Director, Digital Analytics Job Description
Director, digital analytics
provides daily oversight of direct reports to ensure delivery against objectives and oversee daily responsibilities for Turner Digital Ad Sales Research including monthly reporting, competitive analysis and positioning materials.
Director, Digital Analytics Duties & Responsibilities
To write an effective director, digital analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead the team to complete complex data pulls (query development and execution) and statistical analysis, including hands-on mentoring and guidance
Utilize data to drive media performance by informing media plans and optimization strategies
Work with DP to ensure smooth tracking implementation and ultimately accurate reporting
Develop expertise on online measurement tools and suppliers
Work with Nielsen to integrate online measurement with traditional reporting tools
In partnership with product management, lead analyses on site performance in support of continuous site optimization strategies and projects across all digital screens (mobile / desktop) leveraging multiple data sources
Track trends and metrics and recommend adjustments to products, services and techniques based on findings
Develop analytics tracking strategy and implementation documentation
Lead the enterprise Digital Data Analytics team
Drive data source and technique innovation based on stakeholder data needs, including adoption of Big Data technologies and development of a program to train and enhance associate skillsets
Director, Digital Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Digital Analytics
List any licenses or certifications required by the position: CIPP, US, CPC, PMI
Education for Director, Digital Analytics
Typically a job would require a certain level of education.
Employers hiring for the director, digital analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Mathematics, Business, Computer Science, Marketing, MBA, Engineering, Science, Business/Administration
Skills for Director, Digital Analytics
Desired skills for director, digital analytics include:
Ad technologies
How they work
How to troubleshoot
Research methodologies
Segmentation
Statistical analysis
R
SQL
Tableau
Digital landscapes and ecosystems
Desired experience for director, digital analytics includes:
5 years experience processing large volume transactions, 50MM rows/day and designing analytic solutions with over 20 TB of data
Working knowledge of Big Data tools
Knowledge of ad serving technologies (DoubleClick, Mediamind, Atlas), site analytics, research panels and tools
7+ years of online advertising analytics work required with 4+ year of management of analytics team preferred (including technical employees)
2 year of ad operation experience strongly preferred
Digital attribution experience strongly preferred (VisualIQ)
Director, Digital Analytics Examples
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Director, Digital Analytics Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of director, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, digital analytics
- Analyze, model, forecast utilization patterns, trends and develop capability to model outcomes of what-if scenarios
- Extract data from a variety of relationship databases, manipulate, export data using quantitative, statistical, and visualization tools
- Evangelize findings and methodology within and outside CVSHealth
- Colloborate with internal business stakeholders to apply predictive models into core softwares and platforms
- Work with various Digital product teams to identify value potential for new products and initiatives (e.g., new mobile apps, new digital wigits)
- Define value models for individual initiatives and identify quantifiable business values
- Anticipate potential analytics opportunities based on external factors, , advances in marketing targeting, attribution and measurement, legislative or economic changes, evolving consumer needs, competitive environment, partnership opportunities
- Build, lead, and inspire a team of data specialists who will create and develop a world-class data capability
- Set the cultural tone for world-class data analytics in the enterprise
- Continually review new technologies and enhancements to data delivery, reporting, and analytics
Qualifications for director, digital analytics
- 5+ years of experience in a marketing analytics role, preferably with media and pharmaceutical industries experience
- Master’s degree in business, mathematics, business, economics, statistics or other quantitative discipline
- Expert at analysis, interpretation and application of information to deliver actionable business insights
- Experience in data analysis and problem solving using variety of data sources including survey, behavioral and sales data
- 5+ years experience in digital analytics preferably within the Life Sciences Industry
- Agency or consulting experience
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Director, Digital Analytics Job Description
Job Description Example
Our company is looking for a director, digital analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital analytics
- Expertise in estimating impact of social and digital experience on sales and brand
- Familiarity with next-gen tools and technologies to learn of what customers’ feeling, taste and preference that can influence point of purchase strategy, product development and placement, brand positioning and many more
- Work with Digital Products team (DP) to ensure smooth tracking implementation and ultimately accurate reporting
- Communication and collaboration with a wide range of internal and external team members
- Defines the key business questions to be answered and KPIs to be measured for digital marketing channels
- Lead projects from kickoff (clarifying the problem, defining the goal, sponsor alignment, project planning and execution) through benefit realization
- Ensure projects deliver on the goal of high quality decision support (analytics, tools, reports) which provide consistent and timely information to inform key business questions
- Understand and ensure the customer perspective is front-and-center in the development of data analytics tools and processes
- Influence Ford’s entire digital ecosystem
- Lead and develop multiple teams of digital analysts (50+ employees)
Qualifications for director, digital analytics
- 5+ years experience in Marketing, specifically Interactive Marketing, Database Marketing, and/or Online Marketing Strategy Consulting, is required as is a demonstrated comfort with a variety of campaign performance metrics
- Proven ability to generate hypotheses on use of data in campaigns and the ability to help design tests to validate hypotheses familiarity with third party data sources such Claritas, Acxiom, Abacus, TARGUSinfo, eXelate Media, BlueKai, or other geo-demographic data is a plus
- Bachelor's degree in Business, Finance, Economics, Statistics, Mathematics, Marketing, or equivalent experience
- Subject matter expertise in web analytics, media measurement, and database analytics
- Bachelor’s degree required MBA or similar advanced degree desired
- Media and entertainment required, broadcast or cable preferred
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Director, Digital Analytics Job Description
Job Description Example
Our company is growing rapidly and is looking for a director, digital analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, digital analytics
- Foster a collaborative environment with partners (internally and externally)
- Develop holistic, cross-channel measurement plans and analyses that bring insights and actions
- Hire, onboard and develop top talent
- Provide tools for markets to use for 'big data' insights (I
- Provide digital analytics guidance for a large pharma account
- Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, ) in order to create these customized reports and dashboards
- The Director of Digital Analytics will work with an analyst to help compile and pull the data necessary
- Identifying potential data quality issues
- Ensuring that analytics efforts lead to clear, compelling and actionable insights
- Leads and manages a comprehensive web and advanced consumer analytics teamthat improves conversion on .com across the sites and actively reports and improves respective KPI’s across .com
Qualifications for director, digital analytics
- Must have complete understanding of the technical (tagging) impact on the research
- Advanced analytic skills, creativity and initiative
- Expert level knowledge analyzing and interpreting data from standard web platforms such as Adobe Analytics, WebTrends, Coremetrics, Hitbox and client databases
- Hybrid experience which includes expertise within digital analytics, but also a track record of taking insights across channels and into relationship marketing/CRM programs and experience planning
- 3-5 years of experience consulting or analysis experience in the data- and analysis-driven marketing space (database marketing, CRM, digital, interactive marketing)
- BS or BA required in Computer Science, Mathematics, Statistics, Economics, or other related fields with emphasis in quantitative methods MS, MBA or MA with strong quantitative focus preferred
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Director, Digital Analytics Job Description
Job Description Example
Our growing company is looking for a director, digital analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, digital analytics
- Develop dashboards and regular reports and analysis of key metrics related to various digital efforts (e.g., website optimizations, email, SEO, paid search, social media)
- Identify necessary data sources
- Partner with business stakeholders to develop site testing and optimization plans
- Work closely across key stakeholders to analyze, document and track requirements tied to web analytics
- Contribute to defining the strategic reporting and interpretation on a national, divisional, and regional level
- Work with senior management to take identified marketing initiatives and/or problems and develop analytical strategy support for the program or solution
- Propose analytics implementation strategies and execution ideas based on business needs
- Provide in-depth data reconciliation between various company-wide data stores and systems
- Maintain direction and priority of projects/roadmap
- Ensure best in class practices are followed in the implementation and integration of analytics technology
Qualifications for director, digital analytics
- B2B experience and familiarity with B2B marketing solution packages (Adobe, Unica, Marketo, Eloqua, etc)
- A bachelor's degree with an emphasis in mathematics, computer science, statistics or engineering is required
- 10+ years of Digital Analytics measuring campaigns and web site behavior
- Ability to formulate business strategy, thinking strategically
- Apply sound judgment to decisions in line with strategy and overall development strategy and process
- Strong SAS skills and web analytics experience
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Director, Digital Analytics Job Description
Job Description Example
Our innovative and growing company is looking for a director, digital analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, digital analytics
- Co-ordinate Adobe Analytics code and website tagging deployment
- Create, own, maintain and track Agile User Stories tied to Analytics' development
- Organize, prepare and maintain business and operational documentation
- Co-ordinate with engineering teams to structure features and user stories in line with Agile best practices
- Collaborate with Release Managers across different applications to track deployments
- Work with our offshore reporting team to improve the sophistication and granularity of our reporting
- Operational lead on development acceptance testing and quality control activities
- Troubleshoots data issues and ensures integrity of the database logic and transformations monitor for performance/accuracy
- Develop new solutions or processes to improve reporting efficiencies or to automate the correction of identified data discrepancies
- Define, recommend, author, and implement technical standards, metrics, and best practices
Qualifications for director, digital analytics
- 2+ years using web analytics
- Must have complete understanding of the technical (tagging) impact on the research results and be able to communicate and work with the IT group and its clients on the proper implementation to achieve results
- Degree in Data Science, Statistics, Applied Math or Computer Science with concentration in data analytics tools
- Bachelor's degree (a master’s or higher is preferred) in the social or behavioral sciences, marketing, and/or communications
- Excellent writing and public speaking/presentation skills
- Strong statistical background and experience in regression, discrete choice and advance statistical techniques is required