Digital Content Manager Job Description
Digital content manager
provides meaningful analysis of client’s content platform success using Google Analytics, Google Search Console, and other platforms.
Digital Content Manager Duties & Responsibilities
To write an effective digital content manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital content manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Provide ongoing support of existing content, identify gaps and integrate SEO best practices
Accountable for continuous learning – understanding best practices, trends, methodologies and technologies/platforms in an ever-changing landscape
Partner with the design team / digital agency to create interplay between textual and visual elements
Working with campaign and content teams, you will design social listening programs and consult with Systems marketing to improve our own use of social media, highlight areas of market advantage and disadvantage
Develop and implement content engagement strategies to exceed ratings and revenue goals
Manage the day-to-day activities of TNA’s digital platforms, including website and social channels
Partner with internal clients to understand business needs and develop solutions to boost consumer engagement and profitability
Oversee development and execution of daily content calendar, including plotting digital marketing campaign(s) activation and asset needs
Manage vendors and independent contractors in development of content and assets
Manage the performance and effectiveness of content, using analysis to inform future methodologies and approaches
Digital Content Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Content Manager
List any licenses or certifications required by the position: PMP, SMC, PMI, MS, PM, PPMC, GA360, CTS
Education for Digital Content Manager
Typically a job would require a certain level of education.
Employers hiring for the digital content manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Journalism, Business, Education, English, Public Relations, Editing, Writing, Social Media
Skills for Digital Content Manager
Desired skills for digital content manager include:
HTML
Content management systems
JavaScript
CSS
Google Analytics
Photoshop
Best practices
Design
SEO
Cohort needs and behavior
Desired experience for digital content manager includes:
Experience with email marketing software
Minimum 10 years working in a corporate setting, 5-6 years in B2B financial services, especially asset management (investments, banking, insurance)
Working knowledge of social networking tools, Facebook, Twitter, YouTube, $
Work with specialist content partners for development of rich media content
Collaborate with a range of stakeholders across product management, corporate brand, PR, and marketing teams to ensure content meets requirements and guidelines
Robust written, verbal and presentation skills
Digital Content Manager Examples
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Digital Content Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of digital content manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital content manager
- Supervise day-to-day operational work around website refreshes and content publication
- Monitor and report competitors’ activity, relevant industry trends and opportunities
- Help develop and establish the voice and content strategy to drive awareness and conversion, balancing short and long term business and edit goals
- Implement brand growth initiatives with a focus on audience engagement
- Supervise Twitter, Facebook, Google+, Tumblr, Instagram and Pinterest accounts
- Collaborate with the rest of the BeautyBox team (including editorial, business development, marketing and operations) to create and execute fully integrated content strategy
- Identify emerging digital trends, pushing experimentation with new platforms
- Writes, clear, persuasive, original copy and delivers product assets (descriptions, photos, videos, ) appropriate to retailers and partners at the right times and on budget
- Perform a daily air shift on of our radio stations
- Develops content strategy
Qualifications for digital content manager
- Ability to work independently, be decisive and thrive in fast-paced environment
- Experience in U.S. Public Sector required
- Ability to expand role, take on increasing levels of responsibility
- Proficiency with MS Word, Excel, Powerpoint, Access, Outlook required
- Proficiency using Social Media (Twitter, Facebook, Instagram, Flickr, etc) required
- Must have knowledge of both PC and Mac operating systems
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Digital Content Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of digital content manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital content manager
- Create original content in collaboration with Communications team, including short-form stories
- Mapping out a content strategy that supports and extends online customer journey, using both pilots and analytics to determine which methods work and how to scale effectively
- Lead the strategic and tactical development of the firm’s content and digital marketing initiatives
- Collaborate with service area marketing leaders to successfully implement an annual content marketing plan that addresses business goals and objectives for key practice areas and locations
- Create and distribute bimonthly internal e-newsletter
- Collaborate with Human Capital team to create and distribute all internal communications
- Support executive communications
- Regularly interview clients and internal subject matter experts in order to produce content for various mediums
- Oversee the writing, editing and distribution of all content, including whitepapers, case studies, eBooks, blog posts, newsletters and other forms of external communications
- Supervise the effectiveness and efficiency of the website and all of its content
Qualifications for digital content manager
- Must have knowledge of file set-up, maintenance, basic math, spelling, grammar, punctuation, and report and letter formats
- Must have ability to communicate effectively & tactfully with persons on all levels, in person, on phone, and by email
- Strong project management, negotiation and managerial skills in international matrix environments
- Ability to work independently, often under tight deadlines
- Computer proficiency required, including MS Word, Excel, Outlook and PowerPoint
- Previous success growing website and mobile views/visits is important, experience improving performance from metrics
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Digital Content Manager Job Description
Job Description Example
Our company is looking for a digital content manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital content manager
- Develops and shares best practices in content development, management and maintenance
- Develop and execute the company’s SEO plan to increase organic search rankings
- Improve reporting capabilities and analytics in order to maximize efficacy of SEO, Social, & Content
- Forecasts the impact of system changes (e.g., website layout, features, navigation) to establish targets and mitigate business risk
- Advocates measurement as a functional priority in digital publishing and product development
- Develop and implement the Digital Content Strategy in cooperation with all Brand Managers
- Create and implement a content calendar which is in line with the Digital strategy and adjusted to the needs of the Brand Managers
- Support and drive the category teams to create personalized content
- Define online ‘events’ that can be tracked and identified as trigger for follow up communications
- Define and set-up dialogue plans to implement a dialogue loop of distributing content based on the HCP’s implicit and explicit concerns and needs (see images below)
Qualifications for digital content manager
- Experience in digital content production, preferably including optimisation and personalisation
- Ability to think laterally and creatively and superior communication (verbal and written) and interpersonal skills with the ability to influence outcomes at all levels of organizations
- Familiarity with web technologies, trends, and emerging ideas for content strategy and management
- Content creation both in long-form
- Bachelor’s Degree in marketing, advertising, communications, PR or related field
- B-to-B marketing experience required
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Digital Content Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of digital content manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital content manager
- Troubleshooting day-to-day production issues that affect the quality of the user experience
- Assessing content plans created by newsroom editors and developing strategies to maximize the reach and impact of that content on mobile platforms
- Oversee day-to-day campaign management and analysis of all content across our digital advertising channels including display, social, search and mobile dynamic creative
- Responsible for weekly enterprise creative optimization, performance reporting, and budget management
- Market special events for sales and marketing – eg
- Develop and implement a cross-channel content marketing strategy that translates customer needs with business and marketing goals into meaningful deliverables in order to maximize return on the company’s investment
- Oversee vehicle application data provided by NAPA Suppliers by ensuring the validity and accuracy of data
- Utilize discretion and independent judgment as it relates to NAPA Suppliers adhering to NAPA Data Standards
- Oversee and manage the production of photography and film requirements for the brand, working closely with the creative, online trading, marketing, press, instore and social teams
- Oversee all UK and international shoot production of still and moving image content - both remotely and on set - booking and managing shoot teams, talent and locations all requirements as a key brand representative
Qualifications for digital content manager
- Experience managing content and social media for B-to-B companies required
- Ability to work with minimal supervision, yet also contribute to the overall team strategy and goals
- Customer service orientation with strong listening and follow-through skills and ability to work effectively with all levels of employees within in the firm, including executive and senior management
- Team player willing to assist with other marketing and communication needs
- Experience in agile development practices for discovery, project management, scheduling
- Familiarity with Harvard and local D.C
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Digital Content Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital content manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital content manager
- Lead the transformation of our financial and cost management platform, including developing and implementing standardized financial reports across multiple countries
- Develop and report on weekly financial and operational performance metrics, including creation of KPIs
- Identify operating improvements, deep dive on cost structures, and analyze business opportunities/investments
- Key manager responsible for development and publication of online training modules and related deliverables
- Organization of digital training content (assets) published on vendor digital platforms, internal web sites, and customer accessible web portals
- Coordination of activities between contracted services and internal staff working on digital training modules
- Regional programs (translation of content, compliance oversight)
- Supervisory roles
- Accountable for all digital content marketing initiatives to drive traffic, customer engagement and sales conversion
- Provide subject matter expertise for specialty diagnostics group, with subject matter expertise in pathology, microbiology, and/or diagnostic testing, experience with patients and healthcare providers, and requirements for IVD products
Qualifications for digital content manager
- Contributes to project scoping and planning by partnering with Digital Project Manager who brings together partners in determining business objectives, strategy and user requirements
- Incorporates results of competitive site evaluations and customer data into content development
- Assists in developing and documenting content creation governance and workflow style, tone and voice guidelines, including recommendations around brand vision
- Performs routine edits and maintenance on existing web copy
- Bachelor’s degree in English, journalism, digital content strategy, communications or related fields
- Familiar with standard concepts, practices, and procedure for developing websites