Content Director Job Description

Content Director Job Description

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Content director provides direction to business units on the creation of secure content workflows during development through post-production, between production, art department, VFX, Editorial and Production office, as well as other production departments.

Content Director Duties & Responsibilities

To write an effective content director job description, begin by listing detailed duties, responsibilities and expectations. We have included content director job description templates that you can modify and use.

Sample responsibilities for this position include:

Devise and execute strategy for new online course solutions across Nursing and Health Education division
Works collaboratively to determine vision and execution plan, including content scope and needs, content restructuring needs, content development plan, and project execution plan for all online learning solutions, including self-assessment and certification review products
Formulate vendor strategy and manage vendor relations for contracted platform partners, including 1200+ title ebook publishing program on VitalSource Technologies and Kno platforms
Manage online and ebook product integration process for integrated course solutions
Communicate customer-centric strategic vision for product lines to marketing and sales divisions and evaluate marketing plans
Works with Content teams to bring new eProduct ideas forward for evaluation, elaboration, and research
Initiate and execute plan for new content structuring effort across education division (focus on nursing and health professions)
Collaborate with key stakeholders and leaders within education e-solutions and content divisions to determine content vision and restructuring needs for major new content initiatives
Formulate strategic requirements for content aligned with key national standards for health care education and practice
Manage ongoing content restructuring needs to meet emerging and transformative changes in health care education

Content Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Content Director

List any licenses or certifications required by the position: SCRUM, FISD, PMP, GA, CMPP, UO, PMI, CRA, ICRM, NAGARA

Education for Content Director

Typically a job would require a certain level of education.

Employers hiring for the content director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Journalism, Marketing, Education, Communications, Management, Communication, Public Policy, English, Oral Communication, Producing

Skills for Content Director

Desired skills for content director include:

Ad serving platforms and online analytic solutions
Statistical methods and testing methodology
Game production pipeline
Pop culture and current events
Content relevant to Fortune 1000 organizations and C-level executives
Adobe Photoshop
Arts
Audio and art tools like Sony Vegas
Common production tools like Perforce
Dance

Desired experience for content director includes:

Foster open dialogue and exchange of information with colleagues in other departments, including operations, production, e-solutions, content, sales, support, and marketing for informed decision-making
Strong commercial focus, including business case development experience
Partner with DNI CCO and Senior Regional Management to ensure delivery of financial and operational results
Develop investment appraisal metrics for content acquisitions
Delivery of annual budget on time with robust, accurate data to support Senior Management throughout the process
Integration of recent business acquisitions into consolidated reporting & analytics

Content Director Examples

1

Content Director Job Description

Job Description Example
Our company is looking for a content director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content director
  • Oversee testing, analyze performance data, and aggressively shift resources to top performing content elements
  • Serve as the ambassador for a data-driven, analytical culture, where data and insights inform editorial and business strategy and decision-making
  • Stay current with industry trends and introduce innovation and best practices
  • Oversee paid marketing efforts – coordinate freelancers or hire staff
  • Develop corporate strategic reporting/dashboards that leverage existing and new data sets
  • Create, manage or provide guidance in the creation of a comprehensive vendor list and assess/audit against that list or oversee 3rd party or other internal groups as they carry out this function on NBCU’s behalf
  • Assist with management of deployed content security technologies
  • Represent the Content Security team at industry content security coalitions when necessary
  • Provide leadership during content security breaches and assist with any investigative efforts necessary
  • Maintain relationships with M&E industry content security counterparts
Qualifications for content director
  • Collaborate with Thought Leadership/Content Sales, Client Solutions and Integrated Marketing to develop and deliver client proposals
  • This role suits a strong lateral thinker and problem solver
  • Experience building content strategy
  • Following in a small business category
  • Demonstrated love and understanding of video content in multiple international markets
  • Mastery of Microsoft Word, Excel, and Powerpoint is a must
2

Content Director Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of content director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content director
  • Identify and nurture partner opportunities to drive casual and subscription sales
  • Work closely with Finance and the wider Customer Group to understand daily, weekly and monthly results vs
  • Ensure retail, direct and digital customer journeys are optimised to maximise sales, customer experience and ultimately repeat sales
  • Create, review and optimise customer segmentation to maximise sales conversion of agreed products
  • Work in collaboration with the Head of Brand Strategy & Planning to ensure that best practice DR is embedded into brand guidelines and creative
  • Work in collaboration with the Head of Product Marketing and Audience Development to feed in channel insight to optimise pricing and offers to maximise sales conversion
  • Work in collaboration with the Head of Product Marketing and Audience Development to feed in channel insight to optimise new audience development that feeds the sales funnel
  • Work in collaboration with the Head of Retention to unite briefs and plans across all sales activity and take a coordinated approach to campaigns and activities
  • Be the source of knowledge of performance across all sales channels, including ROI, and work with Finance and relevant teams to determine when to grow profitable channels and exit unprofitable channels
  • Plan, execute and measure investment to within agreed Budget guidelines and to ensure continuous improvement in ROI through tactical or strategic changes and efforts to drive down Subscriber Allowable Costs (SAC) and Cost Per Unit (CPU)
Qualifications for content director
  • You are a luminary, and make writers want to follow you
  • At least 5 years as people manager
  • Examples of evolving the voice of a global brand (at scale)
  • Fun, energetic and collaborative personality
  • A minimum of 1 year professional media promotions experience including social media and digital content direction
  • Creative thinker to strategize and develop new ways to deliver content
3

Content Director Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of content director. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content director
  • Build and manage a freelance network of writers, editors, video directors and producers
  • Leverage industry relationships to create new partnerships appropriate for the B/R brand
  • Provide day-to-day management of relationships with key ad partners that will ensure ongoing value is delivered and partnerships are strengthened
  • Strategize editorial and operational best practices for branded content creation and scaling production
  • Improve B/R's competitive position by gathering market intelligence and monitoring the competition
  • Regional Marketing planning and strategy - you will work with APAC Marketing leads to develop and shape content strategy
  • Pan-APAC deals & opportunities (includes pushing partners like Google) and raise opportunities for innovative bespoke creative assets with Originals marketing team
  • Localization and adaptation of campaigns - you will oversee the localization and adaptation of global campaign materials
  • Work cross functionally with peers in PR, Social Media, Publicity, Business Development to assure focus areas are aligned on strategy and execution
  • Work with Creative Executives to manage execution of media sponsorships, oversee the day-to-day development and delivery of creative advertising campaign strategies and materials for upcoming films
Qualifications for content director
  • Minimum 3 years of building and leading teams
  • Creative thinker with an analytical mindset
  • Great communicator who I comfortable with a spreadsheet and presenting to advertisers
  • 10+ years of consumer insights experience, preferably within a network or studio environment
  • Have managed others in a fast paced environment
  • Be ready for an all-embracing thrill ride in a unique space where what we say really matters (and we are invited to talk A LOT)
4

Content Director Job Description

Job Description Example
Our company is searching for experienced candidates for the position of content director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content director
  • Responsible for servicing the needs of main POC's at top brands who invest Branded Content programs
  • Reports to VP on the front lines of a brand whose mission is to provide an in depth and delightful alternative for the social-mobile consumer
  • Support the national ad sales team via materials, ideation and packaging
  • Execute go to market strategy Support content partnerships, new revenue products and distribution partnerships
  • Execute and steward Unique Social advertising programs that leverage Bleacher Report's audiences across the social graph
  • Collaborate with Brand Studio production team to build packages and concepts that will resonate with mobile/social audience in a voice that is pitch perfect for the brand
  • Oversee sponsored and branded content campaigns from presale, to execution, to post
  • Work hand-in-hand with the Creative Director & Managing Editor to manage processes, workflow, and interdepartmental communications
  • Collaborate constantly and fruitfully with our internal Photo and Design teams
  • Assiduously oversee an editorial calendar with multiple layers of deadlines and deliverables across departments
Qualifications for content director
  • Ability to build strong and lasting relationships
  • Minimum five years experience in technology security
  • Experience creating workflow maps using tools like Microsoft Visio
  • Content workflow documentation and assessment/auditing experience
  • Willingness to travel approximately 30% of the time, both domestically and internationally, and on weekends with short notice
  • Direct programme sales for various territories in the region with a focus on German speaking territories and Benelux
5

Content Director Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of content director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content director
  • Design a content roadmap and strategy to position Office as a thought leader achieve lead and conversion goals for new business
  • Improve the buyer journey or both enterprise and small/medium sized business across owned digital properties
  • Bring best-in-class methods to content creation, content types, content process, and ideation Implement testing methodologies to measure and optimize content performance
  • Build a scalable, repeatable, and sustainable model to develop, localize, and globalize content
  • Provides leadership and manages the UMAC content/editorial team of 3+ professional staff copywriters, student employees
  • Oversees freelance writers, as necessary, in the execution of brand messaging for special projects
  • Responsible for management, staff development and career enrichment for the content/editorial team, student workers
  • Manages the day-to-day operations of the content/editorial team, including guidance and oversight of budget, projects, workflow and general project timelines
  • This role will be responsible for cultivating and leveraging deep contacts at brands and their agencies
  • This role will generate business development opportunities, build brand awareness for Super Deluxe and will be a critical liaison between the sales, business and creative teams
Qualifications for content director
  • Thorough knowledge of the newspaper sector and ideally experience working in a subscriptions business
  • Thorough knowledge of multi-channel sales levers, tools and techniques
  • Experience implementing sales campaigns across multiple channels, platforms and products including TV, radio, in-paper, PPC, display, social and affiliates
  • Ability to create financial business cases and forecasts
  • 6-7 years' professional experience in managing editorial or content teams, managing schedules and workflows
  • 3 years' social media management, digital content and cross-platform experience

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