherent global product asset guidelines (visual and copy) to be leveraged across all digital touch points based on Global Brand Category, Market, Consumer and Digital Brand Commerce objectives and insights
  • Partner with key stakeholders to ensure the global product asset guidelines are translated into executable digital content
  • Brief internal resources, agencies and external parties on the development of content assets that support the execution of the digital content seasonal guidelines
  • Partner with internal teams to ensure the end to end implementation of the digital content guidelines
Qualifications for director, digital content
  • 5+ years' experience working with Content Management tools, page publishing tools and/or other web tools
  • 6+ years' project management experience or project delivery experience
  • 6+ years’ experience managing teams of digitally proficient technical professionals
  • At least 7 years as a Designer/Art Director
  • Dedication to rolling-up-your-sleeves and designing
  • Proven excellence in producing shareable, digital content

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